Transcript - Cheque
Slide 1
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 2
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 3
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 4
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
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360mm x 260mm
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Australia
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Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
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partial
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to does not include
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For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
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the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 5
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
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fromathe
thickness
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 6
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 7
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 8
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 9
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
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For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
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the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 10
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
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whenOne
flat and
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andbeMcGregor
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acceptable)
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 11
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
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to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
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acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 12
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 13
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 14
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 15
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
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acceptable)
maximum
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 16
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 17
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 18
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 19
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 20
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 21
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 22
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 23
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 24
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 25
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 26
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 27
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 28
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
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whenOne
flat and
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andbeMcGregor
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ResearchtoinaApril/May
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acceptable)
maximum
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 29
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 30
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 31
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 32
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 33
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
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360mm x 260mm
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Australia
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Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
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counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 34
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 35
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 36
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 37
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 38
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
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For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
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the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 39
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
mail
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 2
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 3
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 4
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 5
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
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then it must
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andbeMcGregor
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Australia
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Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
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partial
delivery
to does not include
POSouth
Boxes,
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For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 6
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
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andbeMcGregor
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maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
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maximum
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 7
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 8
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
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Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 9
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 10
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 11
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
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whenOne
flat and
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andbeMcGregor
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 12
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 13
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 14
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 15
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 16
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 17
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 18
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
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andbeMcGregor
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ResearchtoinaApril/May
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maximum
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 19
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 20
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 21
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 22
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 23
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
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360mm x 260mm
Mailmore
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Australia
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Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 24
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 25
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 26
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 27
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 28
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 29
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
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whenOne
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 30
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 31
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 32
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 33
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 34
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
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whenOne
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andbeMcGregor
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Australia
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Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 35
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
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Communications
andbeMcGregor
prior Tan
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maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
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number offindings
folds isare
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maximum
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Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 36
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 37
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 38
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
Youbemay
request
partial
delivery
to does not include
POSouth
Boxes,
counter
For charging purposes, the ACT is considered toavailable
part ofstreet,
NSW, and
Australia
any
of and
the delivery
of
Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”
Slide 39
Unaddressed Mail Preparation
Business Letter Services
Introduction
Unaddressed Mail is an Australia Post service for the delivery of mail
which does not include a delivery address, and is used to deliver leaflets,
catalogues, merchandising samples etc to all letterboxes in a
geographical area.
In this module
This module introduces you to Australia Post’s requirements for Unaddressed Mail preparation.
Learning outcomes
By completing this module, you will be able to:
• specify Unaddressed Mail article size, weight and type requirements
• identify the correct addressing conditions for Unaddressed Mail articles
• identify the booking requirements for Unaddressed Mail articles
Unaddressed Mail at a glance
Unaddressed Mail is an Australia Post service for the delivery of mail which does not include a name or specific delivery
address. This mail can be enveloped, wrapped or unwrapped.
Businesses can design and produce Unaddressed Mail articles for delivery to geographic areas, targeting business
addresses, residential addresses or both. They can use the service to contact prospective customers without needing to
have a name and address on the article.
With Unaddressed Mail, you can:
• target either businesses or private addresses with advertising material
• maximize the space available for creative artwork
• start building a customer database as a first step in creating direct mail
• acquire new customers or build store traffic
• communicate to prospective customers without having to acquire their name and address
• target a specific geographical area at a low cost.
Unaddressed Mail at a glance
The Unaddressed Mail service can deliver to all private, and/or business delivery points in Australia that do
not bear the message “No Unaddressed Advertising Material” or similar words, with the exception of
Community notices lodged under the Authority of:
• Local, State or Federal governments or their agencies1
• political organisations1
• religious institutions
• educational institutions
• charitable bodies, including benevolent and welfare societies.
1 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account
Manager to arrange lodgements.
Unaddressed Mail at a glance
More information
More detailed information is available in the
Unaddressed Mail Fact Sheet and Unaddressed Mail
service guide.
Prices for Unaddressed Mail are available in the
Post Charges booklet and at auspost.com.au
These guides are also available at any Australia Post
outlet.
Unaddressed Mail preparation
Preparation overview
To qualify for Unaddressed Mail prices, customers need to meet Australia Post’s bulk mail
preparation requirements. Each requirement is covered on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Introduction
To ensure Unaddressed Mail articles can be delivered correctly customers need to follow Australia Post’s bulk mail
requirements regarding the size, weight and article type. The requirements for Unaddressed Mail articles include:
• size and weight
• shape
• type
These requirements are explained in more detail on the following pages.
Unaddressed Mail preparation
Size, weight and type requirements
Size, weight and shape
The size categories eligible for the Unaddressed Mail service are Small and Large.
All articles in a lodgement must be within the same size and weight category.
Variations to size, weight or type requirements should be submitted for approval.
Refer to ‘Other considerations’, later in this module.
* A square is an equilateral rectangle.
Unaddressed Mail preparation
Size, weight and shape requirements
Enveloped, wrapped, unwrapped or irregular
Unaddressed Mail articles can be envelopes or postcards, brochures, wrapped articles, folded or unwrapped articles,
or even product samples. Irregular shapes can be accepted with prior approval.
Unenveloped and unwrapped articles that are on a single sheet of paper should be folded at least once. Please
discuss with your lodgement point or refer to the contacts at the front of the Unaddressed mail service guide for
single sheet large article presentation requirements.
Research has shown that Unaddressed Mail in envelopes is likely to result in higher readership and response rates.
If anUnaddressed
article measures
than undertaken
360mm x 260mm
Mailmore
research
by
whenOne
flat and
unopened,
then it must
folded flat
to One
Communications
andbeMcGregor
prior Tan
to lodgement
maximum2003.
widthThe
of 125mm
ResearchtoinaApril/May
(any research
number offindings
folds isare
acceptable)
maximum
available and
fromathe
thickness
of 20mm
Australia
Post website.
Unaddressed Mail preparation
Size, weight and type requirements
Type
The sender should ensure the Unaddressed Mail article does not:
•
breach the copyright, trademark or other intellectual property rights of any person
•
contain anything that is defamatory or offensive.
A sample may be required by Australia Post before the distribution is approved.
Australia Post may refuse to accept articles that do not satisfy the conditions above.
If product samples are to be included, you must provide a sample to the Unaddressed Mail
service team, before the distribution is approved.
Unaddressed Mail preparation
Size, weight and type requirements
Summary
Size, weight and type requirements for Unaddressed Mail articles are:
• size and weight
• shape
• type
All Unaddressed Mail items in a single lodgement must be identical in size and weight.
Unaddressed Mail preparation
Barcodes and Addressing
There is no requirement for any form of recipient name or address on Unaddressed Mail.
To qualify, it is recommended that you observe the following:
1. you may include a salutation like “To The Householder” or similar words on the article
2. do not include a return address for unclaimed articles as Unaddressed Mail does not
include a return-to-sender service
3. there is no requirement to print a “Postage Paid” imprint on the article, though you
may do so if you wish.
To the Householder
Unaddressed Mail preparation
Barcodes and Addressing
Summary
There are no mandatory inscriptions for Unaddressed Mail articles.
However it is recommended that Unaddressed Mail articles include a salutation such as “TO THE HOUSEHOLDER”
Unaddressed Mail articles should not contain a return address.
Unaddressed Mail preparation
Booking requirements
Introduction
It is necessary to book delivery in advance using an Unaddressed Mail Booking Request form, which can
be obtained from the Unaddressed Mail Coordination Team on 1300 223 571 . This ensures that Australia
Post is able to deliver the articles within the nominated delivery period.
Customers need to:
•
complete and submit an Unaddressed Mail booking request form
•
determine the delivery area to be covered
•
be aware of the possibility of shortages and surpluses
Unaddressed Mail preparation
Booking requirements
Introduction
Booking request form
You are required to submit your booking request form no
earlier than three months prior to the Monday of the
nominated week of delivery and no later than three weeks
prior to the Monday of the nominated week of delivery (with
the opportunity to alter the booking), or two weeks prior to the
Monday of the nominated week of delivery, (no alterations will
be accepted).
Failure to complete all required sections of the form may
result in delays in processing the booking.
The Unaddressed Mail Booking request form needs to be
faxed or posted to the Unaddressed Mail Coordination Team
on 1300 223 571, where the experienced staff will assist you
through the booking process to ensure that your needs are
identified and met.
Unaddressed Mail preparation
Booking requirements
Introduction
Example of a hypothetical Unaddressed Mail booking
A charity called the “Eastern Suburbs Animal Hospital” want to send a fundraising appeal campaign to
residents in their local area.
• They have selected Monday 5th to Friday 9th May as their preferred delivery week.
• The earliest they can book this campaign is 5th February (three months prior to first delivery date) and
the latest is Monday 21st April (two weeks prior).
• Booking earlier than two weeks in advance is recommended.
Unaddressed Mail preparation
Booking requirements
December deliveries
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Role of Unaddressed Mail service team
Website: auspost.com.au/unaddressedmail
The Unaddressed Mail service team is a crucial link in the management of the service, and fulfils the
Phone: 1300 223 571
following roles:
Fax: 1300 797 855
• Direct contact between you and Australia Post
Email: [email protected]
• Maintains delivery point databases
Address:
• Provides delivery point data on request
Australia Post
• Checks Australia Post network capacity
Unaddressed Mail service team
Centralised Services
• Approves your booking
GPO Box 9911
• Provides confirmation and lodgement details
IN YOUR CAPITAL CITY
• Provides details to Australia Post delivery network.
Refer to the front of the Unaddressed Mail service guide for the contact details for the Unaddressed Mail
service team.
Unaddressed Mail preparation
Booking requirements
Introduction
Booking confirmation advice
The Unaddressed Mail service team will provide you with confirmation of your
booking, and the information required to prepare and lodge your mail. The booking
confirmation advice will confirm the number of delivery points per suburb/town,
price, lodgement office and delivery details.
Please check it to ensure it accurately reflects your requirements. If any corrections
are required, you should notify the coordination office in writing within 24 hours of
receipt. A revised booking confirmation will then be issued.
If you have booked three weeks or more in advance of the Monday of the
nominated week of delivery, and require changes to your booking, please notify the
service team in writing within 24 hours of receipt. A revised booking confirmation will
then be issued.
You should receive a booking confirmation advice within three business days of
submitting the booking request form. If you do not receive confirmation in this period
you should contact the Unaddressed Mail service team
A copy of the booking confirmation advice should be presented with
the completed lodgement document when you are lodging your mail
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 1 Choose localities
Suburbs/towns are selected by postcode, as shown in the example booking below. The minimum selection is
one suburb, town or postcode.
Step 2 Choose private or business addresses
The Regular service allows selection of all private and/or all business delivery addresses in the chosen
localities.
The Unaddressed Mail service team can provide data on the number of private and business delivery points by
suburb/town.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Step 3 Choose Select service options if required
The Select service allows for targeting less than all private and/or less than all business delivery points, for
example, delivering to 1,000 addresses only in a town of 2,100 addresses.
Select service also allows you to select from the following address types:
• Street addresses
• PO Boxes
• Counter pickup (used in some
country areas)
• Roadside delivery (used in some
areas)
The Unaddressed Mail service team can provide data
on the number of delivery addresses of each type.
Post Office Counter Pickup/Roadside Deliveries:
Some country areas will also have customers
who pick up their mail from the post office
counter or from a roadside delivery point. These
country
delivery points can also be selected for
Unaddressed Mail deliveries.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Delivery point databases
Australia Post maintains two national databases on the number of delivery points. They are classified into two
categories:
Delivery point reviews
Australia Post conducts regular reviews of the number of
delivery points by suburb/town.
You should be aware that the number of delivery points
change over time for a number of reasons, including:
• placement of “No Unaddressed Advertising Material”
messages on delivery points
• natural growth as suburbs/towns expand
• hiring or cancellation of PO Boxes.
1 In Victoria due to Environment Protection Bill: If a community notice from religious, educational, charitable bodies, benevolent and welfare societies
advertises goods or services, regardless of whether the sale is for a charitable purpose, it will be treated as normal Unaddressed Mail and delivered to all
delivery points other than those bearing a “No Unaddressed Advertising
Material” message or similar.
2 Political organisations should contact the Unaddressed Mail service team, or their Australia Post Account Manager to arrange lodgements.
Unaddressed Mail preparation
Booking requirements
Shortages and surpluses
Australia Post is not able to guarantee the exact number of delivery points by suburb / town at any given
time. It is therefore necessary to have processes in place to manage any surplus or shortage of articles
received for delivery.
The policy is:
• Where the number of articles lodged for points in an area equals the number of actual delivery points,
one article shall be delivered to each point.
• Where the number of articles lodged is less than the number of actual points, Australia Post shall select
the points to be serviced and deliver one article to each point selected.
• Where the number of articles lodged exceeds the number of actual points, the excess shall be disposed
of in any manner as Australia Post in its absolute discretion decides.
Unaddressed Mail preparation
Booking requirements
Plan your distribution
Australia Post delivery policy
Australia Post services are regulated by the Australia Post Terms and Conditions, which are made
pursuant to Section 32 (1) (b) of the Australian Postal Corporation Act 1989.
The terms and conditions expressly limit Australia Post’s liability for any claimed loss or damage
associated with mis-delivery, delayed delivery, early delivery or failure to
deliver, or any other loss or damage of any kind associated with its services.
Whilst every possible effort is made to ensure the accuracy of
information, Australia Post cannot guarantee the complete accuracy
of the data provided. Ongoing demographic changes, private and
commercial building growth, and associated postal round changes make it
difficult to guarantee absolute accuracy at any point in time.
Unaddressed Mail preparation
Booking requirements
Other considerations
Cancellation of booking
If you find it necessary to cancel your confirmed booking, it is important to contact the Unaddressed Mail
service team as soon as possible. A cancellation fee may apply.
Unaddressed Mail preparation
Cost
Prices for Unaddressed Mail depend on which service type is chosen. You can choose between the
Regular and Select services.
Regular Service:
• when you decide to target all private and/or all business delivery points in the chosen localities.
Select service:
• when you decide to target less than all private and/or less than all business delivery points in the
chosen localities. You may request partial delivery to any of the delivery channels (street, PO Boxes,
counter mail, roadside delivery points)
• This option is most often used by customers who have a limited advertising budget, or wish to
undertake test mailings. The higher price per item reflects the higher administrative and delivery costs
incurred by Australia Post.
Unaddressed Mail preparation
Examples of ‘Select’ service mailings
Example 1. – A Computer shop
A Sydney computer shop targets a total of 10,000 business street addresses
in 6 suburbs. Two of the suburbs also have PO Boxes available. The entire
lodgement is classified as ‘Select”, as less than all the Business Delivery
Points have been selected.
Example 2. – A Pizza parlour
An Adelaide suburb has both private street addresses and private PO Boxes
available. A Pizza parlour chooses delivery to only private street addresses in
that suburb.
Example 3. – A Florist shop
A Melbourne suburb has 2,100 private street addresses available but the local
florist chooses to do a test mailing to 1,000 of them. Australia Post will select
the addresses to be delivered.
Unaddressed Mail preparation
Cost
Regular service applies if you
Prices for Unaddressed Mail are available in the
Unaddressed
Mailallservice
guide
and at auspost.com.au
Select
service
applies
if you
decide
decide
to target
private
and/or
target
less than
all private
/
You can choose Regular or Select services. toall
business
delivery
points and
in your
orchosen
less than
all business delivery
localities.
Articles attract Same State prices when the article
is lodged
within the same state as the delivery (for
points
in
your
localities.
example the articles are lodged in Queensland and
delivered
inchosen
Queensland).
Australia
Post
will deliver to all
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For charging purposes, the ACT is considered toavailable
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Northern Territory.
roadsidechannels
delivery points.
street, PO Boxes, counter mail and
Contracts may be available if you post more than 250,000 Same State articles per annum. Please contact
roadside delivery points.
your account manager or call 1300 223 571 for more details.
The select service has a higher
The mailing must be paid for at the time of lodgement.
price per article, which reflects the
Australia Post provides a variety of payment options.
details, please
discuss
with your lodgement point
higher For
administrative
and
delivery
or Account Manager, or call 1300 223 571.
costs incurred by Australia Post.
If using an Australia Post Business Credit Account you will need to lodge your articles at the office at which
you hold the account. Otherwise you will need to arrange with your account manager or Australia Post
credit management for your account to be made available at the selected lodgement office.
Summary
You have now completed this module.
The key points covered were:
Size, weight and type requirements for Unaddressed Mail articles include:
• Size and weight
• Shape
• Type
Unaddressed Mail articles:
• Do not require any form of recipient name or address
• Should not include a Return address
• Have no requirement for a “Postage Paid” imprint to be printed
• It is recommended that a salutation like “The Householder” is included
• Can be delivered to business or private addresses or both
Unaddressed Mail lodgements must:
• be booked a minimum of two weeks prior to the Monday of the nominated week of delivery,
• but the booking period is open for three months prior to the delivery start date.
Assessment
You now need to complete a short assessment to check your
understanding of the information covered in this module.
This assessment consists of 10 multiple-choice questions and
should take you approximately 10 minutes to complete.
To pass the assessment, you need to answer at least eight of
these questions correctly.
Attempt this assessment as many times as you need to. If you
do not pass, it is recommended that you review this module
again.
Assessment
1
True or false? A postage paid imprint and a return address are mandatory inscriptions on an
Unaddressed Mail article.
a. True
b. False
Correct answer = B
There is no requirement for a Postage Paid imprint or a return address on
an Unaddressed Mail.
Assessment
2
An Adelaide suburb has both private street addresses and private PO Boxes available. A
Pizza parlour chooses delivery to only private street addresses in that suburb.
a. This is a ‘Select’ service mailing
b. This is a ‘Regular’ service mailing
Correct answer = A
‘Select’ is when you decide to target less than all private and/or less than all business
delivery points in the chosen localities.
Assessment
3
What should you do if your Unaddressed Mail campaign does not proceed?
a. Do nothing
b. Ring the delivery office and advise the Manager that you are not
going to proceed with the Unaddressed Mail campaign
c. Contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Correct Answer = C
As delivery space has been allocated for the Unaddressed Mail campaign it is
important to contact the Unaddressed Mail service team as soon as possible to
discuss the situation.
Assessment
4
What is the minimum time prior to an Unaddressed Mail campaign that a booking with
Australia Post should be made?
a. Three business days prior to the Monday of the nominated week of
delivery.
b. One week prior to the Monday of the nominated week of delivery.
c. Two weeks prior to the Monday of the nominated week of delivery.
Correct Answer = C
You are required to submit your booking request form no earlier than three months prior to the
Monday of the nominated week of delivery and no later than three weeks prior to the Monday of
the nominated week of delivery (with the opportunity to alter the booking), or two weeks prior to
the Monday of the nominated week of delivery, (no alterations will be accepted).
Assessment
5
Can a supermarket send a Christmas Greeting as Unaddressed Mail to every household in
its catchment suburbs during the week before Christmas, including a clever promotional
offer?
a. Yes, so long as they booked in advance
b. No, Australia Post is able to offer Unaddressed Mail delivery in the
first week of December only.
c.
Yes, but at select pricing
Correct answer = B
Australia Post is able to offer Unaddressed Mail delivery in the first week of December only.
Assessment
6
A Sydney computer shop targets a total of 10,000 business street addresses in 6 suburbs.
Two of the suburbs also have PO Boxes available. Would this mailing be charged as
Regular or Select?
a. Regular
b. Select
Correct answer = B
The entire lodgement is classified as ‘Select”, as less than all the Business Delivery Points
have been selected.
Assessment
7
A customer is planning a mailing to business points in selected suburbs. What choices of
points does he have?
a. Street Letterboxes
b. PO Boxes
c. Both
Correct answer = C
You can choose for your Unaddressed Mail to be delivered to street letterboxes or PO Boxes
or both.
Assessment
8
Australia Post maintains 2 national databases on the number of delivery points:
• Total Delivery Point database
• Advertising Delivery Point database
Who can have their mail piece delivered to the Total Delivery Points database?
a.
Anybody who wants good coverage
b.
Anybody who wishes to get past ‘NO UNADDRESSED MAIL’ stickers on letterboxes
c.
Only the government can post to everyone
d.
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Correct answer = D
Government, political, religious*, educational* and charitable organisations* including
benevolent and welfare societies* can request delivery to the total database (*except Victoria)
Assessment
9
How does Australia Post effectively include country and rural addresses in its databases?
a. Like all others - they are regular addresses
b. Post Office Counter Pickup/Roadside Deliveries
c. A greater number of PO Boxes are available in rural areas
Correct answer = B
Post Office Counter Pickup/Roadside Deliveries: Some country areas will also have
customers who pick up their mail from the post office counter or from a roadside delivery
point.
Assessment
10
Whilst every possible effort is made to ensure the accuracy of information, Australia Post
cannot guarantee the complete accuracy of the data provided. Why is this?
a. It is difficult to keep any database up to date
b. Australia Post policy means there are no guarantees
c. Ongoing changes, residential and commercial make it difficult to guarantee absolute
accuracy at any point in time
Correct answer = C
Ongoing demographic changes, residential and commercial building growth, and associated
postal round changes make it difficult to guarantee absolute accuracy at any point in time”