Promotions Presentation - Northeastern University
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Transcript Promotions Presentation - Northeastern University
Tricks of the Trade:
Promoting Events on Campus
“Advertising is the art of convincing people to spend
money they don't have for something they don't need.”
– Will Rogers
Web: www.sga.neu.edu
Facebook: www.facebook.com/NortheasternSGA
Twitter: @NortheasternSGA
Web: www.nuprssa.com
Facebook: www.facebook.com/NortheasternPRSSA
Twitter: @NUPRSSA
OVERVIEW
1) Defining a Message
2) Knowing the Basics
3) Campus Resources
4) Policy Reminders
5) Commitment
6) Creativity and FUN
Step #1: Defining a Message
Consider your audience
Taglines:
Nike – Just Do It.
Subway – Eat Fresh.
Ford – Built Ford Tough.
Concepts:
Simple
Easy to Remember
Targeted
Step #2: Knowing the Basics
Promotional items such as flyers and posters must
display the following information:
They should also include (if applicable):
Event Name
Event Location
Funded by the SAF Logo
Event Date & Time
Fees/Ticket Prices
Contact Email (…@husky.neu.edu)
Event Description
Co-Sponsors
Event Logo
Cost of Attendance
Student Group/Event Website
Step #3: Campus Resources
Printing Flyers
Campus Calendar
On myNEU:
http://www.northeastern.edu/studentlife/calendar/submit.
html
OrgSync Calendar
Reprographics
Make OrgSync event, request to post to Campus
Activities calendar
Social Media
Facebook, Twitter – get creative!
Step #3: Campus Resources (con’t)
A-frames and Banners:
http://www.northeastern.edu/facilities/sign_do.html
Mass mailings (via ResMail): 617.373.5108
Curry plasma boards: [email protected], CC program manager (use
.JPEG)
Scrollers in Centennial and Freshman Quad: Short Message to
[email protected]
Plasma screen in Blackman lobby: contact [email protected]
Chalking: Free chalk via Campus Activities, see permitted chalking
locations here:
http://s3.amazonaws.com/os_extranet_files_test/8162_13450_policy_c
halking.pdf
Step #3: Campus Resources (con’t)
Campus Connections: Talk to your co-sponsors, like-minded
organizations
All student organizations have contact info online:
http://neu.orgsync.com/student_orgs
Pursue co-sponsorships
Incorporate co-sponsors into event planning
Step #3: Campus Resources (con’t)
Residential Life/dorm postings
Bring up to 50 flyers to the
Residential Life desk located on
the bottom floor of Speare Hall –
you will be asked to fill out a quick
informational form, and
Residential Life will post these in
the dorms for you
Curry Student Center postings
Bring 15 flyers to the Operations
Desk, staff will post flyers for you
Step #4: Policy Reminders
Groups cannot advertise without a signed contract
(if applicable)
Events sponsored by NU student groups may not be
publicized to the general public or in off campus
media
It is illegal in the City of Boston to post flyers on city
buildings and light poles
Advertising must not violate the NU Student Code of
Conduct
All publicity must be written in English (except for event titles)
Consumption of alcohol may not be the focus of any promotional items
Only recognized student groups may use the University logo on advertisements
Outside vendors cannot be listed on promotional materials as “co-sponsors”
Step #5: Commitment
Commitment
Leadership
Not all of us are natural-born salesmen – for you to sell
your event, you have to BELIEVE in your event, and
commit yourself to its success
Be sure to communicate expectations to those
working with you promptly and clearly
Delegate – give your members a chance to take charge
Planning
Be sure to have a good idea of your intended
promotional strategy 2-3 weeks ahead of time
Work with your Campus Activities program manager
Consider any and all resources that you may need, and
determine how to access them
Step #6: Creativity and FUN
Design SANDWICH BOARDS for your event that members can
wear around campus.
Use WORD of MOUTH – affordable and effective
Use an event TEASER – create an active audience
Pass out FREE TICKETS (even if you’re not charging for the
event) :)
Brainstorm PRIZES and other incentives that will make your
event more appealing.
Order T-SHIRTS to give away at your event, or to wear to
promote your event.
Use or create PROMOTIONAL VIDEOS to generate interest in
your event.