MARKETING STRATEGIES More information: [email protected] Website: http://www.wwis.co.za WORLDWIDE INFORMATION SERVICES • Access Science • Access Engineering • Access Medicine • Access Pharmacy • Access Emergency Medicine • Access.
Download ReportTranscript MARKETING STRATEGIES More information: [email protected] Website: http://www.wwis.co.za WORLDWIDE INFORMATION SERVICES • Access Science • Access Engineering • Access Medicine • Access Pharmacy • Access Emergency Medicine • Access.
Slide 1
MARKETING STRATEGIES
More information: [email protected]
Website: http://www.wwis.co.za
WORLDWIDE INFORMATION SERVICES
Slide 2
Slide 3
• Access Science
• Access Engineering
• Access Medicine
• Access Pharmacy
• Access Emergency Medicine
• Access Physiotherapy
• Access Surgery
• Access Anethesiology
WORLDWIDE INFORMATION SERVICES
Slide 4
• Easy to use
• Offer users different search options: basic search,
advanced search, search by topic, search only for
images etc.
• The different databases look the same in terms of
platform design
• Updated frequently and the latest newsletter is
available for each database
• Each database has a librarian webpage which contains
marketing leaflets, information and also usage stats.
• Example: Access Science and Access Engineering
WORLDWIDE INFORMATION SERVICES
Slide 5
Search all major fields
of science &
technology
WORLDWIDE INFORMATION SERVICES
Slide 6
Search all major fields
of Engineering
Slide 7
Do a simple search or
an advanced search
WORLDWIDE INFORMATION SERVICES
Slide 8
Do a simple search or
an advanced search
Slide 9
The librarians page
contains useful
marketing information
WORLDWIDE INFORMATION SERVICES
Slide 10
Slide 11
Product Features
Usage Stats
Marketing flyer
FAQ’s
Powerpoints
Demonstration
Read more about
McGraw-Hill’s
access databases
Slide 12
• The world’s largest integrated research platform for high quality scholarly.
contents in the sciences, social sciences, arts and humanities
• Only includes the most influential, relevant and credible journal
information
• Complete Indexing Cover to Cover of all journals
• over 100 years backfile coverage – files are fully indexed, searchable &
linkable. Including many older volumes previously only available in print,
but now fully digitized and re-indexed with modern terms and functions.
• Uncover new theories, solutions and indications of emerging &
developing concepts with CPCI.
• Discover the latest technological advances and formulate fresh ideas for
research
• Save time by accessing open Web and expert database information in the
same search : Scientific webplus
WORLDWIDE INFORMATION SERVICES
Slide 13
Biological Abstracts
Biosis Previews
Cab Abstracts
Chinese Citation Database
Current Contents Connect
Derwent Innovations Index
Endnote Web
Essential Science Indicators
Inspec
Journal Citation Reports
Medline
Web of Science
Zoological Records
Food Science & Technology Abstracts
WORLDWIDE INFORMATION SERVICES
Slide 14
Citation Index
Coverage
Science Citation Index
•8060 Journals
•150 disciplines
•1900 to present day
Social Science Citation Index
•2697 Journals
•50 disciplines
•1900 to present day
Arts and Humanities Citation
Index
•1470 Journals
•1975 to present day
Conference Proceeding Citation
Indexes
•Science
•Social Science and Humanities
•Over 110,000 proceedings
published in books and journals
•1990 onwards
•Over 12,000 conferences
covered yearly
•Across 256 disciplines
WORLDWIDE INFORMATION SERVICES
Slide 15
WOK
database/
resource
selection
WOK
personal
profile
functions
WORLDWIDE INFORMATION SERVICES
Slide 16
Web of Science
search options
Click here to
go to WOS
General
Search Page
Combine
search fields
with AND,
OR, NOT
Add more
search fields
Click here to
open search
aid/ index
16
WORLDWIDE INFORMATION SERVICES
Slide 17
WOS individual
Citation Indexes
included in your
subscription and
years subscribed.
Use the drop
down menus to
select time span:
from all years
(included in your
subscription) to
data added in
the recent
update
17
WORLDWIDE INFORMATION SERVICES
Slide 18
Refine resuls according
to subject area,
document type, authors,
funding agencies etc.
Order your list
according to
choice
Authors who wrote
these papers ordered by
number of papers
18
Slide 19
What other research has been
influenced by this paper?
What research influenced
these authors? What material
did these authors cite? View
article References
Run a Citation Map for this
paper to exam the backward
and forward citations to this
paper
Keep up to date with citations to
this article by creating a Citation
19
Alert. Web of Knowledge
registration required
Slide 20
Our paper was published in 2002 and it
is still being cited in 2009, therefore this
paper is relative to current research
20
WORLDWIDE INFORMATION SERVICES
Slide 21
21
Slide 22
Set your search
parameter defaults
Select years, use
lemmatization and sort
by publication date
22
Slide 23
23
MARKETING STRATEGIES
More information: [email protected]
Website: http://www.wwis.co.za
WORLDWIDE INFORMATION SERVICES
Slide 2
Slide 3
• Access Science
• Access Engineering
• Access Medicine
• Access Pharmacy
• Access Emergency Medicine
• Access Physiotherapy
• Access Surgery
• Access Anethesiology
WORLDWIDE INFORMATION SERVICES
Slide 4
• Easy to use
• Offer users different search options: basic search,
advanced search, search by topic, search only for
images etc.
• The different databases look the same in terms of
platform design
• Updated frequently and the latest newsletter is
available for each database
• Each database has a librarian webpage which contains
marketing leaflets, information and also usage stats.
• Example: Access Science and Access Engineering
WORLDWIDE INFORMATION SERVICES
Slide 5
Search all major fields
of science &
technology
WORLDWIDE INFORMATION SERVICES
Slide 6
Search all major fields
of Engineering
Slide 7
Do a simple search or
an advanced search
WORLDWIDE INFORMATION SERVICES
Slide 8
Do a simple search or
an advanced search
Slide 9
The librarians page
contains useful
marketing information
WORLDWIDE INFORMATION SERVICES
Slide 10
Slide 11
Product Features
Usage Stats
Marketing flyer
FAQ’s
Powerpoints
Demonstration
Read more about
McGraw-Hill’s
access databases
Slide 12
• The world’s largest integrated research platform for high quality scholarly.
contents in the sciences, social sciences, arts and humanities
• Only includes the most influential, relevant and credible journal
information
• Complete Indexing Cover to Cover of all journals
• over 100 years backfile coverage – files are fully indexed, searchable &
linkable. Including many older volumes previously only available in print,
but now fully digitized and re-indexed with modern terms and functions.
• Uncover new theories, solutions and indications of emerging &
developing concepts with CPCI.
• Discover the latest technological advances and formulate fresh ideas for
research
• Save time by accessing open Web and expert database information in the
same search : Scientific webplus
WORLDWIDE INFORMATION SERVICES
Slide 13
Biological Abstracts
Biosis Previews
Cab Abstracts
Chinese Citation Database
Current Contents Connect
Derwent Innovations Index
Endnote Web
Essential Science Indicators
Inspec
Journal Citation Reports
Medline
Web of Science
Zoological Records
Food Science & Technology Abstracts
WORLDWIDE INFORMATION SERVICES
Slide 14
Citation Index
Coverage
Science Citation Index
•8060 Journals
•150 disciplines
•1900 to present day
Social Science Citation Index
•2697 Journals
•50 disciplines
•1900 to present day
Arts and Humanities Citation
Index
•1470 Journals
•1975 to present day
Conference Proceeding Citation
Indexes
•Science
•Social Science and Humanities
•Over 110,000 proceedings
published in books and journals
•1990 onwards
•Over 12,000 conferences
covered yearly
•Across 256 disciplines
WORLDWIDE INFORMATION SERVICES
Slide 15
WOK
database/
resource
selection
WOK
personal
profile
functions
WORLDWIDE INFORMATION SERVICES
Slide 16
Web of Science
search options
Click here to
go to WOS
General
Search Page
Combine
search fields
with AND,
OR, NOT
Add more
search fields
Click here to
open search
aid/ index
16
WORLDWIDE INFORMATION SERVICES
Slide 17
WOS individual
Citation Indexes
included in your
subscription and
years subscribed.
Use the drop
down menus to
select time span:
from all years
(included in your
subscription) to
data added in
the recent
update
17
WORLDWIDE INFORMATION SERVICES
Slide 18
Refine resuls according
to subject area,
document type, authors,
funding agencies etc.
Order your list
according to
choice
Authors who wrote
these papers ordered by
number of papers
18
Slide 19
What other research has been
influenced by this paper?
What research influenced
these authors? What material
did these authors cite? View
article References
Run a Citation Map for this
paper to exam the backward
and forward citations to this
paper
Keep up to date with citations to
this article by creating a Citation
19
Alert. Web of Knowledge
registration required
Slide 20
Our paper was published in 2002 and it
is still being cited in 2009, therefore this
paper is relative to current research
20
WORLDWIDE INFORMATION SERVICES
Slide 21
21
Slide 22
Set your search
parameter defaults
Select years, use
lemmatization and sort
by publication date
22
Slide 23
23