Slide 1

4G IMPACT ON
CONTENT PROVIDERS

ALBERT LEE

ANGKOR DATA COMMUNICATION GROUP / MEKONGNET


Slide 2

SOME POPULAR
WEBSITES IN CAMBODIA
Top 30 websites, half are locally created.

Let’s find out more about the internet users in Cambodia on
how they access the internet…

SOURCE: http://www.alexa.com/topsites/countries/KH


Slide 3

INTERNET ACCESS
VIA MOBILE PHONE
Most of the top local websites are news related. These websites
have experienced a shift from PC-based readers to Mobile
Phone readers.
desktop

tablet

mobile

100%
80%
60%

www.camnews.com.kh
Data from Google Analytics
2010-2015 trend

40%
20%
0%

Even without 4G, the mobile phone is already a very dominant
device for accessing websites.


Slide 4

MOBILE ACCESS:
WIFI VS CELLULAR DATA
Half the mobile sessions are using
WIFI and half are using 3G/4G to
access the website. (No significant
change in user behavior over the
past 2 years.)

SMART
WIFI
ACCESS

Meaning: Cellular Data,
whether 3G or 4G, is a
common way to access
the internet.

CELLCARD

METFONE

4G may eat WIFI’s pie!
www.camnews.com.kh
Data from Google Analytics
Jan-Jun 2015


Slide 5

POWERFUL PHONES
AND RICH MEDIA
It used to be simple: Phones and PCs
Main website + simpler mobile website

 4G enabled phones are like mini PCs.
 Phones have bigger screens, higher resolution.
 Users want and expect a richer browsing experience.


Slide 6

4G – THE PROMISE OF
HIGH SPEED SURFING
Marketed as ultra-fast, no page loading time, no waiting….
4G users expect fast web surfing and they want a richer browsing experience.
The biggest challenge for content providers is to be able to provide the expected
rich experience with the expected fast loading time.

With a fast
mobile phone
and a fast
connection, if
your website is
slow, the user
will blame your
website.


Slide 7

THE REALITY OF HIGH
SPEED SURFING
Where you host your website matters. Many “local” websites are
hosted overseas.

“It’s like driving to work. No matter how well paved your
driveway is, a traffic jam will still slow you down.”
Source: https://gigaom.com/2012/04/08/think-4g-is-10-times-faster-think-again/


Slide 8

SERVER LOCATION?
BANDWIDTH VS LATENCY
Increasing user’s bandwidth will help improve page loading time
(PLT) only to a certain limit. However, reducing the time it takes for
data to travel to the user will continue to improve page loading time.

(round trip time)

“If we can't make the bits travel faster, then the only
way to improve the situation is to move the bits closer:
place your servers closer to your users”
Source: https://www.igvita.com/2012/07/19/latency-the-new-web-performance-bottleneck/


Slide 9

LOCAL HOSTING

Advantages:
 Most local ISPs are peered with each other.
 Local mobile operators are also peered with ISPs
 Many local hosts will offer a high local bandwidth
 Growing number of providers for local hosting.

Disadvantages:
 More expensive


Slide 10

SUMMARY
 4G matters: e.g. 30%-35% using cellular data to browse your website.
 4G mobile phones users expect a fast and rich surfing experience.
 Content providers need to ensure a fast and rich surfing experience.
 Distance between user and server determines the page loading time.
 Local hosting brings webpage closer and can take advantage of high
speed local bandwidth.

CONCLUSION: If you have a high traffic, content rich website, and your
audience in mostly in Cambodia, consider local hosting to improve your
user experience.


Slide 11

FINAL NOTE
MekongNet Colocation, VPS and Hosting – Put your website in
one of our 2 local data centers. Visit: www.mekongnet.com.kh
MekongTV – Watch locally hosted live Cambodian TV on your
mobile (3G access will do). Visit: www.mekongtv.net
MekongSMS – Advertise to the smart phone users even if they
are not online. Advertise to the non-smart phone users. SMS
marketing allows you to advertise to everyone. Visit:
www.mekongsms.com

THANK YOU