Slide 1

Global Demand Driven
Research- system solutions
Östen Ekengren
IVL-Swedish Environmental Research Institute

[email protected]
Stockholm Cleantech
EUCETSA
EBTC-India
SEC-CHINA


Slide 2

The world population is increasingly urban

Global population by type of area and by region – 1950-2050

Population in millions

10,000
9,000
8,000
7,000
6,000

■ Urban - Less developed

5,000

■ Rural - Less developed
■ Urban - More developed

4,000

■ Rural - More developed

3,000

2,000
1,000
0

1950

1960

1970

1980

1990

2000

2010

2020

2030

2040

2050

Source: UN Population Division, World Population Prospects: The 2008 Revision, 2008

Östen Ekengren, May 2013


Slide 3

Global Water Stress 2011

Östen Ekengren, May 2013


Slide 4

Global economic power is shifting
Top 10 economies by GDP in 2050
80000

GDP 2006 US $ bn

70000
60000
50000
40000
30000
20000
10000
0

Source: Goldman Sachs, BRICs and Beyond, 2007

Östen Ekengren, May 2013


Slide 5

What we have: A
treatment facility
Problems/Challenges
GHG out

 The water sector is a major
energy user
 GHG emissions

Wastewater
in

Energy in

Treated
Water out
Sludge out

 Treated water is not used
 Outflows may contain
pollutants, viruses, pathogens,
pharmaceutical residues etc.
 Sludge seen as a problem

Östen Ekengren, May 2013


Slide 6

What we want: A
production facility
Nutrients
out

Wastewater
in

Energy out

Water reuse

Opportunities
 Waste as a resource
 Net energy production
 Nutrients recovery/reuse
 Improved treatment (P,N
Pharmaceutical residues)
 Water reuse

Östen Ekengren, May 2013


Slide 7

From concept to exports
Exports

Domestic Market
Demo
R&D and
Business
Development
Concept

Incubator
SP 5

Developm
ent SP 1 &
2

Packaging and business
development
SP 3
Investment
SP 6

Export
SP 4

Technical visits
SP 7
Östen Ekengren, May 2013

13th European Forum on Eco-innovation


Slide 8

Barriers-solutions-opportunities
 Invest in demand driven research

 Invest in the Clean Tech companies presenting low Life
Cycle Cost Technologies
 Demo installations should be supported
 Customers demanding solutions exceeding the capacity of
the product/company
 System solutions-new combinations- need of regulationneed of new business models
 More than well-developed technology is needed to sell
efficiently

 Co-operate more between companies, countries and
continents
Östen Ekengren, May 2013


Slide 9

Why EBTC?
 European Service Provider – EBTC is working with
European organisations, bilateral Chambers of Commerce and
Embassies to leverage existing efforts and build synergies.
 Global Europe Strategy – EBTC in India is part of the EU’s
strategy to enhance Europe’s competitiveness in a globalised
market.
 Knowledge of the Indian Market – EBTC publishes periodic
studies and reports on the Indian market scenario and has
the practical know-how in all aspects of doing business in
India.
 Technical Expertise – EBTC has experts working in the
focus sectors of Biotechnology, Energy, Environment and
Transport.
 Network – EBTC is well connected with government
organisations, R&D institutes, private companies, financial
institutions and industry associations across India.
 Geographical Coverage – With headquarters in New Delhi
and regional offices in Kolkata, Mumbai and Bangalore,
EBTC’s network stretches
across India.
Östen Ekengren,
May 2013
13th European Forum on Eco-innovation


Slide 10

Guiding European Businesses to India

EBTC services: taking European companies from the point of
considering the Indian market to implementing their projects

Step 1
Market Insight
 Guidance on doing business in India
 Information on regulatory framework
 Information on market access barriers
 Intellectual Property Rights (IPR)- Help
desk
 Focused market reports

Step 2
Market Access Roadmap
 Screening of projects in India at national
or state level
 Identification of potential business
partners
 Design of market entry strategy

 Customised market intelligence

Step 3
Market Strategy Implementation
 Proactive incubation services to
acclimatise with minimum risk and costs
 Hands-on-support in bidding for projects
 Assistance in finalising pilot projects
 Liaising with government and financial
institutions

Östen Ekengren, May 2013

13th European Forum on Eco-innovation


Slide 11

 Global demand driven research and dissemination.
 Financing. Early stages and first installation. More life cycle cost
driven approaches.
 Demonstration sites boost the interest from academia, applied
researchers, SMEs , large companies , investors and the
customers.
 To be member of one or more network is important.
 Governments (legislation, labelling, BAT, standards) and political
leadership should promote the sustainable infrastructure
investments in developing countries.
 SMEs and large companies from different countries can better
compete on the world market when they co-operate.
 European countries will be more resource efficient if we co-operate
in the export to the BRIC countries. (No business without finding
the customer)
 Establish strategic research co-operation
BRIC May
countries.
Östen with
Ekengren,
2013
13th European Forum on Eco-innovation


Slide 12

Östen Ekengren, May 2013

13th European Forum on Eco-innovation


Slide 13

13

Östen Ekengren, May 2013