hp platform of choice positioning June 22, 2001 hp-ux 11i platform of choice positioning • Premiss HP = IPF IPF = Multi-OS therefore HP = Multi-OS.
Download ReportTranscript hp platform of choice positioning June 22, 2001 hp-ux 11i platform of choice positioning • Premiss HP = IPF IPF = Multi-OS therefore HP = Multi-OS.
Slide 1
hp
platform of choice
positioning
June 22, 2001
hp-ux 11i
Slide 2
platform
of choice
positioning
• Premiss
HP = IPF
IPF = Multi-OS
therefore HP = Multi-OS
2
Slide 3
platform
of choice
positioning
• Premiss
Reational for a Multi-OS approach
Customer
perspective
HP perspectrive
Channel perspective
3
Slide 4
platform
of choice
positioning
• Premiss
Platform for Multi-OS
Super dome is a partitionalablity
machine capablei of running all
three OS simultainously
note: available: 11.23/11i v2
4
Slide 5
platform
of choice
positioning
• Premiss
Slide that show various boxes
low mde and he with enterprise
catalorge include # of CPU.
note: available: 11.23/11i v2
5
Slide 6
platform
of choice
positioning
Include 3 or 4 slide that show HP
application server positioning
NDA only, will need to be removed if annopince has not been made
6
Slide 7
platform
of choice
positioning
• Premiss
Partition
nPars
vPars
7
Slide 8
platform
of choice
positioning
• Premiss
Partition
nPars
vPars
8
Slide 9
platform
of choice
positioning
• Premiss
Which Os is best...
9
Slide 10
platform
of choice
positioning
• Premiss
What do we offer in term of
interoperability
10
Slide 11
platform
of choice
positioning
• Premiss
The IPF single server stragey
11
Slide 12
platform
of choice
positioning
• Premiss
The shape of thing to come…
OEs everywhere?
12
Slide 13
platform
of choice
positioning
• Premiss
Include a True64/hp-ux roadmap
slide if avalaible
13
Slide 14
platform
of choice
positioning
• Premiss
Include a True64/hp-ux roadmap
slide if avalaible
14
Slide 15
platform
of choice
positioning
Printed/electronic collateral sets to
support multi-Os and muli-Os diff
of HP-UX against sularis and aix 5L
1. John Wiltschut compenditive
comparison of Oss
2. Stasia interoperabiliy info.
3. H/w apprach to multi-OS, brian
Cox
15
Slide 16
platform
of choice
positioning
• Premiss
Development - use the linux sousr
code slide
16
Slide 17
platform
of choice
positioning
SUN
still doesn’t
get it!
17
Slide 18
platform
of choice
positioning
Outline (this need to be updated)
•
•
•
•
Multi O/S usage model
Application Development positioning
Deployment attributes
Product positioning
• Usage positioning
18
Slide 19
platform
of choice
positioning
Agenda
hp platform of choice directions
platform usage model
hp platform selection process
platform positioning: Unix, Windows, Linux
application development and integration
multi-platform manageability
directory and security services
platform value propositions
19
Slide 20
platform
of choice
positioning
hp multi platform advantages
• availability
hp
• reliability
• scalability
always on
internet initiative
imperatives
• manageability
• trust
• mobility
• time to operation
21
Slide 21
platform
of choice
positioning
hp’s ipf-based platform strategy
single server, multiple operating systems
NetAction: middleware and management
hp-ux 11i
IPF Architecture
ia-32
Unified Platform
Broadest Application Access
hp-ux 11i
Binary Compatibility
pa-risc
22
Slide 22
platform
of choice
positioning
platform of choice
access
services
foundation/
application
services
preferred
platform
• core OS for
appliance
servers and
embedded
systems
• application
development
platform
data
services
hp-ux
• core OS
for select
applications,
smb and
basic server
infrastructure
• core OS for
mission critical
enterprise and
service provider
infrastructure,
focused on
application and
data tiers
23
Slide 23
platform
of choice
positioning
hp platform selection processes
planning,
needs
analysis
upgrade
choosing,
ordering,
financing
support
delivery,
installation,
implementation
education,
training
application
deployment
integration,
migration,
porting
24
Slide 24
platform
of choice
positioning
hp platform selection processes
25
Slide 25
platform
of choice
positioning
criteria for assessing customer needs
application criteria
development/
Integration criteria
availability
application availability
scalability
performance
rackability/density
emerging applications
middleware integration
customization
deployment criteria
j2ee
reliability
dot net
performance
app. servers
scalability
open source
manageability
native compilers:
mobility
- C, C++, Fortran
trust (security)
time to operation
26
Slide 26
platform
of choice
positioning
hp platform of choice usage model
Access
Services
Foundation and application
Services
1
Common Tools
and Infrastructure
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt
Data
Services
3
2
web servers
web services
file/print
e-mail engine
streaming media
e-commerce
collaboration
erp app logic
storefront
custom
erp, crm, ...
database
custom
analytical
modeling
data warehouse
application development and integration
Linux API/ABI, J2EE, XML, UDDI, SOAP, etc.
common systems and enterprise managementmanagement:
OpenView, ServiceControl, Top Tools
common security and directory services
Service management: creation, assurance, delivery usage
27
Slide 27
platform
of choice
positioning
multi-platform usage model
Network
Connection
0
EDGE
SERVICES
routers
switches
Access
Services
Foundation
Services
1
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt
2
Web servers
file/print
e-mail engine
streaming media
Data
Services
Application
Services
3
e-commerce
collaboration
erp app logic
storefront
custom
4
erp, crm, ...
database
custom
analytical
modeling
data warehouse
systems management: ServiceControl, Top Tools
enterprise management: OpenView
Service management: creation, assurance, delivery usage
28
Slide 28
platform
of choice
positioning
Multi O/S Usage model
Network
Connection
0
EDGE
SERVICES
routers
switches
Access
Services
Commodity
Services
1
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt
2
Web servers
file/print
e-mail engine
streaming media
service management
Data
Services
Application
Services
3
ms-exchange &
lotus notes
(collaboration)
erp app logic
web server
storefront
custom
4
erp, crm, ...
database
custom
analytical
modeling
data warehouse
SERVICE
Creation, Assurance, Delivery, Usage
29
Slide 29
platform
of choice
positioning
Platform Usage model
Network
Connection
0
EDGE
SERVICES
routers
switches
Access
Services
Foundation
Services
1
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt
2
Web servers
file/print
e-mail engine
streaming media
Data
Services
Application
Services
3
ms-exchange &
lotus notes
(collaboration)
erp app logic
web server
storefront
custom
4
erp, crm, ...
database
custom
analytical
modeling
data warehouse
Systems Manageability
Enterprise Manageability
service management
SERVICE
Creation, Assurance, Delivery, Usage
30
Slide 30
platform
of choice
positioning
Multi OS Positioning
Network
Connection
Access
Services
0
EDGE
SERVICES
routers
switches
Commodity
Services
1
firewall
caching
ssl/xml acceleration
load balancing
bandwidth mgmt
Web servers
file/print
e-mail engine
streaming media
Application
Services
2
Data
Services
3
ms-exchange & lotus notes
(collaboration)
erp app logic
app server
storefront
custom
4
erp, crm, ...
database
custom
analytical
modeling
data warehouse
Preferred Platform
hp-ux 11i
Alternate 1 Platform
hp-ux 11i
Alternate 2 Platform
hp-ux 11i
hp-ux 11i
31
Slide 31
platform
of choice
positioning
Multi O/S Positioning
Network
Connection
0
EDGE
SERVICES
routers
switches
Access
Services
Commodity
Services
1
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth
mgmt
Web servers
file/print
e-mail engine
streaming media
Application
Services
2
3
Data
Services
4
ms-exchange &
lotus notes
(collaboration)
erp app logic
app server
storefront
custom
Preferred Platform
erp, crm, ...
database
custom
analytical
modeling
data warehouse
hp-ux 11i
Alternate Platforms
hp-ux 11i
32
Slide 32
platform
of choice
positioning
hp multi platform positioning
Network
Connection
Access
Services
0
EDGE
SERVICES
routers
switches
Foundation
Services
1
firewall
caching
ssl/xml acceleration
load balancing
bandwidth mgmt
Web servers
file/print
e-mail engine
streaming media
Application
Services
2
Data
Services
3
ms-exchange & lotus notes
(collaboration)
erp app logic
app server
storefront
custom
Preferred Platform
erp, crm, ...
database
custom
analytical
modeling
data warehouse
hp-ux 11i
hp-ux 11i
Alternate 1 Platform
Alternate 2 Platform
4
hp-ux 11i
hp-ux 11i
33
Slide 33
platform
of choice
positioning
hp multi platform positioning
Access
Services
Network
Connection
EDGE
SERVICES
0
routers
switches
Foundation
Services
1
firewall
caching
ssl/xml acceleration
load balancing
bandwidth mgmt
Web servers
file/print
e-mail engine
streaming media
Application
Services
2
Data
Services
3
ms-exchange & lotus notes
(collaboration)
erp app logic
app server
storefront
custom
erp, crm, ...
database
custom
analytical
modeling
data warehouse
4
hp-ux 11i
Optimal Platform
hp-ux 11i
Alternate 1 Platform
Alternate 2 Platform
hp-ux 11i
hp-ux 11i
34
Slide 34
platform
of choice
positioning
fortune 1000 webserver deployments
45
40
35
30
25
webserver
20
15
10
5
0
windows
solaris
hp-ux
aix
linux
other
35
Slide 35
platform
of choice
positioning
fortune 500 webserver deployments
200
180
160
140
120
100
webserver
80
60
40
20
0
windows
solaris
hp-ux
aix
linux
other
36
Slide 36
platform
of choice
positioning
multi platform development options
DEVELOPMENT
O/S
dot Net
SOFTWARE
STACK
COM+, .NET environment
Java (J2EE) environment
- NetAction Suite
Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
DEPLOYMENT
PLATFORM
- C, C++, Open Source tools
hp-ux 11i
hp-ux 11i
hp-ux 11i
37
Slide 37
platform
of choice
positioning
hp
multi platform
hp-ux 11i
38
Slide 38
platform
of choice
positioning
hp netaction internet operating environment
service-centric applications
transaction services
application services
netaction total-e-server (j2ee platform)
hp-ux 11i
39
Slide 39
platform
of choice
positioning
hp manageability
end-to-end and top-to-bottom
hp OpenView
multi-system
configuration
fault
management
device
management
standards on all platforms: WBEM/CIM
workload
management
Integration
E-services
management
platform
application, performance, systems,
network&internet, storage and transaction
management
toptools and servicecontrol
integration
hp-ux 11i
hp confidential
40
Slide 40
platform
of choice
positioning
multi platform directory and security services
Common Authentication across multiple platforms: cleints and servers
Single consistent user/password database
LDAP
Directory
Server
hp-ux 11i
Windows
hp-ux 11i
LDAP-UX
Active
Directory
Server
Access
Application
Resources
Authentication
Access
Application
Resources
Authentication
42
Slide 41
platform
of choice
positioning
multi platform manageability portfolio
hp-ux 11i
44
Slide 42
platform
of choice
positioning
• consistent manageability solutions
hp multi platform
customer
benefits
• robust high availability solutions
• common security architecture
• simplified customer contact and
relationship management
• consistent support services
• java (J2EE) development with
choice of deployment on hp-ux,
windows and linux
• linux compatibility and support for
open source development tools
• Complete adherence to standards
•j2ee, xml, soap, uddi, cifs, etc.
• low tco
• fastest time-to-market
• highest quality of service
• consistent business
practices
• flexibility and choice
45
Slide 43
platform
of choice
positioning
hp-ux platform value proposition
• reliability and robustness
• single and multi-system
proven
data services
resilience
• efficient work load management
• end-to-end security
platform
for aoii
• performance and scalability
• linux affinity
• proven 64-bit computing
46
Slide 44
platform
of choice
positioning
Value Proposition for hp servers
(hp-ux)
• Best O/S for enterprise enterprise Always On Internet
Infrastructure
• Reliability
• Robustness
• Performance and scalability
• Mission critical availability
• End-to-end manageability
• End-to-end security
• Proven internet-critical capabilities for e-commerce and
enterprise applications
• Linux affinity with support for Linux APIs and ABIs
• J2EE support through hp Bluestone Total-E-Server
• Supported by broad range of enterprise applications
47
Slide 45
platform
of choice
positioning
Value Proposition for hp servers
(hp-ux)
• Best O/S for enterprise enterprise Always On Internet
Infrastructure
• Reliability
• Robustness
• Performance and scalability
• Mission critical availability
• End-to-end manageability
• End-to-end security
• Linux affinity with support for Linux APIs and ABIs
• J2EE support through hp Bluestone Total-E-Server
• Supported by broad range of enterprise applications
• database, erp, scm, crm, etc.
48
Slide 46
platform
of choice
positioning
linux platform value proposition
• os of choice for server
proven platform
appliances
• open source development
for access services and
• emerging reliability/availability
functionality
embedded systems.
• compatibility with hp-ux
• 64-bit leadership for ipf
emerging platform
• emerging platform for high
performance computing
for
•scalable clusters
• enhanced management and
application services
security solutions
49
Slide 47
platform
of choice
positioning
Value Proposition for hp servers (Linux)
• Primary operating system for web appliances
• firewall, caching, loadbalancing, etc.
• Primary operating system for file and print applications
• Increasing acceptance as an O/S for web serving (Apache)
• Emerging mission critical capabilities for the low-end with high
availability and manageability functionality
• Emerging platform for application development using open
source tools, J2EE, etc.
• Broad range of open source application support
• Availability of skilled resources for development and
management
50
Slide 48
platform
of choice
positioning
windows platform value proposition
• breadth of applications for mid
market and enterprise
• os of choice for mid market and
dominant
smb
• choice of dot net or j2ee stack
platform for
application
• breadth of development tools
• emerging reliability/availability
functionality
• emerging scalability (>8-way)
• isv partnerships: messaging, e-
services
commerce and enterprise
• availability of talent and
resources
51
Slide 49
platform
of choice
positioning
Value proposition for hp servers
(windows)
• Breadth of applications for all tiers for IT
• Availability of skilled resources
• Proven O/S for workgroup and e-commerce applications
• Proven middleware integration
• Emerging capabilities for mission critical applications
• Broad range of application development choices
52
Slide 50
platform
of choice
positioning
Value Proposition for hp servers (Linux)
• Primary operating system for web appliances
• firewall, caching, loadbalancing, etc.
• Primary operating system for file and print applications
• Increasing acceptance as an O/S for web serving
(Apache)
• Emerging mission critical capabilities for the low-end
with high availability and manageability functionality
• Emerging platform for application development using
open source tools, J2EE, etc.
• Broad range of open source application support
• Availability of skilled resources for development and
management
53
Slide 51
platform
of choice
positioning
hp’s single platform multi o/s
strategy
Linux/Windows/HP-UX interoperability
Emerging
Linux
High Volume
Windows
High Value
HP-UX
IPF Architecture
Linux
Windows
IA-32
Linux
Unified Platform
Broadest Application Access
Binary Compatibility
HP-UX
PA-RISC
55
Slide 52
platform
of choice
positioning
Positioning development
environments
DEVELOPMENT
O/S
SOFTWARE
STACK
DEPLOYMENT
ENVIRONMENT
COM+, .NET environment
(Integration with J2EE through
NetAction Suite)
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
hp-ux legacy environment
- C, C++, Open Source tools
hp-ux 11i
hp-ux 11i
56
Slide 53
platform
of choice
positioning
hp’s ipf-based platform strategy
single server, multiple operating systems
hp value added functionality
Linux
Windows
hp-ux
Unified Platform
Broadest Application Access
Binary Compatibility
hp-ux 11i
applications
applications
IPF Architecture
57
Slide 54
platform
of choice
positioning
hp’s single platform multi o/s
strategy
Linux/Windows/HP-UX interoperability
Emerging
Linux
High Volume
Windows
High Value
HP-UX
IPF Architecture
Linux
Windows
IA-32
Linux
Unified Platform
Broadest Application Access
Binary Compatibility
HP-UX
PA-RISC
58
Slide 55
platform
of choice
positioning
Best in class development,
deployment and integration
Internet Critical Needs
Continuous Availability Factors
• Continuous e-services availability
• Scalability
• Robustness
• Application software
• Total Security
• Flexible end-to-end manageability
• Scalable storage
• Heterogeneity
Development Stage
Continuous
Availability
Internet
Critical
Stage
Deployment
Stage
Time
59
Slide 56
platform
of choice
positioning
development flexibility,
mission critical deployment
Internet Critical Needs
Development Factors
• J2EE
• dot Net
• compilers
• Open source
• standards
• integration
• portability
Deployment Factors
• availability
• reliability
• scalability
• manageability
• trust
• mobility
• time to operation
Continuous
Availability
Internet
Critical
Stage
Development Stage
Deployment
Stage
Time
61
Slide 57
platform
of choice
positioning
hp-ux 11i
62
Slide 58
platform
of choice
positioning
multi platform development options
DEVELOPMENT
O/S
dot Net
SOFTWARE
STACK
COM+, .NET environment
Java (J2EE) environment
- NetAction Suite
Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
DEPLOYMENT
PLATFORM
- C, C++, Open Source tools
hp-ux 11i
hp-ux 11i
hp-ux 11i
64
Slide 59
platform
of choice
positioning
multi platform manageability
65
Slide 60
hp multi platform enterprise management
OpenView vantagepoint product portfolio
VantagePoint
Operations
VantagePoint
Performance
vantagepoint
vantagepoint
vantagepoint
vantagepoint
VantagePoint
Transaction
event correlation services
navigator
reporter
webtransaction observer
Network
Management
Security
Management
Backup
Management
• network node manager
• policyxpert
node sentry
omniback ii
hp-ux 11i
Print
Management
dazel
Service
Management
HP ITSM
Slide 61
platform
of choice
positioning
• Change manageablitry to a single slide, already being
covered elsewhere….
67
Slide 62
platform
of choice
positioning
integrated services manageability
68
Slide 63
platform
of choice
positioning
multi platform directory and security services
Common Authentication across multiple platforms: cleints and servers
Single consistent user/password database
Common
Internet
File System
LDAP
Directory
Pluggable
Authentication
Module
Kerberos
hp-ux 11i
SAMBA
NTLM
69
Slide 64
platform
of choice
positioning
multi platform directory integration
LDAP - ADS Integration
hp-ux 11i
Active Directory
Services
LDAP
Directory
One global user account and password
Ease of administration
Seamless interoperability
70
Slide 65
platform
of choice
positioning
• Consistent manageability solutions
• Consistent high availability
hp’s multi o/s
strategy
solutions across hp-ux and linux
• common security architecture
• Simplified customer contact and
relationship management
• Consistent support services
• Java (J2EE) development with
choice of deployment on hp-ux,
Windows and Linux
• Linux compatibility and support for
open source development tools
• Complete adherence to standards
•J2EE, XML, SOAP, UDDI, CIFS,
• low TCO
• fastest time-to-market
• highest quality of service
• consistent business
practices
• flexibility and choice
etc.
71
Slide 66
platform
of choice
positioning
• Consistent manageability solutions
• Robust high availability solutions
hp multi platform
customer
• common security architecture
• Simplified customer contact and
relationship management
benefits
• Java (J2EE) development with
choice of deployment on hp-ux,
Windows and Linux
• Linux compatibility and support for
open source development tools
• Complete adherence to standards
•J2EE, XML, SOAP, UDDI, CIFS,
• Consistent support services
• low TCO
• fastest time-to-market
• highest quality of service
• consistent business
practices
• flexibility and choice
etc.
72
Slide 67
platform
of choice
positioning
Multi O/S Positioning
Marketing Approach
• Clearly articulate customer usage model as applicable
to xSP’s and Enterprise customers
• Recommend infrastructure solution based on one of the
operating systems
• Explain (rationalize) recommendation with tangible
proof points
• Clearly articulate other alternatives for the given usage
model
73
Slide 68
platform
of choice
positioning
Positioning operating systems
from development to deployment perspective
• HP’s multi os development strategy:
• To provide comprehensive internet critical deployment
platforms for applications developed using
• Dot Net (COM+) stack
• Corba EJB stack
• Open Source tools
• To provide easy deployment capabilities through crossdevelopment support across operating systems
• Provide cross operating compatibility and integration
through standards: XML, UDDI, SOAP, html, etc.
74
Slide 69
platform
of choice
positioning
Positioning development
environments
DEVELOPMENT
O/S
SOFTWARE
STACK
DEPLOYMENT
ENVIRONMENT
COM+, .NET environment
(Integration with J2EE through
NetAction Suite)
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
hp-ux legacy environment
- C, C++, Open Source tools
hp-ux 11i
hp-ux 11i
75
Slide 70
internal:
DOM
SAX
XSL
XSL
…
others…
b2c
mobile
XML
b2b
external:
SOAP
UDDI
ebXML
XAM
…
syndication server
flexibility, ease of development, and integration
process manager
XML
services
hp’s multi o/s middleware strategy
e-speak
platform
of choice
positioning
dynamic
e-services
enablement:
XML
communication
application services
J2EE application server
hp-ux 11i
core
engine
Internet
Operating
Environment
76
Slide 71
internal:
DOM
SAX
XSL
XSL
…
others…
b2c
mobile
XML
b2b
external:
SOAP
UDDI
ebXML
XAM
…
syndication server
flexibility, ease of development, and integration
process manager
XML
services
hp’s multi o/s middleware strategy
e-speak
platform
of choice
positioning
dynamic
e-services
enablement:
XML
communication
application services
J2EE application server
core
engine
Internet
Operating
Environment
77
Slide 72
platform
of choice
positioning
positioning criteria - access services (Tier 1)
hp-ux 11i
Internet
Appliance
H
M
L
Application
Availability
H
H
L
Price
H
M
L
Rackability
H
H
L
Market
Trend
H
M
L
New Application
Trends
H
L
L
H - Highly Favorable
M - Moderately Favorable
L - Least Favorable
78
Slide 73
platform
of choice
positioning
positioning criteria - foundation services
(Tier 2)
hp-ux 11i
Application
Availability
M
H
L
Customization
Flexibility
L
H
H
Price
H
H
L
Rackability
H
H
L
Market
Trend
L
H
M
New Application
Trends
M
H
L
H - Highly Favorable
M - Moderately Favorable
L - Least Favorable
79
Slide 74
platform
of choice
positioning
positioning criteria - application services
(Tier 3)
hp-ux 11i
Application
Availability
L
H
M
Market
Trend
L
H
M
Price/Performance
H
H
H
Middleware
Integration
L
H
M
Mission Critical
Availability
L
H
H
Scalability
(Up to 8-way)
L
H
H
New Application
Trends
M
H
H
H - Highly Favorable
M - Moderately Favorable
L - Least Favorable
80
Slide 75
platform
of choice
positioning
positioning criteria - data services (Tier 4)
hp-ux 11i
Application
Availability
L
H
H
Scalability (1-64)
L
M
H
Mission Critical
Availability
L
M
H
Market
Trend
L
M
H
Price/Performance
H
H
H
Middleware
Integration
L
H
H
New Application
Trends
M
H
H
H - Highly Favorable
M - Moderately Favorable
L - Least Favorable
81
Slide 76
platform
of choice
positioning
hp-ux strategic directions
• Continued investment in enterprise functionality
• optimized performance and scalability
• single system resilience availability
• networking and IP: standards, performance
• single and multi system manageability: efficiency improvements
• multi system high availability for local and virtual data centers
• optimized capabilities for large model and large data set
computing
• Enhance linux affinity/compatibility for easy
development/deployment: Linux API/ABI, Open source tools
on hp-ux
• Increased middleware functionality for Java
development/deployment: J2EE, XML, SOAP, UDDI, etc.
82
Slide 77
platform
of choice
positioning
hp’s Linux strategic directions
• HP is investing in systems, storage, software, services that support Linux for
targeted web access/infrastructure deployments
• Linux is HP’s strategic operating system for server appliances
• web serving, VPN gateway, caching, load balancing, etc.
• HP provides enterprise high availability and management capabilities for
Linux such as MC ServiceGuard, PRM, SCM, TopTools and Openview agent
support
• HP is aggressively providing multiple levels of Linux support services
• HP is working with strategic partners such as MSC Linux to attack the
performance cluster market
• Linux is a strategic development environment for customers choosing to
deploy on Linux or HP-UX
• HP will strategically collaboration with the Open Source community to bring
benefits to customers
83
Slide 78
platform
of choice
positioning
Usage Model Positioning: Front-End
Infrastructure Solution (Tiers 1 and 2)
• Preferred Solution: Develop on Linux and Deploy on Linux
• Develop on Linux using Open Source tools
Breadth of development tools including middleware support
Choice of development tools
Developers’ skillset
•
Availability of applications
Deploy on Linux:
Availability of targeted application portfolio
Price/Performance
Form factor/rackability
Ease of maintenance
• Alternate Solutions:
Develop on Windows and Deploy on Windows
Develop on Linux and Deploy hp-ux (API/ABI compatibility)
84
Slide 79
platform
of choice
positioning
Usage Model Positioning: ecommerce Applications (Tier 3)
• Preferred Solution: Develop on Windows and Deploy on Windows
• Develop on windows using Corba EJB stack
Comprehensive middleware support (NetAction)
Choice of development tools
Developers’ skillset
Availability of applications
•
Cross o/s deployment options
Deploy on Windows:
Breadth of application portfolio
Price/Performance
Integration with enterprise applications through standards
Good scalability (8-way)
Rackability
• Alternate Solutions:
Develop on Windows and Deploy on hp-ux CORBA/EJB IDEs
Develop on Linux and Deploy on hp-ux (API/ABI Comaptibility)
Develop on Linux and deploy on Linux
85
Slide 80
platform
of choice
positioning
Usage Model Positioning:
Enterprise Applications (Tier 4)
• Preferred Solution: Develop on Windows and Deploy on hp-ux
• Develop on windows using Corba EJB stack
Comprehensive middleware support (NetAction)
Choice of development tools
Developers’ skillset
Availability of applications
Cross o/s deployment options
• Deploy on hp-ux:
Scalability
Mission critical capabilities
Manageability
• Alternate Solutions:
Develop on Windows and deploy on windows
Develop on Linux and deploy on hp-ux
86
Slide 81
platform
of choice
positioning
HP Multi O/S Strategy
• To bring to market a broad range of server platforms that provide
scalable internet critical infrastructure capabilities for xSPs and Dot
BAMs (Enterprise customers)
• Deliver optimal easy to deploy server platforms for multi-tier
infrastructure capabilities for
• Front-end Infrastructure
• Web services Applications
• Internet enabling applications
• Enterprise Applications
• Deliver industry leading functionality and price/performance server
platforms based on Linux, Windows, and Unix operating systems
• Provide complete range of standards-based development and
deployment software capabilities across Linux, Windows, and Unix
operating system
• Innovate broad range of cross O/S technologies in support of Always
on Internet Infrastructure attributes such as high availability,
manageability, security and interoperability
87
Slide 82
platform
of choice
positioning
Competitive Positioning:
• Sun Weaknesses
Support for Corba EJB stack only
No cross development deployment support
Weak cross OS integration capabilities
• Compaq/Dell weaknesses:
Support for Dot Net stack only
Limited scalability and mission critical capabilities
Weak cross OS integration capabilities
IBM Weaknesses
No clear OS strategy
Seem to de-emphasize AIX (enterprise Unix) in favor of Linux
Largely competing with development vendors
Confusing platform strategy
88
Slide 83
platform
of choice
positioning
HP advantages:
Common server strategy with consistent business practices
Cost of ownership
Time to (develop and deploy) revenue
Customer relationship management (independent of products
and technologies)
Flexibility and choice
Application specific recommendations
Single vendor sales, support, and services
Industry leading Always on Internet Infrastructure capabilities
Scalability, performance, mission critical availability, security,
manageability, etc.
Industry leading middleware technology that supports
Choice of development environments
Adherence to standards
Integration across J2EE and Dot Net stacks
89
Slide 84
platform
of choice
positioning
HP Platform of Choice Strategy
To bring to market a broad range of server platforms that provide
scalable internet critical infrastructure capabilities for xSPs and
Enterprise customers
Deliver optimal easy to deploy server platforms for multi-tier
infrastructure capabilities based on usage
Deliver industry leading functionality and price/performance on all
three operating systems
Provide standards-based development and deployment software
capabilities across Linux, Windows, and Unix operating system
Innovate broad range of cross O/S technologies in support of
Always on Internet Infrastructure attributes such as high availability,
manageability, security and interoperability
90
hp
platform of choice
positioning
June 22, 2001
hp-ux 11i
Slide 2
platform
of choice
positioning
• Premiss
HP = IPF
IPF = Multi-OS
therefore HP = Multi-OS
2
Slide 3
platform
of choice
positioning
• Premiss
Reational for a Multi-OS approach
Customer
perspective
HP perspectrive
Channel perspective
3
Slide 4
platform
of choice
positioning
• Premiss
Platform for Multi-OS
Super dome is a partitionalablity
machine capablei of running all
three OS simultainously
note: available: 11.23/11i v2
4
Slide 5
platform
of choice
positioning
• Premiss
Slide that show various boxes
low mde and he with enterprise
catalorge include # of CPU.
note: available: 11.23/11i v2
5
Slide 6
platform
of choice
positioning
Include 3 or 4 slide that show HP
application server positioning
NDA only, will need to be removed if annopince has not been made
6
Slide 7
platform
of choice
positioning
• Premiss
Partition
nPars
vPars
7
Slide 8
platform
of choice
positioning
• Premiss
Partition
nPars
vPars
8
Slide 9
platform
of choice
positioning
• Premiss
Which Os is best...
9
Slide 10
platform
of choice
positioning
• Premiss
What do we offer in term of
interoperability
10
Slide 11
platform
of choice
positioning
• Premiss
The IPF single server stragey
11
Slide 12
platform
of choice
positioning
• Premiss
The shape of thing to come…
OEs everywhere?
12
Slide 13
platform
of choice
positioning
• Premiss
Include a True64/hp-ux roadmap
slide if avalaible
13
Slide 14
platform
of choice
positioning
• Premiss
Include a True64/hp-ux roadmap
slide if avalaible
14
Slide 15
platform
of choice
positioning
Printed/electronic collateral sets to
support multi-Os and muli-Os diff
of HP-UX against sularis and aix 5L
1. John Wiltschut compenditive
comparison of Oss
2. Stasia interoperabiliy info.
3. H/w apprach to multi-OS, brian
Cox
15
Slide 16
platform
of choice
positioning
• Premiss
Development - use the linux sousr
code slide
16
Slide 17
platform
of choice
positioning
SUN
still doesn’t
get it!
17
Slide 18
platform
of choice
positioning
Outline (this need to be updated)
•
•
•
•
Multi O/S usage model
Application Development positioning
Deployment attributes
Product positioning
• Usage positioning
18
Slide 19
platform
of choice
positioning
Agenda
hp platform of choice directions
platform usage model
hp platform selection process
platform positioning: Unix, Windows, Linux
application development and integration
multi-platform manageability
directory and security services
platform value propositions
19
Slide 20
platform
of choice
positioning
hp multi platform advantages
• availability
hp
• reliability
• scalability
always on
internet initiative
imperatives
• manageability
• trust
• mobility
• time to operation
21
Slide 21
platform
of choice
positioning
hp’s ipf-based platform strategy
single server, multiple operating systems
NetAction: middleware and management
hp-ux 11i
IPF Architecture
ia-32
Unified Platform
Broadest Application Access
hp-ux 11i
Binary Compatibility
pa-risc
22
Slide 22
platform
of choice
positioning
platform of choice
access
services
foundation/
application
services
preferred
platform
• core OS for
appliance
servers and
embedded
systems
• application
development
platform
data
services
hp-ux
• core OS
for select
applications,
smb and
basic server
infrastructure
• core OS for
mission critical
enterprise and
service provider
infrastructure,
focused on
application and
data tiers
23
Slide 23
platform
of choice
positioning
hp platform selection processes
planning,
needs
analysis
upgrade
choosing,
ordering,
financing
support
delivery,
installation,
implementation
education,
training
application
deployment
integration,
migration,
porting
24
Slide 24
platform
of choice
positioning
hp platform selection processes
25
Slide 25
platform
of choice
positioning
criteria for assessing customer needs
application criteria
development/
Integration criteria
availability
application availability
scalability
performance
rackability/density
emerging applications
middleware integration
customization
deployment criteria
j2ee
reliability
dot net
performance
app. servers
scalability
open source
manageability
native compilers:
mobility
- C, C++, Fortran
trust (security)
time to operation
26
Slide 26
platform
of choice
positioning
hp platform of choice usage model
Access
Services
Foundation and application
Services
1
Common Tools
and Infrastructure
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt
Data
Services
3
2
web servers
web services
file/print
e-mail engine
streaming media
e-commerce
collaboration
erp app logic
storefront
custom
erp, crm, ...
database
custom
analytical
modeling
data warehouse
application development and integration
Linux API/ABI, J2EE, XML, UDDI, SOAP, etc.
common systems and enterprise managementmanagement:
OpenView, ServiceControl, Top Tools
common security and directory services
Service management: creation, assurance, delivery usage
27
Slide 27
platform
of choice
positioning
multi-platform usage model
Network
Connection
0
EDGE
SERVICES
routers
switches
Access
Services
Foundation
Services
1
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt
2
Web servers
file/print
e-mail engine
streaming media
Data
Services
Application
Services
3
e-commerce
collaboration
erp app logic
storefront
custom
4
erp, crm, ...
database
custom
analytical
modeling
data warehouse
systems management: ServiceControl, Top Tools
enterprise management: OpenView
Service management: creation, assurance, delivery usage
28
Slide 28
platform
of choice
positioning
Multi O/S Usage model
Network
Connection
0
EDGE
SERVICES
routers
switches
Access
Services
Commodity
Services
1
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt
2
Web servers
file/print
e-mail engine
streaming media
service management
Data
Services
Application
Services
3
ms-exchange &
lotus notes
(collaboration)
erp app logic
web server
storefront
custom
4
erp, crm, ...
database
custom
analytical
modeling
data warehouse
SERVICE
Creation, Assurance, Delivery, Usage
29
Slide 29
platform
of choice
positioning
Platform Usage model
Network
Connection
0
EDGE
SERVICES
routers
switches
Access
Services
Foundation
Services
1
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt
2
Web servers
file/print
e-mail engine
streaming media
Data
Services
Application
Services
3
ms-exchange &
lotus notes
(collaboration)
erp app logic
web server
storefront
custom
4
erp, crm, ...
database
custom
analytical
modeling
data warehouse
Systems Manageability
Enterprise Manageability
service management
SERVICE
Creation, Assurance, Delivery, Usage
30
Slide 30
platform
of choice
positioning
Multi OS Positioning
Network
Connection
Access
Services
0
EDGE
SERVICES
routers
switches
Commodity
Services
1
firewall
caching
ssl/xml acceleration
load balancing
bandwidth mgmt
Web servers
file/print
e-mail engine
streaming media
Application
Services
2
Data
Services
3
ms-exchange & lotus notes
(collaboration)
erp app logic
app server
storefront
custom
4
erp, crm, ...
database
custom
analytical
modeling
data warehouse
Preferred Platform
hp-ux 11i
Alternate 1 Platform
hp-ux 11i
Alternate 2 Platform
hp-ux 11i
hp-ux 11i
31
Slide 31
platform
of choice
positioning
Multi O/S Positioning
Network
Connection
0
EDGE
SERVICES
routers
switches
Access
Services
Commodity
Services
1
firewall
caching
ssl/xml
acceleration
load balancing
bandwidth
mgmt
Web servers
file/print
e-mail engine
streaming media
Application
Services
2
3
Data
Services
4
ms-exchange &
lotus notes
(collaboration)
erp app logic
app server
storefront
custom
Preferred Platform
erp, crm, ...
database
custom
analytical
modeling
data warehouse
hp-ux 11i
Alternate Platforms
hp-ux 11i
32
Slide 32
platform
of choice
positioning
hp multi platform positioning
Network
Connection
Access
Services
0
EDGE
SERVICES
routers
switches
Foundation
Services
1
firewall
caching
ssl/xml acceleration
load balancing
bandwidth mgmt
Web servers
file/print
e-mail engine
streaming media
Application
Services
2
Data
Services
3
ms-exchange & lotus notes
(collaboration)
erp app logic
app server
storefront
custom
Preferred Platform
erp, crm, ...
database
custom
analytical
modeling
data warehouse
hp-ux 11i
hp-ux 11i
Alternate 1 Platform
Alternate 2 Platform
4
hp-ux 11i
hp-ux 11i
33
Slide 33
platform
of choice
positioning
hp multi platform positioning
Access
Services
Network
Connection
EDGE
SERVICES
0
routers
switches
Foundation
Services
1
firewall
caching
ssl/xml acceleration
load balancing
bandwidth mgmt
Web servers
file/print
e-mail engine
streaming media
Application
Services
2
Data
Services
3
ms-exchange & lotus notes
(collaboration)
erp app logic
app server
storefront
custom
erp, crm, ...
database
custom
analytical
modeling
data warehouse
4
hp-ux 11i
Optimal Platform
hp-ux 11i
Alternate 1 Platform
Alternate 2 Platform
hp-ux 11i
hp-ux 11i
34
Slide 34
platform
of choice
positioning
fortune 1000 webserver deployments
45
40
35
30
25
webserver
20
15
10
5
0
windows
solaris
hp-ux
aix
linux
other
35
Slide 35
platform
of choice
positioning
fortune 500 webserver deployments
200
180
160
140
120
100
webserver
80
60
40
20
0
windows
solaris
hp-ux
aix
linux
other
36
Slide 36
platform
of choice
positioning
multi platform development options
DEVELOPMENT
O/S
dot Net
SOFTWARE
STACK
COM+, .NET environment
Java (J2EE) environment
- NetAction Suite
Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
DEPLOYMENT
PLATFORM
- C, C++, Open Source tools
hp-ux 11i
hp-ux 11i
hp-ux 11i
37
Slide 37
platform
of choice
positioning
hp
multi platform
hp-ux 11i
38
Slide 38
platform
of choice
positioning
hp netaction internet operating environment
service-centric applications
transaction services
application services
netaction total-e-server (j2ee platform)
hp-ux 11i
39
Slide 39
platform
of choice
positioning
hp manageability
end-to-end and top-to-bottom
hp OpenView
multi-system
configuration
fault
management
device
management
standards on all platforms: WBEM/CIM
workload
management
Integration
E-services
management
platform
application, performance, systems,
network&internet, storage and transaction
management
toptools and servicecontrol
integration
hp-ux 11i
hp confidential
40
Slide 40
platform
of choice
positioning
multi platform directory and security services
Common Authentication across multiple platforms: cleints and servers
Single consistent user/password database
LDAP
Directory
Server
hp-ux 11i
Windows
hp-ux 11i
LDAP-UX
Active
Directory
Server
Access
Application
Resources
Authentication
Access
Application
Resources
Authentication
42
Slide 41
platform
of choice
positioning
multi platform manageability portfolio
hp-ux 11i
44
Slide 42
platform
of choice
positioning
• consistent manageability solutions
hp multi platform
customer
benefits
• robust high availability solutions
• common security architecture
• simplified customer contact and
relationship management
• consistent support services
• java (J2EE) development with
choice of deployment on hp-ux,
windows and linux
• linux compatibility and support for
open source development tools
• Complete adherence to standards
•j2ee, xml, soap, uddi, cifs, etc.
• low tco
• fastest time-to-market
• highest quality of service
• consistent business
practices
• flexibility and choice
45
Slide 43
platform
of choice
positioning
hp-ux platform value proposition
• reliability and robustness
• single and multi-system
proven
data services
resilience
• efficient work load management
• end-to-end security
platform
for aoii
• performance and scalability
• linux affinity
• proven 64-bit computing
46
Slide 44
platform
of choice
positioning
Value Proposition for hp servers
(hp-ux)
• Best O/S for enterprise enterprise Always On Internet
Infrastructure
• Reliability
• Robustness
• Performance and scalability
• Mission critical availability
• End-to-end manageability
• End-to-end security
• Proven internet-critical capabilities for e-commerce and
enterprise applications
• Linux affinity with support for Linux APIs and ABIs
• J2EE support through hp Bluestone Total-E-Server
• Supported by broad range of enterprise applications
47
Slide 45
platform
of choice
positioning
Value Proposition for hp servers
(hp-ux)
• Best O/S for enterprise enterprise Always On Internet
Infrastructure
• Reliability
• Robustness
• Performance and scalability
• Mission critical availability
• End-to-end manageability
• End-to-end security
• Linux affinity with support for Linux APIs and ABIs
• J2EE support through hp Bluestone Total-E-Server
• Supported by broad range of enterprise applications
• database, erp, scm, crm, etc.
48
Slide 46
platform
of choice
positioning
linux platform value proposition
• os of choice for server
proven platform
appliances
• open source development
for access services and
• emerging reliability/availability
functionality
embedded systems.
• compatibility with hp-ux
• 64-bit leadership for ipf
emerging platform
• emerging platform for high
performance computing
for
•scalable clusters
• enhanced management and
application services
security solutions
49
Slide 47
platform
of choice
positioning
Value Proposition for hp servers (Linux)
• Primary operating system for web appliances
• firewall, caching, loadbalancing, etc.
• Primary operating system for file and print applications
• Increasing acceptance as an O/S for web serving (Apache)
• Emerging mission critical capabilities for the low-end with high
availability and manageability functionality
• Emerging platform for application development using open
source tools, J2EE, etc.
• Broad range of open source application support
• Availability of skilled resources for development and
management
50
Slide 48
platform
of choice
positioning
windows platform value proposition
• breadth of applications for mid
market and enterprise
• os of choice for mid market and
dominant
smb
• choice of dot net or j2ee stack
platform for
application
• breadth of development tools
• emerging reliability/availability
functionality
• emerging scalability (>8-way)
• isv partnerships: messaging, e-
services
commerce and enterprise
• availability of talent and
resources
51
Slide 49
platform
of choice
positioning
Value proposition for hp servers
(windows)
• Breadth of applications for all tiers for IT
• Availability of skilled resources
• Proven O/S for workgroup and e-commerce applications
• Proven middleware integration
• Emerging capabilities for mission critical applications
• Broad range of application development choices
52
Slide 50
platform
of choice
positioning
Value Proposition for hp servers (Linux)
• Primary operating system for web appliances
• firewall, caching, loadbalancing, etc.
• Primary operating system for file and print applications
• Increasing acceptance as an O/S for web serving
(Apache)
• Emerging mission critical capabilities for the low-end
with high availability and manageability functionality
• Emerging platform for application development using
open source tools, J2EE, etc.
• Broad range of open source application support
• Availability of skilled resources for development and
management
53
Slide 51
platform
of choice
positioning
hp’s single platform multi o/s
strategy
Linux/Windows/HP-UX interoperability
Emerging
Linux
High Volume
Windows
High Value
HP-UX
IPF Architecture
Linux
Windows
IA-32
Linux
Unified Platform
Broadest Application Access
Binary Compatibility
HP-UX
PA-RISC
55
Slide 52
platform
of choice
positioning
Positioning development
environments
DEVELOPMENT
O/S
SOFTWARE
STACK
DEPLOYMENT
ENVIRONMENT
COM+, .NET environment
(Integration with J2EE through
NetAction Suite)
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
hp-ux legacy environment
- C, C++, Open Source tools
hp-ux 11i
hp-ux 11i
56
Slide 53
platform
of choice
positioning
hp’s ipf-based platform strategy
single server, multiple operating systems
hp value added functionality
Linux
Windows
hp-ux
Unified Platform
Broadest Application Access
Binary Compatibility
hp-ux 11i
applications
applications
IPF Architecture
57
Slide 54
platform
of choice
positioning
hp’s single platform multi o/s
strategy
Linux/Windows/HP-UX interoperability
Emerging
Linux
High Volume
Windows
High Value
HP-UX
IPF Architecture
Linux
Windows
IA-32
Linux
Unified Platform
Broadest Application Access
Binary Compatibility
HP-UX
PA-RISC
58
Slide 55
platform
of choice
positioning
Best in class development,
deployment and integration
Internet Critical Needs
Continuous Availability Factors
• Continuous e-services availability
• Scalability
• Robustness
• Application software
• Total Security
• Flexible end-to-end manageability
• Scalable storage
• Heterogeneity
Development Stage
Continuous
Availability
Internet
Critical
Stage
Deployment
Stage
Time
59
Slide 56
platform
of choice
positioning
development flexibility,
mission critical deployment
Internet Critical Needs
Development Factors
• J2EE
• dot Net
• compilers
• Open source
• standards
• integration
• portability
Deployment Factors
• availability
• reliability
• scalability
• manageability
• trust
• mobility
• time to operation
Continuous
Availability
Internet
Critical
Stage
Development Stage
Deployment
Stage
Time
61
Slide 57
platform
of choice
positioning
hp-ux 11i
62
Slide 58
platform
of choice
positioning
multi platform development options
DEVELOPMENT
O/S
dot Net
SOFTWARE
STACK
COM+, .NET environment
Java (J2EE) environment
- NetAction Suite
Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
DEPLOYMENT
PLATFORM
- C, C++, Open Source tools
hp-ux 11i
hp-ux 11i
hp-ux 11i
64
Slide 59
platform
of choice
positioning
multi platform manageability
65
Slide 60
hp multi platform enterprise management
OpenView vantagepoint product portfolio
VantagePoint
Operations
VantagePoint
Performance
vantagepoint
vantagepoint
vantagepoint
vantagepoint
VantagePoint
Transaction
event correlation services
navigator
reporter
webtransaction observer
Network
Management
Security
Management
Backup
Management
• network node manager
• policyxpert
node sentry
omniback ii
hp-ux 11i
Management
dazel
Service
Management
HP ITSM
Slide 61
platform
of choice
positioning
• Change manageablitry to a single slide, already being
covered elsewhere….
67
Slide 62
platform
of choice
positioning
integrated services manageability
68
Slide 63
platform
of choice
positioning
multi platform directory and security services
Common Authentication across multiple platforms: cleints and servers
Single consistent user/password database
Common
Internet
File System
LDAP
Directory
Pluggable
Authentication
Module
Kerberos
hp-ux 11i
SAMBA
NTLM
69
Slide 64
platform
of choice
positioning
multi platform directory integration
LDAP - ADS Integration
hp-ux 11i
Active Directory
Services
LDAP
Directory
One global user account and password
Ease of administration
Seamless interoperability
70
Slide 65
platform
of choice
positioning
• Consistent manageability solutions
• Consistent high availability
hp’s multi o/s
strategy
solutions across hp-ux and linux
• common security architecture
• Simplified customer contact and
relationship management
• Consistent support services
• Java (J2EE) development with
choice of deployment on hp-ux,
Windows and Linux
• Linux compatibility and support for
open source development tools
• Complete adherence to standards
•J2EE, XML, SOAP, UDDI, CIFS,
• low TCO
• fastest time-to-market
• highest quality of service
• consistent business
practices
• flexibility and choice
etc.
71
Slide 66
platform
of choice
positioning
• Consistent manageability solutions
• Robust high availability solutions
hp multi platform
customer
• common security architecture
• Simplified customer contact and
relationship management
benefits
• Java (J2EE) development with
choice of deployment on hp-ux,
Windows and Linux
• Linux compatibility and support for
open source development tools
• Complete adherence to standards
•J2EE, XML, SOAP, UDDI, CIFS,
• Consistent support services
• low TCO
• fastest time-to-market
• highest quality of service
• consistent business
practices
• flexibility and choice
etc.
72
Slide 67
platform
of choice
positioning
Multi O/S Positioning
Marketing Approach
• Clearly articulate customer usage model as applicable
to xSP’s and Enterprise customers
• Recommend infrastructure solution based on one of the
operating systems
• Explain (rationalize) recommendation with tangible
proof points
• Clearly articulate other alternatives for the given usage
model
73
Slide 68
platform
of choice
positioning
Positioning operating systems
from development to deployment perspective
• HP’s multi os development strategy:
• To provide comprehensive internet critical deployment
platforms for applications developed using
• Dot Net (COM+) stack
• Corba EJB stack
• Open Source tools
• To provide easy deployment capabilities through crossdevelopment support across operating systems
• Provide cross operating compatibility and integration
through standards: XML, UDDI, SOAP, html, etc.
74
Slide 69
platform
of choice
positioning
Positioning development
environments
DEVELOPMENT
O/S
SOFTWARE
STACK
DEPLOYMENT
ENVIRONMENT
COM+, .NET environment
(Integration with J2EE through
NetAction Suite)
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i
hp-ux legacy environment
- C, C++, Open Source tools
hp-ux 11i
hp-ux 11i
75
Slide 70
internal:
DOM
SAX
XSL
XSL
…
others…
b2c
mobile
XML
b2b
external:
SOAP
UDDI
ebXML
XAM
…
syndication server
flexibility, ease of development, and integration
process manager
XML
services
hp’s multi o/s middleware strategy
e-speak
platform
of choice
positioning
dynamic
e-services
enablement:
XML
communication
application services
J2EE application server
hp-ux 11i
core
engine
Internet
Operating
Environment
76
Slide 71
internal:
DOM
SAX
XSL
XSL
…
others…
b2c
mobile
XML
b2b
external:
SOAP
UDDI
ebXML
XAM
…
syndication server
flexibility, ease of development, and integration
process manager
XML
services
hp’s multi o/s middleware strategy
e-speak
platform
of choice
positioning
dynamic
e-services
enablement:
XML
communication
application services
J2EE application server
core
engine
Internet
Operating
Environment
77
Slide 72
platform
of choice
positioning
positioning criteria - access services (Tier 1)
hp-ux 11i
Internet
Appliance
H
M
L
Application
Availability
H
H
L
Price
H
M
L
Rackability
H
H
L
Market
Trend
H
M
L
New Application
Trends
H
L
L
H - Highly Favorable
M - Moderately Favorable
L - Least Favorable
78
Slide 73
platform
of choice
positioning
positioning criteria - foundation services
(Tier 2)
hp-ux 11i
Application
Availability
M
H
L
Customization
Flexibility
L
H
H
Price
H
H
L
Rackability
H
H
L
Market
Trend
L
H
M
New Application
Trends
M
H
L
H - Highly Favorable
M - Moderately Favorable
L - Least Favorable
79
Slide 74
platform
of choice
positioning
positioning criteria - application services
(Tier 3)
hp-ux 11i
Application
Availability
L
H
M
Market
Trend
L
H
M
Price/Performance
H
H
H
Middleware
Integration
L
H
M
Mission Critical
Availability
L
H
H
Scalability
(Up to 8-way)
L
H
H
New Application
Trends
M
H
H
H - Highly Favorable
M - Moderately Favorable
L - Least Favorable
80
Slide 75
platform
of choice
positioning
positioning criteria - data services (Tier 4)
hp-ux 11i
Application
Availability
L
H
H
Scalability (1-64)
L
M
H
Mission Critical
Availability
L
M
H
Market
Trend
L
M
H
Price/Performance
H
H
H
Middleware
Integration
L
H
H
New Application
Trends
M
H
H
H - Highly Favorable
M - Moderately Favorable
L - Least Favorable
81
Slide 76
platform
of choice
positioning
hp-ux strategic directions
• Continued investment in enterprise functionality
• optimized performance and scalability
• single system resilience availability
• networking and IP: standards, performance
• single and multi system manageability: efficiency improvements
• multi system high availability for local and virtual data centers
• optimized capabilities for large model and large data set
computing
• Enhance linux affinity/compatibility for easy
development/deployment: Linux API/ABI, Open source tools
on hp-ux
• Increased middleware functionality for Java
development/deployment: J2EE, XML, SOAP, UDDI, etc.
82
Slide 77
platform
of choice
positioning
hp’s Linux strategic directions
• HP is investing in systems, storage, software, services that support Linux for
targeted web access/infrastructure deployments
• Linux is HP’s strategic operating system for server appliances
• web serving, VPN gateway, caching, load balancing, etc.
• HP provides enterprise high availability and management capabilities for
Linux such as MC ServiceGuard, PRM, SCM, TopTools and Openview agent
support
• HP is aggressively providing multiple levels of Linux support services
• HP is working with strategic partners such as MSC Linux to attack the
performance cluster market
• Linux is a strategic development environment for customers choosing to
deploy on Linux or HP-UX
• HP will strategically collaboration with the Open Source community to bring
benefits to customers
83
Slide 78
platform
of choice
positioning
Usage Model Positioning: Front-End
Infrastructure Solution (Tiers 1 and 2)
• Preferred Solution: Develop on Linux and Deploy on Linux
• Develop on Linux using Open Source tools
Breadth of development tools including middleware support
Choice of development tools
Developers’ skillset
•
Availability of applications
Deploy on Linux:
Availability of targeted application portfolio
Price/Performance
Form factor/rackability
Ease of maintenance
• Alternate Solutions:
Develop on Windows and Deploy on Windows
Develop on Linux and Deploy hp-ux (API/ABI compatibility)
84
Slide 79
platform
of choice
positioning
Usage Model Positioning: ecommerce Applications (Tier 3)
• Preferred Solution: Develop on Windows and Deploy on Windows
• Develop on windows using Corba EJB stack
Comprehensive middleware support (NetAction)
Choice of development tools
Developers’ skillset
Availability of applications
•
Cross o/s deployment options
Deploy on Windows:
Breadth of application portfolio
Price/Performance
Integration with enterprise applications through standards
Good scalability (8-way)
Rackability
• Alternate Solutions:
Develop on Windows and Deploy on hp-ux CORBA/EJB IDEs
Develop on Linux and Deploy on hp-ux (API/ABI Comaptibility)
Develop on Linux and deploy on Linux
85
Slide 80
platform
of choice
positioning
Usage Model Positioning:
Enterprise Applications (Tier 4)
• Preferred Solution: Develop on Windows and Deploy on hp-ux
• Develop on windows using Corba EJB stack
Comprehensive middleware support (NetAction)
Choice of development tools
Developers’ skillset
Availability of applications
Cross o/s deployment options
• Deploy on hp-ux:
Scalability
Mission critical capabilities
Manageability
• Alternate Solutions:
Develop on Windows and deploy on windows
Develop on Linux and deploy on hp-ux
86
Slide 81
platform
of choice
positioning
HP Multi O/S Strategy
• To bring to market a broad range of server platforms that provide
scalable internet critical infrastructure capabilities for xSPs and Dot
BAMs (Enterprise customers)
• Deliver optimal easy to deploy server platforms for multi-tier
infrastructure capabilities for
• Front-end Infrastructure
• Web services Applications
• Internet enabling applications
• Enterprise Applications
• Deliver industry leading functionality and price/performance server
platforms based on Linux, Windows, and Unix operating systems
• Provide complete range of standards-based development and
deployment software capabilities across Linux, Windows, and Unix
operating system
• Innovate broad range of cross O/S technologies in support of Always
on Internet Infrastructure attributes such as high availability,
manageability, security and interoperability
87
Slide 82
platform
of choice
positioning
Competitive Positioning:
• Sun Weaknesses
Support for Corba EJB stack only
No cross development deployment support
Weak cross OS integration capabilities
• Compaq/Dell weaknesses:
Support for Dot Net stack only
Limited scalability and mission critical capabilities
Weak cross OS integration capabilities
IBM Weaknesses
No clear OS strategy
Seem to de-emphasize AIX (enterprise Unix) in favor of Linux
Largely competing with development vendors
Confusing platform strategy
88
Slide 83
platform
of choice
positioning
HP advantages:
Common server strategy with consistent business practices
Cost of ownership
Time to (develop and deploy) revenue
Customer relationship management (independent of products
and technologies)
Flexibility and choice
Application specific recommendations
Single vendor sales, support, and services
Industry leading Always on Internet Infrastructure capabilities
Scalability, performance, mission critical availability, security,
manageability, etc.
Industry leading middleware technology that supports
Choice of development environments
Adherence to standards
Integration across J2EE and Dot Net stacks
89
Slide 84
platform
of choice
positioning
HP Platform of Choice Strategy
To bring to market a broad range of server platforms that provide
scalable internet critical infrastructure capabilities for xSPs and
Enterprise customers
Deliver optimal easy to deploy server platforms for multi-tier
infrastructure capabilities based on usage
Deliver industry leading functionality and price/performance on all
three operating systems
Provide standards-based development and deployment software
capabilities across Linux, Windows, and Unix operating system
Innovate broad range of cross O/S technologies in support of
Always on Internet Infrastructure attributes such as high availability,
manageability, security and interoperability
90