hp platform of choice positioning June 22, 2001 hp-ux 11i platform of choice positioning • Premiss HP = IPF IPF = Multi-OS therefore HP = Multi-OS.

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Transcript hp platform of choice positioning June 22, 2001 hp-ux 11i platform of choice positioning • Premiss HP = IPF IPF = Multi-OS therefore HP = Multi-OS.

Slide 1

hp

platform of choice
positioning
June 22, 2001

hp-ux 11i


Slide 2

platform
of choice
positioning

• Premiss

HP = IPF
IPF = Multi-OS
therefore HP = Multi-OS

2


Slide 3

platform
of choice
positioning

• Premiss

Reational for a Multi-OS approach
Customer
perspective
HP perspectrive
Channel perspective

3


Slide 4

platform
of choice
positioning

• Premiss

Platform for Multi-OS

Super dome is a partitionalablity
machine capablei of running all
three OS simultainously

note: available: 11.23/11i v2
4


Slide 5

platform
of choice
positioning

• Premiss

Slide that show various boxes
low mde and he with enterprise
catalorge include # of CPU.

note: available: 11.23/11i v2
5


Slide 6

platform
of choice
positioning

Include 3 or 4 slide that show HP
application server positioning

NDA only, will need to be removed if annopince has not been made
6


Slide 7

platform
of choice
positioning

• Premiss

Partition
nPars
vPars

7


Slide 8

platform
of choice
positioning

• Premiss

Partition
nPars
vPars

8


Slide 9

platform
of choice
positioning

• Premiss

Which Os is best...

9


Slide 10

platform
of choice
positioning

• Premiss

What do we offer in term of
interoperability

10


Slide 11

platform
of choice
positioning

• Premiss

The IPF single server stragey

11


Slide 12

platform
of choice
positioning

• Premiss

The shape of thing to come…
OEs everywhere?

12


Slide 13

platform
of choice
positioning

• Premiss

Include a True64/hp-ux roadmap
slide if avalaible

13


Slide 14

platform
of choice
positioning

• Premiss

Include a True64/hp-ux roadmap
slide if avalaible

14


Slide 15

platform
of choice
positioning

Printed/electronic collateral sets to
support multi-Os and muli-Os diff
of HP-UX against sularis and aix 5L
1. John Wiltschut compenditive
comparison of Oss
2. Stasia interoperabiliy info.
3. H/w apprach to multi-OS, brian
Cox
15


Slide 16

platform
of choice
positioning

• Premiss

Development - use the linux sousr
code slide

16


Slide 17

platform
of choice
positioning

SUN
still doesn’t

get it!

17


Slide 18

platform
of choice
positioning

Outline (this need to be updated)





Multi O/S usage model
Application Development positioning
Deployment attributes
Product positioning

• Usage positioning

18


Slide 19

platform
of choice
positioning

Agenda
 hp platform of choice directions
 platform usage model
 hp platform selection process
 platform positioning: Unix, Windows, Linux
 application development and integration
 multi-platform manageability
 directory and security services
 platform value propositions

19


Slide 20

platform
of choice
positioning

hp multi platform advantages
• availability

hp

• reliability
• scalability

always on
internet initiative
imperatives

• manageability
• trust

• mobility
• time to operation
21


Slide 21

platform
of choice
positioning

hp’s ipf-based platform strategy
single server, multiple operating systems
NetAction: middleware and management

hp-ux 11i

IPF Architecture

ia-32

Unified Platform
Broadest Application Access

hp-ux 11i

Binary Compatibility

pa-risc
22


Slide 22

platform
of choice
positioning

platform of choice
access
services

foundation/
application
services

preferred
platform
• core OS for
appliance
servers and
embedded
systems
• application
development
platform

data
services

hp-ux
• core OS
for select
applications,
smb and
basic server
infrastructure

• core OS for
mission critical
enterprise and
service provider
infrastructure,
focused on
application and
data tiers

23


Slide 23

platform
of choice
positioning

hp platform selection processes
planning,
needs
analysis
upgrade

choosing,
ordering,
financing

support

delivery,
installation,
implementation
education,
training
application
deployment

integration,
migration,
porting

24


Slide 24

platform
of choice
positioning

hp platform selection processes

25


Slide 25

platform
of choice
positioning

criteria for assessing customer needs

application criteria

development/
Integration criteria

availability

application availability
scalability
performance
rackability/density

emerging applications
middleware integration
customization

deployment criteria

j2ee

reliability

dot net

performance

app. servers

scalability

open source

manageability

native compilers:

mobility

- C, C++, Fortran

trust (security)
time to operation

26


Slide 26

platform
of choice
positioning

hp platform of choice usage model
Access
Services

Foundation and application
Services
1







Common Tools
and Infrastructure



firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt

Data
Services
3

2






web servers
web services
file/print
e-mail engine
streaming media







e-commerce
collaboration
erp app logic
storefront
custom








erp, crm, ...
database
custom
analytical
modeling
data warehouse

application development and integration
Linux API/ABI, J2EE, XML, UDDI, SOAP, etc.
common systems and enterprise managementmanagement:
OpenView, ServiceControl, Top Tools

common security and directory services
Service management: creation, assurance, delivery usage
27


Slide 27

platform
of choice
positioning

multi-platform usage model

Network
Connection
0
EDGE
SERVICES
 routers
 switches

Access
Services

Foundation
Services
1








firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt

2





Web servers
file/print
e-mail engine
streaming media

Data
Services

Application
Services
3






e-commerce
collaboration
erp app logic
storefront
custom

4







erp, crm, ...
database
custom
analytical
modeling
data warehouse

systems management: ServiceControl, Top Tools
enterprise management: OpenView
Service management: creation, assurance, delivery usage
28


Slide 28

platform
of choice
positioning

Multi O/S Usage model

Network
Connection
0
EDGE
SERVICES
 routers
 switches

Access
Services

Commodity
Services
1








firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt

2





Web servers
file/print
e-mail engine
streaming media








service management

Data
Services

Application
Services
3
ms-exchange &
lotus notes
(collaboration)
erp app logic
web server
storefront
custom

4







erp, crm, ...
database
custom
analytical
modeling
data warehouse

SERVICE
Creation, Assurance, Delivery, Usage

29


Slide 29

platform
of choice
positioning

Platform Usage model

Network
Connection
0
EDGE
SERVICES
 routers
 switches

Access
Services

Foundation
Services
1








firewall
caching
ssl/xml
acceleration
load balancing
bandwidth mgmt

2





Web servers
file/print
e-mail engine
streaming media

Data
Services

Application
Services
3







ms-exchange &
lotus notes
(collaboration)
erp app logic
web server
storefront
custom

4







erp, crm, ...
database
custom
analytical
modeling
data warehouse

Systems Manageability
Enterprise Manageability
service management

SERVICE
Creation, Assurance, Delivery, Usage
30


Slide 30

platform
of choice
positioning

Multi OS Positioning
Network
Connection

Access
Services

0
EDGE
SERVICES
 routers
 switches

Commodity
Services
1

firewall
caching
ssl/xml acceleration
load balancing
bandwidth mgmt


Web servers
file/print
e-mail engine
streaming media


Application
Services
2

Data
Services
3

ms-exchange & lotus notes
(collaboration)
erp app logic
app server
storefront
custom


4
erp, crm, ...
database
custom
analytical
modeling
data warehouse


Preferred Platform
hp-ux 11i

Alternate 1 Platform
hp-ux 11i

Alternate 2 Platform
hp-ux 11i

hp-ux 11i
31


Slide 31

platform
of choice
positioning

Multi O/S Positioning

Network
Connection
0
EDGE
SERVICES
 routers
 switches

Access
Services

Commodity
Services
1

firewall
caching
ssl/xml
acceleration
load balancing
bandwidth
mgmt


Web servers
file/print
e-mail engine
streaming media

Application
Services
2
3

Data
Services
4



ms-exchange &
lotus notes
(collaboration)
erp app logic
app server
storefront
custom


Preferred Platform

erp, crm, ...
database
custom
analytical
modeling
data warehouse


hp-ux 11i

Alternate Platforms
hp-ux 11i
32


Slide 32

platform
of choice
positioning

hp multi platform positioning
Network
Connection

Access
Services

0
EDGE
SERVICES
 routers
 switches

Foundation
Services
1

firewall
caching
ssl/xml acceleration
load balancing
bandwidth mgmt


Web servers
file/print
e-mail engine
streaming media


Application
Services
2

Data
Services
3

ms-exchange & lotus notes
(collaboration)
erp app logic
app server
storefront
custom


Preferred Platform

erp, crm, ...
database
custom
analytical
modeling
data warehouse


hp-ux 11i

hp-ux 11i

Alternate 1 Platform
Alternate 2 Platform

4

hp-ux 11i

hp-ux 11i
33


Slide 33

platform
of choice
positioning

hp multi platform positioning
Access
Services

Network
Connection
EDGE
SERVICES

0

 routers
 switches

Foundation
Services
1







firewall
caching
ssl/xml acceleration
load balancing
bandwidth mgmt






Web servers
file/print
e-mail engine
streaming media

Application
Services
2

Data
Services
3








ms-exchange & lotus notes
(collaboration)
erp app logic
app server
storefront
custom







erp, crm, ...
database
custom
analytical
modeling
data warehouse

4

hp-ux 11i

Optimal Platform

hp-ux 11i

Alternate 1 Platform
Alternate 2 Platform



hp-ux 11i

hp-ux 11i
34


Slide 34

platform
of choice
positioning

fortune 1000 webserver deployments

45
40
35
30
25
webserver

20
15
10
5
0
windows

solaris

hp-ux

aix

linux

other
35


Slide 35

platform
of choice
positioning

fortune 500 webserver deployments

200
180
160
140
120
100

webserver

80
60
40
20
0
windows

solaris

hp-ux

aix

linux

other
36


Slide 36

platform
of choice
positioning

multi platform development options

DEVELOPMENT
O/S

dot Net

SOFTWARE
STACK
COM+, .NET environment

Java (J2EE) environment
- NetAction Suite

Open Source environment
Java (J2EE) environment
- NetAction Suite

hp-ux 11i

DEPLOYMENT
PLATFORM

- C, C++, Open Source tools

hp-ux 11i

hp-ux 11i
hp-ux 11i
37


Slide 37

platform
of choice
positioning

hp
multi platform

hp-ux 11i

38


Slide 38

platform
of choice
positioning

hp netaction internet operating environment

service-centric applications

transaction services

application services

netaction total-e-server (j2ee platform)

hp-ux 11i

39


Slide 39

platform
of choice
positioning

hp manageability
end-to-end and top-to-bottom
hp OpenView

multi-system
configuration
fault
management

device
management

standards on all platforms: WBEM/CIM

workload
management

Integration

E-services
management
platform

application, performance, systems,
network&internet, storage and transaction
management

toptools and servicecontrol
integration
hp-ux 11i

hp confidential

40


Slide 40

platform
of choice
positioning

multi platform directory and security services
Common Authentication across multiple platforms: cleints and servers
Single consistent user/password database

LDAP
Directory
Server

hp-ux 11i

Windows

hp-ux 11i

LDAP-UX

Active
Directory
Server

Access

Application
Resources

Authentication

Access

Application
Resources

Authentication

42


Slide 41

platform
of choice
positioning

multi platform manageability portfolio

hp-ux 11i
44


Slide 42

platform
of choice
positioning

• consistent manageability solutions

hp multi platform
customer

benefits

• robust high availability solutions
• common security architecture
• simplified customer contact and
relationship management
• consistent support services

• java (J2EE) development with
choice of deployment on hp-ux,
windows and linux
• linux compatibility and support for

open source development tools
• Complete adherence to standards
•j2ee, xml, soap, uddi, cifs, etc.

• low tco
• fastest time-to-market
• highest quality of service

• consistent business
practices
• flexibility and choice
45


Slide 43

platform
of choice
positioning

hp-ux platform value proposition
• reliability and robustness
• single and multi-system

proven

data services

resilience
• efficient work load management
• end-to-end security

platform
for aoii

• performance and scalability
• linux affinity
• proven 64-bit computing
46


Slide 44

platform
of choice
positioning

Value Proposition for hp servers
(hp-ux)
• Best O/S for enterprise enterprise Always On Internet
Infrastructure

• Reliability
• Robustness
• Performance and scalability
• Mission critical availability
• End-to-end manageability
• End-to-end security
• Proven internet-critical capabilities for e-commerce and
enterprise applications
• Linux affinity with support for Linux APIs and ABIs
• J2EE support through hp Bluestone Total-E-Server
• Supported by broad range of enterprise applications
47


Slide 45

platform
of choice
positioning

Value Proposition for hp servers
(hp-ux)
• Best O/S for enterprise enterprise Always On Internet
Infrastructure
• Reliability
• Robustness
• Performance and scalability
• Mission critical availability
• End-to-end manageability
• End-to-end security
• Linux affinity with support for Linux APIs and ABIs
• J2EE support through hp Bluestone Total-E-Server
• Supported by broad range of enterprise applications
• database, erp, scm, crm, etc.

48


Slide 46

platform
of choice
positioning

linux platform value proposition
• os of choice for server

proven platform

appliances
• open source development

for access services and

• emerging reliability/availability
functionality

embedded systems.

• compatibility with hp-ux
• 64-bit leadership for ipf

emerging platform

• emerging platform for high
performance computing

for

•scalable clusters
• enhanced management and

application services

security solutions
49


Slide 47

platform
of choice
positioning

Value Proposition for hp servers (Linux)
• Primary operating system for web appliances

• firewall, caching, loadbalancing, etc.
• Primary operating system for file and print applications
• Increasing acceptance as an O/S for web serving (Apache)
• Emerging mission critical capabilities for the low-end with high
availability and manageability functionality
• Emerging platform for application development using open
source tools, J2EE, etc.
• Broad range of open source application support
• Availability of skilled resources for development and
management

50


Slide 48

platform
of choice
positioning

windows platform value proposition
• breadth of applications for mid
market and enterprise
• os of choice for mid market and

dominant

smb
• choice of dot net or j2ee stack

platform for
application

• breadth of development tools
• emerging reliability/availability

functionality
• emerging scalability (>8-way)
• isv partnerships: messaging, e-

services

commerce and enterprise

• availability of talent and
resources
51


Slide 49

platform
of choice
positioning

Value proposition for hp servers
(windows)
• Breadth of applications for all tiers for IT
• Availability of skilled resources
• Proven O/S for workgroup and e-commerce applications
• Proven middleware integration
• Emerging capabilities for mission critical applications
• Broad range of application development choices

52


Slide 50

platform
of choice
positioning

Value Proposition for hp servers (Linux)
• Primary operating system for web appliances
• firewall, caching, loadbalancing, etc.
• Primary operating system for file and print applications
• Increasing acceptance as an O/S for web serving
(Apache)
• Emerging mission critical capabilities for the low-end
with high availability and manageability functionality
• Emerging platform for application development using
open source tools, J2EE, etc.
• Broad range of open source application support
• Availability of skilled resources for development and
management

53


Slide 51

platform
of choice
positioning

hp’s single platform multi o/s
strategy
Linux/Windows/HP-UX interoperability
Emerging
Linux

High Volume
Windows

High Value
HP-UX

IPF Architecture

Linux

Windows
IA-32

Linux
Unified Platform
Broadest Application Access

Binary Compatibility

HP-UX
PA-RISC

55


Slide 52

platform
of choice
positioning

Positioning development
environments

DEVELOPMENT
O/S

SOFTWARE
STACK

DEPLOYMENT
ENVIRONMENT

COM+, .NET environment
(Integration with J2EE through
NetAction Suite)
Java (J2EE) environment
- NetAction Suite

hp-ux 11i

Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i

hp-ux legacy environment
- C, C++, Open Source tools

hp-ux 11i

hp-ux 11i
56


Slide 53

platform
of choice
positioning

hp’s ipf-based platform strategy
single server, multiple operating systems
hp value added functionality
Linux

Windows

hp-ux

Unified Platform
Broadest Application Access

Binary Compatibility

hp-ux 11i

applications

applications

IPF Architecture

57


Slide 54

platform
of choice
positioning

hp’s single platform multi o/s
strategy
Linux/Windows/HP-UX interoperability
Emerging
Linux

High Volume
Windows

High Value
HP-UX

IPF Architecture

Linux

Windows
IA-32

Linux
Unified Platform
Broadest Application Access

Binary Compatibility

HP-UX
PA-RISC

58


Slide 55

platform
of choice
positioning

Best in class development,
deployment and integration

Internet Critical Needs

Continuous Availability Factors
• Continuous e-services availability
• Scalability
• Robustness
• Application software
• Total Security
• Flexible end-to-end manageability
• Scalable storage
• Heterogeneity
Development Stage

Continuous
Availability

Internet
Critical
Stage

Deployment
Stage

Time
59


Slide 56

platform
of choice
positioning

development flexibility,
mission critical deployment

Internet Critical Needs

Development Factors
• J2EE
• dot Net
• compilers
• Open source
• standards
• integration
• portability

Deployment Factors
• availability
• reliability
• scalability
• manageability
• trust
• mobility
• time to operation

Continuous
Availability

Internet
Critical
Stage

Development Stage

Deployment
Stage

Time
61


Slide 57

platform
of choice
positioning

hp-ux 11i
62


Slide 58

platform
of choice
positioning

multi platform development options

DEVELOPMENT
O/S

dot Net

SOFTWARE
STACK
COM+, .NET environment

Java (J2EE) environment
- NetAction Suite

Open Source environment
Java (J2EE) environment
- NetAction Suite

hp-ux 11i

DEPLOYMENT
PLATFORM

- C, C++, Open Source tools

hp-ux 11i

hp-ux 11i
hp-ux 11i
64


Slide 59

platform
of choice
positioning

multi platform manageability

65


Slide 60

hp multi platform enterprise management
OpenView vantagepoint product portfolio
VantagePoint
Operations

VantagePoint
Performance

vantagepoint
vantagepoint
vantagepoint
vantagepoint

VantagePoint
Transaction

event correlation services
navigator
reporter
webtransaction observer

Network
Management

Security
Management

Backup
Management

• network node manager
• policyxpert

node sentry

omniback ii

hp-ux 11i

Print
Management
dazel

Service
Management
HP ITSM


Slide 61

platform
of choice
positioning

• Change manageablitry to a single slide, already being
covered elsewhere….

67


Slide 62

platform
of choice
positioning

integrated services manageability

68


Slide 63

platform
of choice
positioning

multi platform directory and security services

Common Authentication across multiple platforms: cleints and servers
Single consistent user/password database
Common
Internet
File System

LDAP
Directory

Pluggable
Authentication
Module

Kerberos

hp-ux 11i
SAMBA

NTLM
69


Slide 64

platform
of choice
positioning

multi platform directory integration
LDAP - ADS Integration

hp-ux 11i
Active Directory
Services

LDAP
Directory

One global user account and password
Ease of administration
Seamless interoperability

70


Slide 65

platform
of choice
positioning

• Consistent manageability solutions

• Consistent high availability

hp’s multi o/s
strategy

solutions across hp-ux and linux
• common security architecture
• Simplified customer contact and

relationship management
• Consistent support services

• Java (J2EE) development with
choice of deployment on hp-ux,
Windows and Linux
• Linux compatibility and support for

open source development tools
• Complete adherence to standards
•J2EE, XML, SOAP, UDDI, CIFS,

• low TCO
• fastest time-to-market
• highest quality of service

• consistent business
practices
• flexibility and choice

etc.
71


Slide 66

platform
of choice
positioning

• Consistent manageability solutions

• Robust high availability solutions

hp multi platform
customer

• common security architecture
• Simplified customer contact and
relationship management

benefits

• Java (J2EE) development with
choice of deployment on hp-ux,
Windows and Linux
• Linux compatibility and support for

open source development tools
• Complete adherence to standards
•J2EE, XML, SOAP, UDDI, CIFS,

• Consistent support services

• low TCO
• fastest time-to-market
• highest quality of service

• consistent business
practices
• flexibility and choice

etc.
72


Slide 67

platform
of choice
positioning

Multi O/S Positioning
Marketing Approach

• Clearly articulate customer usage model as applicable
to xSP’s and Enterprise customers
• Recommend infrastructure solution based on one of the
operating systems
• Explain (rationalize) recommendation with tangible
proof points

• Clearly articulate other alternatives for the given usage
model

73


Slide 68

platform
of choice
positioning

Positioning operating systems
from development to deployment perspective
• HP’s multi os development strategy:
• To provide comprehensive internet critical deployment
platforms for applications developed using
• Dot Net (COM+) stack
• Corba EJB stack
• Open Source tools
• To provide easy deployment capabilities through crossdevelopment support across operating systems

• Provide cross operating compatibility and integration
through standards: XML, UDDI, SOAP, html, etc.

74


Slide 69

platform
of choice
positioning

Positioning development
environments

DEVELOPMENT
O/S

SOFTWARE
STACK

DEPLOYMENT
ENVIRONMENT

COM+, .NET environment
(Integration with J2EE through
NetAction Suite)
Java (J2EE) environment
- NetAction Suite

hp-ux 11i

Open Source environment
Java (J2EE) environment
- NetAction Suite
hp-ux 11i

hp-ux legacy environment
- C, C++, Open Source tools

hp-ux 11i

hp-ux 11i
75


Slide 70

internal:
DOM
SAX
XSL
XSL


others…

b2c

mobile

XML

b2b

external:
SOAP
UDDI
ebXML
XAM


syndication server

flexibility, ease of development, and integration

process manager

XML
services

hp’s multi o/s middleware strategy

e-speak

platform
of choice
positioning

dynamic
e-services
enablement:
XML
communication

application services

J2EE application server
hp-ux 11i

core
engine

Internet
Operating
Environment

76


Slide 71

internal:
DOM
SAX
XSL
XSL


others…

b2c

mobile

XML

b2b

external:
SOAP
UDDI
ebXML
XAM


syndication server

flexibility, ease of development, and integration

process manager

XML
services

hp’s multi o/s middleware strategy

e-speak

platform
of choice
positioning

dynamic
e-services
enablement:
XML
communication

application services

J2EE application server

core
engine

Internet
Operating
Environment
77


Slide 72

platform
of choice
positioning

positioning criteria - access services (Tier 1)
hp-ux 11i

Internet
Appliance

H

M

L

Application
Availability

H

H

L

Price

H

M

L

Rackability

H

H

L

Market
Trend

H

M

L

New Application
Trends

H

L

L

H - Highly Favorable
M - Moderately Favorable
L - Least Favorable

78


Slide 73

platform
of choice
positioning

positioning criteria - foundation services
(Tier 2)
hp-ux 11i

Application
Availability

M

H

L

Customization
Flexibility

L

H

H

Price

H

H

L

Rackability

H

H

L

Market
Trend

L

H

M

New Application
Trends

M

H

L

H - Highly Favorable
M - Moderately Favorable
L - Least Favorable

79


Slide 74

platform
of choice
positioning

positioning criteria - application services
(Tier 3)
hp-ux 11i

Application
Availability

L

H

M

Market
Trend

L

H

M

Price/Performance

H

H

H

Middleware
Integration

L

H

M

Mission Critical
Availability

L

H

H

Scalability
(Up to 8-way)

L

H

H

New Application
Trends

M

H

H

H - Highly Favorable
M - Moderately Favorable
L - Least Favorable

80


Slide 75

platform
of choice
positioning

positioning criteria - data services (Tier 4)
hp-ux 11i

Application
Availability

L

H

H

Scalability (1-64)

L

M

H

Mission Critical
Availability

L

M

H

Market
Trend

L

M

H

Price/Performance

H

H

H

Middleware
Integration

L

H

H

New Application
Trends

M

H

H

H - Highly Favorable
M - Moderately Favorable
L - Least Favorable

81


Slide 76

platform
of choice
positioning

hp-ux strategic directions

• Continued investment in enterprise functionality
• optimized performance and scalability
• single system resilience availability
• networking and IP: standards, performance
• single and multi system manageability: efficiency improvements
• multi system high availability for local and virtual data centers
• optimized capabilities for large model and large data set
computing
• Enhance linux affinity/compatibility for easy
development/deployment: Linux API/ABI, Open source tools
on hp-ux
• Increased middleware functionality for Java
development/deployment: J2EE, XML, SOAP, UDDI, etc.
82


Slide 77

platform
of choice
positioning

hp’s Linux strategic directions

• HP is investing in systems, storage, software, services that support Linux for
targeted web access/infrastructure deployments
• Linux is HP’s strategic operating system for server appliances
• web serving, VPN gateway, caching, load balancing, etc.
• HP provides enterprise high availability and management capabilities for
Linux such as MC ServiceGuard, PRM, SCM, TopTools and Openview agent
support
• HP is aggressively providing multiple levels of Linux support services
• HP is working with strategic partners such as MSC Linux to attack the
performance cluster market
• Linux is a strategic development environment for customers choosing to
deploy on Linux or HP-UX
• HP will strategically collaboration with the Open Source community to bring
benefits to customers
83


Slide 78

platform
of choice
positioning

Usage Model Positioning: Front-End
Infrastructure Solution (Tiers 1 and 2)

• Preferred Solution: Develop on Linux and Deploy on Linux
• Develop on Linux using Open Source tools
 Breadth of development tools including middleware support
 Choice of development tools
 Developers’ skillset



 Availability of applications

Deploy on Linux:
 Availability of targeted application portfolio
 Price/Performance
 Form factor/rackability

 Ease of maintenance

• Alternate Solutions:
 Develop on Windows and Deploy on Windows
 Develop on Linux and Deploy hp-ux (API/ABI compatibility)

84


Slide 79

platform
of choice
positioning

Usage Model Positioning: ecommerce Applications (Tier 3)

• Preferred Solution: Develop on Windows and Deploy on Windows
• Develop on windows using Corba EJB stack
 Comprehensive middleware support (NetAction)
 Choice of development tools
 Developers’ skillset
 Availability of applications



 Cross o/s deployment options

Deploy on Windows:
 Breadth of application portfolio
 Price/Performance
 Integration with enterprise applications through standards
 Good scalability (8-way)

 Rackability

• Alternate Solutions:
 Develop on Windows and Deploy on hp-ux CORBA/EJB IDEs
 Develop on Linux and Deploy on hp-ux (API/ABI Comaptibility)
 Develop on Linux and deploy on Linux

85


Slide 80

platform
of choice
positioning

Usage Model Positioning:
Enterprise Applications (Tier 4)

• Preferred Solution: Develop on Windows and Deploy on hp-ux
• Develop on windows using Corba EJB stack
 Comprehensive middleware support (NetAction)
 Choice of development tools
 Developers’ skillset
 Availability of applications
 Cross o/s deployment options

• Deploy on hp-ux:
 Scalability
 Mission critical capabilities

 Manageability

• Alternate Solutions:
Develop on Windows and deploy on windows
Develop on Linux and deploy on hp-ux
86


Slide 81

platform
of choice
positioning

HP Multi O/S Strategy

• To bring to market a broad range of server platforms that provide
scalable internet critical infrastructure capabilities for xSPs and Dot
BAMs (Enterprise customers)
• Deliver optimal easy to deploy server platforms for multi-tier
infrastructure capabilities for
• Front-end Infrastructure
• Web services Applications

• Internet enabling applications
• Enterprise Applications

• Deliver industry leading functionality and price/performance server
platforms based on Linux, Windows, and Unix operating systems
• Provide complete range of standards-based development and
deployment software capabilities across Linux, Windows, and Unix
operating system
• Innovate broad range of cross O/S technologies in support of Always
on Internet Infrastructure attributes such as high availability,
manageability, security and interoperability
87


Slide 82

platform
of choice
positioning

Competitive Positioning:
• Sun Weaknesses
 Support for Corba EJB stack only
 No cross development deployment support
 Weak cross OS integration capabilities
• Compaq/Dell weaknesses:
 Support for Dot Net stack only
 Limited scalability and mission critical capabilities
 Weak cross OS integration capabilities
 IBM Weaknesses
 No clear OS strategy

 Seem to de-emphasize AIX (enterprise Unix) in favor of Linux
 Largely competing with development vendors
 Confusing platform strategy

88


Slide 83

platform
of choice
positioning

HP advantages:
 Common server strategy with consistent business practices

 Cost of ownership
 Time to (develop and deploy) revenue
 Customer relationship management (independent of products
and technologies)
 Flexibility and choice
 Application specific recommendations
 Single vendor sales, support, and services
 Industry leading Always on Internet Infrastructure capabilities
 Scalability, performance, mission critical availability, security,
manageability, etc.
 Industry leading middleware technology that supports

 Choice of development environments
 Adherence to standards
 Integration across J2EE and Dot Net stacks

89


Slide 84

platform
of choice
positioning

HP Platform of Choice Strategy

 To bring to market a broad range of server platforms that provide
scalable internet critical infrastructure capabilities for xSPs and
Enterprise customers
 Deliver optimal easy to deploy server platforms for multi-tier
infrastructure capabilities based on usage
 Deliver industry leading functionality and price/performance on all
three operating systems
 Provide standards-based development and deployment software
capabilities across Linux, Windows, and Unix operating system

 Innovate broad range of cross O/S technologies in support of
Always on Internet Infrastructure attributes such as high availability,
manageability, security and interoperability

90