Slide 1

UNLIMITED
NON-STOP
100
SPRINT
125+
THIS
MPH
IS
10,000
GROUND
AVID
MARKETING
EXCITEMENT
CAR
TEAMS
SPEEDS
THE...
RACE
POUNDING
FANS
POTENTIAL

For The First Time In 18 Years, The Title Sponsorship Is
Available For The Short Track Nationals (STN)!

…We’d Like The Opportunity To Showcase
Your Company Through This Event!

Short Track Nationals Event Information
2006 Marks the 19th Anniversary of the STN.
The STN takes place Thursday-Saturday, Oct. 26-28, 2006.
The STN is the richest short track sprint car event of the
season. This year’s winner will take home over $15,000 and
it pays at least $1,900 for 21st.
The STN averages around 100 sprint car teams from all
over the U.S. compete annually.
10,000+ avid sprint car fans attend.
2006 marks the 2nd year for the STN Trade Show &
Midway where vendors can sell and promote their
product and services to the fans and drivers.

Our Vision Is To Have This Become The
Premier Sprint Car Event Of The Year!

How We Can Help You Reach Potential Customers
Your
Customer

You

•Businesses utilizing the
auto racing industry as an
advertising medium
develop long-term loyal
customers.
•Motorsports is the #1
spectator sport in the U.S.
with over 52 million fans!

Your
Product

•Businesses of all sizes
realize the benefit of
becoming a part of the
excitement auto racing
generates!

Our Title Sponsorship Package Offers A Variety Of
Effective & Revenue Generating Opportunities!
You will receive STN event tickets valued at
approximately $10,000 to distribute to customers,
employees or however you see fit.
Your name/logo in Radio & Print Collateral, as well as
Out-Of-Home & Online Advertising.
You will receive a display booth at the STN Trade Show &
Midway.
 Availability for promotions at the track during the event.
You will be able to purchase event apparel (t-shirts, hats,
sweats) at 15% over cost to resell in any way you choose at your stores, online, in your booth at the
track; etc.
You could make your sponsorship
investment back in apparel sales alone!

STN Title Sponsorship Package Pricing
If you are interested in the Title Sponsorship
package for 2006, you will receive all of the before
mentioned components for $18,000.
If you are interested in Title Sponsorship for the
STN event for a 3-year term, that option is available.
The pricing then becomes $15,000 per year.
If you select the 3-year term, you will also receive
(at no extra charge) title sponsorship at one regular
season event. That will entitle you to display space
at the track, plus you will receive $2,500
in race night tickets on your sponsored
race night.
 That makes the value of the
3-year contract $60,500; all for $15,000
per year - a savings of $15,500!

Bonus Opportunity Available: Presenting The STN Challenge!
The Short Track Nationals Challenge is a special promotion we have developed to ‘hypercharge’ your presence at the STN.
It’s simple: Either of the front row starters in the STN Championship feature will be offered to
relegate their front row starting position for a 21st starting position.
If that competitor ends up coming through the field to win the event, they will win the Short
Track Nationals Challenge bonus.
The bonus money is an insurance policy that I-30 Speedway will purchase from an industry
event promotions company. (This company is known for this type of racing promotion.)
The cost of the promotion is the same cost as the policy to I-30 Speedway. For example, a
$25,000 policy will cost you $5,000 (or 20%). If won, the race winner will collect $40,000
instead of $15,000! The STN Challenge will be renamed with your company name.
If you are interested in this add-on bonus, it is available in an amount starting at $15,000
(cost to you $3,000); up to any amount you would like to see the bonus become. We are
hoping to see a $25-$35,000 bonus available
to make it enticing for the drivers.

Don’t Let These Exciting Opportunities Pass You By!

Cost Effective & Revenue Generating Marketing Opportunities
Flexible Programs Available To Meet Your Specific Needs
Generate Results Through Your Target Market By Becoming Title Sponsor Of The STN!

Get The Marketing Results You Need By Contacting Us Today!
Let I-30 Speedway’s STN Showcase Your Business!
We’ll Help Develop A Package That Works Best For You!
Please Contact Us Today!
Darin Short, STN Event Marketing
PO Box 2061
Rockwall, TX 75087
[email protected]
DarinShort.com
515-708-3206
Tracey Clay, Promoter
I-30 Speedway
2900 Old Jacksonville Hwy. N.
Little Rock, AR 72117
[email protected]
i-30speedway.com
501-455-4567
This presentation can also be viewed online at DarinShort.com/i30.html

Presentation by www.DarinShort.com.


Slide 2

UNLIMITED
NON-STOP
100
SPRINT
125+
THIS
MPH
IS
10,000
GROUND
AVID
MARKETING
EXCITEMENT
CAR
TEAMS
SPEEDS
THE...
RACE
POUNDING
FANS
POTENTIAL

For The First Time In 18 Years, The Title Sponsorship Is
Available For The Short Track Nationals (STN)!

…We’d Like The Opportunity To Showcase
Your Company Through This Event!

Short Track Nationals Event Information
2006 Marks the 19th Anniversary of the STN.
The STN takes place Thursday-Saturday, Oct. 26-28, 2006.
The STN is the richest short track sprint car event of the
season. This year’s winner will take home over $15,000 and
it pays at least $1,900 for 21st.
The STN averages around 100 sprint car teams from all
over the U.S. compete annually.
10,000+ avid sprint car fans attend.
2006 marks the 2nd year for the STN Trade Show &
Midway where vendors can sell and promote their
product and services to the fans and drivers.

Our Vision Is To Have This Become The
Premier Sprint Car Event Of The Year!

How We Can Help You Reach Potential Customers
Your
Customer

You

•Businesses utilizing the
auto racing industry as an
advertising medium
develop long-term loyal
customers.
•Motorsports is the #1
spectator sport in the U.S.
with over 52 million fans!

Your
Product

•Businesses of all sizes
realize the benefit of
becoming a part of the
excitement auto racing
generates!

Our Title Sponsorship Package Offers A Variety Of
Effective & Revenue Generating Opportunities!
You will receive STN event tickets valued at
approximately $10,000 to distribute to customers,
employees or however you see fit.
Your name/logo in Radio & Print Collateral, as well as
Out-Of-Home & Online Advertising.
You will receive a display booth at the STN Trade Show &
Midway.
 Availability for promotions at the track during the event.
You will be able to purchase event apparel (t-shirts, hats,
sweats) at 15% over cost to resell in any way you choose at your stores, online, in your booth at the
track; etc.
You could make your sponsorship
investment back in apparel sales alone!

STN Title Sponsorship Package Pricing
If you are interested in the Title Sponsorship
package for 2006, you will receive all of the before
mentioned components for $18,000.
If you are interested in Title Sponsorship for the
STN event for a 3-year term, that option is available.
The pricing then becomes $15,000 per year.
If you select the 3-year term, you will also receive
(at no extra charge) title sponsorship at one regular
season event. That will entitle you to display space
at the track, plus you will receive $2,500
in race night tickets on your sponsored
race night.
 That makes the value of the
3-year contract $60,500; all for $15,000
per year - a savings of $15,500!

Bonus Opportunity Available: Presenting The STN Challenge!
The Short Track Nationals Challenge is a special promotion we have developed to ‘hypercharge’ your presence at the STN.
It’s simple: Either of the front row starters in the STN Championship feature will be offered to
relegate their front row starting position for a 21st starting position.
If that competitor ends up coming through the field to win the event, they will win the Short
Track Nationals Challenge bonus.
The bonus money is an insurance policy that I-30 Speedway will purchase from an industry
event promotions company. (This company is known for this type of racing promotion.)
The cost of the promotion is the same cost as the policy to I-30 Speedway. For example, a
$25,000 policy will cost you $5,000 (or 20%). If won, the race winner will collect $40,000
instead of $15,000! The STN Challenge will be renamed with your company name.
If you are interested in this add-on bonus, it is available in an amount starting at $15,000
(cost to you $3,000); up to any amount you would like to see the bonus become. We are
hoping to see a $25-$35,000 bonus available
to make it enticing for the drivers.

Don’t Let These Exciting Opportunities Pass You By!

Cost Effective & Revenue Generating Marketing Opportunities
Flexible Programs Available To Meet Your Specific Needs
Generate Results Through Your Target Market By Becoming Title Sponsor Of The STN!

Get The Marketing Results You Need By Contacting Us Today!
Let I-30 Speedway’s STN Showcase Your Business!
We’ll Help Develop A Package That Works Best For You!
Please Contact Us Today!
Darin Short, STN Event Marketing
PO Box 2061
Rockwall, TX 75087
[email protected]
DarinShort.com
515-708-3206
Tracey Clay, Promoter
I-30 Speedway
2900 Old Jacksonville Hwy. N.
Little Rock, AR 72117
[email protected]
i-30speedway.com
501-455-4567
This presentation can also be viewed online at DarinShort.com/i30.html

Presentation by www.DarinShort.com.


Slide 3

UNLIMITED
NON-STOP
100
SPRINT
125+
THIS
MPH
IS
10,000
GROUND
AVID
MARKETING
EXCITEMENT
CAR
TEAMS
SPEEDS
THE...
RACE
POUNDING
FANS
POTENTIAL

For The First Time In 18 Years, The Title Sponsorship Is
Available For The Short Track Nationals (STN)!

…We’d Like The Opportunity To Showcase
Your Company Through This Event!

Short Track Nationals Event Information
2006 Marks the 19th Anniversary of the STN.
The STN takes place Thursday-Saturday, Oct. 26-28, 2006.
The STN is the richest short track sprint car event of the
season. This year’s winner will take home over $15,000 and
it pays at least $1,900 for 21st.
The STN averages around 100 sprint car teams from all
over the U.S. compete annually.
10,000+ avid sprint car fans attend.
2006 marks the 2nd year for the STN Trade Show &
Midway where vendors can sell and promote their
product and services to the fans and drivers.

Our Vision Is To Have This Become The
Premier Sprint Car Event Of The Year!

How We Can Help You Reach Potential Customers
Your
Customer

You

•Businesses utilizing the
auto racing industry as an
advertising medium
develop long-term loyal
customers.
•Motorsports is the #1
spectator sport in the U.S.
with over 52 million fans!

Your
Product

•Businesses of all sizes
realize the benefit of
becoming a part of the
excitement auto racing
generates!

Our Title Sponsorship Package Offers A Variety Of
Effective & Revenue Generating Opportunities!
You will receive STN event tickets valued at
approximately $10,000 to distribute to customers,
employees or however you see fit.
Your name/logo in Radio & Print Collateral, as well as
Out-Of-Home & Online Advertising.
You will receive a display booth at the STN Trade Show &
Midway.
 Availability for promotions at the track during the event.
You will be able to purchase event apparel (t-shirts, hats,
sweats) at 15% over cost to resell in any way you choose at your stores, online, in your booth at the
track; etc.
You could make your sponsorship
investment back in apparel sales alone!

STN Title Sponsorship Package Pricing
If you are interested in the Title Sponsorship
package for 2006, you will receive all of the before
mentioned components for $18,000.
If you are interested in Title Sponsorship for the
STN event for a 3-year term, that option is available.
The pricing then becomes $15,000 per year.
If you select the 3-year term, you will also receive
(at no extra charge) title sponsorship at one regular
season event. That will entitle you to display space
at the track, plus you will receive $2,500
in race night tickets on your sponsored
race night.
 That makes the value of the
3-year contract $60,500; all for $15,000
per year - a savings of $15,500!

Bonus Opportunity Available: Presenting The STN Challenge!
The Short Track Nationals Challenge is a special promotion we have developed to ‘hypercharge’ your presence at the STN.
It’s simple: Either of the front row starters in the STN Championship feature will be offered to
relegate their front row starting position for a 21st starting position.
If that competitor ends up coming through the field to win the event, they will win the Short
Track Nationals Challenge bonus.
The bonus money is an insurance policy that I-30 Speedway will purchase from an industry
event promotions company. (This company is known for this type of racing promotion.)
The cost of the promotion is the same cost as the policy to I-30 Speedway. For example, a
$25,000 policy will cost you $5,000 (or 20%). If won, the race winner will collect $40,000
instead of $15,000! The STN Challenge will be renamed with your company name.
If you are interested in this add-on bonus, it is available in an amount starting at $15,000
(cost to you $3,000); up to any amount you would like to see the bonus become. We are
hoping to see a $25-$35,000 bonus available
to make it enticing for the drivers.

Don’t Let These Exciting Opportunities Pass You By!

Cost Effective & Revenue Generating Marketing Opportunities
Flexible Programs Available To Meet Your Specific Needs
Generate Results Through Your Target Market By Becoming Title Sponsor Of The STN!

Get The Marketing Results You Need By Contacting Us Today!
Let I-30 Speedway’s STN Showcase Your Business!
We’ll Help Develop A Package That Works Best For You!
Please Contact Us Today!
Darin Short, STN Event Marketing
PO Box 2061
Rockwall, TX 75087
[email protected]
DarinShort.com
515-708-3206
Tracey Clay, Promoter
I-30 Speedway
2900 Old Jacksonville Hwy. N.
Little Rock, AR 72117
[email protected]
i-30speedway.com
501-455-4567
This presentation can also be viewed online at DarinShort.com/i30.html

Presentation by www.DarinShort.com.


Slide 4

UNLIMITED
NON-STOP
100
SPRINT
125+
THIS
MPH
IS
10,000
GROUND
AVID
MARKETING
EXCITEMENT
CAR
TEAMS
SPEEDS
THE...
RACE
POUNDING
FANS
POTENTIAL

For The First Time In 18 Years, The Title Sponsorship Is
Available For The Short Track Nationals (STN)!

…We’d Like The Opportunity To Showcase
Your Company Through This Event!

Short Track Nationals Event Information
2006 Marks the 19th Anniversary of the STN.
The STN takes place Thursday-Saturday, Oct. 26-28, 2006.
The STN is the richest short track sprint car event of the
season. This year’s winner will take home over $15,000 and
it pays at least $1,900 for 21st.
The STN averages around 100 sprint car teams from all
over the U.S. compete annually.
10,000+ avid sprint car fans attend.
2006 marks the 2nd year for the STN Trade Show &
Midway where vendors can sell and promote their
product and services to the fans and drivers.

Our Vision Is To Have This Become The
Premier Sprint Car Event Of The Year!

How We Can Help You Reach Potential Customers
Your
Customer

You

•Businesses utilizing the
auto racing industry as an
advertising medium
develop long-term loyal
customers.
•Motorsports is the #1
spectator sport in the U.S.
with over 52 million fans!

Your
Product

•Businesses of all sizes
realize the benefit of
becoming a part of the
excitement auto racing
generates!

Our Title Sponsorship Package Offers A Variety Of
Effective & Revenue Generating Opportunities!
You will receive STN event tickets valued at
approximately $10,000 to distribute to customers,
employees or however you see fit.
Your name/logo in Radio & Print Collateral, as well as
Out-Of-Home & Online Advertising.
You will receive a display booth at the STN Trade Show &
Midway.
 Availability for promotions at the track during the event.
You will be able to purchase event apparel (t-shirts, hats,
sweats) at 15% over cost to resell in any way you choose at your stores, online, in your booth at the
track; etc.
You could make your sponsorship
investment back in apparel sales alone!

STN Title Sponsorship Package Pricing
If you are interested in the Title Sponsorship
package for 2006, you will receive all of the before
mentioned components for $18,000.
If you are interested in Title Sponsorship for the
STN event for a 3-year term, that option is available.
The pricing then becomes $15,000 per year.
If you select the 3-year term, you will also receive
(at no extra charge) title sponsorship at one regular
season event. That will entitle you to display space
at the track, plus you will receive $2,500
in race night tickets on your sponsored
race night.
 That makes the value of the
3-year contract $60,500; all for $15,000
per year - a savings of $15,500!

Bonus Opportunity Available: Presenting The STN Challenge!
The Short Track Nationals Challenge is a special promotion we have developed to ‘hypercharge’ your presence at the STN.
It’s simple: Either of the front row starters in the STN Championship feature will be offered to
relegate their front row starting position for a 21st starting position.
If that competitor ends up coming through the field to win the event, they will win the Short
Track Nationals Challenge bonus.
The bonus money is an insurance policy that I-30 Speedway will purchase from an industry
event promotions company. (This company is known for this type of racing promotion.)
The cost of the promotion is the same cost as the policy to I-30 Speedway. For example, a
$25,000 policy will cost you $5,000 (or 20%). If won, the race winner will collect $40,000
instead of $15,000! The STN Challenge will be renamed with your company name.
If you are interested in this add-on bonus, it is available in an amount starting at $15,000
(cost to you $3,000); up to any amount you would like to see the bonus become. We are
hoping to see a $25-$35,000 bonus available
to make it enticing for the drivers.

Don’t Let These Exciting Opportunities Pass You By!

Cost Effective & Revenue Generating Marketing Opportunities
Flexible Programs Available To Meet Your Specific Needs
Generate Results Through Your Target Market By Becoming Title Sponsor Of The STN!

Get The Marketing Results You Need By Contacting Us Today!
Let I-30 Speedway’s STN Showcase Your Business!
We’ll Help Develop A Package That Works Best For You!
Please Contact Us Today!
Darin Short, STN Event Marketing
PO Box 2061
Rockwall, TX 75087
[email protected]
DarinShort.com
515-708-3206
Tracey Clay, Promoter
I-30 Speedway
2900 Old Jacksonville Hwy. N.
Little Rock, AR 72117
[email protected]
i-30speedway.com
501-455-4567
This presentation can also be viewed online at DarinShort.com/i30.html

Presentation by www.DarinShort.com.


Slide 5

UNLIMITED
NON-STOP
100
SPRINT
125+
THIS
MPH
IS
10,000
GROUND
AVID
MARKETING
EXCITEMENT
CAR
TEAMS
SPEEDS
THE...
RACE
POUNDING
FANS
POTENTIAL

For The First Time In 18 Years, The Title Sponsorship Is
Available For The Short Track Nationals (STN)!

…We’d Like The Opportunity To Showcase
Your Company Through This Event!

Short Track Nationals Event Information
2006 Marks the 19th Anniversary of the STN.
The STN takes place Thursday-Saturday, Oct. 26-28, 2006.
The STN is the richest short track sprint car event of the
season. This year’s winner will take home over $15,000 and
it pays at least $1,900 for 21st.
The STN averages around 100 sprint car teams from all
over the U.S. compete annually.
10,000+ avid sprint car fans attend.
2006 marks the 2nd year for the STN Trade Show &
Midway where vendors can sell and promote their
product and services to the fans and drivers.

Our Vision Is To Have This Become The
Premier Sprint Car Event Of The Year!

How We Can Help You Reach Potential Customers
Your
Customer

You

•Businesses utilizing the
auto racing industry as an
advertising medium
develop long-term loyal
customers.
•Motorsports is the #1
spectator sport in the U.S.
with over 52 million fans!

Your
Product

•Businesses of all sizes
realize the benefit of
becoming a part of the
excitement auto racing
generates!

Our Title Sponsorship Package Offers A Variety Of
Effective & Revenue Generating Opportunities!
You will receive STN event tickets valued at
approximately $10,000 to distribute to customers,
employees or however you see fit.
Your name/logo in Radio & Print Collateral, as well as
Out-Of-Home & Online Advertising.
You will receive a display booth at the STN Trade Show &
Midway.
 Availability for promotions at the track during the event.
You will be able to purchase event apparel (t-shirts, hats,
sweats) at 15% over cost to resell in any way you choose at your stores, online, in your booth at the
track; etc.
You could make your sponsorship
investment back in apparel sales alone!

STN Title Sponsorship Package Pricing
If you are interested in the Title Sponsorship
package for 2006, you will receive all of the before
mentioned components for $18,000.
If you are interested in Title Sponsorship for the
STN event for a 3-year term, that option is available.
The pricing then becomes $15,000 per year.
If you select the 3-year term, you will also receive
(at no extra charge) title sponsorship at one regular
season event. That will entitle you to display space
at the track, plus you will receive $2,500
in race night tickets on your sponsored
race night.
 That makes the value of the
3-year contract $60,500; all for $15,000
per year - a savings of $15,500!

Bonus Opportunity Available: Presenting The STN Challenge!
The Short Track Nationals Challenge is a special promotion we have developed to ‘hypercharge’ your presence at the STN.
It’s simple: Either of the front row starters in the STN Championship feature will be offered to
relegate their front row starting position for a 21st starting position.
If that competitor ends up coming through the field to win the event, they will win the Short
Track Nationals Challenge bonus.
The bonus money is an insurance policy that I-30 Speedway will purchase from an industry
event promotions company. (This company is known for this type of racing promotion.)
The cost of the promotion is the same cost as the policy to I-30 Speedway. For example, a
$25,000 policy will cost you $5,000 (or 20%). If won, the race winner will collect $40,000
instead of $15,000! The STN Challenge will be renamed with your company name.
If you are interested in this add-on bonus, it is available in an amount starting at $15,000
(cost to you $3,000); up to any amount you would like to see the bonus become. We are
hoping to see a $25-$35,000 bonus available
to make it enticing for the drivers.

Don’t Let These Exciting Opportunities Pass You By!

Cost Effective & Revenue Generating Marketing Opportunities
Flexible Programs Available To Meet Your Specific Needs
Generate Results Through Your Target Market By Becoming Title Sponsor Of The STN!

Get The Marketing Results You Need By Contacting Us Today!
Let I-30 Speedway’s STN Showcase Your Business!
We’ll Help Develop A Package That Works Best For You!
Please Contact Us Today!
Darin Short, STN Event Marketing
PO Box 2061
Rockwall, TX 75087
[email protected]
DarinShort.com
515-708-3206
Tracey Clay, Promoter
I-30 Speedway
2900 Old Jacksonville Hwy. N.
Little Rock, AR 72117
[email protected]
i-30speedway.com
501-455-4567
This presentation can also be viewed online at DarinShort.com/i30.html

Presentation by www.DarinShort.com.


Slide 6

UNLIMITED
NON-STOP
100
SPRINT
125+
THIS
MPH
IS
10,000
GROUND
AVID
MARKETING
EXCITEMENT
CAR
TEAMS
SPEEDS
THE...
RACE
POUNDING
FANS
POTENTIAL

For The First Time In 18 Years, The Title Sponsorship Is
Available For The Short Track Nationals (STN)!

…We’d Like The Opportunity To Showcase
Your Company Through This Event!

Short Track Nationals Event Information
2006 Marks the 19th Anniversary of the STN.
The STN takes place Thursday-Saturday, Oct. 26-28, 2006.
The STN is the richest short track sprint car event of the
season. This year’s winner will take home over $15,000 and
it pays at least $1,900 for 21st.
The STN averages around 100 sprint car teams from all
over the U.S. compete annually.
10,000+ avid sprint car fans attend.
2006 marks the 2nd year for the STN Trade Show &
Midway where vendors can sell and promote their
product and services to the fans and drivers.

Our Vision Is To Have This Become The
Premier Sprint Car Event Of The Year!

How We Can Help You Reach Potential Customers
Your
Customer

You

•Businesses utilizing the
auto racing industry as an
advertising medium
develop long-term loyal
customers.
•Motorsports is the #1
spectator sport in the U.S.
with over 52 million fans!

Your
Product

•Businesses of all sizes
realize the benefit of
becoming a part of the
excitement auto racing
generates!

Our Title Sponsorship Package Offers A Variety Of
Effective & Revenue Generating Opportunities!
You will receive STN event tickets valued at
approximately $10,000 to distribute to customers,
employees or however you see fit.
Your name/logo in Radio & Print Collateral, as well as
Out-Of-Home & Online Advertising.
You will receive a display booth at the STN Trade Show &
Midway.
 Availability for promotions at the track during the event.
You will be able to purchase event apparel (t-shirts, hats,
sweats) at 15% over cost to resell in any way you choose at your stores, online, in your booth at the
track; etc.
You could make your sponsorship
investment back in apparel sales alone!

STN Title Sponsorship Package Pricing
If you are interested in the Title Sponsorship
package for 2006, you will receive all of the before
mentioned components for $18,000.
If you are interested in Title Sponsorship for the
STN event for a 3-year term, that option is available.
The pricing then becomes $15,000 per year.
If you select the 3-year term, you will also receive
(at no extra charge) title sponsorship at one regular
season event. That will entitle you to display space
at the track, plus you will receive $2,500
in race night tickets on your sponsored
race night.
 That makes the value of the
3-year contract $60,500; all for $15,000
per year - a savings of $15,500!

Bonus Opportunity Available: Presenting The STN Challenge!
The Short Track Nationals Challenge is a special promotion we have developed to ‘hypercharge’ your presence at the STN.
It’s simple: Either of the front row starters in the STN Championship feature will be offered to
relegate their front row starting position for a 21st starting position.
If that competitor ends up coming through the field to win the event, they will win the Short
Track Nationals Challenge bonus.
The bonus money is an insurance policy that I-30 Speedway will purchase from an industry
event promotions company. (This company is known for this type of racing promotion.)
The cost of the promotion is the same cost as the policy to I-30 Speedway. For example, a
$25,000 policy will cost you $5,000 (or 20%). If won, the race winner will collect $40,000
instead of $15,000! The STN Challenge will be renamed with your company name.
If you are interested in this add-on bonus, it is available in an amount starting at $15,000
(cost to you $3,000); up to any amount you would like to see the bonus become. We are
hoping to see a $25-$35,000 bonus available
to make it enticing for the drivers.

Don’t Let These Exciting Opportunities Pass You By!

Cost Effective & Revenue Generating Marketing Opportunities
Flexible Programs Available To Meet Your Specific Needs
Generate Results Through Your Target Market By Becoming Title Sponsor Of The STN!

Get The Marketing Results You Need By Contacting Us Today!
Let I-30 Speedway’s STN Showcase Your Business!
We’ll Help Develop A Package That Works Best For You!
Please Contact Us Today!
Darin Short, STN Event Marketing
PO Box 2061
Rockwall, TX 75087
[email protected]
DarinShort.com
515-708-3206
Tracey Clay, Promoter
I-30 Speedway
2900 Old Jacksonville Hwy. N.
Little Rock, AR 72117
[email protected]
i-30speedway.com
501-455-4567
This presentation can also be viewed online at DarinShort.com/i30.html

Presentation by www.DarinShort.com.


Slide 7

UNLIMITED
NON-STOP
100
SPRINT
125+
THIS
MPH
IS
10,000
GROUND
AVID
MARKETING
EXCITEMENT
CAR
TEAMS
SPEEDS
THE...
RACE
POUNDING
FANS
POTENTIAL

For The First Time In 18 Years, The Title Sponsorship Is
Available For The Short Track Nationals (STN)!

…We’d Like The Opportunity To Showcase
Your Company Through This Event!

Short Track Nationals Event Information
2006 Marks the 19th Anniversary of the STN.
The STN takes place Thursday-Saturday, Oct. 26-28, 2006.
The STN is the richest short track sprint car event of the
season. This year’s winner will take home over $15,000 and
it pays at least $1,900 for 21st.
The STN averages around 100 sprint car teams from all
over the U.S. compete annually.
10,000+ avid sprint car fans attend.
2006 marks the 2nd year for the STN Trade Show &
Midway where vendors can sell and promote their
product and services to the fans and drivers.

Our Vision Is To Have This Become The
Premier Sprint Car Event Of The Year!

How We Can Help You Reach Potential Customers
Your
Customer

You

•Businesses utilizing the
auto racing industry as an
advertising medium
develop long-term loyal
customers.
•Motorsports is the #1
spectator sport in the U.S.
with over 52 million fans!

Your
Product

•Businesses of all sizes
realize the benefit of
becoming a part of the
excitement auto racing
generates!

Our Title Sponsorship Package Offers A Variety Of
Effective & Revenue Generating Opportunities!
You will receive STN event tickets valued at
approximately $10,000 to distribute to customers,
employees or however you see fit.
Your name/logo in Radio & Print Collateral, as well as
Out-Of-Home & Online Advertising.
You will receive a display booth at the STN Trade Show &
Midway.
 Availability for promotions at the track during the event.
You will be able to purchase event apparel (t-shirts, hats,
sweats) at 15% over cost to resell in any way you choose at your stores, online, in your booth at the
track; etc.
You could make your sponsorship
investment back in apparel sales alone!

STN Title Sponsorship Package Pricing
If you are interested in the Title Sponsorship
package for 2006, you will receive all of the before
mentioned components for $18,000.
If you are interested in Title Sponsorship for the
STN event for a 3-year term, that option is available.
The pricing then becomes $15,000 per year.
If you select the 3-year term, you will also receive
(at no extra charge) title sponsorship at one regular
season event. That will entitle you to display space
at the track, plus you will receive $2,500
in race night tickets on your sponsored
race night.
 That makes the value of the
3-year contract $60,500; all for $15,000
per year - a savings of $15,500!

Bonus Opportunity Available: Presenting The STN Challenge!
The Short Track Nationals Challenge is a special promotion we have developed to ‘hypercharge’ your presence at the STN.
It’s simple: Either of the front row starters in the STN Championship feature will be offered to
relegate their front row starting position for a 21st starting position.
If that competitor ends up coming through the field to win the event, they will win the Short
Track Nationals Challenge bonus.
The bonus money is an insurance policy that I-30 Speedway will purchase from an industry
event promotions company. (This company is known for this type of racing promotion.)
The cost of the promotion is the same cost as the policy to I-30 Speedway. For example, a
$25,000 policy will cost you $5,000 (or 20%). If won, the race winner will collect $40,000
instead of $15,000! The STN Challenge will be renamed with your company name.
If you are interested in this add-on bonus, it is available in an amount starting at $15,000
(cost to you $3,000); up to any amount you would like to see the bonus become. We are
hoping to see a $25-$35,000 bonus available
to make it enticing for the drivers.

Don’t Let These Exciting Opportunities Pass You By!

Cost Effective & Revenue Generating Marketing Opportunities
Flexible Programs Available To Meet Your Specific Needs
Generate Results Through Your Target Market By Becoming Title Sponsor Of The STN!

Get The Marketing Results You Need By Contacting Us Today!
Let I-30 Speedway’s STN Showcase Your Business!
We’ll Help Develop A Package That Works Best For You!
Please Contact Us Today!
Darin Short, STN Event Marketing
PO Box 2061
Rockwall, TX 75087
[email protected]
DarinShort.com
515-708-3206
Tracey Clay, Promoter
I-30 Speedway
2900 Old Jacksonville Hwy. N.
Little Rock, AR 72117
[email protected]
i-30speedway.com
501-455-4567
This presentation can also be viewed online at DarinShort.com/i30.html

Presentation by www.DarinShort.com.


Slide 8

UNLIMITED
NON-STOP
100
SPRINT
125+
THIS
MPH
IS
10,000
GROUND
AVID
MARKETING
EXCITEMENT
CAR
TEAMS
SPEEDS
THE...
RACE
POUNDING
FANS
POTENTIAL

For The First Time In 18 Years, The Title Sponsorship Is
Available For The Short Track Nationals (STN)!

…We’d Like The Opportunity To Showcase
Your Company Through This Event!

Short Track Nationals Event Information
2006 Marks the 19th Anniversary of the STN.
The STN takes place Thursday-Saturday, Oct. 26-28, 2006.
The STN is the richest short track sprint car event of the
season. This year’s winner will take home over $15,000 and
it pays at least $1,900 for 21st.
The STN averages around 100 sprint car teams from all
over the U.S. compete annually.
10,000+ avid sprint car fans attend.
2006 marks the 2nd year for the STN Trade Show &
Midway where vendors can sell and promote their
product and services to the fans and drivers.

Our Vision Is To Have This Become The
Premier Sprint Car Event Of The Year!

How We Can Help You Reach Potential Customers
Your
Customer

You

•Businesses utilizing the
auto racing industry as an
advertising medium
develop long-term loyal
customers.
•Motorsports is the #1
spectator sport in the U.S.
with over 52 million fans!

Your
Product

•Businesses of all sizes
realize the benefit of
becoming a part of the
excitement auto racing
generates!

Our Title Sponsorship Package Offers A Variety Of
Effective & Revenue Generating Opportunities!
You will receive STN event tickets valued at
approximately $10,000 to distribute to customers,
employees or however you see fit.
Your name/logo in Radio & Print Collateral, as well as
Out-Of-Home & Online Advertising.
You will receive a display booth at the STN Trade Show &
Midway.
 Availability for promotions at the track during the event.
You will be able to purchase event apparel (t-shirts, hats,
sweats) at 15% over cost to resell in any way you choose at your stores, online, in your booth at the
track; etc.
You could make your sponsorship
investment back in apparel sales alone!

STN Title Sponsorship Package Pricing
If you are interested in the Title Sponsorship
package for 2006, you will receive all of the before
mentioned components for $18,000.
If you are interested in Title Sponsorship for the
STN event for a 3-year term, that option is available.
The pricing then becomes $15,000 per year.
If you select the 3-year term, you will also receive
(at no extra charge) title sponsorship at one regular
season event. That will entitle you to display space
at the track, plus you will receive $2,500
in race night tickets on your sponsored
race night.
 That makes the value of the
3-year contract $60,500; all for $15,000
per year - a savings of $15,500!

Bonus Opportunity Available: Presenting The STN Challenge!
The Short Track Nationals Challenge is a special promotion we have developed to ‘hypercharge’ your presence at the STN.
It’s simple: Either of the front row starters in the STN Championship feature will be offered to
relegate their front row starting position for a 21st starting position.
If that competitor ends up coming through the field to win the event, they will win the Short
Track Nationals Challenge bonus.
The bonus money is an insurance policy that I-30 Speedway will purchase from an industry
event promotions company. (This company is known for this type of racing promotion.)
The cost of the promotion is the same cost as the policy to I-30 Speedway. For example, a
$25,000 policy will cost you $5,000 (or 20%). If won, the race winner will collect $40,000
instead of $15,000! The STN Challenge will be renamed with your company name.
If you are interested in this add-on bonus, it is available in an amount starting at $15,000
(cost to you $3,000); up to any amount you would like to see the bonus become. We are
hoping to see a $25-$35,000 bonus available
to make it enticing for the drivers.

Don’t Let These Exciting Opportunities Pass You By!

Cost Effective & Revenue Generating Marketing Opportunities
Flexible Programs Available To Meet Your Specific Needs
Generate Results Through Your Target Market By Becoming Title Sponsor Of The STN!

Get The Marketing Results You Need By Contacting Us Today!
Let I-30 Speedway’s STN Showcase Your Business!
We’ll Help Develop A Package That Works Best For You!
Please Contact Us Today!
Darin Short, STN Event Marketing
PO Box 2061
Rockwall, TX 75087
[email protected]
DarinShort.com
515-708-3206
Tracey Clay, Promoter
I-30 Speedway
2900 Old Jacksonville Hwy. N.
Little Rock, AR 72117
[email protected]
i-30speedway.com
501-455-4567
This presentation can also be viewed online at DarinShort.com/i30.html

Presentation by www.DarinShort.com.


Slide 9

UNLIMITED
NON-STOP
100
SPRINT
125+
THIS
MPH
IS
10,000
GROUND
AVID
MARKETING
EXCITEMENT
CAR
TEAMS
SPEEDS
THE...
RACE
POUNDING
FANS
POTENTIAL

For The First Time In 18 Years, The Title Sponsorship Is
Available For The Short Track Nationals (STN)!

…We’d Like The Opportunity To Showcase
Your Company Through This Event!

Short Track Nationals Event Information
2006 Marks the 19th Anniversary of the STN.
The STN takes place Thursday-Saturday, Oct. 26-28, 2006.
The STN is the richest short track sprint car event of the
season. This year’s winner will take home over $15,000 and
it pays at least $1,900 for 21st.
The STN averages around 100 sprint car teams from all
over the U.S. compete annually.
10,000+ avid sprint car fans attend.
2006 marks the 2nd year for the STN Trade Show &
Midway where vendors can sell and promote their
product and services to the fans and drivers.

Our Vision Is To Have This Become The
Premier Sprint Car Event Of The Year!

How We Can Help You Reach Potential Customers
Your
Customer

You

•Businesses utilizing the
auto racing industry as an
advertising medium
develop long-term loyal
customers.
•Motorsports is the #1
spectator sport in the U.S.
with over 52 million fans!

Your
Product

•Businesses of all sizes
realize the benefit of
becoming a part of the
excitement auto racing
generates!

Our Title Sponsorship Package Offers A Variety Of
Effective & Revenue Generating Opportunities!
You will receive STN event tickets valued at
approximately $10,000 to distribute to customers,
employees or however you see fit.
Your name/logo in Radio & Print Collateral, as well as
Out-Of-Home & Online Advertising.
You will receive a display booth at the STN Trade Show &
Midway.
 Availability for promotions at the track during the event.
You will be able to purchase event apparel (t-shirts, hats,
sweats) at 15% over cost to resell in any way you choose at your stores, online, in your booth at the
track; etc.
You could make your sponsorship
investment back in apparel sales alone!

STN Title Sponsorship Package Pricing
If you are interested in the Title Sponsorship
package for 2006, you will receive all of the before
mentioned components for $18,000.
If you are interested in Title Sponsorship for the
STN event for a 3-year term, that option is available.
The pricing then becomes $15,000 per year.
If you select the 3-year term, you will also receive
(at no extra charge) title sponsorship at one regular
season event. That will entitle you to display space
at the track, plus you will receive $2,500
in race night tickets on your sponsored
race night.
 That makes the value of the
3-year contract $60,500; all for $15,000
per year - a savings of $15,500!

Bonus Opportunity Available: Presenting The STN Challenge!
The Short Track Nationals Challenge is a special promotion we have developed to ‘hypercharge’ your presence at the STN.
It’s simple: Either of the front row starters in the STN Championship feature will be offered to
relegate their front row starting position for a 21st starting position.
If that competitor ends up coming through the field to win the event, they will win the Short
Track Nationals Challenge bonus.
The bonus money is an insurance policy that I-30 Speedway will purchase from an industry
event promotions company. (This company is known for this type of racing promotion.)
The cost of the promotion is the same cost as the policy to I-30 Speedway. For example, a
$25,000 policy will cost you $5,000 (or 20%). If won, the race winner will collect $40,000
instead of $15,000! The STN Challenge will be renamed with your company name.
If you are interested in this add-on bonus, it is available in an amount starting at $15,000
(cost to you $3,000); up to any amount you would like to see the bonus become. We are
hoping to see a $25-$35,000 bonus available
to make it enticing for the drivers.

Don’t Let These Exciting Opportunities Pass You By!

Cost Effective & Revenue Generating Marketing Opportunities
Flexible Programs Available To Meet Your Specific Needs
Generate Results Through Your Target Market By Becoming Title Sponsor Of The STN!

Get The Marketing Results You Need By Contacting Us Today!
Let I-30 Speedway’s STN Showcase Your Business!
We’ll Help Develop A Package That Works Best For You!
Please Contact Us Today!
Darin Short, STN Event Marketing
PO Box 2061
Rockwall, TX 75087
[email protected]
DarinShort.com
515-708-3206
Tracey Clay, Promoter
I-30 Speedway
2900 Old Jacksonville Hwy. N.
Little Rock, AR 72117
[email protected]
i-30speedway.com
501-455-4567
This presentation can also be viewed online at DarinShort.com/i30.html

Presentation by www.DarinShort.com.