THE NEXT MA’LAM YA’LAM A BLUEPRINT FOR HARVESTING OPEN SOURCE’ NEW WEALTH HTTP://University.Sourceforge.Net/ NOW YOU KNOW… … a potential for ISYS to LEAD, Bringing This World, The.
Download ReportTranscript THE NEXT MA’LAM YA’LAM A BLUEPRINT FOR HARVESTING OPEN SOURCE’ NEW WEALTH HTTP://University.Sourceforge.Net/ NOW YOU KNOW… … a potential for ISYS to LEAD, Bringing This World, The.
Slide 1
THE NEXT MA’LAM YA’LAM
A BLUEPRINT FOR HARVESTING OPEN
SOURCE’ NEW WEALTH
HTTP://University.Sourceforge.Net/
NOW YOU
KNOW…
… a potential for ISYS to LEAD,
Bringing This World, The Next ALAM!
1425 Hijrah
CONFIDENTIAL
Slide 2
OPEN SOURCE has never been fully understood by Govt. Insitutions and IT Companies in Malaysia.
It NEEDS a Paradigm Shift. It’s an ALIEN Dialetic. Its NOT about Giving Away or Cutting Cost.
SIMPLE ANSWER :
“The MiddleMan is Replaced by
Point to Point Protocol – The REAL Tsunami.”
SIMPLE ANSWER :
“Don’t Be An IT Company. Be A Services Company.
SIMPLE ANSWER :
“NOT if you Brand yourself. Carve Your Niche.
It has always been Branding, Stupid”
SIMPLE ANSWER :
“You Start, They Finish. 10% + 90% RULE”
1
Slide 3
MSC is 11 years old, outmoded. We are NOT where we say we are. The World Has Gone Ahead.
Our Target Should Move. ISYS Has This Golden Chance To Break Off The Pack And Save The Dream!
Multimedia Super Corridor (MSC)
Malaysia’s Gift to the World
SOCIETY
MALAYSIA INCORPORATED
GOVERNMENT
COMMERCIAL
ENTITIES
Exist
Extend
Infrastructure
Content/7 Flagship Applications
Attract World Class Companies
(Year 2000)
Connect to other
corridors
X
Execute
Leapfrog into e-Malaysia
(Year 2005 to Year 2020)
X!
THE DIGITAL DIVIDE
E-STRUCTURE
Access
Infrastructure
PC Penetration
X
ISP Access
Content & Application
Infrastructure
Local
Content &
Applications
X
E-Commerce
Applications
Fulfillment
Infrastructure
Payment
System
X
Goods
Delivery
2
Slide 4
As Nations Get Online and Accept Open Source, The Branding Window For First-Movers Closes
Year for B2B hypergrowth
North America
First country
Weighted average
Last country
Western Europe
Asia Pacific
Japan,
Republic of Korea and Hong Kong lead
Malaysia hits hypergrowth in 2004 along with Thailand
Malaysia’s online exports goes from US$800 m in 2001
growing to US$12.8 billion in 2004
Latin America
Eastern Europe
Africa and Middle East
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Slide 5
At Every Tsunami, Disruption Abhors Itself, Calmness Returns, To Await The Next
Position Yourself Ahead of That Tsunami, or right in the Middle of it.
Many A New Alam
A Stone Means A Weapon,
A Tool
IS A THOUSAND TIMES GREATER
THAN THE LAST!
The STONE Age
The Language of What You Observe
The Sub-Physicals Make
More Powerful Weapons and Tools
The ATOMIC Age
The Language of What You Understand
Neuro-Sense Is The Weapon!
You Are the Tool!
The CYBER Age
The Language of What You Are
Slide 6
RED1.org cost RM22 per month. Single-handed effort. Its Global and Growing!
Objective: To Be Self-Organisnig Value Community – Brand Equity
Slide 7
The Best Medium for Positioning Original Intellectual Property Is In The World Wide Web
Marketing
Testing
Growing
Branding
Open Source Community
Maximises IP wealth
BRAND LEADERSHIP
Major premise – stake a flag on IP ground, and grow
SERVICES LEADERSHIP will be achieved when :
1.
2.
3.
4.
Valuable IP in demand is planted on the mountain.
Open sharing brings collaboration and patronage from the community.
Leadership commands high-worth consultancy support and contracts
Productisation and warranted service is institutionalised
4
Slide 8
We Will Focus On The High-Worth Aspects Of Ownership
sustenance
2nd Release
high cost savings
Customisation
Implementation
high cost
savings
MRP
HealthCare
Other verticals
(3,000,000)
Application
Utilities Tools
One time
low cost
savings
Application Server
ERP/CRM
(300,000)
Database
Operating System
LINUX
(3,000)
COST VALUE SCALE
1st Release
Continuous
New
Process
Slide 9
Total Cost of Ownership
Branded Co. Value Proposition
DIY
free
DVD
Usd100
ON-SITE CONSULTANT
Usd600 per day
FORUMS
effort
WORKSHOPS TRAINING
Usd200 per day
VALUE
Strategic
Package
Of services
Slide 10
T E A M SERVICES
ISYS UNIVERSITY
In Order to Achieve Our Goals, We Need A Winning Team, Mappped To Our Services-Revenue Model
SETUP
SUBJECT
MATTER
CUSTOMISE
SUPPORT
DOCS &
CONTENT
SUPPORT
DEVELOPMENT
TRAINERS
2 CONSULTANTS
CLASSROOM TRAINING
ONLINE DELIVERABLES
CONSULTANCY
Slide 11
In pursuing BRAND LEADERSHIP for the global scene, we have initiated several strategic initiatives for our tactical
execution in achieving our Mission and Vision.
Our Mission is to be a World-Class Provider of Open Source Confidence, Services and Warranted Support
Our Vision is to command 2% or Global Market, 20% of local Market in OS Services
Our Strategy
Storm the playing field in promoting Open Source Leadership through BAZAAR effect and IP Planting.
Devise and implement a strategy to address Learning Gap in Implementing Open Source Apps.
Productise Implementation and Support Services both on the ground and via the Web
Value add IP on other Open Source Applications - ERP, MRP, Health-Care
Provide a strong implementation expert force to handle Project Implementations
Leverage on group corporate strengths and Marketplace position to kickstart a baseline of sustenance
Tactical Execution – Our Projects
5
Slide 12
In order to be No.1, we THINK GLOBAL, ACT LOCAL,
LOCAL MARKET
Value of ERP Projects
25%
Value of University/Colleges Projects
20%
Value of Open Source Consultancy
10%
Value of IT Implementation
20%
Value of Certified Training Courses
20%
Value of Materials Sold
20%
5%
GLOBAL MARKET
Value of ERP Projects
10%
Value of University/Colleges Projects
10%
Value of Open Source Consultancy
5%
Value of IT Implementation
5%
Value of Certified Training Courses
40%
Value of Materials Sold
30%
2%
6
Slide 13
The program benefits all parties, and more importantly the model and the experience can be replicated
and exported to other third world countries as the MSC export and Malaysia’s gift to the world.
Benefits to Inhouse Developers
Benefits to the Company
Self-driven and appreciation of effort
Growing Community of Collaborators and Adopters
Decreasing Burden of Going Alone
Telecommuting Freedom to Work Anywhere, Anytime
Increasing Global Brand Presence
Align Capability & Expertise
Reusable Support and Services
Low-Cost of Intellectual Capital
Benefits to Malaysia
Benefits to Group
Flagship Star to enhance Group Corporate Image
Strategic Intra-Alliance for Value Offer to World
Worldwide Marketing to SBUs
A model for harnessing Human Capital
A Hub of Reference for Open Source Projects
Opportunities for Local Talent
Aprenticeship for Local Unemployed Siswazah
Telecommuting Way of Life
A quantum leap into e-Malaysia
Blueprint can be replicated to other countries as MSC export
MSC’s gift to the World
Critical Success Factors
A Spirit of Sharing
An Attitude of Ahange
A Team
Group Support
Sharp Focus
Heavy Planning
9
Slide 14
The FINAL Solution Is Where ISYS Does Only ONE Thing & Does It Well. Then We Have A World-Class Brand.
IMPLEMENTATION ROADMAP
Big Bang Launch &
of ISYS
Open Source Supremacy
In Original Branded IP Suite
& Bazaar Value
2nd Round of
IP discovery
Establish Local OS
Mindshare,
Govt. Tenders
Integration to
OS ERP.
E-Learning Support
Diversification into
downstream specialisation
University Project
Core Packages
1st Quarter
Branding Journey
2nd Quarter
3rd Quarter
4th Quarter
2005
Addon HR Apps,
Internationalisation,
Commercial Services
2006
2007
IPO Floatation
10
Slide 15
Thank You For Your Time
Questions & Answers
THE NEXT MA’LAM YA’LAM
A BLUEPRINT FOR HARVESTING OPEN
SOURCE’ NEW WEALTH
HTTP://University.Sourceforge.Net/
NOW YOU
KNOW…
… a potential for ISYS to LEAD,
Bringing This World, The Next ALAM!
1425 Hijrah
CONFIDENTIAL
Slide 2
OPEN SOURCE has never been fully understood by Govt. Insitutions and IT Companies in Malaysia.
It NEEDS a Paradigm Shift. It’s an ALIEN Dialetic. Its NOT about Giving Away or Cutting Cost.
SIMPLE ANSWER :
“The MiddleMan is Replaced by
Point to Point Protocol – The REAL Tsunami.”
SIMPLE ANSWER :
“Don’t Be An IT Company. Be A Services Company.
SIMPLE ANSWER :
“NOT if you Brand yourself. Carve Your Niche.
It has always been Branding, Stupid”
SIMPLE ANSWER :
“You Start, They Finish. 10% + 90% RULE”
1
Slide 3
MSC is 11 years old, outmoded. We are NOT where we say we are. The World Has Gone Ahead.
Our Target Should Move. ISYS Has This Golden Chance To Break Off The Pack And Save The Dream!
Multimedia Super Corridor (MSC)
Malaysia’s Gift to the World
SOCIETY
MALAYSIA INCORPORATED
GOVERNMENT
COMMERCIAL
ENTITIES
Exist
Extend
Infrastructure
Content/7 Flagship Applications
Attract World Class Companies
(Year 2000)
Connect to other
corridors
X
Execute
Leapfrog into e-Malaysia
(Year 2005 to Year 2020)
X!
THE DIGITAL DIVIDE
E-STRUCTURE
Access
Infrastructure
PC Penetration
X
ISP Access
Content & Application
Infrastructure
Local
Content &
Applications
X
E-Commerce
Applications
Fulfillment
Infrastructure
Payment
System
X
Goods
Delivery
2
Slide 4
As Nations Get Online and Accept Open Source, The Branding Window For First-Movers Closes
Year for B2B hypergrowth
North America
First country
Weighted average
Last country
Western Europe
Asia Pacific
Japan,
Republic of Korea and Hong Kong lead
Malaysia hits hypergrowth in 2004 along with Thailand
Malaysia’s online exports goes from US$800 m in 2001
growing to US$12.8 billion in 2004
Latin America
Eastern Europe
Africa and Middle East
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Slide 5
At Every Tsunami, Disruption Abhors Itself, Calmness Returns, To Await The Next
Position Yourself Ahead of That Tsunami, or right in the Middle of it.
Many A New Alam
A Stone Means A Weapon,
A Tool
IS A THOUSAND TIMES GREATER
THAN THE LAST!
The STONE Age
The Language of What You Observe
The Sub-Physicals Make
More Powerful Weapons and Tools
The ATOMIC Age
The Language of What You Understand
Neuro-Sense Is The Weapon!
You Are the Tool!
The CYBER Age
The Language of What You Are
Slide 6
RED1.org cost RM22 per month. Single-handed effort. Its Global and Growing!
Objective: To Be Self-Organisnig Value Community – Brand Equity
Slide 7
The Best Medium for Positioning Original Intellectual Property Is In The World Wide Web
Marketing
Testing
Growing
Branding
Open Source Community
Maximises IP wealth
BRAND LEADERSHIP
Major premise – stake a flag on IP ground, and grow
SERVICES LEADERSHIP will be achieved when :
1.
2.
3.
4.
Valuable IP in demand is planted on the mountain.
Open sharing brings collaboration and patronage from the community.
Leadership commands high-worth consultancy support and contracts
Productisation and warranted service is institutionalised
4
Slide 8
We Will Focus On The High-Worth Aspects Of Ownership
sustenance
2nd Release
high cost savings
Customisation
Implementation
high cost
savings
MRP
HealthCare
Other verticals
(3,000,000)
Application
Utilities Tools
One time
low cost
savings
Application Server
ERP/CRM
(300,000)
Database
Operating System
LINUX
(3,000)
COST VALUE SCALE
1st Release
Continuous
New
Process
Slide 9
Total Cost of Ownership
Branded Co. Value Proposition
DIY
free
DVD
Usd100
ON-SITE CONSULTANT
Usd600 per day
FORUMS
effort
WORKSHOPS TRAINING
Usd200 per day
VALUE
Strategic
Package
Of services
Slide 10
T E A M SERVICES
ISYS UNIVERSITY
In Order to Achieve Our Goals, We Need A Winning Team, Mappped To Our Services-Revenue Model
SETUP
SUBJECT
MATTER
CUSTOMISE
SUPPORT
DOCS &
CONTENT
SUPPORT
DEVELOPMENT
TRAINERS
2 CONSULTANTS
CLASSROOM TRAINING
ONLINE DELIVERABLES
CONSULTANCY
Slide 11
In pursuing BRAND LEADERSHIP for the global scene, we have initiated several strategic initiatives for our tactical
execution in achieving our Mission and Vision.
Our Mission is to be a World-Class Provider of Open Source Confidence, Services and Warranted Support
Our Vision is to command 2% or Global Market, 20% of local Market in OS Services
Our Strategy
Storm the playing field in promoting Open Source Leadership through BAZAAR effect and IP Planting.
Devise and implement a strategy to address Learning Gap in Implementing Open Source Apps.
Productise Implementation and Support Services both on the ground and via the Web
Value add IP on other Open Source Applications - ERP, MRP, Health-Care
Provide a strong implementation expert force to handle Project Implementations
Leverage on group corporate strengths and Marketplace position to kickstart a baseline of sustenance
Tactical Execution – Our Projects
5
Slide 12
In order to be No.1, we THINK GLOBAL, ACT LOCAL,
LOCAL MARKET
Value of ERP Projects
25%
Value of University/Colleges Projects
20%
Value of Open Source Consultancy
10%
Value of IT Implementation
20%
Value of Certified Training Courses
20%
Value of Materials Sold
20%
5%
GLOBAL MARKET
Value of ERP Projects
10%
Value of University/Colleges Projects
10%
Value of Open Source Consultancy
5%
Value of IT Implementation
5%
Value of Certified Training Courses
40%
Value of Materials Sold
30%
2%
6
Slide 13
The program benefits all parties, and more importantly the model and the experience can be replicated
and exported to other third world countries as the MSC export and Malaysia’s gift to the world.
Benefits to Inhouse Developers
Benefits to the Company
Self-driven and appreciation of effort
Growing Community of Collaborators and Adopters
Decreasing Burden of Going Alone
Telecommuting Freedom to Work Anywhere, Anytime
Increasing Global Brand Presence
Align Capability & Expertise
Reusable Support and Services
Low-Cost of Intellectual Capital
Benefits to Malaysia
Benefits to Group
Flagship Star to enhance Group Corporate Image
Strategic Intra-Alliance for Value Offer to World
Worldwide Marketing to SBUs
A model for harnessing Human Capital
A Hub of Reference for Open Source Projects
Opportunities for Local Talent
Aprenticeship for Local Unemployed Siswazah
Telecommuting Way of Life
A quantum leap into e-Malaysia
Blueprint can be replicated to other countries as MSC export
MSC’s gift to the World
Critical Success Factors
A Spirit of Sharing
An Attitude of Ahange
A Team
Group Support
Sharp Focus
Heavy Planning
9
Slide 14
The FINAL Solution Is Where ISYS Does Only ONE Thing & Does It Well. Then We Have A World-Class Brand.
IMPLEMENTATION ROADMAP
Big Bang Launch &
of ISYS
Open Source Supremacy
In Original Branded IP Suite
& Bazaar Value
2nd Round of
IP discovery
Establish Local OS
Mindshare,
Govt. Tenders
Integration to
OS ERP.
E-Learning Support
Diversification into
downstream specialisation
University Project
Core Packages
1st Quarter
Branding Journey
2nd Quarter
3rd Quarter
4th Quarter
2005
Addon HR Apps,
Internationalisation,
Commercial Services
2006
2007
IPO Floatation
10
Slide 15
Thank You For Your Time
Questions & Answers