Analítica de Información, la base para una buena toma de dececisiones Juan Carlos Rendón Tecnical Sales Manager Business Analytics, Industry and Collaboration Better outcomes Smarter decisions Actionable insights Relevant information Finance’s Enterprise-focused activities are.

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Transcript Analítica de Información, la base para una buena toma de dececisiones Juan Carlos Rendón Tecnical Sales Manager Business Analytics, Industry and Collaboration Better outcomes Smarter decisions Actionable insights Relevant information Finance’s Enterprise-focused activities are.

Slide 1

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 2

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 3

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 4

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 5

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 6

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 7

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 8

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 9

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 10

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 11

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 12

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 13

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 14

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 15

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 16

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 17

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 18

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 19

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 20

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 21

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 22

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 23

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 24

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 25

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 26

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 27

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 28

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Slide 29

Analítica de Información, la base para una buena toma de
dececisiones

Juan Carlos Rendón
Tecnical Sales Manager
Business Analytics, Industry and Collaboration

Better
outcomes
Smarter
decisions

Actionable
insights
Relevant
information

Finance’s Enterprise-focused activities
are increasing over time

Importance of Finance’s Enterprise Focused Activities Over Time
Source: IBM Institute for Business Value, The Global CFO Study 2010

Those that invest in Finance Efficiency and Business Insight outperform
- we call them Value Integrators

Source: 2010 IBM Global CFO study

4

Follow the Value Integrators
Drive data and process standards

Automate production of metrics

Drive common planning
and corporate and
management reporting

Advance analytics

Source: 2010 IBM Global CFO study
5

Manage Risk

The more you infuse

analytics into all areas of
your business, the more

your business can
outperform its competitors.

Addressing critical processes in finance

Planning, Analysis and
Forecasting
Profitability Modeling and
Optimization
Close, Consolidation, and
Reporting
Performance Reporting
and Scorecarding
Governance, Risk, and
Compliance

IBM Business Analytics – Committed to Finance

Business Analytics Maturity Model

Reactive, to Prescriptive, to Predictive
Predict / Prescribe Best that can happen?

Predictive
Modelling

What if theses trends continue?
Forecasting

Why is this happening?

Statistical
Analysis

Analytics

Competitive Advantage

Views of What will happen next?

Optimization

What actions are needed?
Drilldown
Query
Ad Hoc
Reports

Dash/KPI

Exact root cause and ID of the problem?

How many, how often, who, & where?

What just happened and why?

Business Analytics

Access & Reporting

Alerts

Unified FPM System
Solutions
Delivery
Common
User
Experience
Extensible
Program
Interface

Data
Infrastructure

Enterprise
Planning

Web Rich Client

Financial
Analytics

Web Thin Client

Strategy &
Performance
Reporting

Financial
Management &
Control

Excel / Office

Business Intelligence

Business Modeling

Process Management

Universal Capability

• Dimension Management
• Data Orchestration
• Cube Building
• Business Rules

• Delegation & Workflow
• Deployment Controls
• Contribution & Signoff
• Event Management

• Reporting, Analysis & Dashboards
• Portal & Content Mgmt
• Security
• Data & Metadata Access

FPM Open API Services

OLAP Repository – TM1

Relational Repository - RDBMS












Multi-dimensional
Complex business logic
High data scalability
In-memory architecture, real-time
calculation and reporting
• Unicode

Deployment Management
Transactional Data
Audit functions
Model & Object persistence
Application Content

Cognos Performance Management Services
Product Direction is subject to change. All forward-looking
statements are subject to the IBM Cognos Safe Harbor Statement.

Delivering on Roadmap - Enabling Full Financial Transformation
Budgeting & Target Setting
Bottom-up, high participation, workflow)

Forecast & Estimate
(Iterative, scenarios, sandboxing)

Group and Country
Financial Planning

Close, Consolidation
& Reporting

“The Last Mile”
External Reporting Process

(Top-down, driver-based,
collaborative)

TM1 OLAP
64-bit in-Memory
High Performance
Analytic & Planning
Server

IBM’s Integrated Solution
IBM Cognos Financial Performance & Strategy
Management
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File
• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

• Financial Analytics
• Spend Analytics
• Profitability
Analytics
• Product, Market,
Channel Analysis
• Scenario (what-if)
modelling
• Personal sandboxes

Plan, Forecast,
and Control

• Strategic Finance
• Revenue Planning
and Forecasting
• Expense Planning &
Control
• Workforce Planning
• Capital and Initiative
Planning

Enterprise Planning: A Distinctive IBM
Advantage
Financial Performance
and
Strategy Management
Business
Drivers
Close,
Consolidate,
Report, File

IBM Strength
 Plan based on business drivers
 Easily implement Rolling Forecasts
 Connect financial and operational
planning
 Connect plans to strategic goals
 Address both high participation and
deeply analytic planning
 Real-time scenario modelling/
sandboxing
 Leverage best practices - over 75
performance blueprints to accelerate
success

Analyze &
Optimize

MARKETING

PRODUCTION
AND
DISTRIBUTION

CUSTOMER
SERVICE

Plan, Forecast,
and Control

EXECUTIVE
MANAGEMENT

SALES

FINANCE

PURCHASING

TECHNOLOGY
IT/R&D

HUMAN
RESOURCES

FINANCE
FINANCE

Planning, Analysis, & Profitability Modeling
Powerful User Experiences

• Enables a NEW class of user

Excel Based Collaboration
Managed Collaboration

who are NOT spreadsheet
centric

• Reduces “shadow “ planning
Finance

and analysis systems

• Supports personal, workgroup
and enterprise collaboration

• Extends centralized and
distributed enterprise planning
and analysis solutions
Human
Resources

Operations

Drives alignment, dynamic decision-making

Sales

Marketing

User Experience

Explore/analyze data and build a plan
Perform Analysis on Personal Data
• Prototype situations, plans
• Work with existing or pull in new
data
• Perform what-if scenarios,
associative analysis, write-back
• Customise View and Explore Points
Build A Plan
• Create New Version
• Shortcuts, Multiple Views, charts
• Create or add to dashboards
• Add Instructions

Demo - Profitability

Improved planning involvement across the enterprise

Share or Expand on the Plan

Operations
Product
Development

Human
Resources

Teaming
 Promote finds in a tailored
dashboard
 Easily publish findings, reports to
TM1 (BI)
 Share new planning application on
Web for teams to take action

IT

Customer
Service
Finance
Sales
Marketing

Expand the plan
 Move plan to Performance
Modeler for enhancement,
contribution
 No dead-end street for individual
analysis and plans

Demo – CI Expand on Plan

Close, Consolidate, and Report
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

• Account Analysis
• Close Analytics
• Financial
Consolidation
• Corporate
Reporting
• Regulatory Filing
(e.g. XBRL)

Analyze &
Optimize

CLOSE

CONSOLIDATE

Plan, Forecast,
and Control

REPORT

IBM Advantage

From fragmented,
first generation
consolidation
products to
functional rich,
purpose-built
systems
Cementing key
financial process

Close, Consolidate, Report: Key Requirements
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Single controlled environment
• Application configuration
• Audit tracking
• Internal controls
• Finance owned – ease of use
• IT infrastructure compliance
• Out-of-the-box functionality
• Consolidation workflow
IMPACT: Cost efficient and effective compliance and faster cycles of close
process execution. Confidence in consolidating financial results accurately and
sharing with internal and external stakeholders

• Security & access control

Close, Consolidate, Report: Collect & Certify
Performance
Reporting
and Scorecarding
Business
Drivers

Process
quality
process &
control in
data
preparation

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple data entry options –
users and systems
• Import from source systems
with data lineage
• Workflow to manage data
collection
• Data reconciliation and
approval
IMPACT: Quality data input, accountability and controls
ensuring effective collection of all financial data for the
close process

• Internal controls & audit
checklist

Close, Consolidate, Report: Consolidate
Performance
Reporting
and Scorecarding
Business
Drivers

Centralized
system for
fast
consolidation
of results

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Multiple entity rollups &
structures, multiple versions
• Extended business segments
• Apply automated and manual
adjustments
• Sophisticated currency
accounting
• Intercompany eliminations

IMPACT: Controlled procedures and rules in a auditable
application deliver consolidated financial results for all global
and local demands

• Complex ownership
adjustments, joint ventures
• Automate and schedule

Close, Consolidate, Report: Prepare
Performance
Reporting
and Scorecarding
Business
Drivers

Execute
accounting
and financial
policy
adjustments
for external
stakeholders

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Automated and manual
adjustments
• Text commentary
and other supporting
documents
• In-process reporting
to certify financial results
• Deliver multiple GAAP
accounts e.g. IFRS, local
GAAP, in a visible, easy-to-use
environment
IMPACT: Deliver financial results
from a single, controlled data source

• Track and audit different report
adjustments

Close, Consolidate, Report: Report & Analyze
Performance
Reporting
and Scorecarding
Business
Drivers

Finance led
reporting and
analysis for
decision
making

Close,
Consolidate,
Report, File

Analyze &
Optimize

Plan, Forecast,
and Control

• Real-time in-process close
accounting reports
• Complex accounting reports for
inter-company, investments,
journal entries, etc.
• Direct access via Excel
• Leverage financial information for
financial & management reports,
ad-hoc analysis – inbuilt TM1
OLAP (FAP) Cube

IMPACT: Certified financial results supporting office of finance
reporting mandates and providing insight to all business holders

• World-class reporting (internal,
external and electronic),
dashboard, scorecard capabilities

Manual processes dominate financial close
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
Report, File

Accounting
close

Financial
consolidations

External
reporting

Analyze &
Optimize

Output
requirements

Enterprise resource
planning (ERP)

ERP

ERP

Edgar-ready

Risk of errors, late filing, insider leaks, noncompliance

Plan, Forecast,
and Control

Internal Report Process Automation
Collect

Collaborate/Edit/Approve

Report

 Driven fromEfficiency:
a central, secure database
Consolidations

Compliance
Checklists

CDM
Report



ERP

Report
Consumers
Business

Rules
OLAP

Data
Warehouse
Security

25

Reviewers
Contributors

Document
Managers

Business Insight:

 Leverages
the tools already
in use:
Use web templates
to automate
 Increase
time
for
analysis
through
Microsoft
Word and
Excel
data collection
from
anywhere in the
reduced
data
collection
cycle times
world
 Direct access to source data
 Harness
team insights
a multiCreate/update
contentthrough
once and
 author
Changes
dynamically updated in reports
environment
automatically
update that content
across multiple
reportsenvironment
 Guarantee
Powerful,
collaborative
consistency
of data through
integration
with
atask
single
source of the
Workflow
and
management
 truth
Workflow
and
task
management
tools provide greater visibility into

Embedded
security & validation
every step
of
the process
 Deliver
thecontrols,
latest
information
through
data updates
 real-time
Multiple output
formats

Integrated Document Design & Production Process
Data Sources
ERP

Consolidations

Clarity
FSR

Relational

Content
Control
Tagging

OLAP

End
User
Edits

SEC

Electronic (XML)

Design
Layout

Batch Update

Amendments

Document
Administration
Team

Proof 1,2,3…

FINAL

Sharing Information Across the Organization
Performance
Reporting
and Scorecarding
Business
Drivers
Close,
Consolidate,
and Report

Analyze &
Optimize

Risk of Errors

Plan, Forecast,
and Control

Risk of Late Filing

Feature

Benefit

Feature

Benefit

Integration to source data

No re-keying of data

Variables in text

Consistency across the report

User prior report as a template
for the next period

No need to re-apply
formatting

Validation Rules

Numbers always tie-out

Automatically load new data

No need to re-key data

Start reviewing the final report sooner

One version of the truth

Feature

Benefit

Feature

Benefit

Security to view or edit
each object

Users only see the data they
are supposed to see

Compliance Checklists

To ensure that the right steps
are being followed

Workflow controls access
throughout the process

Users only see data when they
are allowed to see it

Audit Trail

To track who did what, and
when they did it

Access to information is controlled

Risk of Insider Leaks

Increased confidence in the final report

Risk of Non-Compliance

© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor
shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use
of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product
or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the
United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.