Transcript 中東工程商機

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營建業拓展
中東市場商機
日期: 2012/8/14
張國轅
中鼎工程
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簡報內容
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中東國家簡介
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中東工程商機
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角色定位與策略擬定
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成為中東主要業主的合格廠商
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中東國家簡介
 Middle East Countries: KSA, Kuwait, Bahrain, Qatar, UAE,
Oman , Yemen, Turkey, Syria, Iraq, Iran, Jordan, Cyprus,
Israel, Lebanon and Palestine
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中東國家簡介
 GCC (Gulf Cooperation Council) Countries: KSA, Kuwait,
Bahrain, Qatar, UAE, Oman
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中東國家簡介
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中東國家簡介
 CTCI ‘s Subsidiaries in Middle East
CTCI Arabia Ltd.
CTCI – Qatar Branch
CTCI – Jeddah Branch
CTCI – Abu Dhabi Branch
CTCI & Partners Co., Ltd
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中東工程商機
 國家計畫:
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沙烏地阿拉伯2010-2014五年發展計畫
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科威特2010-2014五年發展計畫
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巴林 Economic Vision 2030發展計畫
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卡達2022世足世界杯發展計畫
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阿拉伯聯合大公國 Abu Dhabi Vision 2030
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阿曼2011-2015五年發展計畫
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BOT、BOO計畫
 投資者及商社
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投資者(資金及技術):Shell,
ExxonMobil, Total, Dow
Chemical, etc
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商社(資金及產銷):Itochu,
Mitsubishi Corp., Marubeni,
Mitsui, Sumitomo, etc
 業主計畫:
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沙烏地阿拉伯SABIC, Saudi Aramco, SEC,
SWCC, Marafiq
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卡達QP, Qapco, Qafac, Qatargas
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阿布達比Takreer, Borouge, IPIC, Gasco
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科威特KNPC, KOC
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阿曼ORPC, OOC
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巴林Bapco
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中東工程商機
COUNTRY
KSA
BUDGET (BUSD)
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Kuwait
STATE DEVELOPMENT PLAN
The Ninth Five-Year
Development Plan(2010-2014)
Five-Year Plan (2010-2014)
Bahrain
Economic Vision 2030
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Qatar
2022 FIFA World Cup
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UAE
Abu Dhabi Vision 2030 Urban
Structure Framework Plan
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Oman
The Eighth Five-Year Plan
(2011-2015)
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中東工程商機
 The Ninth Five-Year Development Plan of KSA allocates
$385 billion. (2010-2014)
•Human Resources: Including 25 technology colleges, 28 technical institutes, and 50 industrial training institutes.
•Social and Health: Including 117 hospitals, 750 primary healthcare centers, and 400 emergency centers.
•Economic Resources: Including such industries as agriculture, water, electricity, mineral resources, and tourism.
•Transportation & Communications:
The expansion of King Abdul Aziz International Airport in Jeddah and Prince Mohammad bin Abdul Aziz
International Airport in Madinah.
The completion of the country’s various railways.
The establishment of a port at Ras Azzour.
To provide a secure and reliable infrastructure to meet the growing demand for telecommunications.
•Municipal and Housing Services: By the end of 2014, 1 million residential units will be built, meeting 80 percent of the
projected housing demand for that period.
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中東工程商機
 Kuwait Five-Year Plan (Mega Project)：$125 billion.
(2010-2014)
The plan includes lots of Mega Projects to be implemented in the next
five years:
•The new business hub (Silk City) with estimated cost $77 billion.
•A major container harbor and a 25 km causeway.
•Railway and metro system.
•Additional spending on new cities, infrastructure and services;
particularly health and education.
•Around $84 billion of oil sector investments to raise production
capacity and modernize current facilities.
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中東工程商機
 A world-class infrastructure links Bahrain to the global
economy: Economic Vision 2030.
•A 5-year housing plan to solve the housing crisis in the kingdom.
•Bahrain International Airport Expansion Project: The 51,000m²
Terminal One will be extended to 125,000m² towards the east.
•Major highways with uninterrupted traffic flows connecting all
areas of Bahrain.
•Improving overall planning processes for land utilization,
transportation networks, electricity supplies and other aspects
of infrastructure including safety and security measures.
•Accelerating private-sector involvement in the provision of public
infrastructure services.
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中東工程商機
 Qatar, the host Nation of 2022 FIFA World Cup™
•A New Rail Network will connect every city in Qatar,
going on to destinations in neighboring countries.
•Doha’s New Metro will make getting around the city a
snap.
•The infrastructure and the carbon-neutral stadiums
•A Qatar-Bahrain Causeway will connect two countries.
•New airport has the capacity to welcome 50 million
passengers per year. (Will be completed in 2011)
•Qatar 2022 Stadiums
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中東工程商機
 UAE : Abu Dhabi 2030 Urban Structure Framework Plan
Abu Dhabi Vision 2030 has plans for new public transportation systems and
infrastructure as well as affordable housing for its people and the residents:
•A UAE-wide rail network, which is perhaps as part of a GCC-wide mass
transit project.
•An intra-city metro system.
•Expand the Airport and opens Terminal 3.
•The Government is spending over $200 billion in the next 5 years on
infrastructure.
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中東工程商機
 Oman to Achieve $31.2 Billion Projects During Eighth
Five-Year Plan. (2011-2015)
•Education Sector: Construction of 65 new schools to face the inevitable growth in number of students.
•Social and Health: Including a number of hospitals, courts, housing, and health centers.
•Water Sector: Establishment of water supply pipeline, distribution networks, and emergency reservoirs.
•Transportation:
Duality of roads and Developing the roads' network.
Completion of projects of Muscat International Airport and Salalah airport.
Completion of the regional airports in Sohar, Adam, Ras Al Hadd and Ad Duqum.
Sea port with network of roads and floating dock in Al Halaniyat Islands.
Constructions of Docks for liquid and bulk materials and works related to Ad Duqum port.
Constructions of quays at Salalah port.
Etc…
•Municipal and Housing Services:
Housing supports in different regions in accordance to the Royal Grant.
Construction of the replacement houses for those affected by Al Batinah coastal road.
Construction of central markets and sheds in the various Wilayats.
Etc…
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角色定位與策略擬定
 角色定位 – 統包商，下包商，供應商
•煉油石化工程：
製程技術
EPC統包
單一工程金額約5~15億美金
面臨韓國強大的競爭
•公共工程 (公路，捷運，新市鎮開發，電廠，海淡廠)：
設備提供及施工為導向
EPC統包 (以施工為主)
單一工程金額約1~15億美金
面臨當地與國際承包商的競爭
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角色定位與策略擬定
 策略擬定 – 依公司本身的專長及經驗
•煉油石化工程：
以海灣六國的國營或具官股成份公司為拓展的主要目標
Local設立業務代表處加強資訊的掌握
選擇性的挑選自身經驗豐富的報價案
與同業(日本、義大利、韓國公司)聯盟，藉由互補強化實力
以期進入新市場
•公共工程 (公路，新市鎮開發，電廠，海淡廠)：
以國家發展計劃為承包建案的主要考量方向
Local設立業務代表處加強資訊的掌握
尋求與當地廠商合作的機會，初期由擔任下包供應商開始，
建立中東經驗並進一步往上提升層級至統包商
透過工程經驗累積，參加資格審查，以利成為業主合格廠商
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成為中東主要業主的合格廠商
 中東主要業主
•KSA:
 Saudi Aramco
 SABIC
 SEC
 SWCC
 Marafiq
•Kuwait:
 KNPC
 KOC
PTB
MPW
•Bahrain:
Bapco
MOW
•Qatar:
 Qatar Petroleum
 Qapco
 Qafac
 Qatargas
PWA
Qrail
QEWC
•UAE:
 Takreer
 Borouge
 IPIC
 Gasco
ADWEA
DEWA
DoT
•Oman:
ORPC
OOC
OPWP
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成為中東主要業主的合格廠商
 成為其合格供應商
•參加資格審查
•提供沙烏地兩家主要業主供參考：
Saudic Aramco – Contact Window
Name
Title
Phone/Fax
Tel :+ 86 (0) 21-6841
3088
Abdulrahman
Chief
Fax:+ 86 (0) 21-6841
A Yousef
Representative 3288
HP: +86 15921982415
Tel: +86 (0) 68413088
Haitham
ext.115
Sourcing
Gatan
Fax: +86 (0) 68413288
Manager
高海森
HP: +86 13601612454
Email
Address
Aramco Overseas Company, Shanghai
Rep Office
abdulrahman.yous 27-032 HSBC Building, No.1000 Lujiazui
[email protected] Ring Road, Pudong New Area, Shanghai
200120, China
Aramco Overseas Company B.V
Haitham.Gatan@ar No. 032, 27th floor – HSBC Building,
1000 Lujiazui Ring Road, Pudong New
amco.nl
Area, Shanghai 200120, China
SABIC – Contact Window
Name
Title
T. RAMA
MURTY
Sr.
ELECTRICAL
ENGINEER
Codes &
Standards
Section,
SABIC E & PM
Phone/Fax
Tel: +966 3 3401689
Fax: +966 3 341 2816
HP: +966 563740483
Email
[email protected]
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Address
IBN Bayter Building, Tareeg#138,
P.O. Box#11425, Al Jubail-31961,
Kingdom of Saudi Arabia
Ph: 00 966 3 340 1680
Fax: 00 966 3 341 2816
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