Alvarion’s Unlicensed Portfolio 2012 Kick Off Agenda • • • • • • • Market Trends Alvarion’s Unlicensed Portfolio Key Selling Points BreezeULTRA Unlicensed High Level Roadmap Positioning Guidelines Summary Proprietary Information.

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Transcript Alvarion’s Unlicensed Portfolio 2012 Kick Off Agenda • • • • • • • Market Trends Alvarion’s Unlicensed Portfolio Key Selling Points BreezeULTRA Unlicensed High Level Roadmap Positioning Guidelines Summary Proprietary Information.

Alvarion’s Unlicensed Portfolio
2012 Kick Off
Agenda
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Market Trends
Alvarion’s Unlicensed Portfolio
Key Selling Points
BreezeULTRA
Unlicensed High Level Roadmap
Positioning Guidelines
Summary
Proprietary Information.
3
Do You Know Our Unlicensed Markets…
Proprietary Information.
4
Do You Know Our Unlicensed Markets…
Proprietary Information.
5
Do You Know Our Unlicensed Markets…
Proprietary Information.
6
Do You Know Our Unlicensed Markets…
Proprietary Information.
7
Do You Know Our Unlicensed Markets…
Proprietary Information.
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Do You Know Our Unlicensed Markets…
Proprietary Information.
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Do You Know Our Unlicensed Markets…
Proprietary Information.
10
Do You Know Our Unlicensed Markets…
Proprietary Information.
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Do You Know Our Unlicensed Markets…
Proprietary Information.
12
Unlicensed Applications - Looking Forward
Proprietary Information.
13
Our Customers & Markets
Governments & Municipalities
Smart Cities
•
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•
•
Traffic management
Video surveillance
Smart grid
Water utilities
Community services
Health
• Hospitals connectivity
Education
• Campuses
Broadband Operators
Fixed, Portable & Mobile
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•
•
•
•
Offload
Voice, video and data access
High-capacity Backhaul
Enhanced coverage
Enhanced indoor and outdoor capacity
Business & Industries
WISP’s
• Hotspots
• Backhaul
Defense & Public Safety
Mining
Oil & Gas
Maritime
Utilities
• Smart grid
• water
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•
•
•
Offshore connectivity
Remote office
Workforce management
Security
Proprietary Information.
14
Major Unlicensed Bands
BNB
PTP
BNB
Ultra
VL
VL
PTMP
Extreme
Extreme
BMAX
Wi2
AP
900MHz
Americas,
Australia
WBS/n
2.4
Worldwide Wi-Fi
WBSn
3.65
US & Canada
4.9 – 5.9 GHz
5.x “multiband”:
5.4,5.8 - primary worldwide
Licensed in some sub-bands
Proprietary Information.
15
The PtP Market
5GHz PTP Market
M$
$250.00
$200.00
$150.00
PTP < 14 Mbps
$100.00
PTP 15-29 Mbps
PTP > 30 Mbps
$50.00
$0.00
2009
2010
2011
2012*
Source: SkyLight Research
Main growth of unlicensed PtP market is in the high capacity
• The ever growing backhauling capacity need
• Driven by 11n solutions
Proprietary Information.
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PtP Applications
Building-to-Building
E1/T1 Leased Line
Replacement
Video Surveillance
Access Networks
Backhaul
BreezeACCESS® VL /
BreezeMAX®
Proprietary Information.
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The PtMP Market
PTMP TAM (M$)
Video Codec BW [Kbps]
14,000
12,000
10,000
8,000
6,000
4,000
2,000
-
$500
$450
$400
$350
$300
$250
$200
$150
$100
$50
$0
2009
2010
2011
14,000
7,000
3,500
2,000
1,500
240 400 750 800 9001,000
2012
WISPs
Services
Players
.Proprietary Information
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Unlicensed Portfolio
Unlicensed Solutions Portfolio 2012
Point-to-Point
BreezeULTRA
BreezeNET-B
Point-ToMulti-Point
BreezeACCESS VL
BreezeACCESS SEC
BreezeMAX Extreme
BreezeULTRA
Wi2
Wi-Fi
WBS/n
Vertical
Accessories
VSU
NGV
E1/T1
Special PS
.Proprietary Information
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PtP Portfolio Strategy
2011
Low Capacity
2012+
BNB 10/14/28
BNB 10/14/28
BNB 100
BNB 100
Mid Capacity
BNB 100
High Capacity
BNB300 (OEM)
ULTRA PTP
Proprietary Information.
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PtMP Portfolio Strategy
2011
2012+
Unlicensed WiMAX
Extreme 5000
Extreme 5000
ULTRA PTMP
PtMP 802.11x
VL
VL
EZ
END OF LIFE
Proprietary Information.
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Main Products & Selling Points
Unlicensed Products - Key Selling Points
BreezeACCESS VL
Technology
• Optimized uplink/downlink to support public safety & video surveillance
• QoS for supporting service differentiation (WLP)
• Secure connectivity with HW based FIPS-140-2, FIPS-197 and AES128
• Flexible adaptive UL/DL performance
• TDD OFDM nLOS technology
• Configurable MIR/CIR per SU per direction
Deployment
• Chassis or all-outdoor models
• POE power feed and optional power feeding available
• Pay-as-you-grow
Proprietary Information.
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Unlicensed Products - Key Selling Points
BreezeNET-B
Technology
• Flexible UL/DL allocation
• QoS for supporting service differentiation (WLP)
• Secure connectivity with FIPS-197 and AES 128
•
AES / FIPS 197 implemented in HW
• TDD OFDM nLOS technology
• Configurable MIR/CIR per direction
Deployment
• Pay-as-you-grow
• POE and alternate feeding options including E1/T1 interface
• Easily backhauls Extreme (direct power feed from Extreme)
Proprietary Information.
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BreezeMAX Extreme
A League of Its Own in Unlicensed
Attractive offering for 3.65 Market in US & Canada
• Supports the entire 50 MHz band (including contention band)
• Dual carrier & Dual Sector
•
• HARQ, MRRC, STC, CTC, DCS
CPE portfolio includes Pro 3000, Tecom SI* and coming Pro 6000
Ability to change the rules of the game
 higher margins and winning probability
Intensive downlink oriented for over 200 CPE/sector
Able to work in adjacent channels and narrow bandwidth
Comprehensive NMS solution  value proposition to utilities
Proprietary Information.
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Unlicensed Products - Key Selling Points
BreezeMAX Extreme
Technology
• Superior NLOS performance
• Advanced interference mitigation techniques
•
HARQ, MRRC, STC, CTC, DCS
• Simultaneous dynamic MIMO A/B for increased coverage and capacity
• Dual carrier and dual sector enabling over 70Mbps service
• Scheduled QoS for real-time triple-play services (voice + video + data)
• Service oriented with diverse L2/L3 networking options, including multicast
and local routing
Deployment
• All-in-one, outdoor solution for reduced CAPEX and OPEX
•
Integrated ASN-GW, GPS and antenna, POE in/out, low power consumption, broad
frequency coverage
• Fast ROI with single platform that includes ASN gateway, dual sector, in-band
backhauling and GPS chaining support
Information.
•Proprietary
Pay as
you grow
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Application Specific CPEs
Vehicular CPE (VSU)
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Carrier-class nomadic/mobile solution for BreezeMAX® Extreme &
4Motion®
Available in variety of models and frequencies
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•
•
2.49-2.69 GHz
3.4-3.8 GHz
4.9-5.9 GHz
Direct DC power from the vehicle
(12 or 24 VDC)
Interior or exterior mounting
Advanced interference mitigation
MIMO A/B support for increased reception & capacity
Embedded encryption mechanisms for secure connectivity
Proprietary Information.
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Application Specific CPEs
Vehicular CPE (VSU)
Public Safety &
Security
Ports
Oil & Gas
Smart Cities
Mining
Corporate
Transportation
12/24
VDC
Proprietary Information.
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BreezeULTRA™
The Solution: BreezeULTRA
One Product. Many Options.
Multiplicity
Select from many wireless broadband options
Performance
Overcome deployment challenges with high performance
Investment Protection
Pay as your business grow
Simplicity
Simple to order, install and operate
The BreezeULTRA is not yet publicly available.
Proprietary Information.
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BreezeULTRA is Multiplicity
One Solution . Different Options.
Antenna
Antenna
BreezeULTRA
P6000
Point-to-Point
AU
BreezeULTRA
M7000
Antenna
Antenna
Point-to-Multipoint
AU
Antenna
Hybrid (Backhaul-PtMP)
Antenna
BreezeULTRA
X8000
AU
The BreezeULTRA is not yet publicly available.
Proprietary Information.
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BreezeULTRA Product Portfolio
Point-to-Point
Hybrid*
Antenna
Antenna
Antenna
Antenna
Antenna
Antenna
AU
AU
AU
Single Radio
BreezeULTRA P6000-350
AU
Dual Radio*
BreezeULTRA P6000-600
Link Extender*
BreezeULTRA P6000-LE
Backhaul + 1 PtMP
BreezeULTRA X8000-1S
Point-to-Multi-Point
Antenna
Antenna
AU
Antenna
Antenna
AU
Single Sector
Dual Sector
BreezeULTRA M7000-1S
BreezeULTRA M7000-2S
Proprietary Information.
Antenna
Antenna
Antenna
AU
Triple Sector
BreezeULTRA M7000-3S
AU
Backhaul + 2 PtMP
BreezeULTRA X8000-2S
* Roadmap Item
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BreezeULTRA Specifications
Throughput (UDP)
Point-to-Point
• 250 Mbps (Single radio)
• 500* Mbps (Dual radio)
Point-to-Multipoint*
• 150 Mbps per sector
• Up to 3 sectors per AU (450 Mbps)
Range
Point-to-Multipoint
• Up to 40 km (25 miles)
Point-to-Point
• Up to 60 km (31 miles)
* Roadmap Item
Proprietary Information.
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BreezeULTRA Specifications
Radio
• Frequency: 4.9-5.9 GHz
• Radio Type: MIMO 2 X 2, OFDM, TDD
• Modulation: BPSK, QPSK, QAM16, QAM64
• Max Output Power (antenna port): 24 dBm (regulation dependent)
• Integrated antenna:
• P6000-350/600: Dual polarized,23 dBi
• SU: 16 dBi
• Advanced automatic transmit power control (ATPC)
Proprietary Information.
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Unlicensed Products - Key Selling Points
BreezeULTRA
Technology
• Powerful capacity – 3 radios of 250Mbps
• QoS for differentiated services
• Supports NLOS coverage and mitigates interference using OFDM, MIMO
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•
•
and DFS
Supports the 802.11n ecosystem of devices
High Tx power – 24dBm
Precisely meets BW needs with fully flexible uplink/downlink
Deployment
• Reduces CAPEX with up to 3 sectors per box
• Multiplicity - Offers range of deployment scenarios with flexible growth path &
•
•
easy licensing
POE in, and powerful POE-out (802.3at) supporting PTZ camera feed
Ergonomic design, hardened metal enclosure IP-67
Proprietary Information.
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Hot News From The Beta…
Proprietary Information.
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High Level Roadmap
BreezeULTRA Roadmap
2012
• PTP 250Mbps
• 11n MIMO
• High Power
• Integrated / external antenna
Platforms
SW
R 1.0
Q1 2012
PtP
Ultra P6000
2x2
4.9-5.8 GHz
24 dBm
R 2.0
Q3 2012
• 1,2,3 Sectors – Software upgradable
• 5,10,20,40 MHz channel
• 80 concurrent CPEs/sector (with AES128)
• QoS enabling Video, Voice and Data
• High power at all bands (24dBm, 4.9-5.8GHz)
• 2x2 CPE (Int & Ext Ant)
PtMP
Ultra M7000
3x3
4.9-5.8 GHz
24 dBm
1,2,3 Sectors (SW upgrade)
R 2.5
Q4 2012
• PtP 500Mbps
(dual radio)
• Link Extender
PtP
500 Mbps
Proprietary Information.
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BreezeMAX Extreme Roadmap
2011
SW
R 1.8
Q4 2011
• Upper band 3.65 GHz
• AAA redundancy
• Proportional Fair Scheduling
• Templates
• Enhanced operations
• WLG
2012
R 1.8m
Q1 2012
R 2.0
Q3 2012
• Addressing 180 CPE/sector
scale issue
• UGS quality of service
• Q-in-Q
• Enhanced Service Profile
• CPE spectrum analyzer
• Enhanced factory defaults options
Platforms
Extreme 5000
4.9-5.9 GHz
21 dBm
Extreme 3650
3.65-3.7 GHz
30 dBm
Pro 6000
3.65-3.7 GHz
Extreme 3600
3.6-3.8 GHz
30 dBm
Proprietary Information.
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Positioning Guidelines
High Level Positioning Guidelines
Extreme
Smart City – multiple smart app.


Video Surveillance
Real-Time monitoring system


Sensors – Low BW requirement
Sensors – Real-Time, NLOS
VL


Transportation Monitoring
Data & voice high density

Remote control over automated &
autonomous vehicle

Proprietary Information.
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High Level Positioning Guidelines
Extreme – Main Strengths
VL – Main Strengths
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Advanced antenna techniques
Best product for noisy environment &
NLOS
Optimized to work with many endpoints
(CPE’s)
QoS and up / down link management
Capable of coping with limited /
congested spectrum
Nomadic
Real time applications / mission critical
applications
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Competitive cost
Asymmetrical links configuration
(AU, BU, SU ) enabling intense up-link
performance (for VS)
High capacity up link
“Pay-as-you-grow” licensed based
Easy provisioning and implementation
Simple solution for implementation
Proprietary and Confidential. For Internal Use Only.
Proprietary Information.
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Product Positioning
Extreme
• 3.65 -3.7 GHz, 3.6-3.8 GHz
• 4.9-5.35 GHz, 5.47-5.95 GHz
VL
Price
0.9, 4.9, 5.2, 5.3, 5.4, 5.8 GHz
Channel: 5,10,20 MHz
OFDM, NLOS
• Excellent
uplink performance
Key
Capabilities
• •Dynamic
performance
FamiliarDL/UL
and easy
to use
• Noise floor calculation
• Auto transmit power control
• Wireless link prioritization (QoS)
• HW based AES128, FIPS-197
• VLAN
5, 7, 10, 7+7, 10+10
WiMAX 16e
Key Capabilities
ExcellentMIMO
NLOS performance
••Adaptive
• Maximal receive combining
• Enhanced Downlink capacity
• UL sub channelization
Enhanced services and QoS
••HARQ
• MAPs repetition
• Dynamic clear channel selection
• QoS profile
• Built in ASN
Throughput: >70 Mbps
Throughput: 32 Mbps
Performance & Capabilities
Proprietary Information.
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5 GHz PtP Positioning Guidelines
Alvarion
Low Capacity
Competition
WinLink 1000
BNB 10/14/28/100
PMP 100/200/300
Radwin 2000
High Capacity
PMP 600
BNB300 (OEM)
ULTRA PTP
QB 81x0
Proprietary Information.
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PtP Positioning Guidelines
Ultra vs. B300
Ultra
B300
Max Throughput
250Mbps (40MHz)
500*Mbps (dual radio)
250Mbps (40MHz)
Max Tx Power
24dBm
18dBm
POE out
Yes – high power (802.3at)
None
Alignment
Integrated LEDs
External tool + SW
Price Flexibility
Alvarion Made –
List price: 3600-2800$
OEM –
List price: 5680-5450$
Alvarion engine inside
Yes
No
User Interface
Enhanced Web, CLI (“VL”)
Web (basic), “Cisco” CLI
* Roadmap Item
Proprietary Information.
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3.6x GHz PtMP Portfolio Strategy
2012
2013+
Extreme 36x0
Compact 3.x
Extreme 36x0
Compact (R5.0)
3.65-3.7 (inc. upper band)
3.6-3.8
3.65-3.7 (inc upper band) – R5.0
3.6-3.8 – R5.0
2x2, 30dBm
Dual carrier (5,7,10,7+7,10+10)
Dual sector (1x1)
GPS chaining
Integrated ASN-GW
4x4, 27dBm
Dual carrier – R5.0
Dual sector 2x2 – R5.0
GPS and Data chaining – R5.0
External ASN-GW
Proprietary Information.
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BMAX Extreme
BMAX Extreme
Industries
BreezeMAX
Extreme 36x0 / 5000
49
VL
BreezeACCESS VL
VL
BreezeMAX
Extreme 5000
BreezeACCESS VL
VL
BAVL
BreezeMAX
Extreme 5000
BNB 300
PTP
Wi2
BNB
BreezeMAX
Extreme 36x0
High End
BMAX Extreme
4Motion
All other freq
Low End
High End
Low-Mid End
Unlicensed
Licensed
Smart City
WISP
Products Per Market Segment
Proprietary Information.
49
Products Per Market Segment
BreezeULTRA
BMAX Extreme
Industries
BMAX Extreme
BreezeMAX
Extreme 36x0 / 5000
BreezeULTRA
BreezeULTRA
BreezeMAX
Extreme 5000
BreezeULTRA
BreezeULTRA PTP
BreezeULTRA
WBSn
BreezeULTRA
PTP
BreezeULTRA
BreezeMAX
Extreme 5000
BNB
BreezeMAX
Extreme 36x0
Proprietary Information.
4Motion
All other freq
High End
BMAX Extreme
Low End
High End
Low-Mid End
Unlicensed
Licensed
Smart City
WISP
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Summary
Winning Business in 2012
Winning Tools
Ultra PtP
• High capacity is the key growing opportunity for PTP
• Competitive price, performance, and functionality
• Go after Motorola partners
Leverage Extreme 5000
• Best NLOS performance
• Release 1.8 simplifies experience
Win with Extreme 3650 and 3600
• Upper band support
• Dual carrier and dual sector support
Protect with the coming future
• High-end Ultra PtMP platform
• Compact 3.6x with 4x4 and dual 2x2 sectors
Proprietary Information.
52
Thank You
Name: Tsahi Tal
E-Mail: [email protected]
Phone: 972-54-5480-786