Extending a Heritage Brand Presented by: Diane Hund, Director of Marketing Ball Horticulture Company Sponsored by:: Connecting.
Download ReportTranscript Extending a Heritage Brand Presented by: Diane Hund, Director of Marketing Ball Horticulture Company Sponsored by:: Connecting.
Extending a Heritage Brand
Presented by: Diane Hund, Director of Marketing
Ball Horticulture Company
Sponsored by: :
Connecting. Informing. Advancing.
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American Marketing Association – Milwaukee Chapter
Upcoming National Program
May 17-18: B2B Social Media Workshop
Dana VanDen Heuvel, Founder The MarketingSavant Group Learn to build a complete B2B multi channel, social media enabled marketing strategy Grow your base of followers, fans, readers and engaged participants across all social media channels Align social media with the industrial Buying process
Held at Aloft. Details and registration at AMAMilwaukee.org
Give a Little and Get a Lot
Join the AMA Milwaukee leadership team for hors d’oeuvres and drinks at a casual, Volunteer Recruitment & Recognition Event.
WHEN: WHERE: Thursday, June 2 from 5:00-7:30 p.m.
Ryan Braun’s Graffito This member-only event is limited to 60 attendees and advanced registration is required.
Watch for more details.
Special Membership Offer
Join AMA today and select from two exclusive offers:
Receive a
$20 Amazon.com Gift Card* with AMA Membership OR
Get a
$200 AMA
conference
coupon PLUS
Join now and we’ll also
waive the $30 activation fee. Visit JoinTheAMA.com.
Both offers expire May 31, 2011; limited to new members only, renewals excluded *Amazon.com is not a sponsor of this promotion
Upcoming Local Programs
June 21: Engaging Management and Internals in a Successful Merger
Lee Berg, Vice President Marketing & John Borgen, Vice President Fraternal Catholic Financial
July 19: Agency Crawl
Tour local west side creative shops including Bader Rutter, Johnson Direct & GMR
August 16: Excellence in Marketing: Case Study
2010 Excellence in Marketing Award Winner
Details and registration at AMAMilwaukee.org
Upcoming Local Programs
September 20: Marketing That Makes a Difference in Our Community
Chellee Siewert, Vice President of Marketing Milwaukee Wave
October 18: Making Milwaukee the Water Capital of the United States
Rich Meeusen, President, Badger Meter
November 15: Establishing National Brand Recognition for a Locally Developed Product
Steve Hawthorne, VP & Green Coffee Buyer, Stone Creek Coffee
Details and registration at AMAMilwaukee.org
Welcome New Members
Thomas Altstiel
PKA Marketing
Roxanne Betts Laurie Brammer
Marshall & Ilsley Corp.
Jackie Fett Linda Hall Jeanne Koss Kirk Kusick MaryAnn Long
Standard Process Inc. Marshall & Ilsley Corp. Marshall & Ilsley Corp. Reinhart Boerner Van Deuren S.C. Long Consulting
Jodi Martin Ann O'Malley Kelley Post
Marshall & Ilsley Corp. Marshall & Ilsley Corp.
New Members since the April program
Welcome New Members
Chris Robinson Beth Roncke
TeraMedica Inc.
Stacy Schoen Dave Sherman Amanda Smith Geoff Strehlow Kurt Uecke John Verre
Marshall & Ilsley Corp. Standard Process Inc. Marshall & Ilsley Corp.
Matt Zorn Amy Zurich
Zorn Compressor and Equipment Briggs and Stratton Corp.
New Members since the April program
About the AMA
The American Marketing Association is the
largest marketing association
in North America. It’s a professional association for individuals involved in the
practice, teaching and study of marketing
worldwide. It’s also the source that marketers turn to every day to
deepen their marketing expertise, elevate their careers
, and, ultimately,
achieve better results
.
Reasons to Join the AMA
Enhance Your Knowledge and Skills
• briefings and case studies • articles and white papers best practices • publications including
Marketing News
• professional certified marketer TM program
Reasons to Join the AMA
Build Your Network
• members from every discipline (30,000+ across U.S.) • local programs & events • committee involvement • speakers’ bureau • LinkedIn, Facebook & Twitter presence • national conferences
Reasons to Join the AMA
Advance Your Career
• dynamic, live presentations • social & networking events • weekly webcasts • in-depth training programs • job board for job seekers and employers • ask the expert resource
Reasons to Join the AMA
Collaborate with Others
• connect & exchange ideas • participate in special interest groups volunteer on a committee or as an officer identify strategic partners
AMA Group Membership
The Key to a Stronger Marketing Team
Join Today and Save Up to 32% on Dues.
Groups of 4-9 save an average of 16% Group of 10+ save an average of 32%
Group membership is available to all organizations in the U.S. and Canada.
Multiple business units or branches with the same parent organization or company name qualify.
Bridge Membership
Collegiate AMA
members can continue to take advantage of the benefits of AMA membership at a
reduced price
following graduation.
Bridge Membership includes a subscription to Marketing News for only $75 a year for up to three years.
Grow with AMA. Let it be the source you turn to for information, resources, education, training, and professional networking as you launch your career.
2011-2012 Leadership Team
President:
Susen Rasmussen
bvk
President Elect:
Craig Gagnon
Gagnon Partnership
Past President:
Kelly Rudy
The Paranet Group
Secretary:
Vacant
VP Finance:
Dean Jones
Marshall & Ilsley Corp.
2011-2012 Directors
VP Membership:
Mark Truesdell
Autumn Consulting
Vice Chair Communications:
Rachel Rich
Marshall & Ilsley Corp.
VP Special Interest Groups:
Michelle Kionka
MRA
VP Sponsorship:
Kevin Scharnek
14 West
Vice Chair Communications:
Stephen Palmer
WSI Internet Consulting
VP Collegiate Relations:
Mike Long
STRATEC Security Corp.
Special Interest Groups
AMA Milwaukee's Special Interest Groups (SIGs) are
communities of AMA members and non-members
who are interested in sharing ideas, knowledge and experiences with others in their field.
They offer an
opportunity for ongoing interaction among professionals
.
Membership in two SIGs is complimentary to all AMA-Milwaukee members.
Non-members may participate in an AMA SIG at an annual cost of $50 per group.
Special Interest Groups
Currently AMA Milwaukee offers the following SIGs:
Direct marketing Market research
Currently under development:
Non-profit marketing Healthcare marketing
If you are interested in leading a SIG or joining one, let a board member know or contact our office for more information.
Maximize Your Investment
Benefits of professional membership pay off in direct proportion to your involvement.
If you are looking to grow personally, network, advance your career, develop leadership skills or just want to make a difference in your field,
join the Milwaukee Chapter of AMA
.
Looking to maximize your investment? Become an AMA volunteer or officer.
Volunteer Opportunities
Available opportunities include:
website member recruitment publicity fundraising collegiate relations event planning member retention e-newsletter speaker selection media relations social media member orientation and more!
Keys to a Winning Team
Hosted a “lunch ‘n learn” lately?
Did you know there are over
100 FREE webcasts and podcasts
available to members via AMA’s online multimedia gallery
Join marketing thought leaders as they cover today's most relevant marketing challenges and advances from ROI to Branding to Web 2.0.
May National Webcasts
May 11:
Get Inspired! 20 Examples of How Leading Edge Marketers Are Using Video at Every Stage of the Customer Life Cycle
May 12:
Social Media Metrics: How to Measure and Optimize Your Marketing
May 17:
The Center of Your Digital Marketing Strategy
May 18:
Social Networks: The Fabulous Collision of Search and Social
All Webcasts are from 12:00-1:00 p.m. CST
May National Webcasts
May 19:
Making the Move to Interactive, Cross-channel Marketing
May 25:
Accelerate Lead Conversion: The Combined Power of Webinars Plus Marketing Automation
May 26:
Make a “Love Connection” With Your Customers: How to Drive Engagement and Increase Brand Loyalty
All Webcasts are from 12:00-1:00 p.m. CST
Advertising Opportunities
Looking to reach more marketers?
Advertise with American Marketing Association!
Today’s segmented, fast-paced world presents new challenges to advertisers —especially when it comes to reaching marketing professionals. That’s why your local chapter of the American Marketing Association has made it easier than ever to get your message out. A
range of advertising and sponsorship opportunities is available
. Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients,
AMA can help you achieve results
.
Thank You to Our Sponsors
Visit Us Online
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