Extending a Heritage Brand

Presented by: Diane Hund, Director of Marketing

Ball Horticulture Company

Sponsored by: :

Connecting. Informing. Advancing.

Join the Conversation

• Help us create a “lesson’s learned” section on our chapter blog at

AMAMilwaukee.WordPress.com

Post live Tweets during the event using

#AMAMKE

and be sure to follow

Twitter.com/AMAMilwaukee

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American Marketing Association – Milwaukee Chapter

Upcoming National Program

May 17-18: B2B Social Media Workshop

Dana VanDen Heuvel, Founder The MarketingSavant Group Learn to build a complete B2B multi channel, social media enabled marketing strategy Grow your base of followers, fans, readers and engaged participants across all social media channels Align social media with the industrial Buying process

Held at Aloft. Details and registration at AMAMilwaukee.org

Give a Little and Get a Lot

Join the AMA Milwaukee leadership team for hors d’oeuvres and drinks at a casual, Volunteer Recruitment & Recognition Event.

WHEN: WHERE: Thursday, June 2 from 5:00-7:30 p.m.

Ryan Braun’s Graffito This member-only event is limited to 60 attendees and advanced registration is required.

Watch for more details.

Special Membership Offer

Join AMA today and select from two exclusive offers:

Receive a

$20 Amazon.com Gift Card* with AMA Membership OR

Get a

$200 AMA

conference

coupon PLUS

Join now and we’ll also

waive the $30 activation fee. Visit JoinTheAMA.com.

Both offers expire May 31, 2011; limited to new members only, renewals excluded *Amazon.com is not a sponsor of this promotion

Upcoming Local Programs

June 21: Engaging Management and Internals in a Successful Merger

Lee Berg, Vice President Marketing & John Borgen, Vice President Fraternal Catholic Financial

July 19: Agency Crawl

Tour local west side creative shops including Bader Rutter, Johnson Direct & GMR

August 16: Excellence in Marketing: Case Study

2010 Excellence in Marketing Award Winner

Details and registration at AMAMilwaukee.org

Upcoming Local Programs

September 20: Marketing That Makes a Difference in Our Community

Chellee Siewert, Vice President of Marketing Milwaukee Wave

October 18: Making Milwaukee the Water Capital of the United States

Rich Meeusen, President, Badger Meter

November 15: Establishing National Brand Recognition for a Locally Developed Product

Steve Hawthorne, VP & Green Coffee Buyer, Stone Creek Coffee

Details and registration at AMAMilwaukee.org

Welcome New Members

Thomas Altstiel

PKA Marketing

Roxanne Betts Laurie Brammer

Marshall & Ilsley Corp.

Jackie Fett Linda Hall Jeanne Koss Kirk Kusick MaryAnn Long

Standard Process Inc. Marshall & Ilsley Corp. Marshall & Ilsley Corp. Reinhart Boerner Van Deuren S.C. Long Consulting

Jodi Martin Ann O'Malley Kelley Post

Marshall & Ilsley Corp. Marshall & Ilsley Corp.

New Members since the April program

Welcome New Members

Chris Robinson Beth Roncke

TeraMedica Inc.

Stacy Schoen Dave Sherman Amanda Smith Geoff Strehlow Kurt Uecke John Verre

Marshall & Ilsley Corp. Standard Process Inc. Marshall & Ilsley Corp.

Matt Zorn Amy Zurich

Zorn Compressor and Equipment Briggs and Stratton Corp.

New Members since the April program

About the AMA

The American Marketing Association is the

largest marketing association

in North America. It’s a professional association for individuals involved in the

practice, teaching and study of marketing

worldwide. It’s also the source that marketers turn to every day to

deepen their marketing expertise, elevate their careers

, and, ultimately,

achieve better results

.

Reasons to Join the AMA

Enhance Your Knowledge and Skills

• briefings and case studies • articles and white papers best practices • publications including

Marketing News

• professional certified marketer TM program

Reasons to Join the AMA

Build Your Network

• members from every discipline (30,000+ across U.S.) • local programs & events • committee involvement • speakers’ bureau • LinkedIn, Facebook & Twitter presence • national conferences

Reasons to Join the AMA

Advance Your Career

• dynamic, live presentations • social & networking events • weekly webcasts • in-depth training programs • job board for job seekers and employers • ask the expert resource

Reasons to Join the AMA

Collaborate with Others

• connect & exchange ideas • participate in special interest groups volunteer on a committee or as an officer identify strategic partners

AMA Group Membership

The Key to a Stronger Marketing Team

Join Today and Save Up to 32% on Dues.

Groups of 4-9 save an average of 16% Group of 10+ save an average of 32%

Group membership is available to all organizations in the U.S. and Canada.

Multiple business units or branches with the same parent organization or company name qualify.

Bridge Membership

Collegiate AMA

members can continue to take advantage of the benefits of AMA membership at a

reduced price

following graduation.

Bridge Membership includes a subscription to Marketing News for only $75 a year for up to three years.

Grow with AMA. Let it be the source you turn to for information, resources, education, training, and professional networking as you launch your career.

2011-2012 Leadership Team

President:

Susen Rasmussen

bvk

President Elect:

Craig Gagnon

Gagnon Partnership

Past President:

Kelly Rudy

The Paranet Group

Secretary:

Vacant

VP Finance:

Dean Jones

Marshall & Ilsley Corp.

2011-2012 Directors

VP Membership:

Mark Truesdell

Autumn Consulting

Vice Chair Communications:

Rachel Rich

Marshall & Ilsley Corp.

VP Special Interest Groups:

Michelle Kionka

MRA

VP Sponsorship:

Kevin Scharnek

14 West

Vice Chair Communications:

Stephen Palmer

WSI Internet Consulting

VP Collegiate Relations:

Mike Long

STRATEC Security Corp.

Special Interest Groups

AMA Milwaukee's Special Interest Groups (SIGs) are

communities of AMA members and non-members

who are interested in sharing ideas, knowledge and experiences with others in their field.

They offer an

opportunity for ongoing interaction among professionals

.

Membership in two SIGs is complimentary to all AMA-Milwaukee members.

Non-members may participate in an AMA SIG at an annual cost of $50 per group.

Special Interest Groups

Currently AMA Milwaukee offers the following SIGs:

Direct marketing Market research

Currently under development:

Non-profit marketing Healthcare marketing

If you are interested in leading a SIG or joining one, let a board member know or contact our office for more information.

Maximize Your Investment

Benefits of professional membership pay off in direct proportion to your involvement.

If you are looking to grow personally, network, advance your career, develop leadership skills or just want to make a difference in your field,

join the Milwaukee Chapter of AMA

.

Looking to maximize your investment? Become an AMA volunteer or officer.

Volunteer Opportunities

Available opportunities include:

website member recruitment publicity fundraising collegiate relations event planning member retention e-newsletter speaker selection media relations social media member orientation and more!

Keys to a Winning Team

Hosted a “lunch ‘n learn” lately?

Did you know there are over

100 FREE webcasts and podcasts

available to members via AMA’s online multimedia gallery

Join marketing thought leaders as they cover today's most relevant marketing challenges and advances from ROI to Branding to Web 2.0.

May National Webcasts

May 11:

Get Inspired! 20 Examples of How Leading Edge Marketers Are Using Video at Every Stage of the Customer Life Cycle

May 12:

Social Media Metrics: How to Measure and Optimize Your Marketing

May 17:

The Center of Your Digital Marketing Strategy

May 18:

Social Networks: The Fabulous Collision of Search and Social

All Webcasts are from 12:00-1:00 p.m. CST

May National Webcasts

May 19:

Making the Move to Interactive, Cross-channel Marketing

May 25:

Accelerate Lead Conversion: The Combined Power of Webinars Plus Marketing Automation

May 26:

Make a “Love Connection” With Your Customers: How to Drive Engagement and Increase Brand Loyalty

All Webcasts are from 12:00-1:00 p.m. CST

Advertising Opportunities

Looking to reach more marketers?

Advertise with American Marketing Association!

Today’s segmented, fast-paced world presents new challenges to advertisers —especially when it comes to reaching marketing professionals. That’s why your local chapter of the American Marketing Association has made it easier than ever to get your message out. A

range of advertising and sponsorship opportunities is available

. Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients,

AMA can help you achieve results

.

Thank You to Our Sponsors

Visit Us Online

You’ll Find Us at AMAMilwaukee.org or…

AMAMilwaukee.WordPress.com

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