6 BROKER DEALER MYTHS DEBUNKED IN 30 MINUTES. David Hoff CLU, ChFC, CFP Owner First Heartland Capital, Inc. MYTH #1: ALL BROKER DEALERS ARE OWNED BY LARGE COMPANIES SO…WHY DOES.

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Transcript 6 BROKER DEALER MYTHS DEBUNKED IN 30 MINUTES. David Hoff CLU, ChFC, CFP Owner First Heartland Capital, Inc. MYTH #1: ALL BROKER DEALERS ARE OWNED BY LARGE COMPANIES SO…WHY DOES.

6 BROKER DEALER
MYTHS
DEBUNKED IN
30 MINUTES.
David Hoff CLU, ChFC, CFP
Owner
First Heartland
Capital, Inc.
MYTH #1:
ALL BROKER DEALERS ARE OWNED BY LARGE
COMPANIES SO…WHY DOES OWNERSHIP MATTER?
• Independently owned for 27 years
• Products are determined by client need not distribution
• Relationships are what set us apart from the competition
VAN GOGH SLICED OFF HIS EAR?
MYTH #2:
BROKER DEALER’S REQUIRE INDEX ANNUITIES TO FLOW
THROUGH THE BROKER DEALER
Good News: we currently view this as an
outside business activity
Full Disclosure: if it is deemed a security it
must flow through the broker dealer
This business can still be run through Davis
Life in either scenario!
WITCHES WERE BURNED AT THE STAKE IN SALEM?
MYTH # 3:
MEDIUM SIZED FIRMS CAN’T COMPETE IN THE
TECHNOLOGY ARENA.
• We love technology
• Pershing owned by BNY has a very hefty
technology
budget that we are able to leverage
• Paperless office
• Net X360
• Robust research offering
MAGELLAN CIRCUMNAVIGATED THE WORLD?
MYTH #4:
SWITCHING BROKER DEALER’S IS IMPOSSIBLE
• Hard, but not impossible
• What is your long term business plan (short term pain long term gain)?
• Dedicated transition team to assist in every detail
• Agents typically have their best year ever
SHAKESPEARE WROTE THE STORY HAMLET?
MYTH #5:
I CAN’T HAVE A RELATIONSHIP WITH MY BROKER DEALER
• Be 1 of 300 not 1 of 10,000
• Seasoned staff with years of experience
• We understand and love the life insurance culture
EDISON INVENTED THE ELECTRIC LIGHT?
MYTH #6:
BROKER DEALERS TRY TO TELL ME WHAT TO DO,
WHAT TO BUY, WHAT PRODUCTS TO SELL
• The only recruiter that loves his compliance department
• We work with you as a partner
• We tell you what the fees are upfront
• No hidden costs
• You run your business the way you see fit
AMERICA BECAME INDEPENDENT ON JULY 4, 1776?
WHAT ARE YOU LOOKING FOR IN A BD?
HONESTY
INTEGRITY
RELATIONSHIPS
GEORGE WASHINGTON WAS AMERICA’S FIRST PRESIDENT?
THANK YOU