Transcript Switzerland. Powered by regions. MySwitzerland.com APES Media Plan 2012. Media activities suggested by Switzerland Tourism for APES Members. Introduction. – The media trips proposed by.

Switzerland. Powered by regions.
MySwitzerland.com
APES Media Plan 2012.
Media activities suggested by Switzerland Tourism for APES Members.
Introduction.
– The media trips proposed by Switzerland Tourism are open to
APES members (and spouse) according to available space.
– Participants are individually responsible for their own travel/accident
insurance.
– Cancelation within 48 hours before departure is subject to payment
of the full fee.
– The participation to a media activity suggested by ST obliges the
APES member to publication of an article or similar in the media
he/she is representing. A copy or the link has to be sent to
Switzerland Tourism within 90 days.
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Conditions.
– Day trips include journey by public transportation, guided visit,
entrance fees and lunch. Participation fees are CHF 50.- (+VAT) for
members and CHF 95.- (+VAT) for spouse.
– Others journeys usually include train ticket, one or more nights,
guided visits, entrance fees and meals. Participation fees are CHF
100 (+VAT) per trip for members and CHF 220.- ( +VAT) for
spouse.
– Please note that SwissPasses and Swiss Transfer Tickets are no
longer available for APES members/spouses with residence in
Switzerland. SBB/CFF day passes are available instead.
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Registration.
– APES members/spouses interested to participate to a trip, event or
exhibition muss register on-line at www.MySwitzerland.com/apes.
– Registrations by mail or by telephone are not accepted.
– Participation fees are invoiced by ST after the journey. Prompt
payment is requested within 30 days.
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Top Events of Switerland.
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Top Events of Switzerland.
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Ski World Cup, Wengen (January)
White Turf St. Moritz, St. Moritz (February)
Lucerne Festival at Easter, Luzern (April)
Art Basel, Basel (June)
Montreux Jazz Festival, Montreux (July)
Festival del Film, Locarno (August)
Weltklasse, Zürich (August)
Omega European Masters, Crans-Montana (September)
 URL: Top Events of Switzerland
 Media accreditation directly with Organization Committee of the
event. Day trip to event by public transportation covered by
Switzerland Tourism. No overnights.
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Suggested events for APES.
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Summary: Themes suggested by ST.
Date
Place
Theme
Kind of Trip
April 16
Zurich
Sechseläute
Indiv – day trip
April 20th –
October 31st
St. Gallen
1400 Years of
Gallus - Jubilee
Individual –
1 overnight
May 13th
Basel
Water/The Blue
wonder
Individual –
day trip
June 16th
Stanserhorn –
Lake Lucerne
Cabrio CableCar
Group 6 pax –
day trip
July 5th – 6th
Rigi Kaltbad
Mineral Garden – Group 10 pax –
Wellness Center 1 overnight
August 27th – 31st Lucerne
ST Annual Media
Event: Water
Sept 29th-30th or
later in October
Culture & Mobility Group 30 pax –
APES Weekend
2 overnights
Solothurn
Selection by ST –
4 pax – 4 ovn.
Event 1: Sechseläute
– Traditional Spring Festival of
Zürich
– Monday, April 16th, 2012
– Day trip by train to Zurich on
individual base
– Access to Media Tribune to
follow the Parade
– http://www.myswitzerland.com/
en/sechselaeuten-in-zurichzh.html
Event 2: Gallus Jubilee.
– From April to October 2012 the
region and the Canton of
St.Gallen will celebrate the
anniversary of Gallus' arrival
1400 years ago.
– Individual trip anytime during
Anniversary celebrations
– Journey includes visit of sights,
event of the day, one overnight
and dinner
– http://www.st.gallenbodensee.ch/en/gallusjubilee
Event 3: The Blue Wonder.
– In May 2012, Ernst Bromeis
will be swimming the length of
the Rhine from the source in
Graubünden to the river
mouth.
– Sunday, May 13th, 2012 –
Crossing at Basel
– Day trip by train to Basel on
individual base, accreditation
with Switzerland Tourism
– http://www.myswitzerland.com/
en/summervacations/dasblaue-wunder.html
Event 4: Stanserhorn – CabriO®.
– The Stanserhorn offers a view
of ten lakes, 100 km of the
Alpine mountain range and
three countries.
– In May 2012 inauguration of
the CabriO® CableCar – World
Premiere
– Saturday, June 16th, 2012
– Journey includes train to
Lucerne, ride on CableCar,
interviews and lunch
– http://www.stanserhorn.ch/
Event 5: Giardino Minerale.
– Destination: Rigi Kaltbad,
Lake Lucerne Region
– Journey with 1 overnight in
new Acqua-Spa-Resorts on
Mt. Rigi, max 10 persons
– Include conference, spa
experience and dinner
– Thu/Fri July 5th and 6th, 2012
– http://www.aqua-sparesorts.ch/objekte_rigi_kaltbad
.php
Event 6: ST International Media Event 2012.
– Water, the essence of life, is
the unifying element in
Switzerland – as you will
discover in the lakeside city of
Lucerne and Lake Lucerne
Region.
– August 27th-29th, 2012 + postconvention tours
– Includes press-conference,
exploration of diversity of water
in Switzerland and experience
Lake Lucerne Region.
– [email protected]
Event 7: Annual APES Weekend 2012.
– Destination: Solothurn/Soleure
– Journey by train with two
overnights in baroque city of
Solothurn. Open to 30
persons.
– Include sightseeing,
conference on Switzerland
Mobility, outdoor experiences
and local gastronomy
– Weekend, Sept 29th-30th, 2012
– http://www.myswitzerland.com/
en/solothurn.html
Event 8: Switzerland – Land of Water 2012.
– Water, the essence of life, is
the unifying element in
Switzerland. Media are invited
to report on “Water” as much
as possible.
– Choose your own individual
experience and destination,
anytime any day.
– You choose – we organize.
Anytime, day trip only.
– http://www.myswitzerland.com/
en/destinations/waterlandswitzerland.html
Exhibitions - Switzerland 2012.
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Suggested exhibitions in Switzerland 2012.
Date
Place
Theme
Kind of Trip
Feb 10th-Apr 29th
Zurich, Kunsthaus
Winter Tales
Day Trip – Ind.
Feb 1st-Aug 12th
Basel, Kunstmuseum
Renoir
Day Trip – Ind.
Jeff Koons
Day Trip Individual
May 13th-Sept 2nd Basel,
Fondation Beyeler
Jun 17th-23rd
Grindelwald, Interna- Landart
tional Landart Festival Festival
Journey 1ovn Individual
Sep 9th ,2012 Feb 17th, 2013
Basel,
Kunstmuseum
Arte Povera
Day Trip Individual
Sep 28th, 2012 –
Jan 20th, 2013
Zurich,
Kunsthaus
Paul Gaugin
Day Trip –
Individual
Jun 22nd-Oct 21st
Lausanne, Fondation
de l’Hermitage
Asger Jorn
Day Trip Individual
Art 1: Kunsthaus Zürich – Winter Tales.
– Winter in art from the
Renaissance to Impressionism
– February 10th – April 29th, 2012
– Day trip
– http://www.myswitzerland.com/
en/events/event-8215476.html
Art 2: Kunstmuseum Basel: Renoir.
– Auguste Renoir (1841-1919)
was a member of the group of
French painters who laid the
foundations of Impressionism.
– February 1st – August 12th,
2012
– Day trip
– http://www.myswitzerland.com/
en/events/event-8080237.html
Art 3: Fondation Beyeler: Jeff Koons.
– Jeff Koons (born in 1955) is
one of today’s well-known
contemporary artists. He has
repeatedly been the cause of
furore with both praise and
critique.
– May 13th – Sept 2nd, 2012
– Day trip – Basel Fondation
Beyeler
– http://www.myswitzerland.com/
en/events/event-8080229.html
Art 4: Intern. Landart Festival, Grindelwald.
– Nothing else but natural and
locally available materials are
used to create ephemeral art
works set in a wildly romantic
landscape. After one week of
creative activities, the different
sculptures are evaluated.
– June 17th-23rd, 2012
– Journey with one overnight
– http://www.myswitzerland.com/
en/events/event-2527468.html
Art 5: Kunstmuseum Basel: Arte povera.
– The Great Awakening. In the
1960s, a new movement
emerges in Italian art. Many of
the artists associated with it
went on to become famous.
Their works are distinguished
by the use of simple means
and poor materials.
– Sept 9th, 2012 – Feb 17th, 2013
– Day trip
– http://www.myswitzerland.com/
en/events/event-8080242.html
Art 6: Kunsthaus Zurich: Paul Gauguin.
– Paul Gauguin (1848 â?? 1903)
is universally celebrated as
one of the founding fathers of
modern painting. What is far
less known, however, is that
he left a relatively small but
diverse and innovative
repertoire of graphic works,
most of them woodcuts.
– Sept 28th – Jan 20th, 2013
– Day trip
– http://www.myswitzerland.com/
en/events/event-8215475.html
Art 7: Fondation de l’Hermitage, Lausanne.
– The Fondation de l'Hermitage
is presenting a major painter of
modern art Asger Jorn (1914 1973). He is one of the
greatest Danish painters of the
20th century.
– June 22nd – October 21st, 2012
– Day trip
– http://www.fondationhermitage.ch/index.php?id=21
&L=1
Registration.
www.MySwitzerland.com/apes
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Persons of contact.
Federico Sommaruga
Director Emerging Markets & Special Projects
Tel: +41 44 288 1252
[email protected]
Véronique Kanel
Responsable de presse et communication d’entreprise
Tel: +41 44 288 1363
[email protected]
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