Transcript OUR INTRODUCTION WHO WE ARE Introduction Mobitel Communication W.L.L is a privately owned company that identifies, evaluates, selects & integrates IT & Telecommunication, Internet, e-commerce.

OUR INTRODUCTION
WHO WE ARE
Introduction
Mobitel Communication W.L.L is a privately owned
company that identifies, evaluates, selects & integrates
IT & Telecommunication, Internet, e-commerce related
products and services in MEPA region.
The company focuses on the provision of advanced
telecom solutions ranging from basic telephony to NGN
& LTE network. Mobitel is set up by IT and Telecom
professionals who share more than 20 years of working
experience in their respective fields .Currently company
is having a workforce of more than 250 team members
stationed in MEPA region.
Vision
Become a leading Global company providing
the best quality services to our customers, value to
our shareholders and a dynamic, challenging
atmosphere for our employees.
Mission
Achieve the Excellency in the Telecom / IT products,
solution & services with high level of customer
satisfaction
OUR STRATEGY
HOW WE DO
Achieving the white distribution channel
in all target countries starting from
Kingdom of Bahrain through:
 Increase the wallet share of ICT business specifically product
, services & solutions within MEPA.
 Distribution & retailing rights
manufacturers & operators
for
Bahrain
from
the
 Strong retail distribution base in country through own outlets
and franchisees selling exclusively Mobitel products along
with the warranty
 Maintaining the golden convergence by applying right pricing,
availability and after sales support coupled with value added
services
 Leverage existing distribution strength to diversify product
range and emerge as a dominant micro distributor brand for
the industry.
OUR SHAREHOLDERS
DETAIL
Bankers
Mohammad Rizwan Khalil
Chairman
Adeel A. Malik
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Bank Muscat International
Habib Bank Limited.
Bahrain Islamic Bank
Bank of Bahrain & Kuwait
National Bank of Dubai
Managing Director & Founder
Auditors
 KPMG – Bahrain
Business Advisors
 Infura Consultants
 PKF – Bahrain
Credit Insurer
 Euler & Hermes
BUSINESS CHANNELS
DETAIL
Mobitel has a very clear & defined path
to capture its business channels.
The business channels are as follows:
Wholesale
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Distribution
Power Retail
Corporate Sales
Export Sales ( If Applicable on product)
Retail
 Mobitel Retail Outlets ( 4 Exclusive Retail Outlets)
Value Added Services (VAS)
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Authorize VAS license holder from TRA
Franchisee of Value first for Bahrain , Oman , Qatar & KSA.
Enterprise Messaging Services
M-Commerce
E- Commerce
Web Solution & Services.
BUSINESS CHANNELS
DETAIL
Mobitel has a very clear & defined path
to capture its business channels.
The business channels are as follows:
Information Communication Technology
(ICT)
 Managed Services.( IT , Telecom , Payroll , Human
Resources)
 Telecom Design, Implementation ,Testing Solution
& Services.
 IT Design , Implementation , Testing , AMC solution
& services.
 Cloud Computing Services.
After Marketing Services & Customer Care
 AMC – Annual Maintenance Contracts
 RMA Handling
 Managed Services of customer care ( logistics handling &
service delivery)
 Repair & Maintenance of Mobile terminal devices , laptops ,
software's , accessories ,networking devices, printing &
imaging devices , CPE’s , Microwave links , Routers etc.
WHOLESALE
DISTRIBUTION | CORPORATE | POWER RETAIL | EXPORT
Senior
Sales Officer
Manager
RETAIL
Sales
Coordinator
(Supervisor)
13 Sales Officers
Manager
Wholesale
With daily route plans
Product
Manager
General
Manager
Executive
Director
WHOLESALETEAM
STRUCTURE
WHOLESALE
DISTRIBUTION
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Micro Distribution to 3200 Retail Stores
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Supply to over 12 Major Power Retailers
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Operators: Zain , Batelco, Mena Telecom and Viva
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Strong approach / relationship to 40 best Whole sellers of
the Kingdom.
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70 + Labor Camps in Bahrain, penetration into niche
segments
Reach across the Kingdom:
WHOLESALE
CORPORATE
Mobitel has a reach to the following
for the supply of Mobility products
& services:
 400 plus Corporate & SME entities
 Government & public entities
 Financial institution , Non – Banking Financial Institutions.
WHOLESALE
POWER RETAIL
Mobitel is into an agreement with
the following power retailers for the
supply of Mobility products &
services:
 Carrefour (MAF Hypermarkets BCC)
 Fu-Com International (Geant Hypermarket and Last Chance,
Le-Marche Supermarkets)
 LuLu Hypermarkets
 Sharaf DG
 Mega Mart
 Al Muntazah Markets
 Ansar Gallery Hypermarket
 E-Max
 Home Electronics
WHOLESALE
EXPORT
Mobitel is having presence in international
market for the trading of Mobility products
countries including :
 GCC
 Pakistan
 Hong Kong – China
 Europe
 India
WHOLESALE
CREDENTIALS

Mobitel Bahrain is :
Exclusive partner with Zain Telecom Bahrain for the
distribution of

Pre-paid SIM Packs

Data products

Pre-paid mobile Broad Band
 Distributor of Motorola Handsets in Bahrain through Kooheji
Middle East
 Authorize partner for Huwaei Corporation for the enterprise
products.
 Distribution of handsets , IT products , accessories in
Kingdom of Bahrain.
RETAIL
DESTINATION STORES FOR MOBILITY PRODUCTS
Mobitel
Exhibition
Road
RETAILTEAM
STRUCTURE
Merchandising
Officer
Executive
Director
General
Manager
Mobitel
PSS Fort
Retail
Manager
Sales
Coordinator
Mobitel
PSS
Manama
Mobitel
Nex
RETAIL
LOCATIONS & STATISTICS
Locations
Statistics
Mobitel has four outlets on Prime Locations
in the Kingdom of Bahrain
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Overall footfall of 500 plus customers on a daily basis

Conversion rate is 10%

Sale of 8,000 handsets and 500 note books on a monthly
basis

Mobitel Exhibition Road – Flagship
Branch
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Mobitel PSS – Fort (exclusive)
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Mobitel PSS – Manama (exclusive)
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Mobitel – NEX (exclusive)
PROCESS
Customer
Identify Requirements
RETAIL
Customer Care
Product Demonstration
RETAIL
STRATEGY & FOCUS
Strategy
Focus
Mobitel Retail is in Mobility business with
having a following objectives:
 Mobitel Retail approach is completely based on the objective
to provide right service and product as per customer’s need
 One stop shop: Availability of all Mobility
products
 Value added product offering
 Direct link to the customers
 Ongoing promotions for the clients to
create stickiness
 Exceptional After Marketing Services for
customer satisfaction
 Mobitel Communication’s product specialist are well
equipped and well versed about the latest technology which
requires up to date information to entertain the customer
 The Retail model revolve completely around the customers
requirements , needs and managing the expectation level
RETAIL
MERCHANDISE PROFILE
TELECOM
IT
ACCESSORIES
SOLUTIONS
Mobile Phones
Laptops
IT
Wireless Solutions
Smart Phones
Desktop
Mobile
Software Installations
Media Pads
Printers
Network
Back ups.
Monitors
Printing
Networking
Routers
Electricals
Application S/W
Switches
Cameras
Operating Systems
Scanners
Customize Solutions
Multimedia
Data Recovery
UPS
Components
Projectors
Servers
Storage Devices
Cameras
CARRIER
PRODUCTS
Vouchers
SIM Packs
Broad Band
Bill Payments
RETAIL
BRANDS PROFILE
MOBILE
PHONES
LAPTOPS
MUSIC
DEVICES
TABLETS
Blackberry
Apple
Mp3 player
Apple
Hp
WD
Samsung
Lenovo
Ipods
Huwaei
Samsung
Toshiba
iPhones
Dell
Samsung
Lexmark
Samsung
Nokia
Toshiba
Asus
Cannon
Imation
Motorola
Sony
IBM
Dell
SanDisk
intex
HP
Sony
acer
LG
Samsung
Huwaei
PRINTING
& IMAGING
STORAGE
DEVICES
Problem Analysis
AFTER MARKETING SERVICES(AMS)
CUSTOMER CARE – RMA HANDLING
5
Customer
4
3
2
Identify Problem
Tech. Level
MOBICARE
Customer Delivery
1
Mobitel
Exhibition
Road
MOBICARE
Mobitel
Exhibition
Road
TEAM STRUCTURE
Executive
Director
General
Manager
Manager
AMS
Mobitel
PSS Fort
Mobitel
PSS
Manama
Mobitel
Nex
MOBICARE
INTRODUCTION
 MobiCare is customer care division of Mobitel Group which serves all existing
& prospective clients.
 MobiCare is strengthened by a very competent and certified professionals and
adhere to demanding international standards.
 Consequently, its business model is built around the philosophy of providing
local support to customers, hence the establishment of the well-equipped
Customer Care Centre for all Mobility products, a Level-2 service centre for
Motorola and a premium service partnership with Huawei.
 MobiCare is backed by a purpose-designed and custom built service centre
which is fully equipped with repair and testing equipment to address the postsales and maintenance requirements of the division’s wide product range.
 Located at Exhibition Road, the service centre’s equipment includes the latest
radio communication test sets, spectrum analyzers and state-of-the art
soldering stations.
 Comprehensive anti-static and ESD procedures are followed in the facility to
avoid potential damage to sensitive electronics.
MOBICARE
BUSINESS DESCRIPTION
 Service of mobile phones, mp3 players, and
notebooks covering both, warranty and out of
warranty.
 Sales of accessories.
 Create a unique offering of above services across
MEPA region
MOBICARE
LOCATIONS & STATISTICS
Customer Care Locations
Statistics
 Mobitel Exhibition Road ( RC)
 Mobitel PSS – Fort ( CP)
 Daily 30 walk in customers for repair of Mobile phones ,
accessories , laptops
 Mobitel PSS - Manama ( CP)
 Overall footfall of 500 plus customers on a daily basis
 Mobitel – NEX ( CP)
 Conversion rate is 10%
 MAF Hypermarkets – Carrefour Bahrain.
(CP)
 Sale of 8,000 handsets and 500 note books on a monthly
basis
* CP Collection Points
RC Repair Centre
MOBICARE
BUSINESS APPROACH
 Warranty phones and notebooks
 Out of warranty phones and notebooks
Sweet
Spots
 Refurbished phones and notebooks
 Mobile consumers need quick and efficient
repair services
Need
 Consumers need to find alternate channels
from manufacturer repair warranty .
 Mobile handsets growing over 100%,
already 100 million
 Mobile top priority and laptop/pc / Smart
Pads is distant second
Market
MOBICARE
PRODUCTS PROFILE
TELECOM
IT
ACCESSORIES
Mobile Phones
Laptops
IT
Smart Phones
Desktop
Mobile
Media Pads
Printers
Network
Monitors
Printing
Routers
MP3 Players
Switches
Scanners
Multimedia
UPS
Components
Projectors
Servers
Storage Devices
Cameras
SOLUTIONS
Wireless Solutions
Software Installations
Back ups.
Networking
Application S/W
Operating Systems
Customize Solutions
MOBICARE
AUTHORIZED PARTNERS
Mobitel is authorize service partner with
following vendors:
 Huawei Middle East
 Zain Bahrain
 Mercury
INFORMATION COMMUNICATION TECHNOLOGY
(ICT)
Finance
Manager
Executive
Director
Div Head
Project
Manager
INFORMATION
COMMUNICATION TECHNOLOGY
TEAM STRUCTURE
Team
Lead
1
Team [1,2,3]
TI – Head
Sr. Sup
Team
Lead
2
Team [4,5,6]
PM – QA
Team
Team
Lead
3
Team [7,8,9]
Logistics
Quality
Control
Doc.
Controller
INFORMATION COMMUNICATION TECHNOLOGY
IT Infrastructure & Solution Services
Networking & Installation Service
 Structure Cabling
 LAN
 WAN
 Servers Installations
 Routers & Switches Installation
Data Services
 Data Recovery Services
 Data Warehousing
 Data Entry Solutions
 Data Cleaning Services
 Data Mining Services
Building Management Solutions
 Security & Surveillance
 Satellite TV
 Intercom
 Networking & Structured Cabling
 Access Control System
Preventive Maintenance Services
 Hardware Maintenance
 Software Maintenance
Security & Surveillance System
 Network Surveillance Cameras
 Explosion Proof Cameras
 Wireless Surveillance Systems
 Network Video Recorders
 Video Management Systems
 Fire Alarm Systems
 Motion Sensor / Anti-theft Systems
Project Management of IT Infrastructure
 Site Survey
 Site Preparation
 Staging
 Roll Out
 Reporting
TELECOMSERVICES
PORTFOLIO
Network
Planning
Network
Optimization
Network
Deployment
Managed
Services
TELECOMSERVICES
NETWORK PLANNING SERVICES
Our experts perform in-depth technical analysis
of network requirements and configure the
network features to allow the best possible
Quality, Coverage and Capacity.
We offer following services in this domain:
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Propagation Model Tuning
RF Site Survey
Drive Test Services ( pre & post deployment)
Preparing Nominal Plan
RF Cell Planning
Frequency Planning
Network coverage and capacity expansion analysis
Radio Parameter Configuration Preparation
Traffic Analysis and Growth Projection
Network Redesign
Multi-technology overlay
TELECOMSERVICES
NETWORK OPTIMIZATION SERVICES
 Mobitel RF optimization consultants can be deployed
for turnkey NPO project delivery or to augment
operator’s own RF resources in various stages of
network maturity.
 We offer following services in this domain:
 KPI Improvement
 Network Performance Optimization
 Network Audit
 Field Measurements Campaigns
 Customer Experience Survey and Enhancement
 Data Throughput Optimization
 Benchmarking
 MOS Testing (PESQ,POLQA)
 Network Audit
 Interference Mitigation
 Optimization Process Re-alignment and Automation
TELECOMSERVICES
NETWORK DEPLOYMENT SERVICES
We have vast experience in deployment of wireless
And wired networks all across the region. Our group
Of Field teams have multi-vendor experience and are
backed by strong logistical support for strong project
Deliver.
We offer following services in this domain:
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BTS deployment
TRX Expansion
Physical Audit
BSC Installation
Equipment Swap
Field testing
Commissioning
OMCR Support
Antenna Swap
Power installation
Transmission Equipment Installation
VDSL/FTTH Deployment
SDH/DWDM Equipment Deployment
Core Network Nodes/Routers Installation
TELECOMSERVICES
MANAGED SERVICES
We offer a comprehensive set of services to telecom
operators and OEM vendors for managing their network
assets in post-launch operational scenarios. Either it is
turnkey outsourcing of technical managed services or a
short duration field team augmentation for telecom
operators – our engineers have delivered consistently
We offer following services in this domain:
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Preventive Maintenance
Corrective Maintenance
Configuration Management
VIP Customer Calls
Trouble Ticket Management
Antenna Tilt Change
Power Equipment / Genset Maintenance
Media Management – Service Uptake
IP Network Management
Payroll Management Services
Human Resource Management Services
Logistic & Warehousing Support Services
Customer Care Services
TELECOMSERVICES
TRANSMISSION SERVICES
Mobitel offer a comprehensive set of transmission
services which include Fixed Line Telecommunications
Services (SDH), Optical Fiber Transmission, Microwave
Transmission and other services.
Along with above mention our service domain include:

 Capacity Upgrade
 SDH to SPDH Upgrade
 Hot Standby to Space diversity
 xDSL
 Transmission Audit
 Synchronization Audit
 DWDM Services
 Design Services
 LOS Survey
 Path Calculation
 Pre-Installation Survey
 Installation & Commissioning
 Link Performance Testing
 As-built reports and drawings
 Acceptance & Certification
 Relocation of Antenna’s
TELECOMSERVICES
IP – CORE & BROADBAND
Mobitel has rich experience in the field of
IP-Core and Data-Cores. Our experienced
resources have worked at top positions in
country’s largest IP-Core Networks for Cellular
Operators as well as WiMAX, DSL and other
Broadband Networks.
The service domain include:
 IP/Data core Installation services
 IP/Data core Design services
 IP/Data core Integration services
 IP/Data core Optimization services
 IP/Data Core Security Installation services
 IP/Data core Security Design services
 IP/Data core Security Integration services
 IP/Data core Security Optimization
TELECOMSERVICES
IP – CORE & BROADBAND
 IP/Data Core vulnerability testing services
 IPS/IDS, DPI, Network Probes, SOC integration services
 Network/Security/Systems/Database/ Application Monitoring
Systems
 Design/Installation and Integration Services
 Systems Design/Installation and Integration Services
 Network/Security/Systems/Database/ Application
Performance Monitoring
 Network/Security/Systems Configuration Management
 Design/Installation and Integration Services
 MPLS Monitoring Systems Integration/Design Services
 End to End Solution provisioning
 Customized Application development
TELECOMSERVICES
CREDENTIALS
 Hands on experience of more than 200 telecom sites on
different vendors & operators across Bahrain, UAE,
Pakistan, AJ&K.
 Capable of designing, Installation, testing and
Mobitel ICT team consist of highly experienced
professionals across the globe having
following achievements:
Commissioning of FTK telecom & IT sites.
 Capable & well experienced on Core Network & Access
Network including Cisco, Juniper and Huawei platforms.
 Develops and provides products, solutions, and professional
services primarily for
 SME/ Banks/ Telecommunications operators and large
enterprises.
 Site technical quality auditing.
TELECOMSERVICES
PROJECTS RECORD
OPERATOR
VENDOR
PROJECT DESCRIPTION
COUNTRY
Viva Telecom
Huawei Technologies
2G & 3G IBS Design, Implementation, Integration & Testing.
Kingdom Of Bahrain
Menatelecom
Huawei Technologies
Minishelter Site Design, Construction & Telecom Implementation
Kingdom Of Bahrain
Du Telecom
Nokia Siemens Network
2G & 3G Outdoor Site Implementation, Integration & Testing.
United Arab Emirates
Du Telecom
AVS
2G & 3G IBS Implementation, Testing.
United Arab Emirates
Du Telecom
Huawei Technologies
3G Site Implementation.
United Arab Emirates
Telenor
Nokia Siemens Network
GSM Site Implementation, Integration & Testing.
Pakistan
Telenor
Nokia Siemens Network
GSM Site Implementation, Integration & Testing.
Kashmir
Zong
Alcatel-Lucent
GSM Site Implementation, Integration & Testing.
Pakistan
Ufone
Grentech
IBS Site Implementation & Testing.
Pakistan
Wateen Telecom
Motorolla
Wimax Site Implementation & Testing.
Pakistan
VALUE ADDED SERVICES
(VAS)
Promotional SMS | SMS Alert | Web2 | API Manager | ShortCode Services
Software Development | Schedule Messaging | Enterprise Messaging Solution
VAS
PRODUCTS & SERVICES
Complete Mobility Solutions
 Enterprise Messaging Services
 Push Messaging
 Pull Messaging
 Push-Pull Messaging
 Pull-Push Messaging
 Integration of SMS service with Core system.
 SMS Competitions and online Raffle Draws.
M-Commerce
 Mobile ticketing
 Mobile advertising and marketing
 Mobile customer support and information
 Mobile Payment Integration
 Mobile banking
 Mobile Vouchers
 Mobile Base Competitions
 SMS Bar Code
Bluetooth Solutions
 Bluetooth Messaging Gateway
 Bluetooth Messaging Applications
 Bluetooth Campaign Manager
E- Commerce
 Web Design
 Web Hosting
 Payment Processing
 Search Engine Optimization
 Site Management
 Marketing Promotions and Tools
 Payment Gateways
 Order Management
 Customer Relationship Management (CRM)
 Catalog Management
 Catalog Browsing
 Analytics and Reporting
 Content Management (CMS) Components
 Security
Software Solutions Services
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In house software development
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System Analysis & Design
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Annual Maintenance Contracts for software's
VAS
FRANCHISEE FOR VALUE FIRST
About Value First
Mobitel is a Franchisee for Value First in
Bahrain , Qatar & K.SA. Value First is world’s 4th
largest MVNO for data.
ValueFirst empowers its customers to communicate between
varied IT back-end systems and mobile phones using SMS
Services.
VAS
CREDENTIALS

2500+ Enterprise Customers ( In Bahrain &
Middle East)

20 million SMS traffic per day
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India’s largest MVNO for data
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A complete product for SMS solutions.
ValueFirst has been a pioneer in the mobility space and was
recently named by SYS-CON amongst the top four in “Best
Wireless application product category” along with IBM, RIM
and Ericsson.
VAS
PUSH MESSAGING – BULK SMS
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Customized messages with dynamic sender id’s.
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Efficient delivery in push messaging services supported by MIS.
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Information Services (loyalty card members, delivery confirmation etc.)
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Real-time notifications and alerts (banking, finance and stock alerts, travel, sporting results)
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Direct Marketing offerings (promotions, new product announcement, events & shows, m-coupons)
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Games (quiz, live games)
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Promotion of mobile contents,
VAS
PUSH MESSAGING
VAS
PULL MESSAGING
Mobile users “pull” or request information by sending an SMS from their mobile phones to a
service number linked to the service of the content provider.
Typical service examples are dedicated requests, voting or quiz applications. The consumer can
register his interest for a catalogue e.g. XYZ – text XYZ’ to 6070.
VAS
PULL MESSAGING
VAS
PUSH - PULL
The service is initiated by a Push SMS from the
application to the mobile user prompting the user to
reply via SMS.
Typical service examples are inviting the consumer to
participate in an interactive event. A marketing
campaign inviting the consumer in a voting exercise
with an offer to win a free holiday to Singapore.
VAS
PULL MESSAGING – Screen shot
VAS
PULL MESSAGING – Screen shot
VAS
PULL MESSAGING – Screen shot
VAS
ARCHITECTURE
VAS
ENTERPRISE MESSAGING PRODUCTS
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Velocity Plus Global ( PUSH & PULL)
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Send Smart Web SMS Solution (PUSH)
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Velocity Plus( PUSH)
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V-connect ( Bluetooth Messaging Gateway and Application)
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Air Mail ( Email to SMS)
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Bar Code Manager ( Bar coded SMS)
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PACE ( API for integration to 3rd party applications)
VAS
SOFTWARE SOLUTION SERVICES
Customized Software Development
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Software Consulting
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Software Design
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Software Development
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Software Integration
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Database Design
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Database Integration
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Software Support
VAS
SOFTWARE SOLUTION SERVICES
Software Design
Software Consulting
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System Analysis & Design
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Quantifying the problem
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Identifying a solution
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Implementing the solution
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Minimal complexity
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Ease of maintenance
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Loose coupling
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Extensibility
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Reusability
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High fan-in
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Low-to-medium fan-out
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Portability
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Stratification
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Standard techniques
VAS
SOFTWARE SOLUTION SERVICES
Customized Software Development
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Software Consulting
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Software Design
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Software Development
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Software Integration
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Database Design
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Database Integration
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Software Support
VAS
SOFTWARE SOLUTION SERVICES
Mobi-Soft in house Solutions
 Rent a Car
 AMS Support Packages
 Payroll Management System
 POS software system – Food Chain
 SMS contest management system
 Premium SMS Management Portal
THANK YOU