Transcript Google Analytics Workshop Setup and Installation Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc. Cyberlitix Technologies 2012 All rights reserved A Few Notices • You.

Google Analytics Workshop
Setup and Installation
Behdad Barati
Web and Digital Analytics Consultant
Cyberlitix Technologies Inc.
Cyberlitix Technologies 2012 All rights reserved
A Few Notices
• You agreed to WACH disclaimer,
goo.gl/Y0WOM
• #VanWACH
• Not recording this workshop
• Will take a few photo
• Webinar coming on February, join
WACH on facebook to be informed
• Google Analytics Training Program
Cyberlitix Technologies 2012 All rights reserved
Outline
o Google Analytics Architecture
o Configure GA Account
o Install Google Analytics Tracking
Code
o Tips for Installation
o A Glance at Major Reports
Cyberlitix Technologies 2012 All rights reserved
Analytics Tools
• Clickstream Tools comes in two
types:
– Offsite
– Onsite
• Work on HTTP
• Use Cookies
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Data Stream
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Data Collecting Process
• Page loads and fetch a JavaScript
code
• The code runs on web pages
• It collects web data and sends them
to Data Collector Server
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Data Collecting Process
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GA Architecture
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Cookies
• GA uses web cookies for multiple purposes
• Browser Cookies, or HTTP Cookies are a
small text files that come and go between
web server and browser
• Keep visitor browsing data and states
• Safe, no virus, no program
• Can be used to track user activities
• Third party vs. First Party
• http://code.google.com/apis/analytics/docs/
concepts/gaConceptsCookies.html
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Installation
• Webpages need to know where to
get the JavaScript code
• Google Analytics Tracking Code aka
or GATC
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3 Step Installation
• Create an Account with Google
Analytics at:
www.google.com/analytics/
• Setup a profile and get the code
• Copy and paste it on your webpages
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Create a GA Account
• Account
– Google Account
– An account associated to other email address
• Standalone vs. AdWords
• Profiles
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Web Property
• A web property is the cumulative set of
pages on which a particular tracking code
is installed
• Identified by a PropertyID
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Web Property
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Setup and Installation
Practice 
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Post Installation
• Do Audit first
http://www.google.com/analytics/apps
/results?category=Site%20Audit
https://www.analyticscheckup.com/
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Configure Profiles
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•
Filters
Goals
Search Setup
Exclude Query Parameters
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Reports
•
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Visitor
Demographic
Traffic Source
Content
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What’s Next
• Goals and Funnels on Feb 10th
• My book about setup and installation
is coming out, you all get a free copy
• Webinar on Feb, join WACH on
facebook to get informed
• Google Analytics Training starting
Feb 20th, leave your business card or
email to receive an exclusive invite
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Thank You
Happy Analytics

[email protected]
@infiwiz
Cyberlitix Technologies 2012 All rights reserved