Transcript Hyper-Distribution Solutions www.djingle.com Contact :  : +33 (0)9 52 055 055  : [email protected] Djingle: Company profile • Djingle is an software company expert in.

Hyper-Distribution Solutions
www.djingle.com
Contact :
 : +33 (0)9 52 055 055
 : [email protected]
Djingle: Company profile
• Djingle is an software company expert in Content Predictive Delivery technologies since
2002, awarded by 2 leading RnD public agencies:
Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006)
Awarded by OSEO and French Ministry of Research
• The Djingle Hyper-Distribution Platform allows to improve content delivery over IP:
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Making Internet infrastructure infinitely scalable
Killing distribution costs (up to 90% savings on bandwidth costs and server loads)
Guaranteeing HD Video Quality
Increasing ARPU and users’ loyalty thanks to One-to-One Predictive Delivery
• Our mission:
• Helping media to face online video market boom
• Helping Brands and corporates to enter eCRM 2.0 strategies developing video marketing
Main references
Main clients
Partners
Djingle won prestigious
Travolution Award
2008 for “Widget by
Air France”.
Etc.
Video over Internet: opportunities and challenges
• Video consumption drives Internet traffic
explosion: Video on Demand, Personal TV,
P2P, UGC, sharing sites, etc.
• 15/30-year old now spend more time on Internet than
in front of their TV sets
• Video will drive 90% of the global Internet traffic in
2012
BUT
• Huge distribution costs
Vincent Dureau, Head of TV technologies @ Google, Feb. 2007
« No web infrastructure, even not Google's one, could
face video revolution »
« Nobody will be able to provide the quality of service
people will expect »
Julien Coulon, Senior Executive @ Akamaï, Nov 2008
« The Internet won’t scale for video over IP »
Bandwidth costs + server loads:
nb
when users
Limited infrastructures
No scalability
availability and quality NOT
guaranteed (peaks)
Video
 Success penalty
Main value propositions
Value proposition #1
• Bandwidth costs and server loads
90%
Hyper-Distribution
• Unlimited scalability
Reversing the success penalty
• Guaranteed video quality (HD) and availability
regardless to peaks
Proposition de valeur #2
Predictive delivery
The right content to the right user
• Dynamic behavior-based One-to-One push
 Boosting audience at no cost  ARPU
 Increasing users’ loyalty
 Improving users Database knowledge
• Developing and dematerializing eCRM
• One-to-One Advertising  ARPU
• Improving Quality of Experience (QoE):
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Widgets, media players
New services (podcasting, desktop alerting, offline
playback, dynamic EPGs, recommendation engine)
• Demonstrating your innovation capacity, entering
the Web 2.0 era
Value proposition #1: Reversing
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the success penalty
Killing bandwidth costs: You only pay the bandwidth
consumed from your server or CDN.
 Each Peer providing its own resources does not cost a cent!
 From 50 to more than 90% of bandwidth costs saved
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Reducing server loads:
 Your server or CDN is freed and made available for ever more users.
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Unlimiting scalability:
 The more users you have, the more seeds are available to serve the content.
The scalability is theoretically unlimited.
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Making HD quality possible
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Distribution under central control:
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Delivery parameters monitored in real-time in order to
improve distribution efficiency and insure availability
 Peaks smoothing
 Zapping time improved (canceled), No (re)buffering
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Security (Double DRM approach)
Value proposition #2:
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Delivering the right content to the right user
Push = automatic distribution of contents to users upon their choices as well as a
dynamic behavior-based analysis
BUSINESS CASE:
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Boosting audience at no costs
Tiscali Player
• Views x14 in only 3 months
• Videos penetration: 73%
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Developing sales and marketing
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Improving users’ loyalty
Impact of video on sales: +326%
on bestbuy.com
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Developing eCRM strategies
Src: Bestbuy.com, 2007
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Initiating new usages:
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Video Podcasting & Desktop Alerting
Offline playback
One-to-One recommendation engine
Enering C-to-C (Consumer to Consumer) and community strategies
One-to-One advertising