Transcript Supporting Your Success Brandon Grosvenor Director – National Sales Why do we Need a Best Customer Program? Recognize and reward our top advertisers Help advertisers.

Supporting Your Success
Brandon Grosvenor
Director – National Sales
Why do we Need a Best Customer Program?
Recognize and reward our top advertisers
Help advertisers plan future budget needs more effectively
What You Told Us…
CMRs
Harmonized reward program an
urgent priority, to enable CMRs to
“get on with their job”
Goal is to be able to reward large
purchasers, present attractive
financial packages from year to
year, and encourage increased
spend and trial of new product
Concern with ease of
administration and tracking
Source: Insights Inc. 2005.
National Advertisers
General feeling that YPG did not
recognize the large volume
purchases
Over-riding concern with value
rather than discounts … and
avoiding large apparent increases
in price to maintain their buy
Most are unaware of specific
discounts
Best Customer Tiers
Level
Platinum
Gold
Silver
Bronze
Qualifying Spend
(Print & Online)
$108K+
$60K+
$36K+
$18K+
Volume Discount
on all purchases
Plus
4%
Platinum
Discount Option
(or 25% discount
for growth
incentives)
4%
3%
20% discount for
growth incentives
2%
The program recognizes that not all advertisers are alike
Platinum Discount Option
EXCLUSIVE ACCESS TO 10% DISCOUNT ON EACH ITEM
PURCHASED!
Benefits for CMRs
Simplifies the discounting
structure and processes
Protects current revenues
Better able to manage client
expectations in the future
Easier to communicate to
advertisers
Benefits for Large Advertisers
Minimizes “rate-up” in the future
Facilitates planning of future
budget needs
Platinum advertisers are able to choose the program that best suits their needs
Timing
Date
Item
Fall 2006
CMRs will be informed of advertiser volume
discount levels
End of Year 2006
YPA rates will be converted to new rates
CMRs advise YPG of Platinum advertisers choice of
discount option (Platinum Discount or Growth Offers)
Fall 2007 Issues
Program Start
Ongoing
Program will run according to calendar year
i.e. Year 2 will be from January to December 2008
CMR Advertiser Centre
Provides you with
access to
everything you
need to know!
CMR Advertiser Centre
View current Market
Maps (according to
directory scope)
CMR Advertiser Centre
Market maps provide both
regional and detailed
directory scope information
CMR Advertiser Centre
Information on both
Print and Online
Products
Print Products are
listed by province
Find information on
new products
including Policies
and Procedures,
Visuals, and more!
CMR Advertiser Centre
See what’s new
online
Access to all of the
online collateral
CMR Advertiser Centre
All print and online heading
lists
Request a heading
CMR Advertiser Centre
Print headings are
separated by province
CMR Advertiser Centre
Incentive programs for all
publications are easy to
find
CMR Advertiser Centre
Access Info Market here
Current information for
online usage and traffic
CMR Advertiser Centre
Online Network
Performance Reports
Top 200 Online Headings
Top Cities – includes
page views by city and by
directory
CMR Advertiser Centre
Information on the
Marketing the Medium
Program
Marketing Partnership
Program details
Unique Value Program
information
Policies & Procedures –
How you can participate
CMR Advertiser Centre
Here you will find
everything from cover
policies to pagination
guidelines
CMR Advertiser Centre
Graphics specifications are
available here
CMR Advertiser Centre
All the forms you need are in
one place, including
pagination bid form or the
premium products contract
CMR Advertiser Centre
Looking for a recent
YPG communication?
Find it here.
CMR Advertiser Centre
All of the Marketing
Communication Support, per
province, is available here
CMR Advertiser Centre
Update your profile, or ensure
you receive e-mail notifications
when new reports are available
on the Centre
CMR Advertiser Centre
Receive confidential access
to your client’s reports
CMR Advertiser Centre
One place to find all
National Sales Contact
Information
CMR Advertiser Centre
How to Register - Homepage
Go to:
New Registration Click Here!
CMR Advertiser Centre
How to Register
Fill in the required fields
Once registered you will
receive your user ID and
password. You are now able
to use the site
Premium Product Kit
Contains all of the information related to Premium Products
available in Yellow Pages™ directories
The new premium product kits contains:
A pictorial example of what the
product looks like
A description of the product
Product size and specifications
for directories in both Eastern
and Western Canada
REWARDING YOUR SUCCESS…
Changes to the 2006 Partnership plan
include…
The inclusion of past SuperPages (ADS)
directories as bonus eligible

50% increase in projected payout
Increased Internet Product Commission

22% to 30%
Opportunity to include or exclude prior
year premium product revenues for bonus
calculation
In 2007…
REWARDING YOUR SUCCESS…
Improvements to the 2007 Plan
Year 1 Commission for “New” YPG clients - *30%
Any CMR achieving 7.5% organic growth *Additional Bonus of $50,000
AND…
*Certain restrictions apply
ONE LUCKY CMR WILL RECEIVE
An opportunity to impress your top clients
A way to reward your top Account
Managers
Or a way to impress your buddies at the
country club…
2007 Presidents Cup
September 27-30
Royal Montreal Golf Club
Montreal, Quebec
2007 PRESIDENTS CUP
10 person pass
VIP Hospitality
20 of the world’s top golfers
4 days of intense competition
2007 PRESIDENTS CUP
How do I get there?
Be Tiger Woods
OR
Simply achieve the highest percentage
organic growth of any CMR
Contest details to follow.
We look forward to hosting you on
next years biggest golf stage!