Transcript Who’s Afraid of Google Wolf? Stephen Abram Vice President, Innovation SirsiDynix Resistance is NOT futile! Where am I coming from .

Who’s Afraid of Google Wolf?
Stephen Abram
Vice President, Innovation
SirsiDynix
Resistance is NOT futile!
Where am I coming from . . .?
The Virtuous Triangle
•All Users
•Library Users
•Academic
•College
•Public
•School (pre-K-12)
•Special, i.e.
•Government
•Military
•Medical
•Corporate
•Global
•Non-users
Researchers
Clubs
Content &
e-Resources:
Future
Future
Component
Components
University and Colleges
Schools and Public Libraries
eGov,
Programs &
Alliances
Faculties
Hobbyists
DE
Learning &
Education
Card Holders
Local and
Government
Collections
Partners
Connections &
Resources
Students
Community Groups
Emerging Model for Community, Learning and Research Enterprises
Credit: adapted from Rick Luce, LANL
Usability
The A frame
adopted from
newspaper layout
is not what works.
Eyetools
The Library
World
Personas
Usability Tests
Normative and
Market Data
The Library
World
Personas
Usability Tests
Normative Data
The
Real
World
Content Map
Source: AISTI
US Libraries Daily Circulation
Library
Online
Material
5.7 M1
Amazon
1.5 M2
Library
Printed
Material
5.4 M1
SirsiDynix software
circulates
2,000,000
books
daily
FedEx
5.3 M3
1. OCLC, “Libraries, How They Stack Up”, Copyright 2003 OCLC Online Computer Library Center, Inc.
2. Cox, John. “Amazon dives into technology services.” InfoWorld, June 10, 2003.
<http://www.infoworld.com/article/03/06/10/HNamazondives_1.html? Business> (Accessed August 28,
2003.). “How to go from 100 to 1.5 million unites per day.” Internet Retailer, June 10, 2003.
<http://www.internetre tailer.com/ dailyNews.asp?id= 9521> (Accessed August 28, 2003.)
3. FedEx Annual Report 2003
US Libraries as a Destination
US PUBLIC LIBRARY VISITS
1.1 Billion
(STATE LIBRARY DATA, 2001-02)
9X
US SPORTS ATTENDANCE
.2 Billion
(STATISTICAL ABSTRACT 2002, CHART __224)
250 million people
see SirsiDynix
software
in libraries
Library Card vs. Driver’s License
 Six
times more
people have
library cards
than driver’s
licenses1
1.
New York Public Library
SirsiDynix software
manages more
patron cards
than global
driver licenses
OCLC, “Libraries, How They Stack Up”, Copyright 2003 OCLC Online Computer Library Center, Inc.
And more . . .
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Americans go to school, public and academic libraries
more than twice as often as they go to the movies.
There are more public libraries (16,220, including
branches) than McDonald's restaurants (13,000) in the
U.S.
Reference librarians in the nation's public and academic
libraries answer more than 7 million questions weekly.
Standing single file, the line of questioners would stretch
from Boston to San Francisco.
Americans spend more than three times as much on salty
snacks as they do on public libraries.
Simple Stories about Value
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Florida
Florida's public libraries return $6.54 for every
$1.00 invested from all sources!
South Carolina
The total direct and indirect return on investment
for every $1 expended on the state’s public
libraries by SC State and local governments is
$4.48—almost 350%!
Classic Technology Adoption
Where
Are We?
Source: Geoffrey Moore. Crossing the Chasm, 1991.
What if. . .
You can find 15,000,000 books
through the Google 5 and the
Open Content Alliance?
What if. . .
I can find a locally engaging
experience through Google
Maps and Google Local?
Google & Kansas City
books
Google and 3D
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San Francisco first…
What if SmartPhones become
the dominant device?
Nano Phone, Cardphones, ...
What if. . .
An easy seamless DRM Payment
system develops through PayPal /
Verisign / eBay / Google Wallet?
Get your Texthead to Nexthead
MP3’s
 Streaming Media
 Voice search
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Next Massive Wave of
Innovation will Start in 2006/7
Real-Time
InfraLow-Power- structure
Consumption
Mobile/Display
Devices
Secure
Broadband
Wireless
Transition to
Service-oriented
architecture
2006/7
Google Wireless
San Francisco…
SEC Filing in 2005 – 18 more cities now.
Google invests in wired …
Bidirectional wireless module
Hydro Broadband
What if. . .
Users have materially
changed?
The Scary rewiring of the
Millennials and
post-Millennials
Millennial Characteristics
Principled /
Values
More Friends
More
Diverse
Respect Intelligence
Optimistic /
Positive
Internet
Natives
More
Choices
Format Agnostic
Balanced Lives
Adaptive /
Flexible
Civic
Minded
High Expectations
Collaborative
Nomadic
Gamers
Experiential
Independent
Confident
Direct
More Liberal
Multi-taskers
Inclusive
Patriotic
Entrepreneurial
Healthy Lifestyle
Family
Oriented
Graphical
Achievement
Oriented
Credit: Richard Sweeney, NJIT
Reminder:
150,00-250,000
A DAY!
What if. . .
The entire entertainment
world mutates? Streaming
everything everywhere.
What if. . .
CD-Rom and DVD retire in
2012?
Podcasting
Video iPod etc.
What if. . .
Google Scholar and Google
College actually work?
Add hundreds of database
Suppliers (MS already has
about 120.
Make it OpenURL
compliant
Add tools – citation, RefWorks,
ProCite, stat packages,
Personalize it and
track your needs and
Add alerts …
Do OCLC stu
And then ally with
Add for
online discussions, communities
Sun
to
build
a
new
OS
Integrate e-commerce
of practice, group and Individual blogs
for articles, standards, etc.
and connections through
for
wireless
world…
social networking software
Make it Browserless
Add a toolbar
that behaves
Writely!
Predict their needs through mining
in a research way
of Gmail, surfing, and behaviours
Add virtual reference
Can Google keep up this much change?
What if. . .
Everything goes personal?
Personalization
What if. . .
Search gets better and needs
new hooks?
Are you up on tagging?
How about folksonomies?
% Change from 2002Q1
SirsiDynix Library Transactions
450
400
350
DVD
300
Magazine
Book on CD
250
%
Electronic Book
Paperback
200
Music on CD
Book
150
ILL
100
50
0
2002Q1 2002Q2 2002Q3 2002Q4 2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2
libraries
The Long Tail of QUESTIONS
Great Expectations
The future is already here, it’s
just not evenly distributed yet.
Expectations 1.0
Search
 Retrieve
 Print
 Link
 Navigate
 Read
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WEB 2.0
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RSS – really simple syndication
Wikis
New Programming Tools: AJAX,
API
Blogs and blogging
Recommender Functionality
Personalized Alerts
Web Services
Folksonomies, Tagging and Tag
Clouds
Social Networking
Open access, Open Source, Open
Content
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Commentary and comments
Personalization and My
Profiles
Podcasting and MP3 files
Streaming Media – audio
and video
User-driven Reviews
Rankings & User-driven
Ratings
Instant Messaging and
Virtual Reference
Photos (e.g. Flickr, Picasa)
Socially Driven Content
Social Bookmarking
Pandora
6 specific Areas to Focus on
Lesson level implementation
 Mandate integration (workflow)
 Supporting Edgelessness
 Seamless find (OpenURL)
 Social spin (data-driven)
 Get beyond lists
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Let’s Go!
Stephen Abram, MLS
VP Innovation, SirsiDynix
Cel: 416-669-4855
[email protected]
http://www.sirsidynix.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.sirsi.com
You Know You're Web 2.0
When...
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You can easily comment on, or preferably, actually change the content that you find on a Web site.
You can label your information with tags and use them to find that information again.
Your Web page doesn't reload even once as you get a whole lotta work done.
You are actively aware of other users' recent activity on a site.
It's possible for you to easily share with others the information you're contributing on the Web site.
You can syndicate your information on a Web site elsewhere on the Internet through a feed like RSS
or Atom.
You can pick and choose the pieces of a Web site that you like and then add that functionality to your
own site.
There are easy ways to find out what content is the most popular or interesting at the moment.
You heard about a new Web site because a friend enthusiastically recommended it to you out of the
blue.
There happens to be a mind boggling amount information and a lot of people on a site, yet it seems
easy to find what you want and communicate with others.
Everything you ever added to a given Web site can be removed easily at your whim.
The Web site actively encourages you to share and reuse its information and its services with
others. And it even provides a license to do so.