Transcript Winning With The best Unix operating system in the world ! Objectives You’re going to be able to explain to your customer why hp-ux is the best Unix OS.

Winning
With
The best Unix operating system in the world !
Objectives
You’re going
to be able to
explain to
your customer
why hp-ux is
the best Unix
OS in the
world...
You’re going
to be able to
categorize the
the target
customers
and the
approach to
selling HP-UX
11i to them.
And you’re
going to know
where to get
more
information to
help succeed
with the sale of
HP-UX 11i to
the target
customers.
Who am I
Carly
Duane
Scott
Mark Hudson
Ram
Ram Appalaraju
Appalaraju
Mike Wardley
HP-UX 11i Marketing Manager
10
Tons
408 Tn: 447 1169
408 621 6031
3
The world is changing - “Why do I care…”
Per Server Revenue
$
So let’s talk about
software
Software
will become
more important to you…
Let’s talk about hp-ux
and
what it can
It already
is todo
thefor
your quota...
corporation…
PA-RISC
Revenue loss due
to cost of IPF boxes
IPF(IA-64)
IA-32
Software
today
IPF starts to go
mainstream
4
Time Allocated: 30 Minutes, Slide Count Allocated: 20 Slides
- Best Enterprise OS
- IPF Story
- Roadmap
- Platform of Choice
- Competitive Positioning
 Over 1.7 million units active
 Comprehensive AOII
functionality
 Comprehensive middleware
 Sizable component of HP’s
overall R&D budget
Because it is very
 Over 2500 software
profitable
for
HP
engineers focused on
developing HP-UX
hp-ux
#2functionality
in the market
hp-ux
market
 Over 50,000 mission critical
 AOII attributes
investment
installationsIs
with over 8
and
has
a track
 leadership
Major
development
facilities
yearsprofile
of proven expertise
in:
record
in the
strategic
 Over 13,000 resource and
• Cupertino,
CA
mission
critical
workload
management
for
HP
• Fort Collins,second
CO
enterprise
and EAI support
licenses with over 8 years
of proven expertise
Richardson, TX
to •none
• Bangalore, India
The best os for the
new enterprise
For PA-RISC
The best OS for
the new enterprise
over 27,600 copies
shipped
Key differentiators for hp-ux
scalability
up to 64 cpus
single system ha
dynamic kernel tuning
ol* pci i/o
iCOD utility computing
manageability
hard partitions
VxVM volume management
virtual partitions
security
intrusion detection
buffer overflow - ipfilter
linux affinity
networking
performance
ipv4, ipv6, mobile ipv4/ipv6
operating environments
ease of installation and
administration
7
no. 1 service provider in the
U.S.
no. 1 software
– database
But hey !!
Powers the leaders
Pick the top companies in
the world, who are they
depending on...
- IBM
no. 1 retail
don’t believe
no. 1 home improvement
me take a look
no. 1 internet networking
no.at
1 cable
operator
in the
the
list
for
U.S.
yourself !!!
no. 3 consumer foods
no. 1 online retail
no. 3 automotive
- Sun
no. 6 financial services
ISV success story
Over 1100 ISVs have
recompiled
for a
20% performance
improvement
Compatibility
mode ISVs
Want to know what
operating system has
more ISVs certified on it
than Solaris 8...
Native
mode ISVs
We have over
16,000 ISV
applications certified
9
Gartner Commercial ISV Support
Profile
HP
Size of Application Portfolio
Application Operation Mode
4.3
Sun
IBM
Native
Compatibility
1170
~16,000
~1400
~14,000
~250
Not published
AIX5L
as of 7/01
10
Delivering exceptional scalability
Delivering near linear scalability
60000
SDET throughput, scripts/hr
Superdome on HP-UX 11i
So let’s talk about
some features and
Look at the
Hey,
does that
functions of hp-ux line
11i
nice
look linear
50000
40000
30000
V2600 on HP-UX 11i
20000
performance
to you ?
improvement
V2600 on HP-UX 11.0
10000
0
0
Let’s talk details...
4
8
12
16
20
24
28
32
36
40
44
48
52
56
60
64
Number of processors
11
Reduction of Unplanned Downtime

Less failures
Hardened
hp-ux kernel

Online fault recovery
Reduction
of Planned
 ECC Memory
on Downtime
critical
Single System High
Availability
Why do customers want
SSHA….
1. Reduce unplanned down time
2. Reduce planned down time
3. Eliminate disruptive failures
data paths
device
firmware
Less
maintenance
more
uptime
 Robust
online
and offline
update
 Online
Reduction
of Disruptive
Failures
diagnostics
hardware
add/replace
 Online
N+1
fans
 Fast,
selective
memory
Online
patch
installation
N+1 power
dump
iCOD
support
 UPS
 Dynamic
Faster
moredeconfiguration
uptime
reboots
 Memory
of failedscrubbing/page
hardware
 Deallocation
of CPU
elements
and
Memory
 Fast system boot time
 Memory.
chip
sparing
 Automatic
response
more
uptime
technology
center notification
 Internal LAN card failover
12
Virtual Partitions within a
hard partition or server
Partitioning
HP
HP-UX partitioning component
are all
integrated of
platform
choice
They havepositioning
been designed to
complement each other to
provide greater flexibility.
Hard Partitions
with multiple
nodes
PRM with psets
Virtual
resource
Partitions within
partitions within
a node
an OS image
Virtual
partitions
Hard Partitions
within a node
HP
hyperplex
nPartitions
Virtual
partitions
– complete
hardware
and software
isolation
– node
granularity
– multiple OS
images
– hardware
isolation per
cell
– complete
software
isolation
– cell
granularity
– multiple OS
images
– complete
software
isolation
– CPU
granularity
– multiple OS
images
– improved
server util.
– multiple
environments
PRM
(Process
resource
Manager)
– complete software isolation
– dynamic
resource
– CPU granularity
allocation
– multiple OS images – share (%)
granularity
– improved server utilization
– 1 OS image
– multiple environments
13
increased system utilization
HP-UX Virtual
Partitions(vPars)
• upto 90% since additional
partitions can utilize unused
resources.
multiple applications on the
same server with software
and resource isolation
• partitioning a single physical
server or hard partition into
multiple virtual partitions for
rp5400 (L), rp7400 / N class
and Superdome
Dept.
Dept.
Dept. B
BDept. B
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Dept. B
B Dept.A
Dept.
App
App 23
App11 App 1 App 1
1 App 2 App
App 12 App 1App
HP-UX
HP-UX
HP-UX
HP-UX
HP-UX
HP-UX
HP-UX
Rev
HP-UX Rev
Rev
Rev
Rev
Rev X Rev X
RevHP-UXHP-UX
Rev
Rev
XHP-UX
Rev Y Z
X
Z
YZ
Y
Y
Y
increased flexibility
• multiple independent
instances of HP-UX
• dynamic CPU migration
across virtual partitions
increased isolation
• application (including name
space) isolation across
virtual partitions
• OS (kernel) isolation
• individual reconfiguration
and reboot
HP-UX vPars and WLM
integration
Dynamic adjustment of
resources by migration of CPUs
between vpars when required
WLM
Dept.
Dept.
Dept. B Dept.A
Dept.BADept. ADept. A
Dept. B
BDept. B
App
2
App
App 1 App 1App
App11 App 1 App 1
App 21
HP-UX
HP-UX
HP-UX
HP-UX Rev
HP-UX Rev
HP-UX
Rev
Rev
RevHP-UXHP-UX
Rev X Rev XX
Rev
XHP-UX
Z
Rev Y
Y
Z
Y
WLM Rules Sets
Business need defines the
relative priority and response
time for the various applications
Dynamic feedback from vpars
regarding load and response
times
HP-UX vPars, WLM and MCSG
Discrete Application Servers
Dynamic adjustment of
resources by migration of CPUs
between vpars when required
WLM Product
MCSG Backup Server
LowLow
prior
App
priority
ity
6 tasktask
App
1
App
2
Dept. A
App
App App App
App 3 App 1App App
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3
4
HPUX
Rev
Z
HPUX
Rev
X
HPHPHPHP- HPHP- HPHP-UXHPHP-UX
UX
UX
UX
UX
UX
UX
UX
UX
Rev
HP-UX Rev X
Rev
Rev Rev Rev
Rev Rev
Rev Rev Rev
A
X
T
X
AZ
Z
A
T
A
Note: The MCSG Backup Server could be
deployed using “utility pricing to further
reduce cost
WLM Rules Sets
Business need defines
the relative priority and
response time for the
various applications
Virtual Partitions (vPars)
– Status and Schedules
• rp5470 (L) and rp7400 / N Class
– SR: 11/16/2001
• Superdome then rp8400 (Keystone)
Q2 CY’2002
EAP: 2/2002
Want to know more ?
- Talk to Laurie Robell Tn: 447 0865
17
Virtual Partitions (vPars) Competitive Position
• Neither Solaris 8 or AIX 5.1L have vPars-like capability
– Granular, flexible, Dynamic, mission critical, secure
• Solaris 8 does not support dynamic re-configuration
– Targeted Q2 ’02
– 100,000 line patch to Solaris 8
– Quite likely to be in Solaris 9
– OS upgrade for Serengeti systems within 9 months!!!
– Minimum granularity 2 or 4 CPUs - system dependent
• AIX 5L LPARs
– No hard partition solution
– No CPU migration or re-configuration
– Not clear if HACMP will be supported in LPARs
– Primarily positioning Linux in LPARs
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Security advantage
Cyber Crime:
Is an international
security threat
And Sun is the biggest
defendant...
“Stands out for including
“real-time
ITen
ammost
more
afraid of
exploited
host-based
intrusion
detection
with
internet
security
Sun
Solaris
than
any
highest
possible
rating
in
flaws:
all other
network security
other
terrorist
www.sans.org/topten.htm
categories”
weapon”.
• DHBrown, March 2001
Shawn Henny,
and HP-UX 11i
Special
Agent
FBI
Most
Secure
protects against
Commercial
atall
SANS
2001. OE
applicable
top
ten threats
The most secure
UNIX operating environment
Real Time Host IDS
IDS/9000
IPSec with IKE
IPsec/9000
Host Firewall
Standard
IPfilter/9000
Flexible Buffer
Overflow Protection
Per Binary
Override
iPlanet Directory
Server Included
20
Compatibility Story
HP-UX 11i offers the most
compatibility in term of
“previous releases” and
“other OS”...
- hp-ux 11.0 source code
- hp-ux 11.0 binary code
- PA- RISC on IPF
both source and
binary
- Linux source code
- Linux binary code
Compatibility - OK,
we got - backwards
right !!
10
Tons
Linux affinity
source
compatibility
binary
compatibility
PA-RISC and IPF
strong
commitment
for binary
compatibility
Linuxcompatible
APIs available
supports Open
Source tools/
GPL standards
scanner tool to
identify issues
prior to porting
22
Source Code
Compatible
development
Platforms
SunOS
IBM AIX
HP-UX 11i
(pa-risc)
HP-UX 11i
(ipf)
Linux
(ipf)
Linux
(ia-32)
Developon
and
compile on HP-UX
11i
for pa-risc
Develop
andlinux
compile on Linux
for ipfon any
for
deploy
Develop
Sun,
Develop Develop
on IBM,
Developand
on HP,
Develop on Linux
via
deploy on HP-UXdeployment
11i for ipf deployplatform
on HP-UX 11i
foraipfrecompile...
deploy on IBM,
deploy on Sun
deploy on HP
deploy on Linux
deployment
Platforms
SunOS
IBM AIX
HP-UX 11i
(pa-risc)
HP-UX 11i
(ipf)
Linux
(ipf)
Linux
(ia-32)
Binary Code
Compatible
23
HP DNS 8.1.2 twice the performance of
Sun’s offering…
•NFS/TCP for WAN connectivity
•Optimized NFS 3.0 Performance
•Fastest Gigabit Ethernet
Networking scope
and performance
•Auto-port aggregation for performance
and high availability
•Dynamic DNS
•SCSI on TCP for storage
•Wireless communication based on
- IPv4/IPv4 mobile
- IPv6 and IPv6 mobile(Q102)
hp-ux 11i IP Networking:
•Support for Nokia Activ Wireless Server
- Any device
•Backward compatible dual stack
implementation
- Any place
•Secure and authenticated end-to-end
transactions
•Secure networking with IPSEC, includes
IKE support
- Any where
- Any time
6 OS Ranking
DHBrown
1st5
1st
2nd
4
2nd
3rd3
3rd
4th2
4th
5th1
5th
0
1998
1999
2000
2001
25
Quality advantage
Based on First 7
months of shipments
HP has 1/3 the
defects & 1/2 the
patches
When compared to
Solaris 8
800
700
600
500
Patches
Defects
400
300
200
100
0
HP-UX 11i
Solaris 8
26
The Best Quality HP-UX Version Ever...
C um ulative C ustom er S ubm itted C /S D efects in first 12 m onths of release
400
350
R e a l R e p o rte d D e fe c ts
300
250
10.10
10.20
200
11.00
11.11
150
100
50
0
1
2
3
4
5
6
7
8
9
10
M onths since shipm ent
27
The only UNIX operating
system for IPF
For IPF
If you want IPF...
It’s got to be...
Consistent OS functionality
across both architectures:
pa-risc and ipf
Proven reliability, more
functionality, predictability,
future proof
10
Tons
Broad range of developerfriendly functionality
1. Binary compatible with PA-RISC
2. Developer support
compilers for C, C++,
3. LinuxNative
Affinity
Fortran
APIMachine
support Support
4. Java Linux
Virtual
For IPF
Linux ABI support
Version 1.3
5. Performance
and Scalability
- supporting 16-cpu
today
6. Comprehensive
manageability
-- architected
to scale to 64-cpus
10 good reasons to offer
Servicecontrol
7. Security
your customer hp-ux 11i on
-- OpenView
enterprise
management
128-bit
RSA
encryption,
8. 2 TB file system support
the IPF platform...
- Veritas on-line JFS and VxVM
optimized for performance
9. Single
systemforHA
-- support
partitionsatinno
built-in SSLhard
acceleration
- dynamic
kernel
tunablessystem
10. Broad
rangerx9600
of networking
(16-cpu)
extra
cost
options
with near
link speed
- IPSec support
for VPNs
throughput
Roadmap
releases timelines
1999
2001
2003
2005
2007
hp-ux releases timelines for PA-RISC and IPF
hp-ux 11i
version 2
hp-ux 11i
version 3
hp-ux 11i
version 4
hp-ux 11i
version 1.6
Now
Shipping
hp-ux 11i
version 1.5
PA-RISC ONLY
IPF ONLY
PA-RISC and IPF
hp-ux 11i
hp-ux 11.0
One major release every 18 – 24 months
31
2H’05
Q2’03
hp-ux 11i v 2
releases versions
and highlights
HPUX11i
Always
On
v2
forHardware
the Internet
Q3’02
Q2’01
hp-ux 11i v3
11i v3
Dynamic Always On
Self-tuning
 Self Tuning,
Self Healing
Self-healing
 OEM NonStop
None-stop
Enterprise IA & PA.
independent
Dynamic
Systems
[self tuning, self healing]
hp-ux 11i v1.6
Mission Critical
11i v1.6
IA-64
Mission
1st to market McKinley
Mission critical,
Critical stacks
ISV friendly
HP ISUs
hp-ux 11i v1.5
McKinley Platforms
11i
on
IA-64
11i v1.5
Q4’00
 1st to market
A market
 Technical stacks
 Encryp. first,
performance
11i on PA
hp-ux
for IPF
11i v1  PA binary support
Scalability
Easy to use Itanium Platforms
High Availability
Quality
backward
ISV ramp (over 1000)
compatible
SuperDome
32
hp single server product line:
Committed roadmap, planned transition, proven OS compatibility
future
past
appliances
hp
servers
netservers
on
itanium
processor
hp 9000
family
hp-9000
33
Operating
Environments
hp-ux 11i Base
hp-ux 11i Enterprise
hp-ux 11i Mission Critical
Are the single largest
innovation to hp-ux in the
last 10 years
hp-ux 11i Operating
Environments are
integrated delivery vehicles
for the hp-ux operating
system and its associated
system software i.e.
Operating Environment
Operating Environments
delivering
Every year customers spend million of dollars testing
values
HP-UX 11i Mission Critical Operating Environment
HP-UX 11i Enterprise Operating Environment • mc/serviceguard
Operating various
Environments
are:
• products
hp-ux workload into•Robust
and
integrating
software
• online JFS 3.3
HP-UX 11i Operating
manager
• mirror disk/UX
Environment
(Base/Internet)
something
they can deploy
-a
• serviceguard
• process resource • NFS toolkit
manager (PRM) • Enterprise
• glance plus
Cluster
• openview
Management
performance
(ECM) toolkit
agent
• single-system
event and
availability
management
• Event monitoring
services (EMS) HA
monitors
•integrated offering
golden image •ease of mgmt.
pre-integrated and tested so customers can
• system
• hp-ux os
configuration
• network drivers
- they
need athem
general
purpose
•installation
deploy
out of
the boxsolution
repository
• web qos peak
• software
• hp apache ws
•upgrades
or
use an
them
to build asolution
more
they
need
enterprise
distributor/ux
• ignite/ux
integrated and reliable golden image •support
• netscape
• java RTE
and
they
need a mission critical solution.
LAPD
server
• java JDK
• pam keberos
• java JPI
• ems framework
• cifs client
• netscape
• cifs server
• service control communicator
manager
HP responded by developing
•global media
•no codewords
•simplified license
HP-UX 11i Operating Environmentsmanagement
35
Not all OEs are the same, not all OEs give ...fast deployment with minimum of fuss...
3
8
5
Time to install
63 minutes
2.4 hours
3.1 hours
Steps to install
7
12
11
5
1
1
# of CDs
Installation
integration
Application
integration
Codeword
bypass
# of environments
offered
Single support
offering
Note: HP delivers three enterprise OEs and two technical OEs
Note: Data based on ETesting study
36
Time Allocated: 10 Minutes, Slide Count Allocated: 5 Slides
Pricing Models
- Tier
- PPL
- iCOD
- Utility
definition of licensing models
User-Based
Tier-Based
Server
Server
Server
Processor-Based
$
$$
Server
Users
$
$$
$$$
• Price increases as
the number of users
increases
CPUs
Server
$$$
$
$$$
• Price increases as
• Price increases as
the size of the server
the number of
increases
processors increases
38
per-processor licensing benefits
• Customers pay for exactly what they use
• Takes software licensing to a higher level of granularity
• Simple to manage software assets in a rapidly changing
environment
• Lower entry cost for systems, pay for what you need,
upgrade later - more competitive
• Encourages upgrading later, instead of over-spec’ing the
initial system
39
Superdome partitions and PPL licensing
CPU
CPU
Partition
1
OE CPU
Base
4 CPUs
CPU
CPU
OE
Partition
2
CPU
CPU
Enterprise
4 CPUs
CPU
CPU
Partition
3
CPU
OE
CPU
4 CPUs
Enterprise
CPU
CPU
Partition
4
CPU
OE Mission
Critical
CPU
4 CPUs
CPU
• EachThe
partition
has its
own:need:
customer
would
The customer would need to
• Processors
purchase:
- for partition 1 - 4xOE Base
•• 4RAM
OE Base
zero cost
•• 8I/O
OE Enterprise
- for partition 2 - 4xOE Enterprise
• Operating
image
– $6777 xsystem
8=
$54,216
4 OE
Missionruns
Critical
• •Each
partition
an
operating
- for partition
3 -x4xOE
– $11884
4 environment
= Enterprise
$47,536
• Operating environments can be
Total
easilySoftware
mixed and$101,752
matched in
-Note:
for Ifpartition
4
4xOE
Mission
Critical
the customer
reconfigures
the
server
to
a superdome complex
use more than 8 OE enterprise or 4 OE
Mission Critical, additional licenses
must be purchased.
Note : The above prices do not include any
discounts
40
General PPL licensing
CPU
OECPU
Base
CPU
4 CPUs
CPU
Each server would need the following 4 OE Base
zero cost
CPU
CPU
CPU
OE Enterprise
CPU
CPU
8 CPUs
CPU
CPU
CPU
8 OE Enterprise
– $6777 x 8 =
$54,216
Typical Config: 65% x 6777 x 4 =
$9,487
CPU
CPU
CPU
CPU
CPU
CPU
OE Mission Critical
16 CPUs
16 OE Enterprise
CPU
CPU
CPU
– $11884 x 16 =
$190,144
CPU
CPU
CPU
Typical Config: 65% x 11884 x 7 = $29,115
CPU
CPU
CPU
CPU
Note : The above prices do not include any
discounts
41
iCOD and Utility
iCOD:
Most of HP’s larger system come fully populated in terms of
CPUs, no matter what the customer has bought. iCOD allows
customers to instantly purchase “additional CPU capacity” by
enabling these iCOD CPUs.
Utility:
Customer that have variable work loads have to “spec” their
systems to cope with the “maximum” work load expected.
Utility is a facility that allows customers “obtain and use a
server” where their usage of the server “metered”. The more of
the server they use the more they pay.
42
Time Allocated: 5 Minutes, Slide Count Allocated: 3 Slides
Information Resources
- Tools
- Geography based
- Division Based
Tools….
HP-UX Index Page
ESP keyword: hpuxindex
All of the HP-UX Collateral set is contained on the
ESP index page detailed above.
If it’s collateral produced by HP-UX product
marketing, this is where you’ll find it….
So what does it look like….
44
Tools….
HP-UX Server Competitive Page
ESP keyword: hpcompetition
The best place to obtain up to date competitive
information regarding hp-ux or specific information
on how to compete with our competitors offering
can be obtained from the “competitive”web site at:
http://esp.mayfield.hp.com:2000/nav24/ext/e
sycomp/esycomp/index.htm
45