Transcript TOURISM PRODUCT DEVELOPMENT COMPANY Mary Helen Reece May 25,2003 What we are about Limited liability company owned by the government of Jamaica Operates under the Ministry of Industry.

TOURISM PRODUCT
DEVELOPMENT COMPANY
Mary Helen Reece
May 25,2003
What we are about
Limited liability company owned by
the government of Jamaica
Operates under the Ministry of
Industry and Tourism
Mission is to Development the
Jamaican Tourism product as a
preferred destination in a
sustainable way and to increase
economic growth
Departments within the
organization
Human Resource Development
Projects
Standards
STANDARDS
OBJECTIVES
To upgrade the tourism sector in order
to satisfy consumer demand and
expectations by
Monitoring and inspecting the sector
Facilitating ,upgrading and
development
Providing consultation
Promulgating standards
What we are not
A licensing agency
A funding agency
A regulatory agency
Developing a project
Idea, vision, product
Develop the concept
Sell the concept
Planning-inclusive of feasibility study-the
market-consumer-the product standardthe cost-the returns
Developing a project through
standards
CASE STUDY –private sector-public and the community
NINE MILES TOUR –ZION BUS LINE
Developing a product through
standards
Benefit
Helps to develop a product
Develops quality product via training
awareness promotion of quality systemsaddresses both operational and occupational
requirements-bus/staff—equipment-training
needs
Helps to reduces risk -route –safety-accessibility -time-emergency proceduresafety-training—first aid /CPR.
Developing a product through
standards
Benefits
Builds awareness to quality systems
look at consumer needs and expectation
Authenticity
experience
value for money
standard of amenities offered
always remember standards are consumer
driven
Developing a product through
standards
Benefits
Protect consumer
health
safety
security
environment
all regulatory requirements in place as well as
voluntary standards
Enables one to be cost efficient
Competitive advantage
Developing a product through
standards
Benefits
Ensures consumer satisfaction
Addresses consumer demands
Develops communities
Provides economic growth-re development
and change
Ensures sustainability-via monitoring and
inspections
Reduces trade barrier-by having acceptable
standards
Allows one to compete in the global market
via incorporation of international standards
Challenges
Operators do not see
Standards as a means towards
development
Standards as consumer driven – to satisfy
expectation and demand and increase
business potential
Standards as market driven
That standards protect consumers and
reduce risk and liability
That standards allows one to compete
effectively in the global market
Community development
Process
Committed for the long haul
Commitment from all stakeholder
Integrity
Business ethics
Standards
Training
Authenticity
Business plan
Lead agent
Address WIIFM
Community development
Focus on Goal
Hard work
Dedication
Race not for the swift