Transcript THE DOG WALK John Lopes, Josh Lobo, Jose Vargas, Nielson Lopes August 16, 2010 Business Profile Our business idea and why we selected our business: •

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THE DOG WALK
John Lopes, Josh Lobo, Jose
Vargas, Nielson Lopes
August 16, 2010
Business Profile
Our business idea and why we selected our business:
• Our business is a dog walking service. We chose this because we
have dogs as pets, and we know it gets tiring to take care of a dog,
especially when you are older and busy.
Mission Statement:
•The mission of the Dog Walk is to provide a service to busy and
elderly people who don’t have enough time or energy to walk their
dogs. We will insure their dogs are walked, fed and taken care of. We
will offer all this at an affordable price.
Type of business:
•Our type of business is a service.
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Qualifications and Resources
• We are very polite employees and good
communicators.
• Have experience in raising dogs.
•Walk around local parks.
•Discount card for pet store.
•Have extra leashes in advance.
•Enjoy working outdoors.
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Cost of Materials/Direct Labor
Definition of One Unit:
Direct labor
(wage per hour)
Time (in hours) to
make one unit
Direct labor cost per
unit ($)
$7.50
1 hour
$7.50
$ 7.50
TOTAL
Material Description
Cost /Quantity
Cost per Unit ($)
Dog treats
$12.99/6 bags
$.05
TOTAL
TOTAL MATERIALS/DIRECT LABOR
$ .05
$ 7.55
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Economics of One Unit
Definition of One Unit
One hour of dog
walking (multiple
dogs)
Selling Price per Unit
$ 10.00 per hour
(average of 6 dogs)
$ 7.50
Direct Labor
Materials
Total COGS Per Unit
$
$
$
Gross Profit Per Unit
$
.05 x 6 dogs =
.30
7.55
2.45
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Competition
Competitor
Cape K9 Cardio
Just Walking The
Dog
Price
Location
varies Falmouth,
MA
varies Braintree,
MA
Quality
Good
good
Competitive Advantage
Two reasons why customers will purchase our service over our
competitor’s:
•We will feed the dogs.
•We will do some basic training.
Marketing Mix & Plan
Price:$10 per dog per hour
Place: Josh's home
Product: Dog walking service
Promotion: Business cards, flyers, radio,
internet, walking ads, sponsorship.
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Target Market
Location: Greater New Bedford area
Population: Males-Females ages 30 and over
Personality: Animal lovers who are too busy to walk
their dogs; average to higher income people
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Start-up Investment
Description of
Supplies
Vendor Name
Price
Business
license
Start up
Advertisement
Leashes
City Hall
$ 40.00
Wal-Mart
$100.00
Wal-Mart
$ 30.00
Scooper
Wal-Mart
$ 15.00
CASH RESERVE covering 3 months of
operating costs
$ 375.00
Estimated TOTAL START-UP INVESTMENT
$ 560.00
Financing Strategy
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for Total Start-up Investment
Source
Amount
Personal Savings [ Summer Job]
$400.00
Relatives/Friends
$160.00
Total:
$560.00
Average Monthly Operating
Costs
Type of Operating Cost
Monthly Cost
Cell Phone
$ 50.00
Advertising
$ 35.00
Insurance
$ 40.00
TOTAL Monthly Operating Costs
$ 125.00
THE DOG WALK
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Monthly Sales Projection
Month
Units Sold
January
40 hours
February
80 hours
300
March
120 hours
250
April
240 hours
May
200 hours
200
June
120 hours
150
July
120 hours
August
80 hours
100
September
55 hours
50
October
120 hours
November
80 hours
December
120 hours
Total = 1,375 hours
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Units sold
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Projected Yearly Income Statement
Selling Price Per Unit
# of Units Sold
$10.00
Total Sales
1,375 hours
$ 13,750.00
Total COGS
$ 10,381.25
Gross Profit
$ 3,368.75
Total Fixed Cost
$1,020.00
Total Variable Cost
$480.00
Unforeseen
$1,684.38
Total Operating Costs
$ 3,184.38
Profit before Taxes
$ 184.38
Less Estimated Taxes @13%
$23.97
Net Profit
$160.41 + labor @
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Return On Investment
Return on Investment (ROI)
1,870.2%
For every $1 dollar invested,
our bsiness earned :
$18.70
$20.00
Original $1
invested in
business
$15.00
$10.00
Amount of $
gained/lossed by
original dollar
invested
$5.00
$0.00
ROI
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Return On Sales
Return on Sales (ROS)
76.16%
For every $1 dollar of sales,
our business earned :
$.76
$1.00
$0.80
$1 of sales
$0.60
Amount of $
gained/lossed by
sales
$0.40
$0.20
$0.00
ROS
Philanthropy Plan
We at the Dog Walk, will donate our time
once a week to the local animal rescue
league of New Bedford, helping them
walk and clean their dogs.
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Business & Educational
Goals
 Business
• Short term goal
- Getting our business
started by September
• Long term goal
Expand to surrounding
cities
• Educational
• Short term goal
Graduate from high school
• Long term goal
Attend college
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Time Management Plan
Business schedule for a typical
week
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Entrepreneurship Hours:
School Hours:
Work Hours:
Personal-Time Hours:
Extracurricular:
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35
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106
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If you can talk the talk
You can walk the dog
Thank you for your
consideration of
THE DOG WALK