Transcript Talk Link Credential

TALK LINK
We TALK through all the communication LINK
Our Proposition
we VALUES the Communications
in which we know how to link the channels
where we talk directly to public
as well as through media in all kind
while we also listen on what they say
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7 Things To Know About Talk Link.
1. Our solid background…
The 1st and the only 1 Certified Google
Analytics Partner in Indonesia!
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How we can assist you ?
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Wooz.in
Viral Mail
Activation
Branded Games
Mobile Mkt.
Industry &
Governement
Response
Center
TV
Branded
Mobile Phone
Sites
Radio
Online media
Newspaper
Twitter
Banner Ads
Blogs
Facebook
Gowalla
Foursqaure
2. Our Public Relations 1.0…
At its core, Public Relations revolves around this universal truth:
people act based upon their perception of facts. By managing,
controlling, or influencing people's perceptions, Public Relations hope
to initiate a sequence of behaviors that will lead to the achievement of
an organization's objectives. When those in public relations successfully
create, change, or reinforce opinion through persuasion, their primary
objective is accomplished.
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Where you can apply PR for your company?
Union
Management
Policies and
regulations
Media
KOL
Public
Engagement
Public Relations Program:
RUPS, CSR, Press Conference, Media Briefing, Media Gathering, Visit to Media, Media Visit, Media Trip, Clinics,
Media Training, 1on1 interview, Media Monitoring, Media Analysis, Communities Relations, etc
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Why Talk Link for your PR?
With our good relations with
journalists, media and
Government, we will connect and
assist you with them to gain
maximum exposure and coverage
in all type of media; print,
electronics and online
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Together with you, we will assist
you in providing the Strategy to
create your Communication
Program
3. Our Public Relations 2.0…
Why you need Digital PR?
Brand
Collection of
Experience
&
Associations
across all forms of
Interactions
Consumers
Basic Expectations
Trust & Competence
2.0 Landscape
Consumers trust
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people like them
everywhere
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It’s all about Socialnomics!
Social media has created a fundamental
shift in the way we all communicate. In the
process, we sometimes lose media,
develop new media and in some cases see
traditional media adapt to the new
sociology and technology.
Source: www.socialnomics.com
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PR in this new era needs
to be focus on
LISTENING in order to
facilitate conversations
between companies and
their constituent
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4. We Take A Strategic Approach To Solving
Business Problems.
Our strategic approach to solving client business problems
is called TALKright™
TALKright™ is our specialized PR tools that will maximized
client strategic communication solutions.
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We create PR Tools to
LISTEN & TALK in order
to delivering the right
message to public!
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TALKright ™ for Digital PR
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TALKright™ for PR 1.0
Client’s Sales &
Marketing Plan
Situation Analysis
Creative Strategy Plan
Executive Summary
DISCOVERY
STRATEGY
Setting PR Objectives
Determining PR Strategy:
Key Messages, Target Audiences, & Communications Contents
INTERNAL Improvement
THE INTERNAL
PROCESS
Spokesperson defining + Training
Information flow + approval system
Selecting PR Tools
THE EXECUTION
PROCESS
Media Relations
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CSR & Government
Relations
Media Coverage
Tie-in Promo Program
5. We Get Nuanced Understanding Of The Target At
A Lifestyle, Category, Brand And Shopper Level.
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Young Generations
THE NET-GENERS
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The net geners are characterized by their:
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High digital literacy: It is a generation of people who have
been born and/or brought up when most of the digital devices
are available e.g computers, internet, iPods, etc
Connectedness and socialization: It is in this generation that
the connectedness between peers, especially using online
social software and sites (myspace, facebook, Hi5,
Graduates.com, tagged etc).
Multitasking: They can been seen doing an assignment,
chatting with friends on IM, view friends profile online among
other things at the same time.
Consumption and production of digital information: Being
born in the age where Web 2.0 is the net buzzword, net geners
not are not only passive recipients of information, but also they
participate in its creation.
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6. We’re Results-Driven And Focused On Metrics.
ROI
OUTCOME
BEHAVIORAL IMPACT
Behavioral Change
ATTITUDINAL IMPACT
Perceptual Change
CONTENT
DRIVERS
&
CONTACT
MESSAGE
EFFECTIVENESS
CHANNEL
EFFECTIVENESS
Recall and Relevance
Exposure and Influence
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Our TALKsmart ™ Measurement…
TALKING AUDIT
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Be Alerts!
Google Alerts are emails sent to you when
Google finds new results -- such as web
pages, newspaper articles, or blogs -- that
match your search term. You can use Google
Alerts to monitor anything on the Web. For
example, people use Google Alerts to:
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find out what is being said about their
company or product.
monitor a developing news story.
find out what's being said about themselves.
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Be Updated!
Monitoring on media
coverage and public
conversation within
24 hours
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Our Projects 2010
The Clients
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Twestival Jakarta: Indonesia untuk Dunia
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Acer: Listen – Responds - Improve
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Acer: Listen – Responds - Improve
Acer ID is a blog dedicated as an information center that could easily access, containing all the PR message
and infusing friends of Acer (blogger), review and also Dr Acer to answer questions.
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Acer: Listen – Responds - Improve
SOME-RC, an online response center is assign to cater the needs of 24/7 answers and complain handling. We
spot problems, respond to it and improve the sentiment of the brand users/followers.
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What is it?
Special Tab in Acer
Page that dedicated to
have a responsive, and
also monitor if there is a
problem persist from
the end-user
perspective
Main objectives:
Maintain the positive or
neutral sentiment
towards the brand
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East West Seed Indonesia: Sahabat Para
Petani Indonesia
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Media Trip to PT EWSI seed farm at Purwakarta
Press Conference
1on1 interview
13 media joint
• PR Value:
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Rp335,100,000
The Coverage
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Activity Summary
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PT East West Seed Indonesia Press Conference
Date
: Wednesday, 16 June 2010
 Time
: 09.00 – 11.30 WIB
 Venue
: PT East West Seed Indonesia
 Total Media Attendance: 13 media
 16 media invited to the event
 13 media confirmed their attendance
 Agenda:
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 07.30: Media departed from Bandung
 09.00: Media arrived at PT East West Seed Indonesia, Press Conference
 09.45: Media plantation visit
 10.30: Interview with Dirjen Holtikultura Departemen Pertanian
 10.45: Media visit to the Celebration of the 20years PT East West Seed Indonesia
 11.30: Media departed to Bandung
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OCSP: The Orang Utan Conservation
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4 days media trip to Bali
2 days workshop
Media involvement in the workshop
12 media joint
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OCSP: The Orang Utan Conservation
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Guinness: Engage Them!
Guinness is trying to capture the heart of a younger drinker, so engaging activity that is relevant to the PR message is a
must. Several of the activity done is by having an engagement in social media (Facebook and Twitter). Augmented
Reality, FB application and others.
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Guinness: Engage Them!
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Guinness: Engage Them!
The result is, within a year, the conversation related to Guinness is higher than competitors in term of online conversation.
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AHA: Crazy Awareness
The online activity is to spread the Key Message and AHA concept. During activity, in just 7 weeks period, we gained total
33.000 photo entry and also key message push in Twitter from followers as many as 70.00 tweets.
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Event: Support the Hype
Make sure that the activity is virally spread, within just 3 weeks before and during the activity Java Jazz could gain 5.000
fans without prior ads. The same thing happen to Indonesian Idol twitter and also IIMS. The true essence is to make sure
the crowds give attention to the event and generate much needed buzz.
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Pandji Pragiwaksono: The Voice of Indonesia
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• Press Conference of “Free Lunch Method” and “Merdesa”
Album
• 30 November 2010
• 20 media attended
• PR Value:
Rp576,810,000 (as per 21
December 2010 – still continuing)
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Sunlife Financial: Shariah
• Media Placement & Radio
Talkshow
• December 2010
• 4 prints & 2 radio
• National, Jakarta &
Jogjakarta
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Fujitsu LIFEBOOK
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‘WORK.LIVE.PLAY’ Press Conference
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Date
: Thursday, 9 December 2010
Time
: 11.30 – 14.30 WIB
Venue
: PISA CAFÉ & RESTO Mahakam, Jakarta - Indonesia
Total Media Attendance: 40 media, 51 journalists
 50 media invited to the event
 36 listed media
 4 unlisted media
 News Value as of 28 January 2011: Rp 2,751,778,500
still continuing
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(US$ 323,739) –
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Our Projects 2011
The Clients
Fujitsu PC Asia Pacific
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Fujitsu PC Asia Pacific
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Brand
: Fujitsu Lifebook
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Produk
: Notebook & Tablet PC
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Project
: Retainer Basis (Feb – July 2011)
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SOW
:
 Concept and consultancy
 Communication infrastructure and news bureau
 Media relations management
 Supervision and arrangement (event management) for all media driven events
 Content coordination, concept & supervision for radio talkshows and advertorial in print
media
 Monthly and activities report (media event reports) for media coverage (media monitoring)
including competitor analysis
 Crisis Management
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News Value as of 7 February 2011: US$
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42,944
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TelkomVision
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‘New Logo Launching’ Press Conference
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Date
: Wednesday, 26 January 2011
Time
: 11.30 – 13.30 WIB
Venue
: XXI Club Djakarta Theater, Jakarta –
Indonesia
Total Media Attendance: 46 media, 52 journalists
 55 media invited to the event
 32 listed media
 14 unlisted media
News Value as of 7 February 2011: IDR 1,465,651,500
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7. We are THE HAPPY FAMILY.
Ria Ariyanie
Founder (Owner) - Managing Director
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PT Indosat tbk
Honda Prospect Motors
SK-II Skin Care Products by P&G
Levi Strauss Indonesia
Jakarta Setiabudi Internasional
Delami Garment Indonesia
2 years in Advertising Agency
11 years in Public Relations (Previously at Leo Burnett and
DDB Indonesia)
An active member of:
 Public Relations Society of Indonesia (PRSI) – Global Alliance
for Public Relations and Communication Management
 Jakarta Foreign Correspondence Club (JFCC)
More than 10 years experiencing on Internet World. Over 5
years proven expertise in Design industry, ranging
Animation, Motion Graphics, TV production, and also
Website (online promotion).
Ramya (Rama) Prajna S
Co-Founder (Owner) - Partner
Background in a wide range of online promotion activities,
including brand website, bellow the line interactivity
support, and others. Handling more than 20 maintenance
website since 2002 including the likes of amild.com,
kartuguebanget.com, petrolog-indah.com,
hartonoelektronika.com, bayer.co.id, aqua.com,
bestfriendsonly.com, and others
Career History
Working as a Web Designer in a Production House –
dbb/vertigo (PT DuaRibu Bahasa Bumi, group of PT Ide
Seni BriyanGita) from October 2002 – December 2005
Working as Business Manager in Think.Web, Business
Unit of PT Ide Seni BriyanGita) from January 2006 –
March 2007
Co-Founder (Owner) and Working as Operations Director
from March 2007 – March 2008 and as Managing Director
from April 2008 – now in Think.Web (PT ThinkSmart Ide
Brajendra, group of PT Ide Seni BriyanGita)
Anantya Van Bronckhorst
Co-Founder (Owner) – Partner
‘Over 5 years proven expertise in communication
industry, ranging from TV production, PR and press
handling work and also Website (online promotion).
Background in a wide range of online promotion
activities, including brand website, bellow the line
interactivity support, and others.
Handling more than 20 maintenance website since 2002
including the likes of amild.com, kartuguebanget.com,
petrolog-indah.com, hartonoelektronika.com,
bayer.co.id, aqua.com, bestfriendsonly.com, and others
Career History
Working as a Web Content Provider in a Production
House – dbb/vertigo (PT DuaRibu Bahasa Bumi, group
of PT Ide Seni BriyanGita) from September 2002 –
December 2005
Working as Maintenance Manager in Think.Web,
Business Unit of PT Ide Seni BriyanGita) from January
2006 – March 2007
Co-Founder (Owner) and Working as Executive Director
in Think.Web (PT ThinkSmart Ide Brajendra, group of
PT Ide Seni BriyanGita) from March 2007 – now
Rahman Ibrahim (Ibe)
Fadillah (Ellie) Yuliasari
Business Manager
PR Executive
Henny Purwaningsih
Monitoring
Yeni Setianti
Media Relations & Traffic
we TALK
we LINK
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“We TALK through all the
communication LINK”