Transcript What is MasterPass?

From Electronic to Digital
Mobile is a major shopping tool and growing
Smartphone shoppers reported the following activity over a 6-month period*.
One third
of the time,
smartphone
shoppers are
going fully digital
with their
purchases.
SHOWROOMING
“FRIENDLY” SHOWROOMING
FULLY DIGITAL
37%
31%
33%
saw product in store,
then purchased product
on phone from other
retailer or online.
saw product in store,
but purchased on phone from
same store’s site.
saw product on phone,
and purchased on phone
without a store visit.
*Source: GfK “The Mobile Consumer” study, 2013.
Q17 During your shopping occasions over the past 6 months, have you used your [DEVICE] for any of the following?
© 2014 MasterCard. Proprietary and Confidential.
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Payment experience is suboptimal
$1.79T
worth of goods were
abandoned by online
shoppers in 2013.1
97%
of shoppers will
abandon items in
their shopping cart
when shopping with
a mobile device.1
Top reasons online consumers
abandon their shopping carts include:2
• Complicated registration/login
process
• Checkout problems
• Website security
Today’s customers are looking for
convenience, security, and a
seamless shopping experience.
1 Inc. “Your Website is Scaring Customers Away. 5 Easy Ways to Fix It,” December 2013.
2 LivePerson, “The Connecting with Customers Report: A Global In-depth Study of the Online Customer Experience,” January 2013.
© 2014 MasterCard. Proprietary and Confidential.
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Consumers are looking for simpler ways to pay
© 2014 MasterCard. Proprietary and Confidential.
Social Web on Mobile Payments
From being the most negative topic (20%) in 2012 to
ranking as very positive in 2014 (91%)
MasterCard reasearch in partnership with Prime Research
© 2014 MasterCard. Proprietary and Confidential.
INTRODUCING
MASTERPASS
What is MasterPass?
MasterPass is a digital service
that lets consumers pay with their
favorite digital wallet - with any
payment card, anywhere, on any
connected device - through an
enhanced shopping experience
that is as simple as a click, tap, or
touch.
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More than a Wallet - a Wallet Acceptance Network
MASTERPASS WALLETS
DIGITAL ACCEPTANCE
Online
POS*
In-store
Remote
© 2014 MasterCard. Proprietary and Confidential.
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MasterPass Optimizes the Checkout Experience
Which Can Contribute to Increased Sales
MasterPass provides a swift, seamless, consistent checkout experience across all
connected channels—computer, tablet, mobile—and, over time, will extend to POS
and offer value-added services.
1.
Search
and
Discover
8.
Sale
Completed
7.
Billing
Information
2.
Shop
!
TOO
MANY
STEPS
6.
Shipping
Information
3.
Checkout
!
PRIVACY
CONCERNS
!
SECURITY
CONCERNS
4.
Payment
Type
5.
Payment
Details
© 2014 MasterCard. Proprietary and Confidential.
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MasterPass Reduces Steps at Checkout
to Help Increase Sale Conversions
Checkout starts by clicking the “Buy with MasterPass” button.
1 Begin Checkout
2 Login
3 Confirm Details
4 Complete and Connect
MasterPass takes the hassles out of the checkout process
and manages payment card info securely.
© 2014 MasterCard. Proprietary and Confidential.
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How It Works: Consumer Experience via
Connected Checkout
Once a merchant and wallet are connected, the consumer’s return shopping experience is
complete in just a few clicks because account and payment information is already populated.
1 Initiate checkout
2 Review pre-checkout data
3 Wallet login
4 Checkout completed
© 2014 MasterCard. Proprietary and Confidential.
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How It Works: Consumer Experience via
Express Checkout
Express checkout API offers a quick checkout experience for returning shoppers on the
merchant’s site.
1 Checkout initiation
2 Reviews pre-checkout data
3 Checkout completed
© 2014 MasterCard. Proprietary and Confidential.
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MasterPass Fits with Your Current Card
Processing and Checkout Flows
PAYMENT
PROCESSING
STAYS THE SAME
MasterPass allows secure transaction
processing using existing card
processing flows.
• No interruption from the transaction
data you normally see
PAYMENT
GATEWAY
STAYS THE SAME
MasterPass works with existing
acquirers/payment gateways, unlike
some competing wallets that require
the use of acquirers that are affiliated
with their wallet service.
• No complicated setup needed unlike
with some wallets
© 2014 MasterCard. Proprietary and Confidential.
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MasterPass Delivers Multi-Channel Experiences
for Today and Tomorrow
CURRENT
SHOPPING CAPABILITIES
FUTURE
ADDITIONAL CAPABILITIES
 Fast and secure
checkout online
Scan-to-pay
 Mobile- and tablet-optimized
checkout for easy mobileweb shopping
Tap-to-pay
(in-store)
 Framed checkout within
merchant mobile app
for easy shopping
 Embedded mobile app
checkout
© 2014 MasterCard. Proprietary and Confidential.
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Thank you
© 2014 MasterCard. Proprietary and Confidential.