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2012 Tampa Bay Frogman Swim 5k Open Water Swim and Fundraiser January 8, 2012 OUR MISSION 'Our goal is to build national awareness of the Naval Special Warfare community and be a key fundraiser of the Navy SEAL Foundation by building a first class annual event that challenges athletes with weather conditions similar to SEAL training'. Come swim with the Navy SEALs and help us "never leave a man behind" Board of Directors Rory O’Connor (SEAL) - CEO, Race Director Kurt Ott – COO, Athlete Liaison Terry Tomalin (St Pete Times) – Media, Ambassador-at-large Annie Okerlin – Community Relations, Personnel/Volunteers Doug Santo (SEAL) – Webmaster, Medical Support & CDR Dan O’Shea (SEAL) - Chairman, Event Founder The History of the Frogman Swim It started over a cup of coffee. Sam Farnan, a senior at St. Petersburg Catholic High School, dreamed of being a SEAL. But as any veteran of the U.S. Navy’s elite Special Forces unit will tell you, to make muster, you must conquer cold water. So Terry Tomalin, the outdoors-fitness editor for the St. Petersburg Times, suggested the 17-year-old accompany him on a swim across Tampa Bay. Tomalin and some friends of his friends at Clearwater Beach Safety had made the crossing several times in fall of 1996. Tampa Bay Watch, one of Florida’s leading environmental advocacy groups, heard about the swim and subsequently staged organized races along the same route in the spring of ’97, ’98 and ’99. That’s when the proverbial light bulb went off in the head of Commander Dan O’Shea USNR. O’Shea, a former SEAL who had been mentoring Farnan since the boy was 10-years-old, suggested they turn the New Year’s swim into a fundraiser for a SEAL officer who had recently been wounded in Afghanistan. O’Shea enlisted the help of Lt. Mark Lampman, an active duty SEAL, and together the four organized the first Tampa Bay Frogman Swim. Conditions were harsh – the water temperature hovered in the high 50s – but nearly 40 swimmers managed to make it across the bay and raise thousands of dollars in individual pledges for the injured SEAL officer, Lt. Dan Cnossen and his family. After the success of the 2010 event, former SEAL and swim coach Rory O’Connor assumed the role of race director. Then, along with Kurt Ott, son of the legendary SEAL Norm Ott, webmaster Doug Santo, another SEAL veteran, volunteer coordinator Annie Okerlin, O’Shea and Tomalin, they put together a follow up to the successful inaugural event. The 2nd annual Frogman Swim attracted 67 registrants who braved the frigid waters of Tampa Bay and raised $53,000 for the Navy SEAL Foundation which benefits the families of wounded and fallen SEALs. This 2011 race was sanctioned as an official 5K open-water swim by both USA Swimming and U.S. Masters Swimming. The organizers are working on creating an even better 2012 Frogman and building this annual event into a marquee fundraiser of the Foundation for years to come. www.tampabayfrogman.com Mission of the Navy SEAL Foundation The Navy SEAL Foundation's mission is to provide educational and motivational support, promote health and welfare programs for the Naval Special Warfare Community, and perpetuate the history and heritage of the U.S. Naval Commandos. Our Foundation is strong, our leadership is dedicated, and our mission is noble. Our mission was not created by war, but it has been made more important and more difficult as a result of it. Our focus is on active duty Naval Special Warfare forces and their families. Naval Special Warfare is comprised of U.S. Navy SEALs, Special Warfare Combatant-craft Crewmen (SWCC), and support personnel. The Navy SEAL Foundation serves a fundamental role within the SEAL and SWCC community. o We provide tragedy assistance for families who have lost a loved one in training or combat. o We support family events to uphold morale and camaraderie. o We award scholarships and provide educational assistance to active duty personnel, their spouses, and children. o Additionally, to ensure the contributions of these elite warriors are always remembered, recognized, and documented for future generations, we strive to preserve the rich history and heritage of the NSW community. Since our inception in 2000, the Navy SEAL Foundation has mourned the loss of many of our NSW warriors in the Global War on Terror, and in turn, we support their families and their teammates. Our programs center around three pillars: o Health and Welfare, including tragedy assistance and family events o Education and Motivation, including scholarships and tuition assistance o History and Heritage, including the funding of monuments and memorials ___________________________________________________________________________________________ The NSW is a 501 (c) (3) nonprofit foundation. Tax ID # 31-1728910 www.navysealfoundation.org Tampa Bay Frogman Swim Facts 2010 The inaugural Frogman swim was organized in less than a month and raised over $30,000 in support of recently injured SEAL Dan Cnossen. This was a true grassroots effort. The swim went off without the help of any sponsors, marketing, website or outside support of any type. 37 swimmers and over 75 kayakers and volunteers braved one of the coldest days of the year in support of the severely wounded Cnossen. Even within this short time span, the event attracted the attention of local newspaper and television. 2011 The second annual swim consisted of 67 registered swimmers and over 100 volunteers and kayakers and raised $53,000 in support of the Navy SEAL Foundation. Due to increased marketing and media, the swim garnered attention across the country and attracted swimmers from 14 states from Florida to California to New York. The event was covered by numerous local media outlets including the Tampa Tribune, St Pete Times, Bay News9, Fox13, WTSP, local radio and numerous national open water swimming organizations. Sponsors included nationwide brands Transamerica, Hooters, SwimOutlet, Forged Clothing and numerous local companies. 2011 Age Demographics 25 20 15 10 5 0 <18 18-24 25-34 35-44 45-54 55-64 >65 Fourteen States Represented in 2011 Florida Maryland Wisconsin Colorado California New York New Jersey Massachusetts Virginia Georgia Texas North Carolina Illinois Tennessee 2012 Tampa Bay Frogman Projections Due to the a variety of factors, including the success of last year’s event, increased marketing, the positive feedback and chatter from the open water swim community and the recent success of the SEAL mission in Pakistan, we anticipate the 2012 event to be bigger and better. We already have new sponsorship commitments from Edward Jones Financial and Hula Bay restaurant and are currently in discussion with other national corporations. Projections for the 2012 event are as follows: Swimmers Kayakers Volunteers Spectators Fundraising Costs 100 100 50 100+ $100,000+ $12,000 Media Exposure 2010 St. Petersburg Times Articles http://www.tampabay.com/news/humaninterest/icy-plunge-into-tampa-bay-raises-money-for-woundednavy-seal/1062871 http://www.tampabay.com/specials/2010/photo_galleries/010410_frogman_swim/ 2011 St. Petersburg Times Articles http://www.tampabay.com/news/humaninterest/dozens-brave-chilly-tampa-bay-waters-to-helpwounded-fallen-navy-seals-and/1143171 http://www.tampabay.com/features/fitness/article1145460.ece Bay News 9 Clip from 2010 Swim Bay News 9 Clip from 2011 Swim Pre race radio interview with Rory O’Connor and Terry Tomalin Sponsorship Levels Friend of the Frogman - Product or service donation Marketing material in goodie bag, logo/link on sponsor page of website. Frogman - $1500 Logo on t-shirt, marketing material in goodie bag, logo/link on sponsor page of website K-Bar Knife - $2500 K-Bar knife plaque, logo on home page of website, logo on t-shirt, marketing material in goodie bag, logo/link on sponsor page of website Trident Spear - $5000 Trident Spear plaque, company name on banner with other sponsors displayed at race start/finish, logo on home page of website, logo on t-shirt, marketing material in goodie bag, logo/link on sponsor page of website Foundation - $10,000 Navy SEAL Foundation plaque, individual company banner displayed at race start/finish, logo on home page of website, logo on t-shirt, marketing material in goodie bag, logo/link on sponsor page of website