Transcript Developing a Spa and Wellness Business-2013-14

Developing a Spa and Wellness
Business-2013-14
Vedantaa Spa & Wellness
Rajesh Verma
Definition of the Word “Spa”
 The
word "spa" comes from
the Latin expression for
health by water. R.V
Vedantaa-Wellness
Wellness is the state
of optimal wellbeing. It's not simply
the absence of illness,
but an improved
quality of life resulting
from enhanced
physical, social,
mental, emotional,
spiritual and
environmental health.
RV.
The Complete You
With Vedantaa
Why Wellness
With Vedantaa
This industry is a newcomer to
today’s conglomerates, since fifteen
years ago it didn’t even exist.
However, today the Wellness
Industry enjoys annual revenue
exceeding $200 billion and is
expected to reach the trillion dollar
mark by 2015. It does not take a
scientist to realize this is outstanding
growth! Just go down to your local
strip mall or commercial district and
see what you run into. You will find
Vitamin stores, fitness centres,
Wellness & Spa ,natural food
markets, and so many more wellness
related businesses seem to be
emerging at incredible rates! A
massive wave is forming.
Why such a surge of growth?
It all comes down to a giant contemporary
demand for advancements in pro-active health.
There are many reasons why the wellness
industry is, and will continue to expand. For
instance, did you know that today:
Some Statistics
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By Vedantaa
30 million Indians have low bone density,
and 70% of the estimated 21 million who
have Osteoporosis are undiagnosed
(National Osteoporosis Foundation);
65% of the population is overweight, and
25% of those people are clinically obese
Across World. (U.S. Centres for Disease
Control);
500,000 deaths per year are associated with
being overweight and obese. (Indian
Surgeon General);
90 million Across World have one or more
forms of cardiovascular disease, the
majority of which are undiagnosed
(American Heart Association).
The Challenge
The wellness industry will start going head to
head against one of the world’s largest
industries known as the Health Care
Industry. Understanding the potential in this
challenge is important, since the Health Care
Industry boasts to help the sick get better,
while the Wellness Industry and Spa Therapies
promote proactive health and focus on helping
people to not get sick in the first place!
Which would you prefer?
Client Focus
The spa industry is booming
and consumers are becoming
more discerning and with the
escalation in demand at
present across the spa
industry, client expectation
becomes increasingly
sophisticated, leading to a
well-informed and
discriminating assessment of
services on offer.
How We Start a Spa & Wellness
Business (As Vedantaa)
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We Created a
business plan
for our spa
Conducting
initially Market
research,
Feasibility for
our spa business
Wellness Spa
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Combines Spa services with Wellness Programs
within appropriate Day Spa facilities. Will need
to provide evidence of: Vedanta Spa
Day Spa facilities.
Spa Therapy and Body Therapy
Wellbeing and lifestyle programs.
Offers Spa Cuisine
An Overview of Options for Our Spa
Business
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Buying an
established spa
Product (Cosmetics,
etc.) business
Opening a new
spa, spa & Saloon,
Destination Spa
Spa franchising
Mobile spas
Licensing requirements for spas
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In our territory:
 Need licensing requirements for the
establishment Commercial
We need the individual operator
license
We need WHO certification standards
Hygiene requirements for spas
Other Things to Consider
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Write our Mission & Vision Statement
Choosing a name As vedntaa spa &
Wellness business
need Start-up costs @ 3000/- psft.
Tiedup with incestor for start-up financing
spa business
What to consider when choosing a location for
your spa business including how much square
footage you will need
Finalise Interior design of spa business
Making list of equipment we need to start
a spa business
Managing Our Day Spa Business
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Developed effective systems for running
spa business on a daily basis
Set spa's hours of operation
Working with spa employees
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Determine the staffing needs of spa business
Find employees who are qualified to work at
spa
Set sales goals and keep spa employees
motivated
Managing Our Day Spa Business
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Establish a maintenance schedule for
equipment
Set prices for spa's service and develop
packages to encourage clients to buy more
Spa products
 Identify suppliers for the products We will use
and retail
 Set retail mark-up margins
 Keep track of inventory
 Create in-store displays to market products
Managing Our Day Spa Business
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Create image on and off paper
Develop promotional materials to market
our spa business (including LOGO, a menu
of services, website, brochures, etc.)
Advertising and publicity
Stimulate repeat business from our spa
clients
The Destination Spa
With people prepared to travel to get
the treatment and experience they
desire, the future of the industry is in
delivering a top quality product,
consistently. With this in mind, We
must set about building the very
framework of our business, establishing
strengthening and streamlining the
operation.
Your Unique Selling Point
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Deferent kind of Massages
for relax mind & Body
Natural Dry & Thai Msg.
Healing Pain With Spring
Water
Facials, Hair spa,
Pedicure, Manicure
Specially Developed
Techniques for cervical
Unique Technology
Shirodhara in aurveda.
Import Best Brand for
Cosmetics, Msg oils
Plan For Makeup & Bridal
Marriages. & Party
Who are You Catering to?
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Golfers
Mountain Climbers
Business Travellers
(Conferences etc)
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Baby Boomers
Health & Fitness
Buffs
Honeymooners
College Students
Families
Why Choose Spa/Wellness
The great news is, as the first of
approximately 78 million members of the
baby boomer generation in India start
turning the age of 65 over the next few
years, they will create the need for
continuing improving and expanding of
this industry, thus generating an
increasing demand for us to supply.