Transcript WBSn Product & Marketing Training
2012 Sales Kickoff
Alvarion Wi-Fi Product Lines
Proprietary and Confidential
• • • • • • • 2011 summary Alvarion carrier grade Wi-Fi at a glance 3G/LTE data offloading solution Technical details Sales tools Roadmap Summary Proprietary Information.
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Sales Results Review 2009-2011
Yearly Sales by Product Line
$ 17,402 $ 7,854 $ 10,699 Sales $ K Year 2009 2010 2011 % of Omni Units
89% 72% 51%
% of 2.4 Ghz Units
90% 85% 95% •
Sector became an equal player
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We are still a 2.4Ghz company
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CPEs are still a marginal business Number of Units
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2011 WBSn Launch
Successful Launch of WBSn in H2 2011
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Yearly Sales by Region
Wavion 2011 growth engines Proprietary Information.
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Yearly Shipments
2011 showed growth in both parameters
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WBS New Market
• •
Oil and Rigs Industries
New product: WBS-2400-FCCh • ATEX certified Pre-defined dynamic self-backhaul Proprietary Information.
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2011 – 2012: Marketing Perspective
• • 2011 Review We participated in many events in 2011, most of them were not planned too far in advance. Should we change this in 2012?
Feedback from you • The WBSn launch, other • Knowledge transfer • • • • 2012 plans MWC is around the corner New Branding for Alvarion / Wavion – our plans Joint Marketing with Alvarion team • Need to prepare a Marketing Work Plan - events, Roadshows • Additional focus on Case Studies and customer stories New WEB site Proprietary Information.
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Carrier Grade Wi-Fi at a Glance
WBSn Family of Base Stations
• • • • • • •
Carrier-grade Wi-Fi Solutions
Industry ’s first two-way Beamforming with 802.11n
Leading interference immunity suite Gigabit outdoor Wi-Fi system End-to-end solutions Versatile: 2.4 and 5 GHz, access/backhaul Fastest ROI, 50% less CAPEX and OPEX required Seamless mobile data offload, core integration
Sector Omni Indoor
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Enhanced Omni Sector and Omni
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WBSn Main Applications
• • • • • Offloading and hot spots Residential and SOHO access Wholesales Managed Wi-Fi services Private Networks • • • Smart city Campuses … Proprietary Information.
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3G/LTE Data Offloading Solution
Solution Main Building Blocks
• Authentication, Authorization and Accounting • Seamless user authentication • Unified user profile • Minimize backhauling and core load • • Leverage on cellular core components Service continuity • End-to-end security • Hotspot 2.0 and 802.11u support • Cellular like user experience • • • Core integration Roaming and handover Location based service Proprietary Information.
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Controlled Mode, “Local Breakout”
SIM/MAC/voucher authentication AAA integration Hotspot 2.0 and 802.11u
Distributed Access Controller within the base stations – lower cost, higher availability
Proprietary Information.
Internet HLR Gx, Gy, Ga, MAP/SS7 NodeB Cellular Access Service GW RADIUS Access Diameter IP core GGSN 3G Cellular Data Core NOC Wavion Wi-Fi Covered Area Internet
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Per Carrier Customization
• Flexible Access Controller architectures • Distributed: built-in WBSn base stations • Scalable, higher reliability, lower cost • Centralized: standard controller • Variety of Service GW alternatives • 3 rd party partners • Aptilo, Aradial, Inventum, EliteCore, … • Alvarion ’s, 1 st release Q2 2012 Proprietary Information.
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Authentication Methods
• EAP-SIM / EAP-AKA • • Automatic – best user experience Secured • Other authentication methods (e.g. username, password) • • For CDMA users, w/o SIM Some smartphones do not support EAP-SIM / AKA • e.g. iPad, Android tablet • Access for laptops and tablets Proprietary Information.
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Converged Mode ( “Tunneling”)
Internet Gx, Gy, Ga , MAP/SS7 HSS PCRF ANDSF AAA eNodeB Cellular Access Service GW RADIUS Diameter MME SGW IP core UE
SIM/MAC/voucher authentication AAA integration Hotspot 2.0 and 802.11u
Cellular-Wi-Fi mobility Dist. Access Controller Wavion Wi-Fi Covered Area Distributed Access Controller within the base stations – lower cost, higher availability ePDG Internet 4G Cellular Data Core
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PGW NOC
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Converged Mode Benefits
• • • • Cellular-Wi-Fi Mobility Security Core services continuity over Wi-Fi • • • • Video streaming Video conferencing Hosted enterprise services … Alvarion ’s: Tunneling support • Q3 2012 Proprietary Information.
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Solution Architecture
MAP/SS7, Gx Interfaces HSS PCRF ANDSF AAA GTP/ GTPv2 / PMIP Wi-Fi Cloud Controller SNMP SNMP RADIUS Tunnel
Internet
CAPWAP TR-69 Data Management RADIUS
Proprietary Information.
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Embedded AC – Main Features
• • • • • AAA with external RADIUS server • Authentication • EAP-SIM/ A KA, external AAA • Redirection to web-portal and walled garden • Authorization* • Receiving control message per client (block, limit, disconnect) • Pre-paid support • Accounting • Post-paid support • Time/capacity based BW Control* • MIR / CIR traffic shaping, per user per direction (UL / DL) Classification and Prioritization • WMM – on wireless • 802.1p, IP ToS, DiffServ (DSCP), and traffic type* Tunneling* • Supports Layer-3 mobility • GRE (non-encrypted) and IPSec (encrypted) tunnels HS 2.0* • 802.11u
* Planned for 3Q12 V1.5
Proprietary Information.
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Wi-Fi Cloud Controller – Main Features
• • • Wi-Fi cloud management • Mobility within Wi-Fi • Layer-3 mobility • Key caching • • Rogue AP detection Load Balancing • Report on AP load and act upon server ’s instructions • • • Lawful interception Self Organized Network Radio Resource Management Core integration • HS 2.0
• • • Tunneling Proxy-AAA Pre-paid clients Additional services • Location based services
Wi-Fi Cloud Controller (WCC) (illustration)
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Technical Details
Carrier Grade Wi-Fi – Main Features
• • • • Flexible networking schemes • • • Multiple Virtual APs (VAPs) support Bridge and Router modes Distributed and centralized Access Controller Cellular core integration • • • Seamless Authentication Tunneling and mobility support HotSpot 2.0
End-to-End Security Quality of Service • Classification, Prioritization and per user SLA Proprietary Information.
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Multiple VAPs – who needs it?
• Carrier of Carriers (wholesale) • Different VAPs to different carriers • Single carrier providing different services • Different VAPs for different services • • • VLAN assignment Prioritization per VLAN Backhaul vs. Access • VAP = Virtual AP Proprietary Information.
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Multiple VAPs – Technical Details
• • Up to 16* VAPs per WBSn Capabilities per VAP • • • • • • • • • Security Layer-2 network – separate VLANs Layer-3 network – separate WANs AAA servers MAC Access Control Lists Max Associations Web Portal Redirection BW Management Profiles* VLANs assignment method • • • Trunk Determine by RADIUS Directly assigned * Planned for 3Q12 V1.5
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Bridge Mode – who needs it?
• Carriers with simple backhaul transport network • VLAN driven • Carrier with security concerns • Want to see all MAC addresses at central location • Video Surveillance networks • Enterprises and campuses • With flat network architecture Proprietary Information.
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Bridge Mode – Technical Details
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Bridge mode
• Learning & forwarding • • • • • • • • Wireless Clients Isolation 802.1q VLAN support VLAN trunk Dynamic VLANs QinQ support WDS support VPN pass through Broadcast/Multicast rate limiters* * Planned for 3Q12 V1.5
Proprietary Information.
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Router Mode – who needs this?
• Carriers • Segregation between networks • Minimize broadcast traffic • Limited backhaul transport network • • Limited by MAC Addresses to handle “Hiding” end-users MAC Addresses behind a router solves this problem • Access is tunneled directly to the core • • IP Addressing, done at the core Mobility support Proprietary Information.
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Router Mode – Technical Details
• • • • DHCP client, server and relay modes • Different or same IP addresses behind different WBSn Router • Clients ’ IP addresses are passing through • • Router ’s MAC address for all traffic Static routing • Dynamic routing protocols (roadmap) NAT router • Router ’s MAC and IP address for all traffic • Hiding clients ’ IP addresses Firewall* * Planned for 3Q12 V1.5
Proprietary Information.
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Embedded AC – Main Features
• • • • • AAA with external RADIUS server • Authentication • EAP-SIM/ A KA, external AAA • Redirection to web-portal and walled garden • Authorization* • Receiving control message per client (block, limit, disconnect) • Pre-paid support • Accounting • Post-paid support • Time/capacity based BW Control* • MIR / CIR traffic shaping, per user per direction (UL / DL) Classification and Prioritization • WMM – on wireless • 802.1p, IP ToS, DiffServ (DSCP), and traffic type* Tunneling* • Supports Layer-3 mobility • GRE (non-encrypted) and IPSec (encrypted) tunnels HS 2.0* • 802.11u
* Planned for 3Q12 V1.5
Proprietary Information.
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Security
• • • • • • Security modes • Open, WEP, WPA, WPA2, WAPI* Authentication • Pre-shared key • 802.1x with RADIUS Server • EAP-TLS, PEAP, EAP-TTLS, EAP-SIM, EAP-AKA Hardware Encryptions • WEP, TKIP, AES MAC accept/reject lists • Per VAP Wireless clients isolation (i.e. peer-2-peer blocking) Access controller • Redirect to Web portal and Walled garden * Planned for 3Q12 V1.5
Proprietary Information.
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Mesh Deployment with WBSn-2450
• WBSn-2450 • 2.4 GHz – access • 5 GHz – backhaul and/or access, concurrently Proprietary Information.
5GHz 5GHz 2.4GHz
5GHz 5GHz 2.4GHz
5GHz 2.4GHz
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Alternative – CPE connectivity as BH
• Interim solution – use WCPEn for backhaul connectivity • • • • • • • Interim solution until 2450 is ready 2x2 11n to WCPEn Height separation between BH CPE and Access Superior NLOS connectivity VLAN trunk through the WCPEn to the remote WBSn Ensure QoS throughout the network Cost effective solution 2450 - Access, Access
5GHz 2.4GHz
5GHz 2.4GHz
5Ghz 2.4GHz
Proprietary Information.
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WavioNet Network Management System
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NMS for Base stations and CPEs
Full FCAPS • Fault, Configuration, Administration, Performance, Security Support all Wi-Fi product lines • WBSn, WBS and WCPEn • Main features • • • • • • Hierarchical topology and map views Secure remote upgrade Multiple-unit configuration History and Real-time devices ’ statistics Events and Alarms SNMP-based North Bound Interface Proprietary Information.
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WCPEn Features
WCPEn Portfolio Strategy
Best-in-class Wi-Fi CPEs
• • • • • • • • • No more reselling !!
Best ROI for access services • Can be a project winner Alvarion ’s CPEs The only Beamforming indoor CPE in the market Furthest reach Best performance Best indoor signal penetration Best user experience OEM/WL branded option
WCPEn is a project winner!!
Proprietary Information.
USB Adaptor Indoor CPE Outdoor CPE
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Sales Tools
Starter Kits
A key Sales Tool (Foot-in-the-Door)
Base stations WBSn-2400 or WBSn-2450 2x Sector/Omni CPEs Accessories Coverage tool Training webinar
Fix Price
WCPEn-2400-I WCPEn-2400-U 2x WCPEn-2400-O 2x WPI-AC-1G, 2x power cables connector 1x WA-ROTATE-EX WCTn (2.4 GHz) 2 hours
$4,500
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WKC – The Knowledge Center
• • • • • • • • •
One-Stop-Shop
Products Solutions and Applications Technology Company Materials Competition Information Customer Services Homologations and Regulations Marcom Price List Proprietary Information.
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Price List Update - WBSn (11n)
• WCPEn
pricing scheme
• Same as WBSn - MOQ and discounts upon quantities • New WCPEn added •
WCPEn-2400-I
– New indoor DZ • 4 variants: FCC (US-plug) / ETSI (EU-plug) / UN (US-plug) / UN (EU-plug) •
WCPEn-2400-O
– Outdoor 2x2 • 2 variants: FCC (US-plug) / ETSI (EU-plug) •
WCPEn-5000-O –
Outdoor 2x2 • 2 variants: FCC (US-plug) / ETSI (EU-plug) • Remove products • EnGenius 1x1 outdoor products (O31 / O32) • WCPEn naming convention • Add -US/-EU/-UN similar to WBSn naming convention Proprietary Information.
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Price List Update - WBS (11g)
• New Products • WBS-2400-FCCh - $6,390 • 2.4 GHz Omni for hazardous environments, ATEX certified • Removed Products • • WCPE-24DZ-SR – EOL Ubiquiti products Proprietary Information.
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Roadmap
2012 Roadmap – Platforms
• • • • • • • Outdoor CPE portfolio
1Q12
Dual band Portfolio (WBSn-2450)
1Q12
Indoor CPE (WCPEn-2400-I)
1Q12
Indoor AP (WBSn-2450-I)
2Q12
Alvarion Wi-Fi Cloud Controller (WCC)
2Q12
Enhanced Omni base station (WBSn-2400-E)
3Q12
Interference Cancellation Module (ICM demo)
4Q12 Exciting new 2012
Proprietary Information.
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WBSn Release Plan
Date
V 1.0
Now Additional HW supported WBSn-2400-S WBSn-2400-O
V 1.1.4
Q1 2012 WBSn-2450-S WBSn-2450-O
V 1.1.6
Q2 2012 WBSn-2450-SO WBSn-2450-OS
V 1.5
Q3 2012 Radio Modes Access Networking modes High level Features • • Bridge • • Clients isolation Dynamic VLANs assignment VLAN trunking Accounting Access + Access Access + Backhaul • • • • • • • Router Web Authentication Router NAT Router DHCP Web redirection Walled garden Max users 256 / 512 for 2400/2450 WL/ OEM • • Single hop mesh Access + BH VAPs Access Controller • • • • • • HS2.0
Tunneling BW mgmt Firewall Online ACS Licensing Proprietary Information.
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Wavion NMS – Release Plan
Date Platform Products supported New Features
V 2.0
Q4 2011 WavioNet WBS WBSn-2400 • • • • • • WBSn: Discovery Inventory Topology/Map views Fault Management FW Upgrade Bulk configuration • WCPEn-2400: Discovery NMS-OEM support
V 2.1
H1 2012 WavioNet WBS WBSn-2400 WBSn-2450 WCPEn-2400-I • WBSn: Performance • • • Monitoring • Reports • Alarms WCPEn-2400-I: Inventory Alarms FW Upgrade Proprietary Information.
V 3.0
H2 2012 AlvariStar (A*) WBSn-2400 WBSn-2450 WCPEn-2400-I Management tools: • Portal • AlvariStar • Status • • • Configuration Events/Alarms StarQuality • PM 47
Mobile Data Offloading Solution
• • •
Solution availability
Now • • AAA integration (SIM authentication, accounting) Partners: Aptilo, Aradial, Inventum, ElitCore … 1Q12 • HS2.0 plugfest 2Q12 • Alvarion Wi-Fi Cloud Controller (demo) •
3Q12 - Local breakout and tunneling support
• • • Alvarion Distributed (built-in) Access Controller Alvarion Wi-Fi Cloud Controller HS2.0 support Proprietary Information.
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Summary
Main Points
• • • 2012 is going to be
EXCITING!
• • • The Wi-Fi market is growing tremendously fast Alvarion has the best offering in the market New things to talk about • Indoor AP, Indoor CPE, Offloading solutions, Mesh … Offloading solutions • • Built-in Access Controller Wi-Fi Cloud Controller Large variety of products Proprietary Information.
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Thank You
• • • WLOB Product Management Team E-Mail: [email protected]
Phone: +972.52.6097310