Transcript Local Promosend - Promotional Communications

A Product of Promotional Communications, LLC
650 Halstead Ave.
Mamaroneck, NY 10543
(914) 381-1632
The Mobile Cloud – Why it matters….
• 6,000,000,000 (BILLION) mobile ACCOUNTS
active for 6,800,000,000 people http://www.bbc.co.uk/news/technology-19925506
• 3,900,000,000 Mobile Phones
• 50% of the WORLDS population is connected
via their mobile
• 80% of the World’s population has Cellular
Coverage
The Mobile Cloud – Why it matters….
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1,000 new users per second
It took 20 years to hit 1,000,000,000 users
40 Months for 2,000,000,000
24 Months for 3,000,000,000 – July 07
19,000,000 new users in INDIA in the month of
JANUARY 2010
What Promotional Communications has
achieved with the mobile cloud
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CMAFest Nashville June 2012 - out of roughly 5,000 visitors
with Smartphone's per day, we were getting 1,000 +
individuals logging onto the Wi-Fi PromoSend network
with over 4,000 branding/splash page flashes per day
UBA Trends day Conference - 500 visitors, 420 app
downloads
Randstad concert/Metallica/Werchter rollout - 50,000 +
visitors with Smartphone's, 18,000 connections onto the
PromoSend Network
Installations on De LIJN Public Transport network - 5,000 +
connections per day on average since January 2011
TedX Brussels conference - 4,000 visitors, 6,500
connections to the PromoSend Network
What Promotional Communications has
achieved with the mobile cloud
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TedX Flanders conference- 3,000 visitors, 4,000 connections to the
PromoSend Network
Brussels Airlines deployment at Batibouw trade fair - 90,000 visitors,
35,000 connections to the PromoSend Network
Tomorrowland Festival (http://www.tomorrowland.be/) - 100,000
visitors, 38,000 connections to the Promosend network
Rascal Flatts 2011 concert tour- 6,400 connections to the PromoSend
Network using low-traffic hardware based on 2010 designs (currently
using higher capacity (10x) 2012 PromoSend platform)
10 David Guetta live at Tour et Taxis - 7,500 visitors with Smartphone's
with 6,000 connections to the PromoSend Network
Keith Urban tour - 92,000 visitors with Smartphone's with 20,000
connections to the PromoSend Network
Interacting with the Mobile Cloud!!!
Marketing Goal
Connect with the consumer and
get them to take action
What if?
• You could provide an additional marketing option to your
clients that DOES NOT take away from your current business
but creates a multimedia experience – videos (exclusive),
demo’s, testimonials
• You could deliver a coupon for your product which drives
people from a location into stores – ie Fame Coupon driving
people to World Vision
• You could link people up directly to an E-Commerce
platform directly from the show – ie links into World Vision ECommerce
• “Instant” consumer feedback – measurable ROI
World Vision e-Commerce
What is PromoSend ...
™
Complete Mobile Marketing Solution for all Wi-Fi-Enabled devices
• Place your brand/content on consumer devices via
one easy HTML5 web development
• Maintain constant commercial contact with customer
on-site
What is PromoSend ...
™
Interactive ability to collect real-time information
• Present Corporate Information
• Offer Value Propositions like offers, competitions,
experiences
• Offer Dynamic updatable content to Smartphone
• Create unique multimedia experiences and extract
Business Intelligence
• Instant consumer feedback
What is PromoSend ...
™
Connect to your own private ‘hotspot’
• Provide a no-cost web experience or connect to
established Wi-Fi Networks
• Without internet – create rich multimedia environments
• With internet – create links into social media platforms
and extract information in exchange for ‘free internet’
to consumer
What is PromoSend ...
™
Easy to set-up and deploy
• Without Internet – entire system contained in an easy to
carry and install flight case
• With Internet – System can be configured using only
software upgrades to location
• Unlimited Promotions – same cost whether 1 person
connects or 1,000,000 connect
How PromoSend™ Works:
How PromoSend™ Works:
Supported Phones
Our technology is compatible with phones from most major manufacturers – ensuring
the largest consumer reach
Applications
Whether it is enhancing an existing advertising structure like a billboard, or creating a
brand new medium inside a Stadium, PromoSend's™ versatile technology can be
installed quickly in virtually any location or used to redirect traffic from existing networks.
Delivering your targeted digital promotions to your consumers IS EASY!
1) Upload your desired content to our PromoSend™ server
2) The PromoSend™ Network instantly transmits your promotion to your consumers based
on your preferred schedule
Monitor the success of your campaign in REAL TIME
Benefits to sponsor
• Private rich multimedia experience in which to attract,
brand, and retain consumers
• Content is branded with the sponsors logo’s and message
(including contact details like email addresses, phone
numbers, SMS responses, etc)
• Easy to virally spread the message to people outside the
event via email, social media, or other platforms
• The Sponsor (logo, image, music, etc) is appearing/leaving
the venue on 1,000’s of mobile phones in real-time
• Creates a synergy between computer based internet
branding and mobile web based on-site branding
Benefits to Artist
• Increase awareness of the artist/brand
• Ability to drive traffic back to the artist's/ brand's site
• Can engage the fans with offers that lets them join mailing list/fan
club -- rapidly building the artist's/brand's database
• Promote upcoming shows, events, and merchandise
• Bragging rights as innovative artist/brand using a green
technology to deliver a message
• Have synergy between the web and the on-site experience of the
consumer
• Provide free/exclusive content for the customers
• Opportunities for revenue streams (Coupons, competitions,
sponsorship)
• By integrating Social Media, build up a detailed opt-in profile of
your fan/customer
Different Tiers of PromoSend
™
HTML5
PHP
Authentication
Videos
Questionnaires
Maps and schedules
Competitions
Fan pictures
Coupons
Advertising
Digital Campaigns
email address
Free internet
verified email addresses
Google + Facebook authentication
App store delivery
Facebook page integration
Fan/Organiser Twitter wall
Twitter Youtube, Pinterest, Instagram + other social media pages
Links to other websites and partners
Local usage statistics
Web surfing statistics
Remote
Local
Local
Promosend (No
Promosend Promosend
Hardware
(no internet) (+Internet)
needed)
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Results and ROI
• Be able to digitally distribute all manner of physical content
digitally directly to a consumers mobile device:
• Saves on cost of physical marketing material
• Viral effect of consumer being able to send material via SMS/Email/Social
Media
• Collect Business Intelligence:
• Have polls, surveys, competitions asking for any/all demographic information
• Collect permission based Email addresses
• Integrate with other social media platforms for maximum effect and collect the
public Facebook/Twitter/etc information of consumer
• Cross-Platform Marketing:
• As all information is voluntary and Opt-in, all information can be used for further
marketing across other platforms like Email newsletter, web promotions,
Facebook campaigns, and other types of marketing
• Maintaining the same digital presence with the consumer across all platforms
• ROI – Return on Investment:
• All activity is logged and monitored
• Statistics on users and activity allows spend vs. results to be precisely calculated
Measureables of a Typical PromoSend Campaign
Wi-Fi
Hotspot
Engaged
Landing
Page
Visited
Opt-In
Procured
Info
Gathered
Multiple Points for ROI Measurement
Incentive
Delivered
Thank you.
Promotional Communications LLC
650 Halstead Avenue, Mamaroneck, NY 10543, USA
TEL – (914) 381-1632
Dan Seidman (FR / ENG) - [email protected] | +1 (914) 414 6760
Barbara Kent - [email protected] | +1 (914) 572 1463