Transcript Dreumex Hand Care - Jebsen Online Store

One2Clean dispensing
concept by
Dreumex
Introducing a touch free dispenser in the world
of the dirtiest hands
Agenda
1. Introduction Dreumex
2. Product characteristics
3. Background Touch Free
concept
4. System & Advantages
5. Unique selling points
1. Introduction
Dreumex
care
about your
hands
We
History
Accredited by the
Dutch Council for
Certification
•
1960: Start in Dreumel, The Netherlands
•
1963: Expansion with sales offices in Germany
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1971: Expansion with sales office in Belgium
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1991: Opening of new factory in Oss, Netherlands
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1995: Awarded the ISO-9001 certificate
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2000: European expansion with acquisition in France
•
2004: New management and new strategy
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2005: Fire destroys factory in Oss, Netherlands
•
2006: Expansion with sales office in Czech Republic
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2006: Opening of new & state-of-the-art factory
•
2008: Introduction of our unique and innovative One2clean
dispensing concept
•
2010: Acquisition of Gent-L-Kleen Products, Inc USA
•
2012: Launch of our unique & innovative Omnicare
dispensing concept
Dreumex: company profile
•
Global presence:
– Dreumex: Europe’s no. 1 specialist in hand care
– Gent-l-kleen: leader in Heavy Duty hand cleaners
in North America
•
Only hand care for dirty hands:
• Highly efficient, specially developed products
• Dreumex is always in compliance with every
European, US FDA and/or local law and regulations
•
Sales offices: Netherlands, USA, Belgium, Germany,
France, Czech Republic (CEE)
•
Distribution: present in over 50 countries worldwide
Manufacturing Excellence
•
European Manufacturing base Oss Netherlands
– Mixing – Fully computerised ensuring consistent
product quality and performance
– Filling – Modern flexible facility for various
packaging formats meeting the market
requirements
– R&D – In house to develop products under the
Dreumex brand, using our expertise and
experience
•
USA Manufacturing base in York, Pennsylvania
– Mixing, Filling & Packing
– Warehousing and distribution
– R&D
Manufacturing Excellence
•
Quality Control
– All products produced under Cosmetic Guidelines
– Production according GMP guidelines: 2007/08
New Legislation states that cosmetic product
manufacturers must produce according to “Good
Manufacturing Practice” guidelines.
– FDA approved (where relevant)
Accredited by the
Dutch Council for
Certification
•
Dreumex products are subject to stringent control
processes which includes:
– Treatment of Water to remove bacteria
– Segregation of raw materials
– Inspection of raw materials prior to mixing
– Laboratory testing pre and post filling
Our Markets
•
Dreumex Hand Cleansing Products are designed for
broad markets:
– Automotive
– Printing
– Construction
– Transportation
– General Industry (FM)
•
Each of the industries we serve have many soilings.
Dreumex products are formulated to remove a wide
range of soilings as well as providing before and after
protection.
•
Everywhere where hands get dirty!
2. Product
characteristics
Product characteristics
• In compliance with European Cosmetics
directive
– Also AFNOR approved
• Dermatologically tested and approved
– Our products are classified as milder than a hand
wash for children.
• Skinfriendly
– Our rubbing agents do not harm the skin, nor clogup drain pipes.
• Good risibility
• Good stability
• No or hardly any perfume
– Due to high quality ingredients ( which also comply
with the law) it is not necessary to add perfume to
cover up nasty smells.
3. Background & the
concept
Why are these
companies/products successful?
• Apple:
– iPhone
– iPod
• Microsoft:
– Windows
• Douwe Egberts:
– Senseo
Why are these
companies/products successful?
• Is it because they have low priced products?
• Is it because they have good marketing?
• Is it because of the good quality of the product?
• Is it because they have a good sales team?
• Or could it be because they have developed a
unique product!
How successful without
• Good price?
• Good quality?
• Good marketing?
• Good sales?
Price x quality x marketing x sales x innovation =
SUCCESS
Background / market situation
•
•
•
Awareness
– More companies are aware of hygiene
– Health and safety becomes more important
– Companies choose for quality products
Cost
– Companies are becoming more and more cost
conscious
– Waste is to be avoided as much as possible
Dispensers are a vital tool
– Complete hand care program
– Achieving objectives on hygiene and cost
– Getting more popular
Evolution
Bulk
• Use: 50 gr.
Pot & pump
• Dirty
packaging
• Use: 30 gr.
1st generation
• Dirty
packaging
• Use: 20 gr.
• Cross
contamination
• Not empty
with pump
• Dirty handle
One2clean
• Rest product
15%
• Use: 10 gr.
• Dirty handle
• No rest
product
On2clean
Automatic
• Use: 5 gr.
• SAVES MONEY
• HYGIENIC
The concept / in short
•
Unique touch free dispenser for optimal hygiene
•
Optimal portion control guarantees economic use
•
1 dispenser concept for complete hand care system
•
Easy to mount ‘click-and-use’ concept
•
Removable click-in pump
•
Robust & strong dispenser
4. System &
Advantages
The concept / dispenser
Automatic dispenser - 5 ml pump
•
5 ml per dosing / exact dosage per usage
•
Suitable for heavy duty hand cleansers
Automatic dispenser - 1.5 ml pump
 5 ml version:
 dark grey pump
 1.5 ml version:
 white pump
•
1.5 ml per dosing / exact dosage per usage
•
Suitable for creams
Advantages / dispenser
•
•
•
Activated by latest infra red sensor: touch-free
– Optimal hygiene
– Immediate response (gives soap immediately)
– Clean dispenser & washroom
– 8 AA batteries – 6,000 dispenses
– Battery low indicator, continues dispensing for 1,200
times
– Energy saving features
– Protected against accidental dispensing
Portion control
– 5 ml & 1.5 ml pump available
– Very economic use / saves money
1 sec. delay between dosages
– Only 1 (optimum) dosage is used
– Very economic use / saves up to 60%
Advantages / dispenser
•
Removable ‘click in’ pump
–
–
Patented design
Dispenses all products (hand care system)
•
•
–
–
–
–
•
Easy to mount, remove and change  saves time
Made of PC ABS
–
–
–
•
No dripping or leaking
Various pumps can be mounted for various products
Pump can be washed (hygienic & clean)
Pump error indicator (fast flashing)
Special mounting system
–
•
Solvent and non solvent
Creams
Very robust / strong material  ideal for all industrial
environments
Designed for minimum 42,000 dispenses
Operates between 5 and 45°C (40 – 115ºF)
Cleaning
–
System can be switch on/of
Touch Free Dispenser
Automatic dispenser:
•
Touchless dispensing in “dirty” environments
•
Reduces cost
•
Complete hand care system
•
Easy to service
Features
Benefits
Sensor activated
• Hygienic
• Clean dispenser and washroom
Active sensor
Immediate dispensing: no waiting for product
Portion control
• One shot provides required amount of product
• Reduces consumption by up to 60% (vs. bulk usage)
Object detection sensor
When hand does not move no 2nd dispensing
Time delay (1 sec)
Avoids too much product being used
Patented pump concept
Dispenses all hand care products
On/off switch
Easy to clean
Battery low indicator
Will still dispense at least 1.200 times
Long battery life
Up to 6,000 dispenses
Advantages / cartridge
•
Special piston in cartridge
– Residue-free dispensing: no product left in
cartridge
– Very economic / saves money
•
Level indicator (quantity of remaining product)
– Ideal for maintenance
– Never without product
•
Patented pump / cartridge connection
– No copies possible
•
Cartridge as a communication tool
– Great branding
– All required (product) information at hand
The concept / products
Before work - protection
• Protective hand cream  barrier cream
During / after work - cleansing
• Solvent-free hand cleansing paste
 hand cleanser for medium to heavy soilings
• Extra powerful hand cleansing gel
 hand cleanser for heavy / extreme soilings
After work - reconditioning
• Reconditioning hand cream
Protection
Protective hand cream
Pre-work barrier cream
•
forms a barrier against harmful substances
•
prevents dirt penetrating the skin
•
makes it easier to clean the hands
•
suitable for facial use
Features
Benefits
Applies protective layer on
to the skin
• Aggressive substances can not penetrate the skin
• Skin becomes easy to clean
Perfume- / colorant free
No allergic reaction
Silicone-free
Does not leave any residues (fingerprints)
Is rapidly absorbed
Leaves hands non-greasy
pH 6.5
pH – neutral, skin friendly
New balanced formula
Improves grip
Usage
Quantity to use
1.5 ml per use
Cleansing
Solvent-free hand cleansing
paste
Solvent-free hand cleansing paste:
•
effective cleaning with skin friendly ingredients
•
for medium to heavy soilings such as lubricants, diesel, brake
fluid, cement and rust.
•
especially suitable for use in the automotive, construction and
metalworking industries.
Features
Benefits
Solvent-free
• Skin friendly formula
• Suitable for use on wet hands (traditional hand washing)
• Environmentally friendly
Contains PUR micrograin
• Extra effective / also on slippery soilings
• Does not clog up drain pipes
Caring additives
Supple & reconditioned skin
Very balanced formula
Very stable product / long shelf life
Usage
Quantity to use
5 ml per hand wash
Extra powerful hand cleansing
gel
Extra powerful hand cleansing gel:
•
extreme cleaning while keeping hands in perfect condition
•
for extreme soiling such as tar, paint, glue and lacquer
•
especially suitable for use in car paint shops, workshops, the
printing industry and the painting industry, etc.
Features
Benefits
Contains citrus ingredient
• Very effective cleaning
• Nice odour
Contains PE micrograin
• Extra effective / also for pores & fingernails
• Does not clog up drain pipes
Perfume-free
Natural formula, skin friendly
Very powerful
Has many applications
Very balanced formula
Very stable product / long shelf life
Usage
Quantity to use
5 ml per hand wash
Wash & Care
•
Wash & Care is a unique formula: a 2-in-1 product that
combines:
– a heavy duty hand cleanser
– with a moisturizing hand cream
•
A separate hand cream is not needed.
•
To confirm the skin friendly characteristics the
independent medical research company Dermatest
performed a dermatological study.
Wash & Care
Double action
Benefits
‘2 in 1’ action
• Secures both clean and reconditioned hands
• Ensures clean hands and is environmental friendly
• Saves time
• Less products needed
Features
Benefits
Solvent-free
• Skin friendly formula
• Suitable for use on wet and dry hands
• Environmental friendly
Contains walnut micrograin
• Extra effective / guaranteed clean hands
• 100% biodegradable / sustainable product
Contains Panthenol / Provitamine
B5
• Deep penetrating moisturizer
Contains Vitamin E Acetate
• Effective moisturizer that protects the skin cells
• Improves elasticity and smoothness of the skin
Contains PEG-7 Glyceryl Cocoate
• Acts as a super fatting agent to the skin & improves skin feel
Usage
Quantity to use
5 ml per hand wash
Dreumex Eco
• Latest Dreumex innovation in the field of industrial
hand cleansers
• Fully biodegradable
• Minimum impact on the environment
• In compliance with strict requirements drawn up
by the European Union
• Dreumex Eco contains the EU Ecolabel
Dreumex Eco
• Product information
– Gel structure
– Solvent-Free
– Biological scrub (waste of maize production)
– Only environmentally friendly ingredients
– Limited packaging
– Cleaning Power: medium to strong soiling
– Skin friendly
EU Ecolabel
• The EU Ecolabel sets strict requirements which
products need to meet in order to obtain the EU
Ecolabel. A company can develop products that
meet the requirements on a voluntary basis.
• The label has been in force since 1992 and its
purpose is to encourage companies to market
products and services that are environmentally
friendly.
• The criteria in order to obtain the EU Ecolabel are
very stringent and only the most environmentally
friendly products will be awarded with the label.
• More about EU Ecolabel can be found at
www.ecolabel.eu
Reconditioning
Reconditioning hand cream
After work reconditioning cream:
•
helps the skin’s natural recovery process
•
leaves the skin smooth and supple
•
protects against the damaging effects, caused by work and
weather conditions
Features
Benefits
Creamy emulsion
Is easily absorbed by the skin
Aloe Vera
Moisturizes the skin
Perfume- / colorant free
No allergic reaction
Silicone-free
Does not leave any residues
Is rapidly absorbed
Leaves hands non-greasy
pH 6.5
pH – neutral, skin friendly
Contains beeswax
Skin caring ingredient
Usage
Quantity to use
1.5 ml per use
The concept / product overview
PUMP: 5 ml
PUMP: 1.5 ml
• Pump gives 5 ml per dosage
• Pump gives 1.5 ml per dosage
DISPENSERS
Automatic Dispenser – 5 ml pump
Automatic Dispenser – 1.5 ml pump
PRODUCTS
Solvent-free hand cleansing paste
Protective hand cream
Extra powerful hand cleansing gel
Reconditioning hand cream
Wash&Care: hand cleanser and
cream in one
EU Ecolabel hand cleansing gel
The concept / product overview
PRODUCT
DISPENSER
PROTECT
Protective hand cream
• Automatic Dispenser– 1.5 ml pump
CLEANSE
Solvent-free hand cleansing paste
Extra powerful hand cleansing gel
• Automatic Dispenser – 5 ml pump
Wash&Care hand cleanser and cream
in one
EU Ecolabel hand cleansing gel
CARE
Reconditioning hand cream
• Automatic Dispenser – 1.5 ml pump
5. Unique Selling Points
USP’s
• Innovation that ensures:
• Cost saving:
– lower cost for the end-user
• Sales potential:
– increase of sales by offering an
innovative concept with true
benefits.
Cost saving
•
Reducing cost can be an important factor in convincing
the end-user to change product.
•
The price of this system and products can be seen as
high relative to many low cost products in the market.
•
However, when calculating the cost per hand wash or
the cost for hand washing per year shows that the
Touch Free dispenser operates with a lower cost
compared to everything on the market today.
•
Main reasons for this are:
– Users only take a second portion when they are
really dirty. This is vs. at least 3 to 6 portions of any
other product
– Each portion is 5ml (the amount that 80% of users
need) with the Touch Free dispenser
– Competitors portions are up to 50ml (scoops by
hand)
Cost saving
• Basis of consumption figures:
– One2Clean dispenser consumes 10 x 3L
cartridges per year with 10 users
– 5ml dispensing per application
– 600 washings per cartridge
– Average of 2.5 washings* per day per man =
25 washings per day
– 600 ÷ 25 = 24 days per cartridge
– 240 working days per year = 10 cartridges
* depending per industry. Number of washings per day
in Automotive market is much higher.
Cost in use calculator
• Simple spreadsheet that will calculate the cost
saving for the end-user per year:
• Needed info:
– # employees that wash hands
– Estimated # hand washes per day per
employee
– Fill in the price of their current product (€/L)
– Fill in the price of a One2Clean cartridge (€/L)
– The model will calculate the annual savings (€
and %)
Sales Potential
• Starting point:
– 10 workers per dispenser
– Each dispenser uses 10 cartridges / year
– Sales price of €25 per 3L cartridge
– Sales per dispenser / year : 10 cartridges x
€25 = €250
• Install only 200 dispensers = 2.000 cartridges x
€25 = €50.000/year
• No other container will fit The One2Clean
system!
Successful companies/products
• Apple:
– iPhone
• Douwe Egberts:
– Senseo
– iPod
• Microsoft:
– Windows
• Dreumex:
– Touch Free
Dispenser
Wrap up
• Sell something new and unique
– Touch Free dispenser
– High quality products
• All your customers have dirty hands
• You can compete with everything in the market
today
• Additional sales to new customer
• Look for larger customers with many dirty hands
• Sell more than one dispenser (make deals)
• Sell on cost not on price
• Be successful
We Care About your
Hands!