Transcript Maximizing Your Rental Potentialx

Janette Morrow, Congregational Administrator
Unitarian Universalist Congregation of Marin
San Rafael, CA (22 miles north of San Francisco)
View of UUCM’s Outdoor Ceremony Space
Maximizing Your Rental Potential
 Customer Service (MMFI)
 Preferred Vendors as Partners
 Pricing, Packages and Contracts
 Connections with Other Organizations
 Advertising and Outreach
 Take Away
Q&A
Customer Service
(MMFI) what the heck is this??
Make Me Feel Important
Personal Touches…Extras
 Facility Tours
 Find that Personal Connection
 Tell stories, then shut up
 Don’t be afraid to refer out
“I wanted to thank you for your professionalism, attention
to detail and most of all your sensitivity to my life
circumstances during my planning for the Celebration of
Life for my partner/wife…”
(written to the Board)
“As someone with years
of experience in holding
events there, I can’t tell
you what a difference it
made to be able to work
with Janette and benefit
from the many
substantial
improvements she has
made…”
“I feel it’s important to tell you that you
made a difference in my life. And for
that I am very grateful.”
“At my initial meeting with you, it gave
me this incredible lift of courage to
know this final step was going to be
honored and supported.”
Preferred Vendors as Partners
Have a well-informed, qualified list
Should I limit my list?
Develop relationships
Quality of referrals, or Would I refer my best friend?
Your list adds value to your facility
Dessert Table setup
Fellowship Hall Reception Setup
Wedding Table Setting
Buffet Setup
Pricing, Packages and Contracts
Offer more for less
Price negotiation – Should I or Shouldn’t I?
Competitive pricing
Long term contracts
Discounts – Why and When? And when not to
Outdoor Space: the perfect add-on!
Connections with Other
Organizations
The Three R’s – Referrals, Referrals, Referrals!
Local Chamber of Commerce
Local Convention and Visitors Bureau
Other referral organizations
Cross referrals
Advertising and Outreach
Bridal Guides
Yelp
Yellow Pages – is it worth it?
Your Web Site and Social Media
Tourism Sites and CVB’s
Marketing Materials
Target Demographic Groups
UUCM’s Here Comes the Guide page
MMFI!
Create and nurture relationships
Get personal: show compassion and care for each prospect
Maximize your value through packages, referrals and add-ons
Use technology to get your facility out there
Q&A
Janette Morrow, UUCM Administrator
[email protected]
415-479-4131 x100