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Kenmark International
Knut S-C Öjermark
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Tips for an Effective Presentation
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Oral presentation skills can be learned by anyone, and will reflect positively on the
presenter and the organization she or he represents. The two most important aspects of a
International
good presentation are good preparation and practice. Take the time, not at the last
minute, to carefully and thoughtfully plan and prepare your presentation and above all:
PRACTICE YOUR PRESENTATION!!!
Important Presentation Characteristics
•Purpose
o Be clear about the message that you are trying to convey.
•Audience
o Know your audience and their level of understanding.
o Make your presentation appropriate to their interests & level of
understanding.
o Make it interesting.
•Approach
o Make it easy for your audience to agree with your message.
•Time Limit
o Do not exceed the time limit.
o To know how long your presentation will run you must practice.
o Do not move any faster than one slide per minute.
Key elements of Visuals
•Organization
o The rule of Tell’em.
􀂃 Tell’em what you’re going to tell’em.
􀂃 Tell’em.
􀂃 Tell’em what you just told ‘em.
o Make sure your talk has a logical flow of information.
􀂃 Introduction – where the point of the presentation is articulated.
􀂃 Body – where the details of presented.
􀂃 Summary – where the conclusions are presented.
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Where did I go wrong?
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 You tell me!
 Let’s list my mistakes.
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How do you start?
Who am I?
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Agenda
•How do we learn?
 Important Presentation Characteristics
 Appropriate Dress code
•Delivery and Mannerisms
 Key Elements of Visuals
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Common sense
NOT so common
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Five senses
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Senses
 Sight
 Hearing
 Taste
 Smell
 Touch
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Approximate Memory
80%
10%
3%
3%
4%
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Tips for an Effective
Presentation
 Know your subject
 Prepare your presentation
 PRACTICE YOUR PRESENTATION!!!
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Important Presentation
Characteristics
 Purpose
 Audience
 Approach
 Time Limit
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Key elements of Visuals
Organization
The rule of Tell’em.
Tell’em what you’re going to tell’em.
Tell’em.
Tell’em what you just told ‘em.
Make sure your talk has a logical
flow of information.
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Templates
 Design a template or use a standard
template for your presentation.
 Standardize text figures and colors.
 Use the same symbol (shape and
color) for similar data sets in
different figures.
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Content
 Do not crowd slides with too much
information.
 Include only necessary information.
 Content should be self-evident.
 Be specific with the material you present.
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Content
 Use data and figures as the basis for your
discussion.
 Be professional; avoid the use of slang,
jargon, abbreviations and clichés.
 Check grammar and spelling – nothing
looks more unprofessional than
grammar and spelling errors in a
presentation.
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Background & Color
 Use contrasting colors, but limit the use of color.
 Text should appear clean and crisp.
 Avoid nauseating combinations.
 Avoid pastels – these wash out on projection.
 Minimize glare.
 Use dark background with light text – dark blue
and green backgrounds are good.
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Fonts
 Avoid multiple typefaces – use no more than 2.
 Use bold and italic fonts strategically.
 Use capital letters only as the first letter.
 Determine the minimum font size by room size –
the audience should be able to read
comfortably from the back row.
 Use font size to communicate importance; font
size should be limited to the range 18-48pt.
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Amount of information
 No more than 8 lines per slide
 No more than 15 words per line, less
if a slide contains a figure
 Bullets and key words
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Graphics
 When appropriate, present information
in graphical form rather than in
tabular or in word form.
 Include no more than two figures or
graphics per slide.
 Make figures big and bold.
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Graphics
 Don’t assume the audience knows
what they are seeing.
 Explain key elements (components,
axes, etc.)
 Explain the significance, and how it
relates to the point you are trying to
make.
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Presentation Mechanics
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•Appropriate Dress
•Delivery and Mannerisms
 Do not read your presentation from a set


of notes, or worse, from the slide.
Talk to your audience, not to the slide.
If you are using a podium microphone,
maintain a constant distance from the
microphone.
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Presentation Mechanics
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 Maintain eye contact with your audience,
but do not focus exclusively on one or
two persons.
 Avoid a laser light show.
 Learn to mask your nervousness.
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Nervousness
 Accept it.
 Know your subject.
 Recognize and accept the signs of
nervousness—they’ll diminish as you
proceed through your presentation.
 Remember that a certain degree of
nervousness can be very positive in giving
you the energy and drive you need for an
enthusiastic presentation.
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Summary
•Important Presentation Characteristics:
 Purpose?
 What do you want from the audience?
 Audience
 Approach
 Time Limit
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Summary - continued
Key elements of Visuals:
 Organization
 Templates
 Content
 Background & Color
 Fonts
 Amount of information
 Graphics
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Summary - continued
Don’t forget
Appropriate Dress
•Delivery and Mannerisms
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What is the difference?
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Problem
versus
Challenge
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John Stith Pemberton
invented Coca-Cola
Year 1886
How many did he sell:
 In the first year?
Every day in 1997?
Guess!
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Answer is
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9 first year
1 billion/day in 1997
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Who was?
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Thomas Edison
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Thomas Edison
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Thomas Edison invented the Edison battery that made use of an
alkaline electrolyte.
He built his own science laboratory at the age of 10. This was built
in the basement of his home.
Thomas Edison invented the first incandescent light bulb in 1879.
Thomas Edison started his career in Newark, New Jersey as an
inventor.
Thomas Edison’s first patent was granted on June 1, 1869. This
was for the invention of the electric vote recorder.
Thomas Edison set up the world’s first electric light power station
in Lower Manhattan.
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Thomas Edison
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Some of Thomas Edison’s first inventions include an electric vote
recorder and a stock ticker.
When Thomas was nine years old, he received a book on
physics. Even then, Thomas Edison did not believe all the
experiments until he tested it himself.
Did you know that Thomas Edison was partially deaf? He
developed this problem in his childhood days.
He is also the inventor of the phonograph and the long lasting
light bulb.
Thomas Edison holds around 1,093 U.S. patents as well as
many patents in the United Kingdom, Germany and France.
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Who were?
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Wright Brothers
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First flight
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December 17, 1903
12 seconds
In 1904, the first flight
lasting more than five
minutes took place on
November 9
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The Wrights
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In 1911, the Wrights' Vin Fiz
was the first airplane to cross
the United States. The flight
took 84 days, stopping 70
times. It crash-landed so many
times that little of its original
building materials were still on
the plane when it arrived in
California.
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Running the Mile
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1940s Swedes Arne
Andersson and Gunder Hägg
record
(4:01.4)
They clamed it was impossible
to run under 4 minutes
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Running the Mile
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1940s Swedes Arne Andersson
and Gunder Hägg record
(4:01.4)
Masters in 1954 held the record 4
minutes
5 years Later
Roger Bannister
(3:43.13)
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Stories
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-Edgar shoe company
-Train speed
-Strange story of rubber
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Rubber
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In midsummer of 1834 a
bankrupt hardware
merchant from Philadelphia,
Charles Goodyear, walked
into the New York retail
store of the Roxbury India
Rubber Co., America's first
rubber manufacturer.
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Rubber
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He showed Goodyear why:
Rack on rack of rubber
goods which had been
melted to malodorous glue
by the torrid weather
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Goodyear was clapped into
jail for debt. It was not his
first sojourn there, nor his
last
Was he successful?
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Why do we learn Math?
Let me tell you
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Stories
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Edgar shoe company
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Thomas Edison was famous for his following
words,
‘Genius is one percent
inspiration, 99 percent
perspiration’.
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Bill Gates
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 Bill Gates recently gave a speech at a
High School about
 eleven (11) things they did not and
will not learn in school.
 He talks about how feel-good, politically
correct teachings created a generation
of kids with no concept of reality and
 How this concept set them up for failure
in the real world.
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Bill Gates Cont.
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Rule 1 :
Life is not fair - get used to it!
Rule 2 :
The world doesn't care about your selfesteem. The world will expect you to
accomplish something BEFORE you feel
good about yourself.
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Bill Gates Cont.
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Rule 3 :
You will NOT make $60,000 a year right out of
high school.
You won't be a vice-president with a car
phone until you earn both.
Rule 4 :
If you think your teacher is tough, wait till you
get a boss.
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Bill Gates Cont.
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Rule 5 :
Flipping burgers is not beneath your dignity.
Your Grandparents had a different word for
burger flipping:
They called it opportunity.
Rule 6 :
If you mess up, it's not your parents' fault,
so don't whine about your mistakes, learn
from them.
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Bill Gates Cont.
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Rule 7 :
Before you were born, your parents weren't as
boring as they are now. They got that way from
paying your bills, cleaning your clothes and
listening to you talk about how cool you thought
you were.
So before you save the rain forest from the
parasites of your parent's generation,
try delousing the closet in your own room..
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Bill Gates Cont.
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Rule 8 :
Your school may have done away with
winners and losers, but life HAS NOT. In
some schools, they have abolished failing
grades and they'll give you as MANY
TIMES as you want to get the right answer.
*This doesn't bear the slightest resemblance
to ANYTHING in real life.
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Bill Gates Cont.
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Rule 9 :
Life is not divided into semesters. You don't
get summers off and very few employers are
interested in helping you FIND YOURSELF.
*Do that on your own time.
Rule 10 :
Television is NOT real life.
In real life people actually have to leave the
coffee shop and go to jobs.
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Bill Gates Cont.
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Rule 11 :
Be nice to nerds.
Chances are you'll end up
working for one..
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