Transcript Fundraising Institute of Aus Natl Conf 25 Feb 08.

New Frontiers
FIA 31st International Conference
Perth Western Australia
25th February 2008
Deferred Giving
Future Trends of Younger Generations
How to Get Them to Give
Annimac Futurist
annimac.com.au
Trend Forecaster
Big Picture of Gen Diffs
Two key factors
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Two key factors
1.
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Speed
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Speed
Younger
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means
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faster
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I’m never having kids. I hear they
take nine months to download.
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Speed
faster
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
linear

lateral

multiple

depth

immediate
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Two key factors
1.
Speed
2.
Relationships
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Relationships
Two kinds
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
3D
world

Virtual
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world
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Relationships
Younger
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
Virtual

3D
world
world
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 Big Picture of Gen Diffs
 Specifics of Gen Diffs
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Generations
Baby Boomers
1945 – 60
Generation X
1960 – 75
33 - 48
DotComs
1975 – 90
18 - 33
1990 – now
to 15
(Y)
Ferals
age
45 – 60
Wikipedia
Generation X
1960 – 80
28 - 48
Generation Y
1980 – 1990
18 - 28
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Baby Boomers
45 - 60
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Baby Boomers
45- 60
 Downsizing their lives
Empty nesters
Planning retirement / p-t work
Will give back - volunteer

Sense of community - donate !
Materialism
Set relationships - familiarity
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Baby Boomers
45 – 60
contd
 Security conscious
Health conscious
Aware mortality
Plan wills
 Defer to authority
Respect experts.
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Generation X
30 - 45
Uniquely Split Generation
Brand X
BB
Clones
values
Marriage
of
goals
Family
50 : 50
BB
ideals
Suburbs
Set relationships
Volunteer
Expect
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to
Donate
bequeath
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Gen
Xers
30-45
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Generation X
30 - 45
Me Generation
Most
challenging
Different
for
Split 50:50
FR
world
Relate to Dot Coms / Gen Y
More Virtual
Faster
Shorter
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term
planning
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Generation X
30 - 45
Me
 Personal journey
Faster
decisions
Risk takers
No
obvious
Global
Help
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social
commitment
environmental
values
in virtual world
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Generation X
 Mobile
30 - 45
Single
Me
Childless
Net Dating
Multi careers
SOHO
Renters

Identity Varies
Materialism assumed
Changing
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Lifestyles
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Gen X Lifestyle Dog
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Generation X

30 - 45
Me
Defer to Heroes
Doers
Walk the talk

Deferred Giving
Aim at BB Gen Xers
Like BBs but faster & leaner
Me Gen X : tie to Heroes now
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DotComs
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DotComs
15 - 30
 Faster on Own journey

In two

Conservative

Committed to saving planet

Creating new paradigm

Under
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worlds
Care
radar of establishment
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Parallel
Universes
Young
live
them.
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DotComs 15 – 30
 Virtual
contd
World relationships

Wired

Gaining

Temporary
pairing

Groups &
single socialising

I.d. from activity
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Immediacy
importance
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DotComs 15 – 30
contd
Multi channeled


Multi actions
action oriented

Act now

Do what can with what got
forget
researching
Defer as per useful


Temporary

No status
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deference
except earned now
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DotComs 15 – 30
contd
Globally networked


Global citizens

World is neighbourhood

New relationships

Gen Y
expert :
Peter Sheahan
Cluetrain Manifesto
www.cluetrainmanifesto.com
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Future Fundraiser ?
Japanese Robanoid 2006
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DotComs 15 – 30
contd
Deferred Giving


Go to their world

Short

No

What

Actions In the Now

Expect

Ask them to network
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fast
specific
communications
Spin
why
for whom
intuitive
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when
response
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Facing the future in Deferred Giving :
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thank you
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