Transcript Social Networking and the New Russian Youth

KateAlthaus
MA RUES Candidate--UNC Chapel Hill
Social Networking and the #NewRussianYouth
2 hours ago
statistics
1 in 6 Russians goes online daily
internet
penetration
nationwide
Most involved social
networkers in the
world, with a
national average of
6.6 hours a month
spent on SNS
are by far the most active group of internet
users, comprising
of Russia’s total online population.
Source: www.BCG.com, cyber.law.harvard.edu
Same design and premise as Facebook
Founded September 2006
At 135 million users, is the largest social networking site in Russia
Despite Facebook’s social networking monopoly across most of the world, only
about 5 million Russians are active account holders
3rd most visited RuNet website
35th
most visited site globally
with 45 million registered accounts
and 10 million daily visitors,
Russia’s 2nd most frequented
social networking site
Reunion network for classmates, old friends
5th most visited RuNet website
blogging
Most frequent online
activity for 14-17
year olds
Over 5 million
blogs registered
on RuNet
Youtube most
frequently linked
Public Affairs blogs most
popular by far—covering
issues of news, politics,
opposition, activism, and
community organizations
At short of 700,00 users, twitter is one of Russia’s least
frequented social media sites
However, membership is growing at exponential rates
similar to that of Facebook
Currently most frequented by politicians, journalists,
organizations, and businesses
Recently, both President Medvedev and the
Kremlin created Twitters in English (as well as Russian),
potentially signaling a new interest in gaining approval through
social media within the government
% Monthly Social Networking Use
4%
Vkontakte
2% 3%
3%
3%
Odnoklassniki
Mail.ru
19%
Fotostrana.ru
43%
Privet.ru
Moikrug.ru
23%
Facebook.com
Other
significance:
Web users extremely polarized because of prices, access:
40% with regular internet usage
…but 60% with relatively no interaction.
revolution
instigator?
Virtually the only media space free of sensors, regulations, rules
A Twitter user reported
the January 24
Moscow airport bombing
20 minutes before
any other media outlet
47% of Russians now trust the internet
over any other source of media for
accurate and timely information
torrents.ru is the worlds most
popular media piracy site
preference for RuNet networking sites over
.coms is representative of the extremely
low levels of English proficiency within Russia.
This presentation, along with a complete list of
linked sources can be found at: