Transcript Present Issue of Tourism Japan and North

International Tourism
Japan and North-East Asia
Hideki FURUYA
TOYO University, Department of Tourism
1
International Airport
KANSAI airport (Osaka Pref.)
2
International Airport
KANSAI airport (Osaka Pref.)
3
Domestic Airport(OSAKA)
4
Subway(underground)
In Toky Metropolitan Area
5
Speedy service of ticketing
緑の窓口
6
Speedy service of ticketing
7
Shortage of facilities for aged and disabled people
障害者
8
Betterment of confortability of passengers
新交通２
9
Serious
natural
disaster such
as
earthquake
and typhoon
神戸地震
10
11
12
Effects of International Tourism

Economic
 Cultural exchange
Tab. Inbound tourism expenditure/GDP(2002)
CHINA
1.5%
JAPAN
0.3%
REPUBLIC OF KOREA
1.4%
MONGOLIA 14.1%
RUSSIAN FEDERATION
1.4%
HONG KONG, CHINA
5.6%
MACAO, CHINA 78.8%
TAIWAN
1.2%
Tourism Market Trend-ASIA(WTO)より引用

Land development and preservation
 Regional development
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Our Mission is ･･･
Handling of International tourism data
 Identifying the barriers of international
tourism

– Soft (information, law, tourism structure・・・）
– Hard infrastructure, etc.

Conducting market research
– Questionnaire survey for each nations
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Outbound Tourism in East Asia(1)
25000
International Departures(thousand)
CHINA(2.19)
20000
20222
JAPAN
(2003/1999=0.81)
15000
13296
10000
TAIWAN(0.90)
KOREA(1.63)
7086
5923
4428
HONG KONG(1.06)
5000
MACAO(0.90)156
0
1999
2000
2001
2002
2003
Year
15
Compendium of Tourism Statisitics(WTO(World Tourism Organization))
Outbound Tourism in East Asia(2)
International Trip Generation(Times/person/year)
0.7
HONG KONG
0.6
0.5
0.4
0.3
TAIWAN
0.2
JAPAN
KOREA
0.1
MACAU
0
0
CHINA
5000
10000
15000
20000
25000
30000
35000
GDP/Capita($/Person)
Compendium of Tourism Statisitics(WTO)
16
Tourism Market Trend-ASIA(WTO)
International Japanese Departure
20000000
No of Departures(Persons)
2000
18000000
97
02
16000000
98
14000000
01
99
95
1994
12000000
1990
10000000
8000000
1985
6000000
1982
4000000
2000000
GDP*actual exchange rate index
0
0.00E+00 1.00E+05 2.00E+05 3.00E+05 4.00E+05 5.00E+05 6.00E+05 7.00E+05 8.00E+05
Data Bank of JAPAN(日本銀行(実効為替レート)) ,
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Japan National Tourist Organization(国際観光振興機構(JNTO)調査)
Airport of Departure by Japanese
Travelers
5.0
Ratio(2004/2002)
Kumamoto
4.5
4.0
3.5
3.0
2.5
Haneda
2.0
1.5
Hakodate
1.0
0.5
Toyama
Ehime
Toyama Okayama
Fukushima
0.0
0
1
2
Akita
3 Miyazaki4
Nagoya
Narita
Fukuoka Kansai
Sendai
Shichitose
Niigata
5
6
7
No of Departures(Log(persons))
8
18
国際観光振興機構(JNTO)調査より作成
Age Distribution of Japanese Traveler
1,200,000
No. of Traveler
Ratio(2004/2002)
Male
Female
1,000,000
1.4
1.2
600,000
0.8
400,000
0.6
200,000
0.4
0
0.2
5～
0～
10 9
～
15 14
～
20 19
～
25 24
～
30 29
～
35 34
～
40 39
～
45 44
～
50 49
～
55 54
～
60 59
～
65 64
～
69
70
～
1.0
4
800,000
Age
19
Japan National Tourist Organization(国際観光振興機構(JNTO)調査)
No. of Arrivals in East Asia
40000
International Arrivals(thousand)
CHINA(2003/1990=3.14)
35000
32970
30000
25000
20000
15000
HONG KONG(1.47)
9676
10000
RUSSIAN FEDERATION
5000
0
1988
JAPAN(1.61)
TAIWAN(-)
MONGOLIA(1.37)
1990
1992
1994
1996
1998
2000
MACAU(2.5)
5212
KOREA(1.60)
2248
201
2002
2004
YEAR
20
Compendium of Tourism Statisitics(WTO)
Percentage of Arrivals per Region
CHINA
JAPAN
REPUBLIC OF KOREA
MONGOLIA
RUSSIAN FEDERATION
HONG KONG, CHINA
MACAU, CHINA
TAIWAN(PROVINCE OF CHINA)
0%
Africa
10%
Americas
20%
Europe
30%
40%
50%
60%
East Asia and the Pacific
70%
80%
South Asia
90%
100%
Middele East
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Tourism Market Trend-ASIA(WTO)
Percentage of Arrivals per Travel Purpose
CHINA
JAPAN
REPUBLIC OF KOREA
MONGOLIA
RUSSIAN FEDERATION
HONG KONG, CHINA
MACAU, CHINA
TAIWAN(PROVINCE OF CHINA)
0%
20%
Leisure, recreation and holidays
40%
60%
80%
Bussiness and Professional
100%
Other
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Tourism Market Trend-ASIA(WTO)
No. of Tourists by Nationality
2002 Destination
Nationality
ASIA
Other
Area
ASIA
Other
Area
CHINA
CHINA (23363503)
JAPAN
2,925,553
REPUBLIC OF KOREA
2,124,310
MONGOLIA
453,126
HONG KONG, CHINA
MACAO, CHINA
TAIWAN(PROVINCE OF CHINA)
Other Asia and the Pacific country
3,274,673
RUSSIAN FEDERATION
1,271,635
U.S.A
1,121,197
U.K.
342,967
Others
1,926,036
Total(Overnight Tourists) 13,439,497
36,803,000
CHINA
63.5%
JAPAN
7.9%
REPUBLIC OF KOREA
5.8%
MONGOLIA
1.2%
HONG KONG, CHINA
MACAO, CHINA
TAIWAN(PROVINCE OF CHINA)
Other Asia and the Pacific country
8.9%
RUSSIAN FEDERATION
3.5%
U.S.A
3.0%
U.K.
0.9%
Others
5.2%
Total(Overnight Tourists)
36.5%
100.0%
JAPAN
452,420
1,271,835
290,624
877,709
708,481
37,963
731,900
219,271
648,760
5,238,963
5,239,000
8.6%
24.3%
5.5%
16.8%
13.5%
0.7%
14.0%
4.2%
12.4%
100.0%
100.0%
REPUBLIC
OF KOREA
539,466
2,320,837
179,299
136,921
734,673
67,041
459,362
66,696
843,174
5,347,469
5,347,000
10.1%
43.4%
3.4%
2.6%
13.7%
1.3%
8.6%
1.2%
15.8%
100.0%
100.0%
MONGOLIA
70,860
12,312
12,331
248
484
4,465
65,537
5,747
2,976
23,097
198,057
198,000
35.8%
6.2%
6.2%
0.1%
0.2%
2.3%
33.1%
2.9%
1.5%
11.7%
100.0%
100.0%
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Increasing Ratio of No. of Arrival Tourists
by Nationality(2004/2002)
2002 Destination
ASIA
Other
Area
Nationality
CHINA
JAPAN
CHINA
JAPAN
REPUBLIC OF KOREA
MONGOLIA
HONG KONG, CHINA
MACAO, CHINA
TAIWAN(PROVINCE OF CHINA)
Other Asia and the Pacific country
RUSSIAN FEDERATION
U.S.A
U.K.
Others
Total(Overnight Tourists)
Total+ethnic Chinese
110.9%
132.9%
158.0%
113.5%
128.6%
138.2%
117.7%
125.1%
120.8%
121.4%
132.3%
117.8%
REPUBLIC
OF KOREA
121.8%
93.9%
119.5%
MONGOLIA
123.1%
108.1%
153.4%
119.5%
89.3%
134.8%
249.5%
59.0%
118.6%
100.8%
113.7%
109.3%
110.1%
110.1%
107.7%
96.4%
43.1%
100.2%
115.2%
130.8%
100.5%
100.5%
83.7%
123.8%
132.5%
89.1%
106.3%
127.2%
125.2%
125.3%
Pink: More than Twice of increasing ratio for average ratio(14%)
Blue: Part of Decrease
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Tourism Market Trend-ASIA(WTO)
Tourism Policies in Japan

Integration of tourism divisions
• MoTransportation →MoLIT
– Campaign of Tourism
• Visit Japan Campaign
– To increase of international arrival
tourists(5→10miliion(2010))
– Urban redevelopment
(都市再生ビジョン,都市美空間の創造)
– Landscape Law(景観法）

Improvement of visa regulation
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Concept of Attracting Foreign Tourists

Social Factors
– Economic Condition, Visa Regulation,
Company Activity, ･･･

Personal Factors
– Image, Information･･･
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Questionnaire survey for Chinese
Our Group Research in Last Year
 Residences of TIANJIN(天津)，
Shenyang(瀋陽)，Changchun(長春)，
Harbin(ハルビン)

– Travel Activities (times and destination)
– Evaluation for Chinese Hotel and
Sightseeing Place
– Images (MONGOL, JAPAN, RUSSIA, KOREA)
– Visit desirable for Abroad
– Personal Attributes

1429 samples
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Outline of Samples
Age
-19
20-29
30-39
40-49
50-69
70Total
TIANJIN
(天津)
11
3%
232 57%
77 19%
56 14%
29
7%
5
1%
410 100%
Shenyang Changchun
Harbin
(瀋陽)
(長春)
(ﾊﾙﾋﾞﾝ)
28
8%
20
6%
19
6%
123 37% 187 55% 146 43%
103 31% 75 22% 122 36%
48 14% 42 12% 37 11%
31
9%
19
6%
16
5%
3
1%
0%
0%
336 100% 343 100% 340 100%
Total
78
5%
688 48%
377 26%
183 13%
95
7%
8
1%
1429 100%

Sex Male:53%，Female:47%
 Occupation
– Students:20.2%，National Enterprize19.5%，
– Officer14.7%，Private Company10.8%，Others34.8%

Annual income less than 10,000yuan:97.1%
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No. of Chinese Overnight Travel
-Domestic and InternationalParticipation Ratio of
International Travel
73%
TIANJIN(天津)
Shenyang(瀋陽)
60%
Changchun(長春)
60%
Harbin(ﾊﾙﾋﾞﾝ)
66%
65%
Total
0.00
0.50
1.00
1.50
2.00
Domestic
International
2.50
3.00
29
Percentage of Travel Destination
TIANJIN(天津)
Shenyang(瀋陽)
Changchun(長春)
Harbin(ﾊﾙﾋﾞﾝ)
0%
RUSSIAN
MONGOLIA
20%
KOREA
JAPAN
40%
MACAO
60%
HONG KONG
80%
TAIWAN
100%
Others
30
Recognition and Visit Desirable
for East Asia country by Chinese
Visit desirable
5.0
Strong desirable
4.5
JAPAN
4.0
KOREA
3.5
3.0
RUSSIA
2.5
MONGOL
2.0
1.5
Strong
un-desirable
1.0
1.0
1.5
（unknown)
2.0
2.5
3.0
3.5
4.0
4.5
5.0
Degree of recognition（well-known）
31
Conclusion

International tourism
– No. of tourist is increasing in East-Asia
– Expectation of economic effect
– Effecting Factors: Social & Personal

Conducting market research
– Low recognition of Japan
– Few amount of information about Japan

Future Issue
– How to promote to foreign country?
– What kind of information to foreign country?32