Pkg Liquor Priority Calendar
Download
Report
Transcript Pkg Liquor Priority Calendar
Pkg Liquor Priority Calendar – January
BIG BET – BUD LIGHT SUPER BOWL
Primary Brand Programs
1
Natty Light
Bud Light
Natty Shack Sweeps / Enhancer
NFL/Super Bowl
Flexible Tool Kit
Salty Snack $2 IRC/$4 MIR
2
Secondary Display/Rack Programs
Bud Family
Regional Price Package
Budweiser Iconic
Michelob ULTRA
Resolutions
QR resolution Tips Activation
3
Belgium Trio
$2 IRC / $6 MIR
Corrugate Topper / Pallet Units
Quantity Discounts
750 ml Racks
Sampling Focus
Bud Light Platinum
Bud Family 8oz Sleek Cans
Belgian Big Bottles (Stella, Hoe, Leffe Blonde &
Brune)
NEW BRANDS/PKG’s – 8oz CAN (BUD, BDL, BLL, MUL) SELECT 55 8oz CAN & 7oz BTL, BUSCH CLASSIC CANS, NATTYSHACK
PACKAGING
CONCENTRATION WEEKS – MUL 1/11-1/12
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – February
BIG BET – BUD LIGHT PLATINUM
Primary Brand Programs
1
Budweiser
Bud Light
Regional – Racing/MLB
NFL/Super Bowl
Flexible Tool Kit
Salty Snacks $2 IRC/ $4 MIR
2
Secondary Display/Rack Programs
Black History Month Program
Shock Top
Support Wheat IPA roll-out
Stella Artois
Natty Light
Free Engraved Chalice On-Pack
Natty Shack Sweeps / Enhancer
Corrugate Topper / Pallet Units
Quantity Discounts
Valentine’s Day (All About the Chalice)
3
Bud Light Platinum
Corrugate Topper / Pallet Units
Sampling
Sampling Focus
Bud Light Platinum Rollout
Stella Artois
NEW BRANDS/PKG’s – BUD LT. PLATINUM, SHOCK TOP WIPA, BUD NASCAR PKG, STELLA ENGRAVED CHALICE, SHOCK TOP VARIETY PK
CONCENTRATION WEEKS – BUD LIGHT PLATINUM 2/6-2/10
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – March
BIG BET – BUD LIGHT PLATINUM
Primary Brand Programs
1
Bud Light Mega
Secondary Display/Rack Programs
Michelob Ultra
MIR $10 off Beer and Wine
Lime Cactus Cans
March Hoops
Sweeps
Salty Snack $2 IRC / $4 MIR
Stella Artois
Mexican National Team
2
Shock Top
April Fool’s Day $2IRC / $4MIR
Free Engraved Chalice On-Pack
750 ml Racks / Corrugate Topper
Bass
Black and Tan
$8 MIR Craft a Case
Sampling Focus
Corrugated Topper
Quantity Discounts
3
Budweiser
St. Pat’s
MLB
Bud Light Platinum
Shock Top
• WIPA & Lemon Shandy
• Utilize Shock Top Vehicles
Michelob ULTRA Flavors
Lime Cactus Cans
NEW BRANDS/PKG’s : WILD RED & WILD BLACK, BACARDI PLUS, BDL MNT PACK, BUD MLB PACK, BUD ST. PAT’S 16oz CAN, BLL PKG REFRESH, MUL LIME CACTUS
12pk CANS, BLL 16oz CAN 4pk
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – April
BIG BET – BUD LIGHT PLATINUM
Primary Brand Programs
1
Shock Top
Bud Light Mega
April Fool’s Day
Lime Cinco Can
Lemon Shandy Seasonal
Summer Sampler
Corrugated Topper / Quantity Discounts
Cinco de Mayo IRC/MIR
Party Essentials $2 IRC / $4 MIR
Lime-a-rita
2
Secondary Display/Rack Programs
Budweiser
Stella Artois
Cannes Film Festival
Wine MIR
Corrugate Topper / 750ml
• MLB IRC/MIR Sweeps
Sampling Focus
• Rhapsody
Shock Top
3
New Items / Utilize Shock Top Vehicle
Michelob ULTRA
Foursome 360 Program
Wine MIR/IRC
Lime Cactus / 19th Hole Variety
Bud Light Mega
• Lime, Platinum & Lime-a-rita
Michelob Ultra 19th Hole Variety
NEW BRANDS/PKG’s – MUL 19th HOLE, LIME-A-RITA, SHOCK TOP LEMON SHANDY, TILT LEMONADE, M’VILLE SPIKED MARGARITA AND PUNCH, BDL MEGA VARIETY
PK, ULTRA GOLF PK, BECK’S ART LABEL, STELLA CHALICE PK, BLL PET, 7 CINCO 24oz CAN, LAND SHARK AND M’VILLE SPIKED SAMPLER, NATURAL REFRESH, M’VILLE
8oz CAN
CONCENTRATION WEEKS – BUD LIGHT LIME 4/25-4/27
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – May
BIG BET – BUDWEISER RED, WHITE & BLUE SUMMER
Primary Brand Programs
1
Bud Light
Flex Tool Kit
Amp Your Summer/ Live Nation Sweeps
Water/Ice $2 IRC/ $4 MIR
2
Budweiser
Red White and Blue Summer Folds of Honor
Water/Ice $2IRC/$4MIR
3
Secondary Display/Rack Programs
Select 55
55 Hour Weekend: May – August
Ultra
Michelob ULTRA Light Cider
Becks
Art Label Bottles
Redbridge
Gluten-Free awareness month
Bud Light Lime
Cinco Party Essentials $2IRC/ $4 MIR
Sampling Focus
Lime-a-rita
4
LandShark / Margaritaville
$2IRC/$4MIR price off beer
Variety Pack
Corrugated Topper / Pallet Display
Bud Light Mega
• Lime, Platinum & Lime-a-rita
LandShark / Margaritaville
• 16oz, Sampler, Teas, Land Shark Mobiles
Michelob ULTRA Light Cider
NEW BRANDS/PKG’s – MULTRA LIGHT CIDER, BASS IPA, M’VILLE MARGARITA AND PUNCH POUCHES, PLATUNIUM 8oz CAN, BLL 24-8ozPK, BDL UFC 24oz CAN, BDL PORT
PARADISE 12/12pk, ULTRA VARIETY PACK & 16oz ALUM BTL REFRESH, LAND SHARK OCEAN CEONSERVANCY CAN, ROLLING ROCK RETRO PKG, BUSCH LT. THERMO, M’VILLE
This presentation is intended as a guide. Please confirm program with account
SD.
VARIETY
PK, SELECT 55 HR PROMO PK
Pkg Liquor Priority Calendar – June
BIG BET – BUDWEISER RED, WHITE & BLUE SUMMER
Primary Brand Programs
1
LandShark / Margaritaville
Budweiser
Red, White and Blue Summer July 4th
Flex Tool Kit
Olympics / Aluminum Bottles
Corrugated Topper /Pallet Display
Summer Sampler
Apple Wheat
Select 55
Bud Light Mega
55 Hour Weekend: May – August
Port Paradise / Amplify Your Summer
Lime Patio Displays MIR
3
MIR/IRC
Shock Top
Generic IRC/MIR
2
Secondary Display Programs
Busch Light
Cold Truth / Enhancer
Michelob ULTRA
Sampling Focus
Fathers Day’s Program
Golf Sleeve Package
Budweiser
NEW BRANDS/PKG’s –SHOCK TOP APPLE, BUD RWB SUMMER PK, ULTRA GOLFER’S PK, BEST OF BELGIUM PK, NATURAL
16oz CAN, BACARDI PLUS SAMPLER
CONCENTRATION WEEKS – FOLDS OF HONOR 6/11-6/14
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – July
BIG BET – BUD LIGHT AMPLIFY YOUR SUMMER
Primary Brand Programs
1
Bud Light Mega
Amplify Your Summer
Bud Light Lime
Latino: Carne Asada
Generic IRC/MIR
Secondary Display Programs
Landshark/Margaritaville
Tentative sampler pack
Busch Light
Cold Truth / Enhancer
Select 55
55 Hour Weekend: May – August
2
Budweiser
Red, White and Blue Folds of Honor
Wild Blue Family
National Blueberry Month
Bud Vicente Latino
Olympics / Aluminum Bottle
Sampling Focus
3
Raised in Belgium
Craft a Case MIR
Corrugated Topper / Pallet Display
Budweiser
Leffe / Hoegaarden
Wild Blue Family
750ML Rack
Brand/Pack distribution targets will be developed using the prioritization targeting process and cascaded to the system via WEconnect
Objectives
.
This presentation
is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – August
BIG BET – BUD LIGHT AMPLIFY YOUR SUMMER
Primary Brand Programs
1
Bud Light Mega
Secondary Display Programs
Beck’s
Beck’s Sapphire Introduction
Oktoberfest 6 and 12pk btls
Best of Germany Sampler Pack
NFL packaging
Generic MIR/IRC
Lime / Platinum
2
Olympics/Music
Michelob ULTRA™
Lance Adventure Sweeps
Display Enhancer / Prop Thematic
3
Budweiser
Stella Artois
Craft a case MIR
Pallet Display/Corrugated Topper
Bass
Olympics
Natural Light
Playbook (Back to School)
Pallet / Display Enhancers
750ML Rack
4
Sampling Focus
Landshark
Fins Up
Pallet Display/Corrugated Topper
NEW BRANDS/PKG’s – BECK’S SAPPHIREObjectives.
This presentation is intended as a guide. Please confirm program with account SD.
Bud Light Family
Pkg Liquor Priority Calendar – September
BIG BET – BUD LIGHT NFL
Primary Brand Programs
1
Bud Light
Secondary Display Programs
Natural Light
Flex Tool Kit
Playbook (Back to School)
NFL Packaging
Pallet / Display Enhancers
Generic MIR/IRC
Budweiser
Latino: Pit Bull
Split pack introduction
Made in America/Vicente/Music
2
Shock Top Mega
3
Introduction Fall/Winter Variety Pack
Pumpkin Wheat
Craft a case MIR
Corrugated Topper
Sampling Focus
Shock Top Mega
• All flavors (focus Pumpkin)
• Utilize Shock Top Vehicle
Beck’s
Oktoberfest
Craft a case MIR
Corrugated Topper
Becks Oktoberfest
Brand/Pack distribution targets will be developed using the prioritization targeting process and
cascaded to the system via WEconnect Objectives.
CONCENTRATION WEEKS – BUD LIGHT NFL OPENING WEEK 9/3-9/7
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – October
BIG BET – BUD LIGHT NFL
Primary Brand Programs
1
Bud Light Mega
Secondary Display Programs
Budweiser
MLB Playoffs
NFL
Made in America/Vicente/Music
Latino: Carne Asada
Platinum Halloween
2
Select 55 Iconic
Redbridge
Celiac Awareness Month
Shock Top Mega
Introduction of variant
Orange Pride IRC/MIR
Craft a Case MIR
Corrugated Topper
End of the World Program
Sampling Focus
Shock Top Mega
3
• All flavors (focus Pumpkin)
• Utilize Shock Top Vehicle
Beck’s
Best Of Germany
Craft a Case MIR
Corrugated Topper
Becks Oktoberfest
Redbridge
Brand/Pack distribution targets will be developed using the prioritization targeting process and
cascaded to the system via WEconnect Objectives.
CONCENTRATION WEEKS – SHOCKTOP 10/11-10/13
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – November
BIG BET – BUD LIGHT NFL & STELLA ARTOIS HOLIDAY
Primary Brand Programs
1
Bud Light Mega
Secondary Display Programs
Michelob ULTRA™
Livestrong Holiday
Flex Tool Kit
NFL/NCAA/Lime Pro Bowl
Shock Top
Latino: Carne Asada
2
3
Stella Artois
Introduction Stella Holiday Can
Introduction Stella Holiday secondary
Wine IRC/MIR (All about the Holiday)
Chalice MIR
Fireplace Display
750ML Rack
End of the World
Natural Light
21+ Plan
Sampling Focus
Stella Artois
Budweiser
Flex Tool Kit
Introduction Holiday Package / Candle
Brand/Pack distribution targets will be developed using the prioritization targeting process and
cascaded to the system via WEconnect Objectives.
CONCENTRATION WEEK – STELLA ARTOIS 11/14-11/16
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – December
BIG BET – BUD LIGHT NFL & STELLA ARTOIS HOLIDAY
Primary Brand Programs
1
Bud Light Mega
Flex Tool Kit
2
3
Secondary Display Programs
Michelob ULTRA
Resolutions
NFL/NCAA/Lime Pro Bowl
Leffe & Hoegaarden
Latino: Carne Asada
Stella Artois
Introduction Stella Holiday Can
Introduction Stella Holiday secondary
Wine IRC/MIR (All about the Holiday)
Chalice MIR
Fireplace Display
750ML Rack
Budweiser
Holiday
Select 55
55 Days of Holidays
Sampling Focus
Budweiser
Stella Artois
Flex Tool Kit
Introduction Holiday Package / Candle
Brand/Pack distribution targets will be developed using the prioritization targeting process and
cascaded
to the system
WEconnect
Objectives
This presentation
is intended via
as a guide.
Please confirm
program .with account SD.