Consideration concerning digital contents development to Cooperation for Business Academic-Public Sector and Government of China, Japan and Korea.

ASIAGRAPH_SHANGHI 2008 PROCEEDINGS

, Jun 30,2008.

Koichi Sunada,Ph.D.

Chairman of the committee, Committee of inquiry into Digital Content for the Next Generation

Professor and Science Professor Kyushu University

Faculty of Design

Community the digital contents industrial ASIA of China, Japan, and the Korea government

I organized the digital contents industrial world of China, Japan, and the Korea government and the section of chief class practitioner conference of the jurisdiction post was organized.

2008.0306.

AGENDA of Last Conference

According to the basis of equality and reciprocity, to accelerate the animation and manga digital contents industry at the government level and industry-academy-research level, at Mar. 6th, 2008, the officials of Japan, China and Korea considered the following points carefully and widely at the conference for department chiefs. 1.They discussed the possibility of supporting from government to the structure of Asian animation and manga digital contents industry.

2. They agreed to build deeper cooperation of the community for the Asian animation and manga digital contents industry at industry academy-research level.

3. They agreed to convene Asiagraph annually to accelerate the Asian animation and manga digital contents industry.

March 6th, 2008 China China Ministry of Culture Cultural Market Development Division cartoon video content Director Japan Ministry of Economy, Trade and Industry Commerce and Information Policy Bureau Media Content division Deputy director Korea Ministry of culture sports and tourism Cultural industry headquarter/ Cultural industry promotion division Cultural human technology team Team leader

A free business is not only approved only by "See" and "Listen".

The science and the technology for justifying free by "Experience design" that takes the user's behavior into my side are indispensable.

検索大手のグーグ ルはクリックを反映 した「 Page Rank 」 によって、新たなリ スト＝コンテンツを 生成することで広 告商品を作った 映像投稿サイトの ユーチューブはコ ンテンツそのもの である映像を利用 者から集め、ラン キングによって広 告価格を決めた セカンドライフは、 アバターを作ると ころからユーザー の参画を求め、日 常生活同様の参 画によるコミュニ ケーションを求め た 世界的大手 SNS フェースブックは、 ユーザーに書き込 みを求めるだけで はなく、様々なア プリケーション開 発・公開を奨励し た 2020/4/27 4

The chance to produce not contents but media overflows.

• A cellular phone and individual information, etc. are in real time combined.

Geographic information Building information

Live camera October 2005 accident in which her Mercedes-Benz collided with a van

Traffic information

・ ・ User information Tom’s Coffee Shop 7:00 to 22:00 Comments: MORE> TO MUSIUM 5 more min. to walk ・ The output similar to an existing car navigation system improves in mash automatically in real time on the network. ・ Various information is synthesized to the image of the reality and it offers it. ・ Augmented-reality 5 2020/4/27 5

The uniting research with all industrial fields accelerates.

GAME MACHINE LINKED TO THE REAL WORLD

Nintendo Wii Wii remote ・ interface technology ・ new advice on how to enjoy （ break a sweat etc.

) health package （ be scheduled to be available in summer ） pointer ・health care as though it were a game Motion sensor speaker oscillatory function

Nike+iPod

Neurosky’s

The Cultural Heart of China

‘

B

eijing

C

ultural

C

ity’

Collaboration project: Chinese government, Korea government, City of Beijing government, and SKTelecom.

Does the market reduce in spite of the attention of contents?

Market scale of Japanese contents industry （億円） 132,736 132,187 135,263 138,350 137,909 138,994 図書 新聞 ゲーム 音楽 音声 ・ The marginal rise, and the level-off as a whole almost. ・ "Analogue" industrial part still occupies it a lot. ・ In the area where a digital delivery evolved like the music voice, the decreasing tendency is clear. ・ The market downsizing is certain in the net delivery introduction into the image books and the game.

映像 * デジタルコンテンツ協会「デジタルコンテンツ白書」より The image thought to be intuition has the impression that the activity chance of contents has increased more. Why ？ 2020/4/27 8

The power of existing media is decreasing rapidly.

The decline of the nationwide type mass media has gradually happened to certain.

Free paper rises around the Tokyo area city part.

（２００７： 4,320 億円） CAGR= ▲ 1.7% Audience rating of average of the ground wave TV station CAGR=38.7% ビデオリサーチ『テレビ視聴率年報』関東地区 6 ～ 24 時の週･年平均 Circulation of daily newspaper CAGR= ▲ 1.6% Market scale of free paper (hundred million yen) メディア開発綜研「情報メディア白書 2007 」 日本新聞協会調査（毎年 10 月）を基に作成 Copyright © 2007 THINK Corporation All rights reserved.

2020/4/27 9

The active area is expanded from the category of existing media.

The conception that diverts "The thing is not made" strong point will become important.

Work process of contents industry Old model media Peripheral adjustment area Medical and finance, etc.

An educational area in a special area is made an object.

Direct applied area White-collar productivity of presentation production support etc. division of labor Indirect, applied area Skill application in manufacturing to prototyping etc.

Plan Development Production

Distribution

Collection 2020/4/27 10

Ｍｒ．

Chris Anderson classified "Free business" into six.

*

“

Freemium"

• The one that becomes free:A part of software, serve of web, contents • Human who can use it:User of basic version “

Advertising”

• The one that becomes free:Contents, service, and software, etc.

• Human who can use it:Everyone “

Cross subsidies”

• The one that becomes free:Anything in case of the one that accompanies a thing for a fee. • Human who can use it:It is everyone if there is will being to buy it for a fee. “

Zero marginal cost”

• The one that becomes free:The one with large physical supply cost (music etc.) • Human who can use it:Everyone “

Labor exchange”

• The one that becomes free:Web site and service • Human who can use it:Everyone: Use forms another value. “

Gift economy”

• The one that becomes free:Open software and user generation contents, etc.

• Human who can use it:Everyone WIRED の編集長で、現在「無料ビジネス」の著作を準備中 Anderson, Chris. (2008) “Free! Why $0.00 Is the Future of Business.” on WIRED MAGAZINE 16.03 (http://www.wired.com/techbiz/it/magazine/16-03/ff_free) 2020/4/27 11

Comparison of interest to topic between usual education and multimedia education

experience Serious Video Game Effectiveness interactive non interactive 1.

3.

1.

Ｇａｍｅ Ｐｌａｙ 2.

Ｇａｍｅ Ｒｅｐｌａｙ 2.

25% 3.

Ｈｙｐｅｒ Ｔｅｘｔ 25% 4.

Ｔｅｘｔ 4.

25% 25%

Emotionally Adapted Gaming / Serious-Casual Control / Toy Friends Video Games [console, cell, ..] Electronic Toys Attention Training Mood-Based Song Selection ADD-ADHD MP3 Players Performance Enhancement Sports Test Anxiety / Attention / Science Classes / University Research Advertising Effectiveness Art-Mind Systems / Light Shows Market Research Multi-Media Schools Consumer Electronics Television Interactive Television

PLAY

Wellness Meditation / Relaxation / Mind Challenges Health, Wellness & Safety

PROSPER

Education & Training

ADVANCE

Transportation

Government

PROTECT

Other

CREATE

Homeland Security Factory Sleep Detection / Distraction Military Threat Screening Workplace Machine Safety Combat Status / Simulations Stress Monitoring / Comfort Tracking Computer Dating On-line

As a summary

• It should be pleased that national attention of Hiragino corner Gocontents came to be performed. However, many of the glances are poured into contents that still depend on existing media. • Existing media are pushed to new media closely connected with the technology, and, up to now, have been losing momentum on the other hand. • As for new media, the tendency not to have a peculiar business model, and to request the business model's design from the donor of contents is strong. •

Then, what kind of community do China, Japan, and South Korea of the future only have to create?

• Let's introduce the BCC digital contents urban development project that Sktelecom that represents the industrial world in Korea is concluded an arrangement to City of Beijing government, Chinese government, and the Korea government as one example and advanced.

2020/4/27 14

Sensibility value creation science project completely expressed by new paradigm

Produced by the Ministry of Economy, Trade and Industry