social-wifi-hotspot-presentation

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Transcript social-wifi-hotspot-presentation

Presented for: Local Businesses

Agenda

• About Fargo Local Wi-Fi • Why is free Wi-Fi important?

• What is Social HotSpot™ marketing?

• How does it work ?

• What are the benefits for your business?

• Packages

About Fargo Local Wi-Fi

Fargo Local Wi-Fi

specializing in is a full-service local marketing agency innovative and engaging communication programs, promotions and campaigns, creating a social buzz for your local business.

Social HotSpot Solutions Lead Generation Services SEO Promotion Keyword Research Sales Video Creation Local Buzz

DOES THIS LOOK FAMILIAR?

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WIFI STATS

Over 35% of mobile users

take advantage of a

public hotspot at least weekly

, with

12 percent

doing so

more than once per week

. (Cisco, May 2012) •

75% of smartphone owners use WiFi

on their devices (Analysis Mason, 2013) • It’s here:

All 840 Macy’s and Bloomingdale stores

provide WiFi access for mobile (Internet Retailer, 2012)

Why is free Wi-Fi important?

79% 64% 63% INFLUENCES DECISIONS

79% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop .

CONSUMERS WANT IT

64% of respondents make a restaurant choice based on availability of Wi-Fi services.

EVERYONE USES Wi-Fi

63% of US adults use the Internet wirelessly on a smartphone, tablet, laptop or ereader.

Why is free Wi-Fi important?

86% 75% 77% TABLETS ARE HUGE

86% of all tablets require a Wi-Fi connection to access the internet.

Wi-Fi IS EVERYWHERE

75% of smartphone owners use Wi-Fi on their devices.

Wi-Fi IS FOR EVERYONE

Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store Wi-Fi availability

WHAT WOULD YOU DO FOR FREE WI-FI?

WHY USE WIFI AT EVENTS?

EVERYONE WANTS FREE WI-FI A new survey by Hotels.com has revealed

38 percent

of travellers

said free Wi-Fi was a MUST

while only

25 percent said breakfast

was essential.

“Many guests never travel without their tablets, smartphones and laptops .”

- Taylor L. Cole, Director of PR, Hotels.com

WI-FI MAKES A DIFFERENCE At least 44% of all age groups say that the availability of in-store Wi-Fi influences where they shop.

LEVERAGE WI-FI FOR MARKETING 74% of respondents would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi (OnDeviceResearch survey, 2012)

WI-FI & SPORTING EVENTS

56%

of respondents indicated they would

rather use Wi-Fi

compared to

15%

who

preferred to use their cellular network

; •

62%

of respondents

check to see if there is a free Wi-Fi hotspot

connection while on their smartphone when out of the house or office

What is Social Hotspot™ Marketing?

Allow your customers to connect with Facebook, Twitter, Google or LinkedIn in exchange for free Wi-Fi access.

What is Social Hotspot™ Marketing?

Social Hotspot™ Marketing is the easiest and safest way to share your Wi-Fi network with on site customers.

What is Social Hotspot™ Marketing?

Grow your email lists, Facebook fans, instantly increase customer loyalty and capture social data for intelligent ad retargeting, contests and more.

WHO USES SOCIAL HOTSPOT?

Social Hotspot™ is the perfect solution for any business looking to offer a secure Internet service to its customers in a user-friendly manner, while collecting valuable marketing data for future promotional retargeting campaigns.

Types of businesses using Social Hotspot™: Restaurants Conferences

+

Health Care Hospitality Schools Media Outlets Hotels Public Areas Airports Retail Stores Municipalities Banks Movie Theatres Casinos Beach Clubs Museums

How does it work?

WHAT IS A SOCIAL HOTSPOT?

FREE

How does it work?

Works with any network setup

The Fargo Online Social Hotspot™ uses a proprietary hotspot management system that makes it easy to quickly add new Wi-Fi devices to the portal, and seamlessly integrates into existing networks

Works on all devices

CONNECT WITH A SOCIAL NETWORK OR EMAIL ADDRESS

What are the benefits for my business?

ENGAGE YOUR CUSTOMERS

Publish your own advertising banners, promoting your location, offers, upcoming events and co partner brand marketing. It’s your Wi-Fi and your location why advertise for others?

Engage your customers with vouchers, offers, promotions, lotteries, social media, videos and more!

What are the benefits for my business?

GROW YOUR CUSTOMER DATABASE

New and returning visitors will be automatically added to your email marketing database directly from Facebook.

Email and re-market to your visitors and maximize your email marketing and retargeted advertising opportunities.

What are the benefits for my business?

RETARGET ADVERTISING OPPORTUNITIES

Email and re-market to your visitors and maximize your email marketing and retargeted advertising opportunities. Get real ROI on your free Wi-Fi that you offer to your Customers.

What are the benefits for my business?

Security and Privacy

We’re the only Social Hotspot in the world that offers 256 bit SSL encryption meaning your Free Wi-Fi network is secured from leaches, hackers and potential security breaches.

86%

86 % of consumers age 21-24 & 35-44 are highly influenced by the availability of in-store Wi-Fi

Source: Jwire

Features Social HotSpot Setup Social Media Integration Weekly Reporting Monthly Consulting Sponsorship Setup Social Retargetting Cost Package Options Lite

a a a

X X X $999 Business

a a a a

X X $1499 Professional

a a a a a a

$1999

Thank You!

Does your current Wi-Fi engage your customers with vouchers, offers and promotions?

Does it grow your customer database for retarget advertising opportunities?

Is your Wi-Fi secure?

Then its time to turn your free Wi-Fi into a social lead!

Lease Options Available Contact Us Now!

Call 701.205.31287