Transcript social-wifi-hotspot-presentation
Presented for: Local Businesses
Agenda
• About Fargo Local Wi-Fi • Why is free Wi-Fi important?
• What is Social HotSpot™ marketing?
• How does it work ?
• What are the benefits for your business?
• Packages
About Fargo Local Wi-Fi
Fargo Local Wi-Fi
specializing in is a full-service local marketing agency innovative and engaging communication programs, promotions and campaigns, creating a social buzz for your local business.
Social HotSpot Solutions Lead Generation Services SEO Promotion Keyword Research Sales Video Creation Local Buzz
DOES THIS LOOK FAMILIAR?
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WIFI STATS
•
Over 35% of mobile users
take advantage of a
public hotspot at least weekly
, with
12 percent
doing so
more than once per week
. (Cisco, May 2012) •
75% of smartphone owners use WiFi
on their devices (Analysis Mason, 2013) • It’s here:
All 840 Macy’s and Bloomingdale stores
provide WiFi access for mobile (Internet Retailer, 2012)
Why is free Wi-Fi important?
79% 64% 63% INFLUENCES DECISIONS
79% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop .
CONSUMERS WANT IT
64% of respondents make a restaurant choice based on availability of Wi-Fi services.
EVERYONE USES Wi-Fi
63% of US adults use the Internet wirelessly on a smartphone, tablet, laptop or ereader.
Why is free Wi-Fi important?
86% 75% 77% TABLETS ARE HUGE
86% of all tablets require a Wi-Fi connection to access the internet.
Wi-Fi IS EVERYWHERE
75% of smartphone owners use Wi-Fi on their devices.
Wi-Fi IS FOR EVERYONE
Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store Wi-Fi availability
WHAT WOULD YOU DO FOR FREE WI-FI?
WHY USE WIFI AT EVENTS?
EVERYONE WANTS FREE WI-FI A new survey by Hotels.com has revealed
38 percent
of travellers
said free Wi-Fi was a MUST
while only
25 percent said breakfast
was essential.
“Many guests never travel without their tablets, smartphones and laptops .”
- Taylor L. Cole, Director of PR, Hotels.com
WI-FI MAKES A DIFFERENCE At least 44% of all age groups say that the availability of in-store Wi-Fi influences where they shop.
LEVERAGE WI-FI FOR MARKETING 74% of respondents would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi (OnDeviceResearch survey, 2012)
WI-FI & SPORTING EVENTS
•
56%
of respondents indicated they would
rather use Wi-Fi
compared to
15%
who
preferred to use their cellular network
; •
62%
of respondents
check to see if there is a free Wi-Fi hotspot
connection while on their smartphone when out of the house or office
What is Social Hotspot™ Marketing?
Allow your customers to connect with Facebook, Twitter, Google or LinkedIn in exchange for free Wi-Fi access.
What is Social Hotspot™ Marketing?
Social Hotspot™ Marketing is the easiest and safest way to share your Wi-Fi network with on site customers.
What is Social Hotspot™ Marketing?
Grow your email lists, Facebook fans, instantly increase customer loyalty and capture social data for intelligent ad retargeting, contests and more.
WHO USES SOCIAL HOTSPOT?
Social Hotspot™ is the perfect solution for any business looking to offer a secure Internet service to its customers in a user-friendly manner, while collecting valuable marketing data for future promotional retargeting campaigns.
Types of businesses using Social Hotspot™: Restaurants Conferences
+
Health Care Hospitality Schools Media Outlets Hotels Public Areas Airports Retail Stores Municipalities Banks Movie Theatres Casinos Beach Clubs Museums
How does it work?
WHAT IS A SOCIAL HOTSPOT?
FREE
How does it work?
Works with any network setup
The Fargo Online Social Hotspot™ uses a proprietary hotspot management system that makes it easy to quickly add new Wi-Fi devices to the portal, and seamlessly integrates into existing networks
Works on all devices
CONNECT WITH A SOCIAL NETWORK OR EMAIL ADDRESS
What are the benefits for my business?
ENGAGE YOUR CUSTOMERS
Publish your own advertising banners, promoting your location, offers, upcoming events and co partner brand marketing. It’s your Wi-Fi and your location why advertise for others?
Engage your customers with vouchers, offers, promotions, lotteries, social media, videos and more!
What are the benefits for my business?
GROW YOUR CUSTOMER DATABASE
New and returning visitors will be automatically added to your email marketing database directly from Facebook.
Email and re-market to your visitors and maximize your email marketing and retargeted advertising opportunities.
What are the benefits for my business?
RETARGET ADVERTISING OPPORTUNITIES
Email and re-market to your visitors and maximize your email marketing and retargeted advertising opportunities. Get real ROI on your free Wi-Fi that you offer to your Customers.
What are the benefits for my business?
Security and Privacy
We’re the only Social Hotspot in the world that offers 256 bit SSL encryption meaning your Free Wi-Fi network is secured from leaches, hackers and potential security breaches.
86%
“86 % of consumers age 21-24 & 35-44 are highly influenced by the availability of in-store Wi-Fi”
Source: Jwire
Features Social HotSpot Setup Social Media Integration Weekly Reporting Monthly Consulting Sponsorship Setup Social Retargetting Cost Package Options Lite
a a a
X X X $999 Business
a a a a
X X $1499 Professional
a a a a a a
$1999
Thank You!
Does your current Wi-Fi engage your customers with vouchers, offers and promotions?
Does it grow your customer database for retarget advertising opportunities?
Is your Wi-Fi secure?
Then its time to turn your free Wi-Fi into a social lead!
Lease Options Available Contact Us Now!
Call 701.205.31287