Applying Project Management Principles in Marketing

Joanna Wyganowska MBA, PMP, Lean Master Director of Marketing, Intelligent InSites [email protected]

Who are we?

What is a Project? “…a temporary endeavor undertaken to create a unique product, service, or result.” Project Management Institute. A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) – Fifth Edition, Project Management Institute, Inc. 2013, Page 5.

Project (Trade-Off) Triangle

Process Groups in Project Management

The Stakeholders “…individual, group, or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity, or outcome...” Project Management Institute.

A Guide to the Project Management Body of Knowledge, (PMBOK ® Guide)

– Fifth Edition, Project Management Institute, Inc. 2013, Page 30.

Project Plan and WBS

Project Risk Identification • Market risk • Financial risk • Technology risk • People risk • Structure/process risk

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Applying Project Management Principles in Marketing

Q&A

Joanna Wyganowska MBA, PMP, Lean Master Director of Marketing, Intelligent InSites [email protected]