Transcript DIY web-Part1-Learn

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Do-It-Yourself Website Design
Learning About Websites
Offered by SCORE Minnesota Chapters
©2014 SCORE MN Chapters
Objectives of This Website Module
• Emphasize selected key points “Build Your Own
Website” webinar.
• Provide references to other useful internet links
• Reinforce building a website is like any project
– Define what you want to accomplish?
– Identify resources – time, skills, money needed
– Explore options to achieve your objectives
– Set up a timetable to proceed
– Measure success
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Resource Material
Small start-up businesses have limited resources. A
common request to SCORE is for information to
create their own website to save money. This need
is addressed in four training modules:
DIY – Build a basic website
DIY – Hire a Professional to build it
DIY – Upgrade your basic site
DIY – How prospects find your website
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SCORE eBusiness-Now Video
• Video runs 41 minutes – very good!
• Presentation captures key points from the video
• URL: http://www.score.org/ebusiness-now
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Your Strategy Guides the WHAT
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All Industries Are Not Alike!
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Four Key Elements of a Website
• Think of building a website like building a house
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‘Where Are You?’ as an Address
• Template vendors provide this step for you
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Hosting is the Second Element
• Templates usually provide hosting
• The internet is a vast interlinking of computers
• Don’t try to do this yourself
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As DIY “You” Are the Architect
• Develop your own list of what features, colors,
layout, etc. appeal to you for your website!
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What Do You Need?
• Pages can have subpages
• A Blog is a type of website
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Graphics Help Grab Attention
• Include words you want Search Engines to use
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Hosting Choices
• Template providers normally include Hosting
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www.homestead.com
• We assumed you will use a template for DIY
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Site Builder used in DIY
• www.homestead.com
Easy, upgradeable, reliable
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IF, You Use a Professional Developer
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You & Developer Relationship
• Add – are they local, know small business?
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Results versus Goals
• Templates usually include analytics tools
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Is Your Website a Success?
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Other Education Citations
• The video by http://www.score.org/ebusiness-now is an
excellent way to learn about developing your own
website. Study their other How To articles
• SCORE National Templates and Tools by searching for
‘websites’
http://minneapolis.score.org/resources/
search?text=websites
• Google has many website tools and helps. Worth
checking is:
http://www.google.com/webmasters
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What’s Next?
• Use the internet to learn about other issues
• Decide what a basic website should do for you
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Provide a digital contact point for your business
Sell products or services
Provide information or support to your products
All of the above
Take ‘screen shots’ of sites you want to emulate
Research a domain name – try a search for it
Accumulate logos, images and other data you want to use
Decide if you will use a professional or DIY
IF DIY, take “DIY Build Your Site” a self directed
PowerPoint webinar.
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Questions and Answers
• Ask Your MN SCORE Chapter | www.score-mn.org
Look to SCORE for Counseling, Workshops,
Forums, Roundtables and Local Resources
• Contact a Local SCORE Chapter
www.score.org/chapters-map
• SCORE Minnesota Resource
Supplements your Local Chapter on Unique Issues
Include Zip Code, Phone Contact and Specific
Questions | [email protected]
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Disclosures
• Contents strictly for training of our clients
• SCORE Minnesota does not endorse any
vendors
• Screen Prints are provided for illustration
only
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Credits
• SCORE.org
– Articles and online
workshops
– Video: “Building the
Perfect Site for Your Small Business”
• Veritas Marketing
- Technical Leadership
• SPEDCO
- Funding Sponsor
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