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Tapping into Canada’s
Fastest Growing Segment:
Exploring New Market Opportunities
CHIP and HomEquity Bank….who are we?
CHIP was established in 1985
2009- Canada’s Leading National Reverse Mortgage Provider
becomes a Schedule 1 Chartered Bank
Only Canadian National provider of CHIP Home Income Plan
2014 projection: To fund 334,000,000
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Where does HomEquity Bank receive
their CHIP clients?
Consumer Call Center
Banks & Credit Unions
Mortgage Brokers
Financial Planners
Page 3
Canada’s Fastest Growing Market Segment
and Opportunity
Seniors are the fastest growing segment of
Canada’s population
There are 6.8 million seniors (60+)1
19% growth in the next 6 years1
Approximately 1,000 people turn 60 every
day2
With a growth rate of 29%, Canadians
between the ages of 60 and 64 are the
fastest growing group3
50% chance of living to 92
51% carrying debt into retirement
61% want to stay in their homes
50% believe they will run out money
within 10 years
1 HRSDC calculations based on Statistics Canada, 2011
2 Statistics Canada. Table 051-0001 - Estimates of population, by age group and sex for July 1, 2010
3 Highlights of "Canada’s aging Boomers place new strain on pensions, health care: Census"
Released by Postmedia News May 29th, 2012
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Brokers Fastest Growing Opportunity
77% of a senior’s net worth is home
equity7
Investment
Assets
(Reg/non-Reg)
23%
1.4 million seniors own their own
home and are mortgage free8
84% of seniors don’t want to
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move9
Home
Equity 77%
What do These Clients Look Like
Opportunity for Mortgage Brokers!
No Opportunity to pay for Life Eventsmedical care, home repairs
Retired with debt and looking for payment
options
Have not saved enough to maintain lifestyle
for the next 30 years
Portfolio has not performed as well as
planned
Considering downsizing/right sizing
Want to travel
Want to buy a second home- Snow birds
Help children or grandchilden purchase a
home
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What information is needed to Qualify for a
Reverse Mortgage?
1. Client(s) Birthdates
2. Property address including postal code
3. Property type
4. Property Value
No income…….No Credit
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CHIP Home Income Plan
Solution- Major Features
Eligibility
Value
Flexibility and
Choice
Homeowners age 55 and older
No income qualification
No credit requirements
Qualify for up to 50% of the home’s value
Money can be received as a lump sum or over time or combination
Tailor to suite your needs
No payments required until the house is sold or both owners move out
Clients have the option to repay the principal and interest in full at any
time
Clients also have option to pay interest monthly
Owner maintains title
Ownership and They can move or sell any time
Estate Protection Amount to be repaid is guaranteed not to exceed the fair market value
of the home at the time it is sold
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CHIP Home Income Plan Solution Costs
Appraisal cost: $235 - $400
Independent legal advice:
$300 - $600
Set up Fees $595 to $1995
Interest rates prime +1 ¼ to
5.49%
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Greater Vancouver
Average Annual Home Value Increase rates
13 years
23 Years
33 Years
2000 - 2013
1990 - 2013
1980 - 2013
+ 12. 8 % average Annual Increase
+ 10. 4 %
+ 20. 2 %
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
Historical data provided by: Real estate Board of Greater Vancouver Jan 2014
12
20
13
11
10
9
8
7
6
5
4
3
2
1
99
20
00
98
97
96
95
94
93
92
91
89
19
90
88
87
86
85
84
83
82
81
19
80
0
How does a Canadian
Home Income Plan
Reverse Mortgage work?
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