BJ’s Restaurants Management Cup

Management Competition Overview

California Restaurant Association Educational Foundation California ProStart Competition Boot Camp 2014-2015

Introductions

• Michael Santos, Lead Management Judge • Greg McNally, Restaurant Profit Technologies

Basics

• Pasadena Convention Center • March 22 + 23 • No jeans allowed during the entire competition– even when you are not competing • Top 3 teams in each competition receive scholarships • Top team in each competition goes to the National ProStart Invitational in Anaheim!

Basics

Management Competition:

• Teams of 2-4 students plus 1 alternate • Restaurant concept proposal • 10 minute PowerPoint presentation • 5 minute judges’ questions on the presentation • 30 minute critical thinking session

Scoring

55-written proposal 55-oral presentation 15-visual display 50-critical thinking_______

175

In the case of a tie, the team with the highest oral presentation score will win

Getting Started Step by Step

1. Develop Concept 2. Menu 3. Organizational Chart + Floor Layout 4. Marketing 5. PowerPoint and Presentation

Develop Concept

•Restaurant name •Cuisine •Décor •Hours of operation •Meals served (breakfast, lunch, dinner)

Develop Concept

Develop Concept

ProStartville Note: your restaurant must be located in ProStartville. A description of ProStartville is in Exhibit B of the rules.

Menu Development

•Exactly 12 menu items – this changed from 9 -Beverages count as menu items. Alcohol is not allowed on the menu.

•3 menu items require: -Recipe -Costing -Pricing -Photo •Culinary and Management teams may collaborate on menu items

Organizational Chart + Floor Layout

• Organizational Chart - Staff positions required to run your restaurant. Number of staff per position is not required. • Floor Layout Front of the house and back of the house

Marketing

Develop 2 marketing techniques including: •Description •Goal •Budget Hard copy of marketing tactic •Newspaper ad – mockup of ad •Radio commercial – script •TV commercial – storyboard

Oral Presentation

10 minute presentation given to industry judges Create a PowerPoint presentation Don’t get too fancy! No embedded videos, sound, or flash animation. Use the “no transition” option in the slide transitions Be sure to use your visual aid during the presentation Think of the presentation as convincing investors to fund your new restaurant concept

•

Disqualification

Team did not arrive on time to compete • Missed Orientation • Received coaching • Did not compete in each event segment (written, oral, display, critical thinking) • Misconduct or illegal activity • Oral presentation ran more than 4 minutes over allotted time • Used unauthorized features (embedded video, sound, etc.) in slideshow • Used parts of a previously submitted team’s work • Altered visual display board after check-in

• • • • • • • •

Penalties

Not dressed in uniform 5 Restaurant concept not located in ProStartville 5 Included more or less than 12 menu items Included more or less than three recipe worksheets 5 5 Included more or less than three food costing worksheets Prepared incorrectly (not typewritten, bound, extra information included) 5 Included more or less than three menu pricing worksheets Included more or less than two marketing tactics – or tactic included alcohol 5 5 5

Penalties Continued

• All 11 written proposal copies are not identical 5 • Visual display not made of corrugated cardboard or foam core 5 • Visual display exceeds max dimensions 5 • Additional display materials 5 • Visual display does not include team name and school 1 • Visual display includes prohibited electronic items 5 • All members of team did not substantially present 5/student • Exceeded max oral presentation time 1/min.

• Team includes an alcoholic beverage as menu item(s) 5

Top Rule Deductions

•

Team included more (or less) than two marketing tactics

• Solution: See handout to clarify marketing tactics.

Costing, Costing, Costing

• Solution: Have math department and others check work.

Written Proposal was prepared incorrectly (typewritten, bound, no extra information)

Solution: Make sure nothing is missing, don’t add extra items, be diligent about following the rules.

Questions?