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IEEE Asia Pacific Operations Center in Singapore Fanny Su Director, Singapore Operations Singapore Regional Headquarters [email protected] [email protected] IEEE Singapore Office Opened 22 April 1993 • • • • Asia Pacific Customer Service Center Region 10 volunteer support ComSoc support (1995) Support staff of two (2) Relocated to Fusionopolis on 1 Nov 2010 1993 • Office transitioning to global business development model • Increase focus on Singapore market • Evaluateopportunities in regional emerging markets • Support IEEE Global Growth Strategy 2010 IEEE Global Growth Strategy Increase visibility of IEEE and its members in target geographic areas – Measured by perception studies, membership growth, media inquiries, requests to participate in local issues affecting the profession Further local engagement of and collaboration with IEEE Members, industry, government, academia and related organizations – Measured by increased number of participants (individuals and organizations) and the depth of their engagement/collaboration in activities (pubs, conferences, local activities, sponsorships, and membership) Maximize IEEE influence and impact locally through valued programs, products and services 3 – Measured by usage, participation, financial results, and documented improvements in local conditions Five Employees in 2012 MGA Singapore Office Fanny Su Director of Singapore Operations Michael Klemm Education Product Manager Helene Fung Senior Strategic Planning Manager Ewell Tan Project/Admin Specialist Freddy Lim Contact Center Technical Specialist What We Do in Singapore Corporate Activities Membership Activities Global Growth Strategy Business Development Emerging Market Research and Strategy Support of IEEE leadership visits Regional geo-strategies for Member Development Member/R10 Volunteer support and engagement Sections/Student Activities Regional Contact Center Educational Activities Evaluating Continuing Education Opportunities Collaboration with Science Museum TISP (Teacher in Service Prog) HKN (Eta Kappa Nu Chapters) 5 7/21/2015 Technical Activities ComSoc volunteer support Comsoc DLT coordination Chapters Increasing IEEE Visibility and Collaboration Through Local Relationships Established working relationship with Economic Development Board of Singapore (EDB) Relationship offers opportunities to propose new programs with the potential of receiving a government financial support to offset IEEE investments Building relationships with other government and university entities 6 Agency for Science Technology & Research (A*STAR) Workforce Development Authority (WDA) National University of Singapore (NUS) National Technology University of Singapore (NTU) Singapore University of Technology and Design (SUTD) Member and Geographic Activities Repositioning membership development strategy across Asia – A regional geo-strategy to stimulate membership growth and retention in China was implemented in 2011. – Plans to implement a similar plan in India & Japan in 2012. – Evaluating other regional targets of opportunity in Asia market. Establishing a regional base in Singapore to support the contact center in their globalization to improve responsiveness to members in local time zones 7 7/21/2015 Continuing Education Current IEEE Efforts Two-day Technical English Workshop in collaboration with NTUC Learning Hub, with potential funding from WDA • Identifying key industries annd local partners to collaborate with. • 8 7/21/2015 Challenges • Understanding customer requirements and gaining a commitment for product development that will deliver tangible and quantifiable ROI • Determining business model for a more customized content model • Need to be more agile to meet local partners’/customers’ expectations 2012 Outcomes Implementation of a regional geo-strategy for membership development in India working collaboratively with the India office A completed assessment of IEEE’s opportunity to develop and test valued continuing education products in Singapore, along with a corresponding business model to scale the successful products Identify priority countries with emerging economies, timely for increased IEEE focus and investment 9 7/21/2015 Singapore Operations Beyond 2012 Singapore’s central location in Asia offers IEEE a number of opportunities – Development of new, high quality technical conferences and events in Singapore to serve the region’s technical professionals – Serving identified emerging market countries in the region where establishing a local in-country presence may not be required – Standards education and outreach – Member engagement in humanitarian and other social enterprise activities across the region 10 7/21/2015 Thank You For Your Attention. Questions? 11 7/21/2015