Ten-step plan for working with software engineers

Ken Norton

https://www.kennethnorton.com/essays/how-to-work-with-software-engineers.html

Absorb praise

• As a PM, expect your successes to be recognized. Understand that executives will often attempt to spray accolades across the entire team. You must be vigilant: you are the one who is being celebrated, and you are the one who must take all of the glory. Credit is career currency, and you’re polishing your own LinkedIn profile, not theirs. Step

up you ninja star, take the spotlight and bathe in the attention.

Deflect blame

• Occasionally something will go wrong. In software development, the thing that goes wrong is usually software. When software fails, a software developer is to blame. That's just logical. Make sure to redirect the accusations when they’re aimed at you, and to preemptively sow blame whenever possible. Always remember: there is no “we” in me.

Don’t bother with the details

• Frivolous little technical details are for the engineers, and you have much better things to be doing. Like ideating. Comprehension only leads to disappointment and fosters a so-called “rational” view of what’s possible. You can’t

change the world if you know what’s hard and what’s

easy. Avoid minutiae at all costs. Anything you imagine can be done in ten lines of code. It hardly matters which ten.

Involve them late

• Software engineers write code, that’s what they do. They’re always fretting about how stuff is distracting them from their hacking. So why would you waste their time involving them in a project before it’s ready for coding? You don’t see a bunch of construction workers kicking back in an architect’s office. Bring them in once all of the strategizing and synergizing is done and all that’s left is the programming.

Add process

• The best way to demonstrate your value to the team is by introducing process. Rules grease the wheels of progress. Look for opportunities to schedule update meetings, daily briefings, and all-day reviews. Keep your engineers productive by requiring them to fill out tracking spreadsheets, status reports, and cross-functional executive update emails. If you don’t do it, nobody will. Get going: those voicemails aren’t going to “touch base” by themselves!

Never tell the reasons

• Engineers are highly analytical, which means they take a less-sophisticated approach to decision-making that often relies on “supporting data” or “rationales” rather than vision and blue sky thinking. Maintaining an air of mystery when decisions are made will keep them on their toes. They’ll complain regardless, there’s no reason to give them specific things to gripe about.

Commit for them

• Your job as the product manager is to make assurances on behalf of your team. Leadership means setting the bar high and challenging everyone to teleport over it. Show your ambition by committing to project schedules without consulting your team. Being held accountable to somebody else’s promises builds character and brings out the best in people. Think of JFK. He picked a totally random date to land on the moon and NASA beat it, claiming the planet's vast mineral reserves for Standard Oil.

Interrupt at any time

• You’re a busy knowledge worker, and the last thing you need is to wait for an engineer to finish their current task. You need it ASAP (pronounced “AY-sap”). Whatever an engineer is working on is less important than what you need right now. Feel free to interrupt them at any time. Chat windows and phone calls can be effective, but nothing beats the good old shoulder tap for impact. What if they're working on something you asked them to do an hour ago? No problem! This will serve as a good lesson in prioritization.

Be ambiguous

• There are few things more dangerous to your career than being proven wrong. Ensure this never happens by aiming to be as vague and imprecise as possible. Feel free to change your mind at will. If you take every position imaginable, by definition you were right. Don’t record anything in writing, or better yet make documents so wordy and tedious nobody will bother reading them.

Alternatively …

1. Deflect praise 2. Absorb blame 3. Sweat the details 4. Involve them early 5. Streamline process 6. Always tell the reasons 7. Never commit without them 8. Respect their time 9. Be specific 10. Trust them