Transcript Slide 1

CFC By the Numbers:
Large Campaigns
(total pledges greater than $1M)
Key Points in CFC History
• “Uniform Federal Fund-Raising Program”
created in 1957
Fundraising drives for United Way, American Red
Cross, National Health Agencies, and
International Service Agencies
• CFC established in 1961 by President
Kennedy
• Payroll deduction option added in 1971
• Regulations formalized roles of LFCCs and
PCFOs in 1982
Key Points in CFC History
• 1981
Natural Resources Defense Council v. Alan Campbell
• Charitable solicitation is a First Amendment activity
• CFC requirement of direct services was
unconstitutionally vague
• US District Court awarded participation in CFC and
directed OPM to better define eligibility standards
• 1982
President Reagan issues Executive Order (EO) giving
OPM authority to set eligibility standards
Key Points in CFC History
• 1983 - President Reagan amended the EO
Eligibility is only for those organizations providing human
health and welfare services
• 1984 – OPM opened campaign to advocacy
organizations and permitted write-in
designations
• 1985 - Cornelius v. NAACP Legal Defense and
Education Fund
Supreme Court rules that OPM could follow 1983
EO and deny certain organizations
Key Points in CFC History
• 1986 – Hoyer-Hatfield Amendment directed
OPM to disregard 1982 and 1983 EO’s
Required OPM to reissue regulations used in
1984
• 1988 – Notes to US Code Title 5, Section
1101 Prohibited OPM from making eligibility
requirements more restrictive than
requirements established in 1984
Campaign Statistics
• Currently, 191 campaigns in U.S. and overseas
• 169 campaigns have merged into adjacent campaigns since
2002
• Over 375 counties have been added to campaign boundaries
since 2002
350
325
300
275
250
225
200
175
150
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Total Pledges
CFC has raised nearly $7 billion since 1964
Total Pledges
(1964-2010)
$300
$250
$ Millions
$200
$150
$100
$50
$0
Total Contributions (Nominal Value)
Total Pledges
• 2010 CFC was the second largest campaign
on record - $281.5 million
• 67 Campaigns over $1M
• 84.2% of contributions
• Median total contributions: $416,265
5 Largest Campaigns by Pledges
1. National Capital Area ($67.0M)
2. Overseas ($13.8M)
3. SoCal ($6.7M)
4. Chesapeake Bay Area ($6.2M)
5. Hawaii-Pacific Area ($6.0M)
Total Pledges
Total Pledges: Real vs. Nominal value
(1964-2010)
$300
$250
$ Millions
$200
$150
$100
$50
$0
Total Contributions (Nominal Value)
Contributions, 1964 dollars (Real Value)
Participation Rate
CFC participation has fallen from 85.6% in 1964 to 24.7% in 2010
Participation Rate
(1964-2010)
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Participation Rate
Participation Rate
• 2010 National Participation Rate:
• Large Campaigns Average:
• National Median:
24.7%
27.4%
22.1%
5 Largest Campaigns by Participation Percentage:
1. Central Alabama (63.6%)
2. Greater Chattanooga (48.0%)
3. Puerto Rico (43.9%)
4. Coastal Bend Area (42.9%)
5. Southeastern North Carolina (42.7%)
Contributions vs. Participation
Total Contributions vs. Particpation
(1964-2010)
$300
90.0%
80.0%
$250
70.0%
$ Millions
$200
60.0%
50.0%
$150
40.0%
$100
30.0%
20.0%
$50
10.0%
$0
0.0%
Nominal Value
Real Value
Participation
Participation: Rate vs. Total
Participation Rate vs. Total Participation
6
90.0%
80.0%
5
70.0%
Millions
4
60.0%
50.0%
3
40.0%
2
30.0%
20.0%
1
10.0%
0
0.0%
Total Participation
Participation Rate
Total Participation
• 2010 National Total Participation: 1,017,772
• Large Campaigns’ Average:
11,973
• National Median:
1,167
5 Largest Campaigns by Number of Donors:
1. National Capital Area (134,478)
2. Overseas (82,474)
3. Hawaii-Pacific Area (29,729)
4. SoCal (26,711)
5. Southeastern North Carolina (25,481)
Per Capita Gift
Per capita gift = total contributions / total feds
• Negates effect of size; “evens playing field”
• Allows for true statistical comparison
• Best measure of campaign effectiveness
– Contributions
– Participation
Per Capita Gift
Per Capita Gift, Real & Nominal
(1964-2010)
$80.00
$70.00
$60.00
$50.00
$40.00
$30.00
$20.00
$10.00
$0.00
Per Capita Gift (Nominal)
Per Capita Gift (Real)
Per Capita Gift
• 2010 National Per Capita Gift: $68.31
• Large Campaigns’ Average:
$76.69
• National Median:
$54.22
5 Campaigns with the Highest Per Capita Gifts:
1. Greater Chattanooga Area ($184.01)
2. Central Alabama ($183.13)
3. National Capital Area ($182.17)
4. Tennessee Valley ($160.33)
5. King County ($148.50)
Average Gift
Average gift = total contributions / total donors
•
•
•
•
Tends to be viewed as measure of generosity
More accurately correlates with “means”
Does not reflect level of participation
Easily skewed by special events
Average Gift
The real value of the average CFC gift has nearly tripled since 1965
Average Gift, Real vs. Nominal
(1964-2010)
$300.00
$250.00
$200.00
$150.00
$100.00
$50.00
$0.00
Average Gift (Nominal)
Average Gift (Real)
Average Gift
• 2010 Average Gift:
• Large Campaigns Average:
• National Median:
$276.60
$284.02
$258.37
5 Campaigns with the Highest Average Gift:
1. National Capital Area ($498.20)
2. Metropolitan Denver ($494.94)
3. King County ($485.92)
4. Central Northern New Mexico ($443.74)
5. Dallas-Fort Worth Metroplex ($426.02)
Campaign Costs
Budgeted versus Actual
2009 Budgeted Expenses - $28,429,901
- 10.2% of Pledged Amount
2009 Actual Expenses - $26,071,049
- 10.5% of Actual Receipts
Campaign Costs
Campaign Costs
(1970-2010)
$35
12.0%
$30
10.0%
$25
$ Millions
8.0%
$20
6.0%
$15
4.0%
$10
2.0%
$5
$0
0.0%
Campaign Costs
Percent of Contributions
Campaign Costs
Campaign Cost (% of Pledges)
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Campaign Cost (% of Pledges)
Campaign Costs
• 2010 Campaign Cost:
• Large Campaign Average:
• National Median:
$29,365,732
$336,082
$56,855
5 Campaigns with the Lowest Campaign Costs:
1. Heartland (4.3%)
2. Central Oklahoma (5.1%)
3. Hawaii- Pacific Area (6.4%)
4. SoCal (7.0%)
5. Texas Gulf Coast (7.0%)
Costs Per Capita
Cost per capita = campaign cost / total feds
• Cost to provide campaign to one federal employee
• Allows for true statistical comparison
Cost Per Capita
Real cost per employee has quadrupled since 1970
Cost Per Capita
(1970-2010)
$8.00
$7.00
$6.00
$5.00
$4.00
$3.00
$2.00
$1.00
$0.00
Cost Per Capita (Nominal)
Cost Per Capita (Real)
Costs Per Capita
• 2010 National Per Capita Cost:
• Large Campaign Average:
• National Median:
$7.70
$7.62
$6.99
5 Campaigns with the Lowest Per Capita Cost:
1. SoCal ($2.92)
2. Northern Lights($2.97)
3. South Hampton Roads ($2.99)
4. Sun Country ($3.20)
5. CFC of South Puget Sound ($3.27)
Cost Per Charity
Cost per charity = campaign cost / listed charities
• Listed charities include local, national, and
international charities
• Measures LOCAL campaigns’ “per charity” cost
burden
Cost Per Charity
Cost per charity = campaign cost / listed charities
• Listed charities include local, national, and
international charities
• Measures LOCAL campaigns’ “per charity” cost
burden
• National median cost per charity:
$22.01
• National range of cost per charity: $0.35 - $1,345.12
Costs Per Charity
• Large Campaign Average:
• Large Campaign Median:
$115.05
$75.61
5 Campaigns with the Lowest Per Charity Cost:
1. Coastal Bend Area ($15.89)
2. Sun Country ($32.84)
3. Heart of Alabama ($37.73)
4. Potomac ($39.11)
5. Central Alabama ($39.71)