Transcript Document

Integrated Risk Management for Women Producers,
Processors, and Retailers in the Local Meat Product
Value Chain
Building Confidence, Skills and Leadership of Women
Leadership and Cattle Handling
for Women Producers:
Women Working the in Meat Business
April Shaeffer and Sarah Blacklin
North Carolina State University, Raleigh
Application Process:
Grant support from Southern Risk Management
Advertised with the NC Leadership & Cattle Handling for
Women Cattle Producers and the NC Choices list serv
Women were asked to submit and application
Application
• Questions included:
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–
–
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Years of cattle experience (0-5, 6-10, 10+)
Type of farm (cow/calf, stocker, feedlot/finishing)
Number of Cattle
County
Why you would like to attend this workshop?
What do you hope to learn from the training?
Leadership and Cattle Handling for Women Producers:
Women’s Cattle Training Objectives
• To provide a non-intimidating atmosphere for learning.
• To enhance the skills & confidence of women cattle
producers.
• Improve relationships and networking among producers.
• To increase female producer activity in Extension programs.
Leadership and Cattle Handling for Women Producers:
Female Producer Training
Workshop was a 1 d training
Held on November 8, 2015
NCSU Beef Education Unit
45 Female Producers Applied
22 Selected for Attendance
10 with 0-5 yrs experience
6 with 6-10 yrs experience
6 with 10+ yrs experience
Topics covered were both in class and hands-on learning.
Leadership and Cattle Handling for Women Producers:
Hands On Topics
• Reproduction Management:
– pregnancy check, dystocia problems
• Beef Quality Assurance:
– deworm, vaccinations, age by looking at teeth, castration
• Pasture Walk:
– Identify weeds and grasses, grazing management, fencing, how to read soil
and forage analysis, etc.
• Low Stress Animal Handling:
– Using body techniques instead of voice
Leadership and Cattle Handling for Women Producers:
Classroom Topics Discussed
• Becoming a Leader in the Cattle
Industry
– Bryan Blinson, NC Cattlemen’s
Director
• Animal Welfare and Low Stress
Handling
– Dr. Harrison Dudley (DVM)
discussed proper ways of
handling cattle.
Leadership and Cattle Handling for Women Producers:
Leadership and Cattle Handling for Women Producers:
Leadership and Cattle Handling for Women Producers:
Leadership and Cattle Handling for Women Producers:
Leadership and Cattle Handling for Women Producers:
Data Collection and Results
Leadership and Cattle Handling for Women Producers:
Questionnaire on Data Satisfaction
• The questionnaire included 5 questions answered on a scale of 1-4.
1= Not Satisfied
2= Somewhat Satisfied
3= Satisfied
4= Very Satisfied
• Means and SD are reported.
Leadership and Cattle Handling for Women Producers:
Selected Questions and Scores
Question
M
SD
Relevance of information to your needs
4.0
0.00
Presentation Quality of instructors
4.0
0.00
Subject matter knowledge of instructors
4.0
0.00
Training facilities
3.9
0.21
Overall quality of the training workshop
4.0
0.00
Leadership and Cattle Handling for Women Producers:
Questionnaire Data on Knowledge Changed
• The questionnaire included 4 hands-on topics answered on a scale of 1-5.
1= Very Low (Know nothing about this topic)
2= Low (Know very little about this topic)
3= Moderate (Know about the topic, but still have more to learn)
4= High (Have good knowledge, but there are things to learn)
5= Very High (Know almost everything about this topic)
• Means and SD are reported.
Leadership and Cattle Handling for Women Producers:
Comparison of Knowledge Before and After the Training
6
5
Pre-Training
4
Post- Training
3
2
1
0
Low Stress
Cattle Handling
Vaccination
Techniques
Reproduction
Management
Pasture
Management
Scale:
1=Very Low,
2= Low,
3= Moderate,
4= High,
5= Very High
(p<0.01)
Leadership and Cattle Handling for Women Producers:
Selected Questions and Scores on Impact Evaluations
As a result of this program, do you intend to:
%
Include Low Stress Handling On Your Farm
100
Graze Pastures Properly
100
Recommend This Training To Other Women
100
Leadership and Cattle Handling for Women Producers:
Additional Questions
• What is your main challenge or constraint when working with
cattle?
– “Old ways” vs. New or Different Ideas
– Improper Equipment
– Lack of knowledge and experience
– Time
– My husband!
Leadership and Cattle Handling for Women Producers:
Additional Comments from Participants
• What did you like most about the training?
– All Women, doing the clinics in small numbers
– Hands-on training, new ideas, very knowledgeable
instructors.
– Everything!
Leadership and Cattle Handling for Women Producers:
Additional Comments from Participants
• What did you like least
about the training?
– Not long enough
Leadership and Cattle Handling for Women Producers:
Outcomes
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•
•
•
•
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Improved female producer interaction and net-working.
Made Specialists and Agents more observant to female producer needs.
A NC Needs Assessment for Female Livestock Producers was conducted.
Out of state impact (California & Georgia)
Additional Workshops are being conducted.
Partnership between Amazing Grazing & NC Choices.
Women Working in the Meat Business:
The Need
Women Working in the Meat Business:
Participants
Workshop spots
were in high
demand, with
applications and
inquiries sufficient to
have doubled the
class-size
9%
Farmer
15%
Prospective farm
46%
Meat processor
Chef
7%
Food professional
7%
Meat buyer
9%
7%
Other
Women Working in the Meat Business:
Topics Covered: Whole Carcass Pricing Profitability Tools
Learn if you’re
making a profit, how
much of a profit, and
how to refine your
pricing using a step
by step “whole
animal” assessment
tool.
Women Working in the Meat Business:
Topics Covered: Whole Carcass Pricing Profitability Tools
Women Working in the Meat Business:
Topics Covered: Improving Knife Skills (trimming, deboning, denuding)
Hands-on
opportunity
to fabricate
different
retail cuts
for a diverse
marketplace
Women Working in the Meat Business:
Topics Covered: Improving Knife Skills (trimming, deboning, denuding)
Women Working in the Meat Business:
Topics Covered: Cut sheet trial and error
Learn how to
make processing
realities match
your business
needs. Identify
common mishaps
and strategize
about how to
effectively
communicate
expectations.
Women Working in the Meat Business:
Topics Covered: Cooking, Texture, Tenderness, Taste
Discuss muscle,
function, and
marketability.
Women Working in the Meat Business:
Topics Covered: Best Practices for Marketing Meat:
Learn about
trends in meat
markets, tips
for getting to
know your
customers, and
messaging that
SELLS from top
industry
butcher shop
owners and
niche meat
professionals.
Women Working in the Meat Business:
Outcomes: Major Take-Aways
120
100
80
60
40
20
0
Pre
Post
Pre/Post
Evaluations:
100% of
participants
unanimously
reported greater
understanding
and improved
confidence in each
category of topics
covered in the
workshop
Women Working in the Meat Business:
Outcomes: Major Take-Aways
Most Popular Topics:
• Pricing and Business Focus
• Hands-on Learning
• Developing a Professional Network of Female
Colleagues
Most Popular Skills/Take-Aways:
• How to talk to their processors and negotiate
pricing/business relations.
• Empowered them to apply marketing
techniques and business tools to their business.
• Greater network of resources and an increased
professional network.
Women Working in the Meat Business:
Quotes
“I have a better understanding of the cuts and where they come from, how to
use them, etc. but more importantly, I learned more about how much to
charge….
”
“Because of this training, I have worked more closely with my butcher and put
real effort into that conversation. My meat sales have increased over 47% this
year...”
“I can now ask for more specific cuts of meat from my processor, and therefore
increase profit.”
““I've learned WHO can help
me when I need an answer.
WHAT opportunities exist
within the meat community to
get products. The vast
specialized knowledge base
within the group”
“This conference has radically
improved my ability to speak
to both customers and
producers.
”
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
Amy Price Neff:
Pendulum Fine
Meats
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
Meredith
Leigh: The
Ethical Meat
Handbook
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
Eliza MacLean:
Mobile Butcher
Shop
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
Ann Rose: Rose
Mountain Butcher
Shoppe
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
Kari Underly:
Mucolo Meat
Academy
Women Working in the Meat Business:
Spreading the Word: National Movement
Women Working in the Meat Business:
Spreading the Word: National Movement
Women Working in the Meat Business:
Other Resources
6 Part Meat Processor Video Series
• How to Choose a Processor That’s Right for You
• Meat Yield: How Much Am I Getting Back?
• Dry Aging Versus Wet Aging
• Brining Pork and Value-Added Product
• Value-Added Options for Sausage Products
• What Packaging Should I Expect?
How to Handle, Slaughter, and Process a Chicken Video
Thank You!
SAVE THE DATE!
Upcoming Women
Workshops:
NC Choices:
www.ncchoices.com
Contact:
Sarah Blacklin
[email protected]
Project Manager
NC Choices
919.928.4771
Amazing Grazing:
http://www.cefs.ncsu.edu/what JUNE 2ND:
wedo/researchunits/amazingAmazing Grazing: Pasture
grazing.html
Management for Women
Cattle Producers
Contact:
April Shaeffer
NC Choices: Meat for Market
[email protected]
Workshop (for Women in the
Research Specialist, NCSU
Meat Industry)
919-515-4005