Transcript Slide 1

Sensation
and
Perception
Sensation
Sensation:
• The process of detecting a stimulus
attention of a sensory organ)
(something that attracts the
• the stimulation of sensory receptors and the transmission
of sensory information to the central nervous system
Five Traditional Senses:
• Vision
• Hearing
• Touch
• Taste
• Smell
Sensation
Sensory Receptors: located in the sensory organs
(eyes, ears, nose, tongue, hands)
Definition
cells that convert
physical energy in the
environment or the
body to electrical
energy that can be
transmitted as nerve
impulses to the brain
Sensation
Five Sensory Receptors:
• Temperature
• Pressure
• Pain
• Balance
• Motion
Perception
Perception:
• process by which the brain organizes & interprets sensory
information
• using sensory information to form a meaningful pattern
• final, organized, meaningful experience of sensory information
An example:
Have you ever started the car and had to
quickly turn down the volume on the radio from
where it was set last time you were in the car?
The level of energy (I.e., loudness) of the radio
hasn’t changed (the volume know remains in the
same place as when you last had it on), but your
perception of the loudness has changed
drastically!
The Process
Thresholds
Definition:
– minimum amount of any given sensation that has to
be present for us to notice it
Absolute Threshold:
- minimum amount of a stimulus
that is necessary for us to
notice it 50% of the time
Ticking of a watch
from 20 ft away
1 drop of perfume
in a small house
Just Noticeable Difference:
(Difference Threshold)
– Smallest amount of difference in
amount of stimulation that a
specific sense can detect
Smallest difference in the
shades of red your eye can see
(difference in shades of two colors)
Sensory Adaptation
Sensory Adaptation:
• process by which we become less aware of weak stimuli
• if a stimulus is unchanging, we become desensitized to it
We adapt to lying on a beach by
becoming less aware of weak stimuli
like the sounds of the ocean
We adapt to living near a highway by
becoming less aware of the sounds of
traffic
Sensory Overload
Definition:
• Overstimulation of the senses.
• Can use selective attention to reduce sensory overload
– Selective Attention
• focusing of attention on selected aspects of the environment and
the blocking out of others
Light
Red
“Our Visible Spectrum”
Orange Yellow Green Blue Indigo Violet
• Hue determines color
– Depends on length of the distance
from one peak to the next on the wave
• Brightness
– Lightness and luminance; the visual
experience related to the amount of
light emitted from or reflected by an
object.
• Saturation
– Vividness or purity of color; the visual
experience related to the complexity
of light waves.
The Eye
• Cornea
– Protects eye and bends
light toward lens.
• Lens
– Focuses on objects by
changing shape.
• Iris
– Controls amount of light
that gets into eye.
• Pupil
– Widens or dilates to let
in more light.
The Eye
• Retina
– Neural tissue lining the back of
the eyeball’s interior, which
contains the receptors for
vision.
• Rods
– Visual receptors that respond
to dim light.
• Cones
– Visual receptors involved in
color vision. Most humans
have 3 types of cones.
The Ear
• Loudness
– The dimension of auditory experience related to
the intensity of a pressure wave.
• Pitch
– The dimension of auditory experience related to
the frequency of a pressure wave.
• Timbre
– The distinguishing quality of sound; the
dimension of auditory experience related to the
complexity of the pressure wave.
The Ear
The Ear
Auditory Localization:
• Sounds from different
directions are not identical
as they arrive at left and
right ears
– Loudness
– Timing
– Phase
• The brain calculates a
sound’s location by using
these differences.
The Ear
• Three theories on how we perceive sound:
– Frequency Theory
• Neural impulses are stimulated more with higher
frequencies of air waves
• More plausible for small frequencies, rather than high
frequencies because we can hear freqs higher than the
maximum rate of neural firing (1,000 neurons a second)
– Place Theory
• Different frequencies of air waves activate different places
along the basilar membrane
– Volley Theory
• Neurons fire out of sequence to add up to a certain Hz
Smell
• Olfaction
– Detects molecules in the air
• Lock-and-key
– Olfactory receptors (i.e., the locks) are built so that
only molecules (the keys) with particular shapes will fit
in particular receptors
– Receptors send neural signals to the brain, passing the
thalamus (memory) and the limbic system (emotions)
along the way
• This is why odors often trigger emotional memories
Taste
• Detects molecules of substances that have
dissolved in saliva
• Taste Buds
– Clusters of hair-like receptor cells
• Within each bud is a cluster of 50 to 150 receptor cells
– We have about 10,000 (most on tongue)
– Four types: sweet, sour, salty & bitter
taste
The Process
• Sense of taste combines with the sense of
smell to produce perception of flavor of food
– Research suggests that neural impulses for both senses
converge to some degree in brain area associated with the
perception of flavor
– When the sense of smell is blocked, we have a harder time
detecting most flavors
Skin Senses
• Touch
– Skin is the body’s largest sensory organ
– Millions of skin receptors mix and match to produce
specific perception
– Four basic types of sensations
• Pressure, warmth, cold, and pain
Skin Senses
• Temperature
– Two separate sensory systems – one for signaling
warmth and the other for signaling cold
– Also have distinct spots on the skin that register only
warmth or cold
• If you activate both at the same time, the person
perceives ‘hot’!
Skin Senses
• Pain
– Pain serves a function – it warns
us of impending danger
– Endorphins
• Neurotransmitters in the brain that have a pain-killing
effect
– Gate-control theory
• Pain impulses can be inhibited by closing of neural gates in
the spinal cord
Sensitivity to touch
Body Senses
• Kinesthetic sense
– Provides info about position of joints, muscles, limbs
• Gives us control over body movements
• Vestibular sense
– Provides info about body’s orientation relative to
gravity and head’s position in space
• Helps us maintain balance
• Relies on semicircular canals in the inner ear
Influences on Perception
• Our needs affect our perception because we are
more likely to perceive something we need
• Our beliefs can affect what we perceive
• Emotions, such as fear, can influence perceptions
of sensory information
• All are influenced by our culture.
• Expectations based on our previous experiences
influence how we perceive the world.
Perceptual Set
• What you see in the centre figures depends on
the order in which you look at the figures:
– If you scan from the left, see an old woman
– If you scan from the right, see a woman’s figure
Context Effects
• The same physical
stimulus can be
interpreted differently
• We use other cues in
the situation to
resolve ambiguities
• Is this the letter B or
the number 13?
Rules of Perceptual
Organization
Gestalt Principles of Vision: notes the various ways
people make sense of sensory information through:
• Figure-Ground
– The recognition of objects against
a background
– What we perceive as the object &
perceive as the background
influence our perception
Rules of Perceptual
Organization
• Proximity
– Grouping together visual &
auditory stimulus which are
near to one another
– Marks near one another tend
to be grouped together
What do you see?
- 3 rows of dashes or 36 dashes
• Similarity
What do you see?
- 3 columns of red or a 4 x 6 pattern
– Tendency to group elements
together that look alike
– Marks that look alike tend to
be grouped together
Rules of Perceptual
Organization
• Closure
– We tend to fill in gaps in
what your senses tell you
• Continuity
– Marks that tend to fall along a
smooth curve or a straight line
tend to be grouped together
– People prefer to see smooth
continuous patterns not
disrupting ones
Depth and Distance
Binocular Cues: Visual cues to depth or distance that
require the use of both eyes.
Depth and Distance
– Convergence: Turning
inward of the eyes, which
occurs when they focus
on a nearby object.
– Retinal Disparity: The
slight difference in lateral
separation between two
objects as seen by the
left eye and the right eye.
Depth and Distance
Monocular Cues: visual cues to depth or distance that
can be used by one eye alone.
– Cues create the illusion
of three dimensions or
depth on two
dimensional or flat
surfaces
– Cause certain objects to
appear more distant
than others
Visual Constancies
• The accurate perception of objects as
stable or unchanged despite changes in the
sensory patterns they produce.
– Size constancy
– Color constancy
– Brightness constancy
– Shape constancy
Size Constancy
• the tendency to
perceive an object as
being of one size no
matter how far away the
object is
Color Constancy
• the tendency to
perceive an object as
keeping their color
even though different
light may change the
appearance of their
color
Brightness Constancy
• the tendency to
perceive an object as
being equally bright
even when the
intensity of the light
around it changes
Shape Constancy
• the knowledge that an item has only one shape
no matter what angle you view it from
• even though these images cast shadows of
different shapes, we still see the quarter as round
Visual Illusions
Illusions are valuable in understanding perception because
they are systematic errors that reveal our experiences
– Illusions provide hints about perceptual strategies.
•
In the Ponzo Illusion (above) side lines
seem to converge and top line seems
farther away, but the retinal images of
the red lines are equal!
•
In the Muller-Lyer illusion (above) we tend
to perceive the line on the right as slightly
longer than the one on the left.