Transcript Slide 1

Clemson University Institute for
Economic and Community
Development
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Team leaders:
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Class members, APEC 352, Public Finance Economics:
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Devin Swindall, Research Associate, Clemson University
Institute for Economic and Community Development (CIECD)
Dr. David W. Hughes, Assistant Director (CIECD) and
Professor-Course Instructor, Department of Applied Economics
& Statistics (APEC)
Nathan Bailey, Ashleigh Duncan, Rachel Elliot, Michelle
Gottfried, William Hopkins, Lin Li, Sarah Meyers, Gary Nihart,
Lu Qiao, Rob Ratliff, and Austin Rizer
Project method developed by:
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Harry Crissy, Regional Economic and Community
Development agent for Charleston, Berkeley, and Dorchester
Counties, SC, CIECD.
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Project Background
Process of conducting the strategic plan
Major results
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Social capital
Social capital and growth
Local agriculture
Conclusions and recommendations.
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Fair Play small (population approximately 2,500)
unincorporated South Carolina community
On edge of Georgia Border (first SC exit on I-85
from Atlanta, GA to Greenville, SC).
Community starting to experience growth because
of proximity to I-85 and Lake Hartwell
Lack of well defined community planning process
Local leaders approached CIECD for help (no
funding support).
Decision made to use student driven model to
generate a direction for Fair Play.
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Preliminary data analysis of Fair Play
Key informant interviews
Students developed and conducted surveys (49
questions, many Likert Scale 1-5)
Students conducted data analysis of the
surveys, SWOT type analysis
Students presented findings and preliminary
recommendations to community leaders.
Summary community meeting in January
Student driven follow-up projects.
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One of the major strengths of Fair Play is its
strong sense of social capital
However, there is a clash of preferences
between groups
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Long time residents
New and/or seasonal residents (Lake house
owners).
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Social capital refers to those stocks of social
trust, norms, and networks that people can
draw upon to solve common problems (Civic
Renewal Movement)
Social capital refers to features of social
organization, such as trust, norms and
networks, that can improve the efficiency of
society facilitating coordinating actions
(Putnam).
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Greater cooperation among diverse groups of
people
Increased efficiency
Shapes regional development patterns
Lower levels of crime
Improves effectiveness government institutions
of government
Direct relationship between poverty and lack of
social capital.
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One of the major strengths of Fair Play is its
strong sense of social capital
However, our study has shown that there are
many different preferences among residents of
the Fair play area
The strongest differences are found between
longtime residents and
newcomers/recreational residents
It impedes growth in social capital as well as
economic development.
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The best way to overcome diverse preferences
is through increased interaction between
groups and individuals in Fair Play
It is very important that new and old residents
interact so that differences can be reconciled
Social gatherings centered around a project that
everyone can relate to could provide a solution.
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Residents value Fair Play’s fire department
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The fire department possesses a leadership role
in the community
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Our surveys strongest trend was strong approval of
the fire department
Christmas Parade
Bluegrass festival in March
Safety Day in May
There are other potentially strong community
organizations that do not interact with each
other.
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It’s important that longtime residents and new
residents are both involved
Summer is an Ideal time
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Many new residents are seasonal
The fire department and other community
groups should collaborate and sponsor the
programs together.
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Community Cookouts
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4th of July
Community clean ups
Parades
Beautification of the school building
These will help to create bonds among
community groups and individuals.
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Fair play will be subjected to urban sprawl
from Atlanta and Greenville
Fair play lies on an important transport
corridor (I-85)
The industrial park will likely lead to growth
Although some residents don’t want any
growth, no growth is not a realistic option.
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Without strong social capital and collaboration among
community groups, management falls on small group
of people who may or may not reflect the majority’s
preferences
Incorporation would give Fair Play more control over
development through taxation and zoning
However, the residents are not interested in the
thought of incorporation because of bad experiences
and their perception of government (county).
Question 20- Incorporation of Fair Play is critical to
manage growth.
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Likert scale: 1 (strongly disagree) to 5 (strongly agree)
 Average response of 3.38, third lowest of 17 topics
 Results imply lack of support for incorporation
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Develop a “Growth Steering Committee” by
involving all community groups and members
To guide growth, must first determine what
Fair Play wants:
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Fair Play Mission Statement
General wants, needs, ideas, solutions, concerns.
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Establish Interview Process for potential
businesses
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determine intent and needs
expand infrastructure?
Potential benefits to bring to Fair Play
Guide Growth
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Selective construction
Jobs
 Promote wholesale market, resources for
recreation activities (fishing, boating, agritourism,
golf, etc.)
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Industrial park development?
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Attract “Creative Economies,” businesses/services
that are interactive and can be supported locally or
are innovative
Explore/ Expand Information Technology
Industry that does not bring traffic/congestion and
can run without over use of resources
Feasibility studies for different industries
Determines what industries could succeed in Fair Play
 Determine what industries are desired
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 Our survey results showed that agriculture and retail trade
are most desired.
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Downtown Consensus
Capitalize on current agreements/settle differences
 Which businesses to promote?
 Determine style for building facades
 Add Sidewalks (easy access)
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City Beautification (see Woods Cross city, UH)
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Old School Building
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Require community clean-up
Raise funding for town signs and promenade
Contests for gardens (advertisement in magazines), nicest lake house
Community activities (Christmas Light Show)
House Art Shows
Career Center for extra information and Job Training
Fair Play Welcome Building
Organization comprised of business owners.
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Using the old school building for recreational
activities and a community center, whereby the
community can meet and interact with each other
Retired and young mentor program
Have the garden club and community members fix
up the school grounds and create a community
vegetable garden
Sponsor different adult meet and greet nights, club
Entrepreneur Center- arts and crafts or produce
Community book share
Art Exhibits.
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Development of community tourism group
Green tourism
Natural resources for tourism:
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Lake, state park, agriculture
Recycling program
Farmers market.
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According to the 2007 Census of Agriculture,
Oconee County had:
over $120 million in sales generated by poultry and
eggs in Oconee County
 $4.2 million in sales generated by cattle and calves in
Oconee County
 $852 thousand in sales generated by fruit, tree nuts
and berries.
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Farmers Market
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Bring community together to support local
agriculture
Issues include: finding management, identifying
target market, finding agricultural suppliers
Farmer organizations
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Establishing a formal group or club for local farmers.
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Strong social capital allows for coordination
among farmers.
Collaboration on:
Irrigation management
 Integrated pest control
 Watershed management
 Purchasing of capital.
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Local agriculture sold at the local farmers
market
Market brings traffic off I-85
 Foot-traffic around town (increased local
spending)
 However, requires a manager for
organizational purposes and emphasis on
advertisement.
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Location – Close to I-85
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Traffic
Implementation of market
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Board of Directors
 Support of Local farmers
 Setting rules and regulations
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Utilizing Clemson University Extension as a
resource
Securing Location
Advertisement.
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Farmers
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Consumers
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Set own prices
Interact with consumers
Cheaper and fresher than grocery stores
Interaction with producers
Other local businesses
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Benefit from additional traffic the market will bring.
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Fruit production for farmers’ market
Growing, processing, packaging
 Potentially enter Organic market
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Agri-tourism
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U-Pick operations
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Host events: receptions, parties, (weddings?)
instructional classes (canning, making fruit)
preserves.
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Continue to have regular, scheduled town
meeting/committee and stay organized
Take advantage of current resources already at
hand to minimize costs
Promote/advertise Fair Play to attract desired
businesses and population
Prevent decay of infrastructure, appearance.
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Social Capital requires cooperation between individuals,
government, and the private sector
Fair Play appears to have a high level of social capital, with
even greater potential
Efforts must be made to increase bonds between longtime
residents and new residents
Fair Play has existing resources that can lead to community
opportunities
If Fair Play wants to avoid incorporation and unmanaged
growth, a cooperative approach must be used.
An article regarding the strategic plan appeared in The Daily
Journal, the local newspaper in Seneca, S.C., on Thursday,
December 9th and can be found at www.UpstateToday.com.
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Utilize students in Applied Economics 412/612
(Regional Economic Development Theory and
Policy)
Conduct an industry targeting study for the
industrial park in Fair Play
Provide support and resources for planning
and implementation of a farmers market
Present resources for applicable grants for
revitalizing the old elementary school.