Transcript Google’s 10100 Project and Other Projects for the Future

Google’s 10100 Project
and
Other Projects for the Future
Presented to the
Minnesota Futurists
October 4, 2008
David Keenan
Project 10^100
9/24/2008 08:47:00 AM
If you could suggest a unique idea that would help as many people as
possible, what would it be?
It's a question worth considering. Never in history have so many people
had so much information, so many tools at their disposal, so many
ways of making good ideas come to life. Yet at the same time so many
people (in all walks of life) could use some help, in small ways and big.
In the midst of this, new studies are reinforcing the timeless wisdom
that beyond a basic level of material wealth, the only thing that seems
to increase individual happiness is... helping other people. In other
words, help helps everybody.
But what would help, and what would be most helpful? We don't
believe we have the answers, but we do believe the answers are out
there. Maybe in a lab, or a company, or a university -- or maybe not.
Maybe the answer that helps somebody is in your head, in something
you've observed, some notion that you've been fiddling with, some
small connection you've noticed, some old way of doing something that
you've seen with new eyes.
Project 10^100
To mark our 10th birthday and celebrate the spirit of our
users and the web, we're launching Project 10^100 (that's
"ten to the hundredth") a call for ideas that could help as
many people as possible, and a program to bring the best
of those ideas to life. CNN will be covering this project,
including profiles of ideas and the people who submit them
from around the world. For a deeper look, follow along at
Impact Your World. http://www.cnn.com/SPECIALS/2007/impact/
Ideas are due by October 20, 2008. Get started submitting
your own ideas, and come back on January 27th to vote on
ideas from others. We hope you feel inspired enough to try.
Good luck, and may the ones who help the most win.
Posted by Andy Berndt, Managing Director, Google
Creative Lab http://googleblog.blogspot.com/2008/09/project-10100.html
Project 10100
May Those Who Help The Most Win
http://www.project10tothe100.com/ to see the video
How it works
Project 10100 (pronounced "Project 10 to the 100th") is a call for ideas to
change the world by helping as many people as possible. Here's how to join
in.
1. Send us your idea by October 20th.
Simply fill out the submission form giving us the gist of your idea. You can
supplement your proposal with a 30-second video.
2. Voting on ideas begins on January 27th.
We'll post a selection of one hundred ideas and ask you, the public, to
choose twenty semi-finalists. Then an advisory board will select up to five
final ideas. Send me a reminder to vote.
3. We'll help bring these ideas to life.
We're committing $10 million to implement these projects, and our goal is to
help as many people as possible. So remember, money may provide a
jumpstart, but the idea is the thing.
Good luck, and may those who help the most win.
Criteria
• Reach: How many people would this idea affect?
• Depth: How deeply are people impacted? How
urgent is the need?
• Attainability: Can this idea be implemented
within a year or two?
• Efficiency: How simple and cost-effective is your
idea?
• Longevity: How long will the idea's impact last?
Other Programs
• American Express – Members Project
• X prize Foundation - http://www.xprize.org/
http://www.membersproject.com/
American Express
Members Project
Vote Now
Help your favorite
project get
$1.5 million in funding.
Winning projects will
share $2.5 million in funding
from American Express and be
announced Oct. 14.
To vote, Cardmembers need to
log in.
http://www.membersproject.com/
X Prize
An X PRIZE is a $10 million+ award given to the first team to achieve a specific
goal, set by the X PRIZE Foundation, which has the potential to benefit
humanity. Rather than awarding money to honor past achievements or directly
funding research, an X PRIZE incites innovation by tapping into our
competitive and entrepreneurial spirits.
There are many types of competitions and awards around the world, but an X
PRIZE is in a class by itself. What sets us apart from other non-profit
organizations is our ability to frame a challenge and incentivize a solution in a
way that our efforts and funds are multiplied exponentially by the teams who
strive to compete and win the prize.
Ansari X PRIZE (Won)
Google Lunar X PRIZE
Archon X PRIZE for Genomics
Progressive Automotive X PRIZE
X Prise Principles
• We create prizes that result in innovation that makes a
lasting impact. Although a technological breakthrough can
meet this criterion, so do prizes which inspire teams to use
existing technologies, knowledge or systems in more
effective ways.
• Prizes are designed to generate popular interest through
the prize lifecycle: enrollment, competition, attempts (both
successful and unsuccessful) and post- completion.
– Enrollment phase: In this stage, the world is introduced to the
players. Prizes ideally encourage a wide range of people to
participate from leading thinkers in relevant fields to maverick
inventors and entrepreneurs.
– Competition phase: In this stage, the world watches as teams work
toward winning the prize.
– Attempts: In this stage, attempts equal events that attract media
attention and generate suspense.
– Post-Win: Retrospectively, competitions will be regarded as
landmark events that revolutionized an industry or that open up
new markets.
X Prize Principles
• Prizes result in financial leverage. For a prize to be
successful, it should generate outside investment from
competitors at least 5-10 times the prize purse size. The
greater the leverage, the better return on investment for
our prize donors and partners.
• Prizes incorporate both elements of technological
innovation as well as successful “real world” deployment.
An invention which is too costly or too inconvenient to
deploy widely will not win a prize.
• Prizes engage multidisciplinary innovators which would
otherwise be unlikely to tackle the problems that the prize
is designed to address.
Our Project for Today
• Break into groups
• Choose a topic
• Brainstorm
Our Ideas
1.Children’s Health & Nutrition
– > 20 million suffer malnutrition
– Political instability results, turmoil, riots
– Build on existing infrastructure, food supplies,
distributors, global relief agencies
– More/better protein (pill, cake, bar)
– Soy based possibly, investigate the R&D at the
global leaders
– 1-2 year ramp up
Our Ideas
2. Bankable Citizens
• Connect citizens to infrastructure through the use of
electronic cash card in place of cash
• Earn community credits through participation in
parent training for example
• Paychecks deposit to card account, automatically
• Example is Northside Minneapolis
• Potential for microloan
• Biometric ID to theft resistance
• Serve as public ID
• Manage cash flow
• Serve as bus pass etc,
• Incentives for civic participation
• Failure to use properly could result in forfeiture
Our Ideas
3. Energy Conservation
Money used to educate and provide carrots to help
individuals understand and participate in
conservation. Lobby Washington to educate
congressmen, and get their support. This could
start in the US and spread beyond.
Car Pool as well as companies promoting
telecommunication at least one day a week’
Turn lights off in Office buildings at night if not
required for heating
Lower temp in winter and high in summer. Carrot create new fashion awareness/needs, e.g. bikinis
in the summer to offset the heavy pants and
sweatshirts required in the winter.
Our Ideas
3. Energy Conservation - continued
Free energy audits. Low rate loan or subsidy to fix
Subsidy for buying fluorescents, in a discount every
time a fluorescent is turned in for a new
fluorescent, this is a carrot to recycle the burned
out fluorescent.
Reach Would affect the majority of Americans. It is applicable worldwide in the long run
Depth – How deeply are people impacted save money immediately by lowering cost of living
Need –immediate.
Attainability – 5-7 probability.
Efficiency – Leverage – a little money can save a lot of energy.
Longevity – Permanent
Clean coal technology,
Reduces pollution
Can be profitable to US, e.g., sold to China, India
and other third world countries
Our Ideas
4. Shelter
Disaster victims need shelter following event
Pop-up domes, floated, hung from trees variations,
collapse for small profile storage
Prevent intrusion from insects, wild life, weather
Allow for inclusion of bio compatible toilet
Possible solar power gen
Buy one + give one program (use one at your place
and donate one to needed location)
Modern yurt
Our Ideas
5. Housing for folks with disabilities
Incorporate existing technology
Apply to real estate development project
Permit folks with physical disabilities to live more
comfortably and independently
Scope – aging population, limitations of facilities to
serve disabled
Our Ideas
Criteria ->
Reach: How
many people
would this
idea affect?
Depth: How
deeply are
people
impacted?
How urgent
is the need?
Attainability
: Can this
idea be
implemented
within a year
or two?
Efficiency:
How simple
and costeffective is
your idea?
Longevity:
How long will
the idea's
impact last?
Children’s
Health &
Nutrition
> 20 million
9 of 10
8 of 10
8 of 10
9 of 10
Bankable
Citizens
20,000 30,000
7 of 10
9 of 10
8 of 10
9 of 10
Energy
> 400 million
Conservation
Varies
8 of 10?
6 of 10
Disaster
Shelters
> 1 million
10 of 10
7 of 10
8 of 10
9 of 10
Shelter for
Disabled
Small at first,
millions
potential
5 of 10?
7 of 10?
6 of 10?
9 of 10
Ideas |
v
9 of 10
6 of 10?
Add to the Discussion
• Please add your comments and ideas to
the wiki page.