Transcript High Impact Presentations

Where credit
union managers
connect
Copyright© 1998 Dale Carnegie & Associates, Inc.
CUMA Welcomes
John Tamas
“Present with power!”
Present with Power!
Use Knowledge, Passion and Purpose
to get your message across and accepted
John Tamas, Partner
The Dale Carnegie® Business Group
Copyright© 1998 Dale Carnegie & Associates, Inc.
Effectiveness of
Presentations
“Boring”
44%
“Sleepy”
“Stimulating”
40%
3%
WSJ: Motivational Systems survey of 200 large company V.P.s
Copyright© 1998 Dale Carnegie & Associates, Inc.
When Incongruent...
Sound of
Voice
38%
Words
7%
Look/Act
55%
Dr. Albert Mehrabian, UCLA Professor
10 year study of non-verbal communication
Copyright© 1998 Dale Carnegie & Associates, Inc.
Fundamentals

Own your material

Feel positive about your subject

Relate the value of your message
to your audience
Copyright© 1998 Dale Carnegie & Associates, Inc.
Guidelines

Research material
Make brief notes
 Use examples and analogies

Control nerves
 Be open
 Practice

Copyright© 1998 Dale Carnegie & Associates, Inc.
Rapport
Consider yourself honored
 Give sincere appreciation
 Mention names
 Play yourself down - not up
 Smile

Copyright© 1998 Dale Carnegie & Associates, Inc.
Rapport (2)
Say “We” - not “You”
 Talk in listener’s interests
 Have fun
 Don’t apologize

Copyright© 1998 Dale Carnegie & Associates, Inc.
Rapport (3)
Appeal to nobler emotions
 Welcome criticism
 Be “a good person skilled in
speaking”

Copyright© 1998 Dale Carnegie & Associates, Inc.
Preparation
Who is my audience?
 Purpose of my presentation?
 How will I open?
 Major points to make?
 Supporting ideas and evidence?
 How will I close?

Copyright© 1998 Dale Carnegie & Associates, Inc.
Openings
Startling statement
 Question
 Mystery statement
 Compliment
 Dramatic incident

Copyright© 1998 Dale Carnegie & Associates, Inc.
Evidence Defeats Doubt
Demonstrations
Examples
Facts
Exhibits
Analogies
Doubt
Testimonials Doubt
Statistics
Evidence
Copyright© 1998 Dale Carnegie & Associates, Inc.
Closings
Conclude in a few words
 Appeal to a nobler motive
 Propose a challenge
 Dramatize

Copyright© 1998 Dale Carnegie & Associates, Inc.
Closings (2)
Repeat the benefit
 Motivating statement
 Use a quotation
 Speak on a personal level

Copyright© 1998 Dale Carnegie & Associates, Inc.
Benefits of Visuals
Dramatize ideas
 Guide the presentation direction
 Make the message easy to
understand

Copyright© 1998 Dale Carnegie & Associates, Inc.
The Power
of Visuals
Copyright© 1998 Dale Carnegie & Associates, Inc.
Learning
83% more
through Eyes
Copyright© 1998 Dale Carnegie & Associates, Inc.
Retention
Reading
10%
Copyright© 1998 Dale Carnegie & Associates, Inc.
Retention (2)
Listening
30%
Copyright© 1998 Dale Carnegie & Associates, Inc.
Retention (3)
53%
Seeing
and
Listening
Copyright© 1998 Dale Carnegie & Associates, Inc.
Visual Design:
Basic Guidelines
Copyright© 1998 Dale Carnegie & Associates, Inc.
6 x 6 Rule
Six words per line
 Six lines per screen

Copyright© 1998 Dale Carnegie & Associates, Inc.
6 x 6 Rule Violated
 Here’s
the first bullet item for this screen
 The next bullet item - it has more to say
 This bullet item was hard to fit in this space
 This bullet was very important to include
 Now it’s time to see this very important bullet
 Pretty soon the screen is filled with text
 And the audience has to work too hard
 Interest in speaker’s presentation may be lost
Copyright© 1998 Dale Carnegie & Associates, Inc.
Basic Design Guidelines

6x6 Rule

The 10 Seconds Rule
Copyright© 1998 Dale Carnegie & Associates, Inc.
Basic Design Guidelines
6x6 Rule
 The 10 Seconds Rule
 Check Spelling

Copyright© 1998 Dale Carnegie & Associates, Inc.
Spelling
Make
sure to spell corectly
Eye distracted by mistake
Listeners may miss message
Copyright© 1998 Dale Carnegie & Associates, Inc.
Basic Design Guidelines
6x6 Rule
 The 10 Seconds Rule
 Check Spelling
 Font Size

Copyright© 1998 Dale Carnegie & Associates, Inc.
Font Size
Legibility
12
Legibility
18
Legibility
24
Legibility
28
Size of print on typed page
Minimum
Legibility 36 Recommended
Legibility 44 Titles
Legibility 54 Impact
Copyright© 1998 Dale Carnegie & Associates, Inc.
Basic Design Guidelines
6x6 Rule
 The 10 Seconds Rule
 Check Spelling
 Font Size
 Words and Graphics

Copyright© 1998 Dale Carnegie & Associates, Inc.
Reporting Data as Text
January Sales at 300 units
 February Sales down to 250 units
 March Sales best yet = 425 units!
 Let’s go for April = 500 units

Copyright© 1998 Dale Carnegie & Associates, Inc.
Make Data Visual
Let’s Go!
600
500
500
400
425
300
300
200
250
100
0
Jan
Feb
Mar
Apr
Copyright© 1998 Dale Carnegie & Associates, Inc.
Question & Answer Period
Clarifies message
 Reinforces key points
 Exposes resistance
 Encourages audience interaction
 Provides opportunity to add evidence

Copyright© 1998 Dale Carnegie & Associates, Inc.
Q&A Guidelines

“We have (time) for questions...”

“Who has the first question?”

Listen

Repeat or paraphrase

Respond
Copyright© 1998 Dale Carnegie & Associates, Inc.
Q&A Guidelines (2)

“Who has the next question?”

If no questions - state / answer own

“Who has the final question?”

Reiterate closing point
Copyright© 1998 Dale Carnegie & Associates, Inc.
Where credit
union managers
connect
Copyright© 1998 Dale Carnegie & Associates, Inc.
CUMA Trade Show Luncheon
Sponsored by…
Executive Breakout Sessions
Session 1 – Grand Hall E
 Add Some Vitamin C to Your Workplace
Joe Sherren
Session 2 – Maple Room A
 Lead, Follow or Get Out of the Way
Merge Gupta-Sunderji
Session 3 – Maple Room B
 Present with Power
John Tamas
Where credit
union managers
connect
21st CUMA Annual General Meeting
Where Credit Union Managers Connect
3:30 p.m. - Maple Room A & B