Transcript Document

University Report
Survey 2011
Klicka här för att Universum
ändra formatStudent
på bakgrundstexten
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Brazilian Edition
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• Nivå fem
1
Universidade Federal de Santa Catarina (UFSC)
Business
Copyright Universum 2010
1
CopyrightUniversum
Universum
2010
Copyright
2011
Universum around the world
Universum annually surveys over 350,000 students and 100,000 professionals worldwide through our standardised
research. In addition we conduct research in several other countries through our consulting projects.
The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America),
Cologne (Europe) and Shanghai (Asia).
Annual Research
Consulting Projects
2
About us
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career
services and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide
students with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
3
Content
1
Methodology & key findings
2
University experience
3
Students’ career & communication preferences
4
Employer Rankings
5
Students’ employer preferences
6
Global top findings
4
1
University Report
Klicka här för att ändraMethodology
format på bakgrundstexten
& key findings
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Universidade Federal de Santa Catarina (UFSC)
Business
Copyright Universum 2010
5
Copyright
Copyright Universum
Universum 2010
2011
1
Methodology
Field period:
January 2011 to May 2011
No. of educational institutions included:
72
Data collection:
Data collection was carried out via our online survey.
The online link was distributed primarily via university
contacts (career centers and the educational
institutions). Students received an email or in some
cases a letter containing the survey’s link which
allowed them to access the online questionnaire.
Weighting and data cleaning:
In order to achieve a realistic perspective of the
university landscape we set targets by main field of
study and educational institution based on official
statistics. To get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the
targets. Finally, a data cleaning process guarantees
that only valid answers become part of our sample.
Data protection:
Target group:
University students from all educational years.
Universum sticks to national data protection laws. All
answers remain anonymous and all data is analysed on
an aggregated base only.
6
Comparison groups analysed in this report
1
Group 1:
Base of the group: Universidade Federal de Santa Catarina
(UFSC)
Number of respondents: 289
Group 2:
Base of the group: Total
Number of respondents: 4 099
7
Key findings - Universidade Federal de Santa Catarina (UFSC)
1
Top career goals:
 To have work/life balance
 To be competitively or intellectually
challenged
 To have an international career
Gender:
 49% women and 51% men
Average age:
 23,6 years
Top preferred industries:
 Public sector and Governmental
Agencies
 Management consulting
 Strategy Consulting
Grade (self-assessment):
 7,8 (of 10)
Top actual communication channels:
 Employer websites
 TV advertisements
 News websites advertisements
Top job functions:
 Administrative function (e.g. HR,
Purchasing, IT support)
 Consultant
 Upper management
Expected annual salary:
 42 792 BRL
8
1
Key findings - Total
Top career goals:
 To have work/life balance
 To be competitively or intellectually
challenged
 To be a leader or manager of people
Gender:
 50% women and 50% men
Average age:
 23,6 years
Top preferred industries:
 Banks
 Management consulting
 Strategy Consulting
Grade (self-assessment):
 7,7 (of 10)
Top actual communication channels:
 Employer websites
 TV advertisements
 News websites advertisements
Top job functions:
 Administrative function (e.g. HR,
Purchasing, IT support)
 Consultant
 Analyst
Expected annual salary:
 41 767 BRL
9
1
Age & Gender
Gender:
Average Age:
23,6
Total
23,6
Universidade Federal de Santa
Catarina (UFSC)
Universidade Federal de Santa
Catarina (UFSC)
49%
51%
Total
50%
50%
Female
Male
SURVEY QUESTIONS:
• What is your year of birth?
• What is your gender?
10
1
Nationality
Universidade Federal de Santa Catarina
(UFSC)
99%
1%
Total
99%
1%
Brazilian
Other
SURVEY QUESTION:
What is your nationality?
11
1
Academic performance
1
0%
2
0%
0%
3
1%
0%
4
1%
1%
5
6
3%
3%
5%
6%
20%
7
26%
47%
8
41%
19%
19%
9
10
4%
4%
Universidade Federal de Santa
Catarina (UFSC)
Total
SURVEY QUESTION:
Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average"
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1
Areas of study - Business (1/1)
Area of study
Business Administration
Management
Entrepreneurship
Strategy
Marketing
Finance
Human Resources Management
Logistics
Economics
International Business
Public Administration
Information Management
Communication Studies
Sales
Accounting/Auditing/Taxation
Tourism Management
Real Estate
Other Business
Universidade
Federal de Santa
Catarina (UFSC)
Total
63%
38%
32%
30%
29%
23%
21%
20%
18%
17%
17%
14%
12%
11%
9%
4%
2%
9%
48%
25%
19%
23%
23%
21%
15%
11%
22%
13%
8%
8%
16%
9%
15%
5%
2%
10%
SURVEY QUESTION:
What is your major(s)/main area(s) of study?
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1
Participating students - Educational institutions - Total (1/3)
University
University
Total
12,53%
Centro Universitário Fecap (Fecap)
2,49%
10,46%
7,62%
5,38%
Universidade Federal da Paraíba (UFPB)
Universidade Federal de Pernambuco (UFPE)
Universidade de Santa Cruz do Sul (UNISC)
2,28%
2,01%
1,54%
Universidade Federal de Santa Catarina (UFSC)
5,17%
Universidade de Brasília (UnB)
1,51%
Universidade do Vale do Rio dos Sinos (Unisinos)
4,14%
Universidade Federal do Paraná (UFPR)
1,46%
Pontifícia Universidade Católica de Minas Gerais
(PUC-MG)
Universidade Anhembi Morumbi
Universidade Luterana do Brasil (ULBRA)
Universidade Presbiteriana Mackenzie
Pontifícia Universidade Católica de São Paulo
(PUC-SP)
Universidade de São Paulo (USP)
Total
3,78%
3,31%
Fundação Dom Cabral (FDC)
2,68%
Centro Universitário SENAC São Paulo - Serviço
Nacional de Aprendizagem Comercial
2,50%
Universidade Federal do Rio Grande do Norte
(UFRN)
Universidade Federal de Ouro Preto (UFOP)
Escola Superior de Propaganda e Marketing
(ESPM)
1,37%
1,31%
1,18%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
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1
Participating students - Educational institutions - Total (2/3)
University
Fundação Universidade do Estado de Santa
Catarina (UDESC)
Universidade Estadual de Londrina (UEL)
Universidade Estadual do Oeste do Paraná
(UNIOESTE)
Universidade Estadual de Ponta Grossa (UEPG)
Universidade Federal de Mato Grosso do Sul
(UFMS)
Universidade Federal do Pará (UFPA)
Universidade Paulista (UNIP)
Total
University
Total
1,16%
Universidade Federal de Minas Gerais (UFMG)
0,77%
1,14%
Universidade Federal de Uberlândia (UFU)
0,73%
1,11%
Universidade Estadual Paulista (UNESP)
0,69%
1,03%
Universidade Federal de Mato Grosso (UFMT)
0,69%
1,03%
0,94%
0,92%
Universidade Estadual de Maringá (UEM)
0,88%
Universidade Federal de Santa Maria (UFSM)
Universidade Federal de Viçosa (UFV)
0,79%
0,77%
Centro Federal de Educação Tecnológica
(CEFET/RJ)
Universidade Federal de Juiz de Fora (UFJF)
Fundação Getúlio Vargas (FGV)
Fundação Universidade Federal do Rio Grande
(FURG)
Universidade Estácio de Sá
0,62%
0,54%
0,52%
0,48%
0,46%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
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1
Participating students - Educational institutions - Total (3/3)
University
Universidade Federal do Rio Grande do Sul
(UFRGS)
Universidade Federal Fluminense (UFF)
Total
University
Total
0,46%
Universidade Federal de Goiás (UFG)
0,23%
0,46%
Universidade Federal do Ceará (UFC)
Universidade Federal do Rio de Janeiro
(UFRJ+COPPEAD)
Universidade Tecnológica Federal do Paraná
(UTFPR)
Centro Universitário do Instituto Mauá de
Tecnologia (Mauá-SP)
Universidade Estadual do Rio Grande do Sul
(UERGS)
Universidade Federal de Lavras (UFLA)
Universidade Federal de Itajubá (Unifei)
Other
0,23%
Universidade Nove de Julho (UNINOVE)
0,46%
Universidade Federal de São João del Rei (UFSJ)
0,39%
Fundação Universidade Federal da Grande
Dourados (UFGD)
0,33%
Universidade Federal de São Carlos (UFSCar)
0,32%
Universidade Estadual de Campinas (Unicamp)
Fundação Armando Álvares Penteado (FAAP)
Universidade Católica de Brasília (UCB)
Universidade Federal da Bahia (UFBA)
0,29%
0,23%
0,23%
0,23%
0,23%
0,23%
0,19%
0,16%
0,15%
0,08%
7,08%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
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2
University Report
University experience
17
Universidade Federal de Santa Catarina (UFSC)
Business
Copyright Universum 2008
17
Copyright
Copyright
Universum
Universum
2011
2008
Satisfaction - Lecturers/tutors
Very dissatisfied
4%
9%
4%
Very dissatisfied
9%
Dissatisfied
Dissatisfied
26%
7%
23%
23%
Neutral
1%
4%
4%
13%
10%
8%
19%
17%
21%
Neutral
12%
49%
Satisfied
34%
47%
Very satisfied
15%
8%
28%
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
2
Satisfaction - Choice of
courses/modules
46%
44%
47%
Satisfied
19%
26%
17%
Very satisfied
Total
3%
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
Total
Does not apply
Does not apply
1%
2%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
18
Satisfaction - Reputation of the
university
Very dissatisfied
2%
1%
6%
Dissatisfied
Very dissatisfied
3%
2%
5%
Dissatisfied
4%
6%
5%
4%
Neutral
5%
7%
6%
54%
50%
48%
Very satisfied
1%
16%
20%
18%
Neutral
38%
43%
35%
Satisfied
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
54%
50%
48%
Satisfied
21%
22%
23%
Very satisfied
Total
2%
Does not apply
Does not apply
1%
2
Satisfaction - Student life
Universidade Federal
de Santa Catarina
(UFSC) 2011
Universidade Federal
de Santa Catarina
(UFSC) 2010
Total
1%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
19
Satisfaction - University’s contacts
with the business community
Very dissatisfied
7%
10%
6%
Very dissatisfied
Dissatisfied
27%
24%
Satisfied
39%
18%
10%
23%
Very satisfied
2%
23%
7%
27%
30%
18%
Neutral
2%
5%
5%
10%
20%
26%
12%
Dissatisfied
2
Satisfaction - Quality of the
education
11%
19%
10%
Neutral
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
52%
Satisfied
36%
47%
25%
17%
32%
Very satisfied
Total
1%
Universidade Federal
de Santa Catarina
(UFSC) 2010
Total
Does not apply
Does not apply
Universidade Federal
de Santa Catarina
(UFSC) 2011
0%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
20
Satisfaction - Day-to-day
administration within my faculty
Very dissatisfied
5%
Very dissatisfied
6%
21%
Dissatisfied
31%
33%
Satisfied
10%
14%
1%
28%
32%
32%
35%
31%
25%
Satisfied
41%
Very satisfied
12%
19%
14%
Neutral
26%
14%
13%
15%
Very satisfied
Universidade
Federal de Santa
Catarina (UFSC)
Total
2%
2
5%
5%
6%
Dissatisfied
11%
Neutral
Does not apply
Satisfaction - Possibility to study
abroad
6%
Does not apply
Universidade Federal
de Santa Catarina
(UFSC) 2011
Universidade Federal
de Santa Catarina
(UFSC) 2010
Total
7%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
21
Satisfaction - Access to and quality
of service facilities
Very dissatisfied
4%
5%
6%
Very dissatisfied
10%
10%
11%
Dissatisfied
Dissatisfied
20%
25%
14%
Neutral
26%
16%
30%
Very satisfied
1%
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
4%
12%
13%
36%
Total
Does not apply
Does not apply
1%
33%
27%
Satisfied
Very satisfied
2
3%
Neutral
39%
45%
39%
Satisfied
Satisfaction - Living costs and
boarding/accommodation
29%
12%
10%
Universidade Federal
de Santa Catarina
(UFSC)
10%
Total
10%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
22
Satisfaction - Ratio of students per
lecturer/tutor
Very dissatisfied
5%
Very dissatisfied
6%
22%
Dissatisfied
24%
36%
Satisfied
12%
Does not apply
18%
27%
13%
27%
19%
28%
Satisfied
45%
Very satisfied
7%
Neutral
19%
42%
14%
Very satisfied
18%
Universidade
Federal de Santa
Catarina (UFSC)
Total
1%
Does not apply
2
3%
Dissatisfied
11%
Neutral
Satisfaction - Practical elements
of my course
2%
Universidade Federal
de Santa Catarina
(UFSC)
Total
1%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
23
2
Satisfaction - This year vs. last year
Living costs and boarding/accommodation
The possibility to study abroad
Choice of courses/modules
The student life
Practical elements of my course
Universidade
Universidade
Federal de Santa Federal de Santa
Catarina (UFSC) Catarina (UFSC)
2011
2010
81,6
51,5
3,3
25,6
3,8
17,0
3,8
16,3
-
The university's contacts with the business community
16,3
3,0
Day-to-day administration within my department/faculty
12,0
-
The reputation of the university
Access to and quality of service facilities (e.g. libraries,
computers)
The quality of the education
Lecturers/tutors
Ratio of students per lecturer/tutor
8,8
4,4
8,1
3,6
3,9
3,6
3,3
3,4
3,1
-
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
24
Satisfaction - Universidade Federal de Santa Catarina (UFSC) vs.
Total
Universidade
Federal de Santa
Catarina (UFSC)
Total
Living costs and boarding/accommodation
The possibility to study abroad
Choice of courses/modules
The student life
Practical elements of my course
81,6
51,5
25,6
17,0
16,3
83,4
57,8
21,2
13,4
8,5
The university's contacts with the business community
16,3
12,9
Day-to-day administration within my department/faculty
12,0
21,1
The reputation of the university
Access to and quality of service facilities (e.g. libraries,
computers)
The quality of the education
Lecturers/tutors
Ratio of students per lecturer/tutor
8,8
13,7
8,1
8,6
3,9
3,6
3,3
7,0
15,4
15,1
2
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students more or less satisfied compared to students at similar departments from other universities?
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
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2
Overall satisfaction
Very dissatisfied
Dissatisfied
3%
1%
5%
14%
4%
Neutral
15%
15%
10%
59%
53%
58%
Satisfied
Very satisfied
21%
16%
27%
Universidade Federal de
Santa Catarina (UFSC) 2011
Universidade Federal de
Santa Catarina (UFSC) 2010
Total
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
Total
4,0
3,7
4,1
How satisfied are you overall with your
university?
SURVEY QUESTION:
How satisfied are you overall with your university?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• How satisfied are your students with the university?
• What differentiates your students from the other students?
• Why do you think they are more or less pleased? Which aspects might have the biggest impact on overall satisfaction?
26
2
Career related services offered by university - Universidade Federal de
Santa Catarina (UFSC)
Services offered by the career service at my department/faculty
Services offered by the university's central career service
12%
22%
14%
Career advice by professors and lecturers
Career fairs at university
26%
20%
Job board with external offers
43%
8%
50%
21%
37%
8%
52%
20%
16%
Company workshops/presentations organised by the university
58%
10%
57%
19%
7%
40%
21%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
4%
34%
2%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
27
2
Career related services offered by university - Total
Services offered by the career service at my department/faculty
Services offered by the university's central career service
Career advice by professors and lecturers
24%
28%
26%
30%
34%
Career fairs at university
43%
22%
37%
Company workshops/presentations organised by the university
26%
47%
Job board with external offers
52%
5%
39%
5%
39%
5%
32%
19%
5%
32%
21%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
24%
3%
2%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
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2
Aspects of university choice
Universidade
Federal de Santa
Catarina (UFSC)
Total
Reputation of the university
Tuition fee is adequante to my budget
Offcial evaluation and ranking by the Ministry of
Education
Qualifications of the teaching staff
Family/friends
Comfortable distance from home and work
Flexible study hours
82%
45%
70%
29%
44%
52%
40%
37%
27%
25%
57%
27%
25%
12%
Media coverage/articles in newspapers or magazines
23%
27%
18%
22%
17%
33%
16%
11%
11%
22%
14%
8%
Information event at university (e.g. university open
day)
Quality of the facilities (lecture halls, laboratories,
library, etc.)
Recommendation in the Student Guide
Online social networks/communities (e.g. Orkut)
Other
SURVEY QUESTION:
Which of the following aspects had an influence on the choice of your university?
THINK ABOUT:
• Which aspects had the highest influence on the university choice of your students?
• Where do you invest in marketing activities and do your investments pay off? Should you concentrate on alternative communication
channels?
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University Report
Students’ career & communication preferences
30
Universidade Federal de Santa Catarina (UFSC)
Business
Copyright Universum 2010
30
CopyrightUniversum
Universum2011
2010
Copyright
3
Preferred industries - Top 10
33%
Public sector and Governmental Agencies
20%
32%
Management consulting
28%
24%
24%
Strategy Consulting
21%
Banks
28%
15%
Financial Services
19%
14%
15%
Media and advertisement
Travel and leisure
13%
8%
11%
Educational and research institutions
Transportation and logistics
Utilities
9%
11%
7%
Universidade Federal de Santa Catarina
(UFSC)
10%
6%
Total
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
• Do industry preferences reflect the labour market’s reality in your region?
• Are your students rather willing to go into business or academic research?
31
3
Preferred Job functions
Administrative function (e.g. HR,
Purchasing, IT support)
32%
30%
28%
Consultant
Upper management
22%
28%
Marketing/communications/PR function
27%
27%
Analyst
26%
28%
24%
20%
Middle management
Research and development function
18%
20%
17%
Project Manager
8%
10%
Sales/Key account manager
Engineer
IT specialist/developer
Other
24%
21%
24%
Finance function
Customer service function
42%
5%
5%
3%
2%
2%
2%
3%
6%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
In which job function would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
Which job functions are most popular amongst your students?
32
3
Preferred size of employer
Micro employer (Less than 10
employees)
Small employer (10-100
employees)
Medium-sized employer (100-500
employees)
Big employer (500-1000
employees)
Macro employer (More than 1000
employees)
2%
1%
11%
6%
24%
20%
25%
29%
Universidade Federal de Santa
Catarina (UFSC)
38%
45%
Total
SURVEY QUESTION:
What size of employer would you prefer working for when choosing your first employment?
Please select only one alternative
THINK ABOUT:
• Do your students prefer to work for rather bigger or smaller companies?
• Do preferences related to employer size reflect the labour market’s reality in your region?
33
Career goals - Universidade Federal de Santa Catarina (UFSC) vs. Total
56%
To have work/life balance
49%
41%
To be competitively or intellectually challenged
47%
40%
35%
To have an international career
38%
41%
To be a leader or manager of people
35%
38%
To be entrepreneurial or creative/innovative
35%
34%
To be secure or stable in my job
25%
23%
To be dedicated to a cause or to feel that I am
serving a greater good
To be a technical or functional expert
To be autonomous or independent
3
11%
13%
11%
10%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
34
Career goals - This year vs. last year (Universidade Federal de Santa
Catarina (UFSC))
56%
54%
To have work/life balance
41%
39%
To be competitively or intellectually
challenged
40%
37%
To have an international career
38%
37%
To be a leader or manager of people
To be entrepreneurial or creative/innovative
35%
32%
To be secure or stable in my job
35%
29%
25%
24%
To be dedicated to a cause or to feel that I
am serving a greater good
To be a technical or functional expert
To be autonomous or independent
3
11%
13%
11%
15%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
35
3
Career goals - This year vs. last year (Total)
49%
50%
To have work/life balance
47%
To be competitively or intellectually challenged
38%
41%
To be a leader or manager of people
34%
38%
To be entrepreneurial or creative/innovative
44%
35%
33%
To have an international career
34%
30%
To be secure or stable in my job
23%
19%
To be dedicated to a cause or to feel that I am serving a
greater good
13%
14%
To be a technical or functional expert
To be autonomous or independent
10%
11%
Total 2011
Total 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
36
3
Expected annual salary (BRL)
Universidade Federal de Santa Catarina (UFSC)
Total
42 792
41 767
SURVEY QUESTION:
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
PLEASE NOTE:
How do salary expectations differ amongst the different groups?
37
3
Actual communication channels - Top 10
52%
55%
Employer websites
37%
32%
TV advertisements
30%
30%
News websites advertisements
24%
21%
Social networks/communities
Advertisements in life style magazines & other
periodicals
Career guides/books
Outdoor/billboard advertisements
21%
21%
16%
20%
15%
11%
News print media advertisements
15%
17%
Career Magazines for students
14%
16%
Lectures/case studies as part of curriculum
14%
17%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
How have you mainly learnt about these employers? Please select as many as applicable
THINK ABOUT:
Which communication channels do employers use to communicate with your students?
38
4
University Report
Employer rankings
39
Universidade Federal de Santa Catarina (UFSC)
Business
Copyright Universum 2010
39
Copyright
Universum2011
2010
Copyright Universum
4
Considered employer ranking - Universidade Federal de Santa Catarina
(UFSC) - Top 30
Employer
Google
Petrobras
Nestlé
Apple
Ambev
Vale
Banco do Brasil
The Coca-Cola Company
Sony
adidas
Unilever
Gerdau
Johnson & Johnson
Microsoft
Sadia
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
5
6
7
8
9
10
10
12
13
14
15
56,62%
55,51%
55,15%
48,16%
47,43%
43,38%
41,54%
39,71%
39,34%
38,97%
38,97%
38,24%
37,50%
36,76%
36,40%
2
1
3
6
4
5
14
8
10
10
23
13
16
35
Employer
Dell
Itaú Unibanco
Rede Globo
Eletrobrás
Toyota
Votorantim
Bunge Alimentos
Heineken
Volkswagen
BMW
Peugeot Citroën
Grupo Santander
Banco Bradesco
Embraer
L'Oréal
Rank
2011
Percent
2011
Rank
2010
16
17
18
19
20
20
22
23
23
25
25
27
28
28
28
35,66%
34,93%
34,56%
34,19%
33,82%
33,82%
33,09%
32,72%
32,72%
32,35%
32,35%
31,99%
31,62%
31,62%
31,62%
46
8
14
18
16
27
23
30
32
10
20
6
SURVEY QUESTION:
Below is a list of employers. Which of these employers would you consider working for?
If your favorite employer is not listed, you may add it into the bottom of the list as "Other Employer 1" or "Other Employer 2”.
THINK ABOUT:
• Do students consider employers that are recruiting on your campus and with whom you may cooperate?
• Are important partners or sponsors of your university missing in this ranking?
40
4
Ideal employer ranking - Universidade Federal de Santa Catarina
(UFSC) - Top 20
Employer
Google
Petrobras
Apple
Banco do Brasil
Ambev
Nestlé
The Coca-Cola Company
Unilever
Sadia
Rede Globo
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
5
6
7
8
9
10
28,84%
25,84%
19,48%
14,98%
13,11%
11,99%
11,61%
11,24%
9,36%
8,99%
1
2
3
7
4
24
11
27
-
Employer
Banco Bradesco
Heineken
L'Oréal
Microsoft
Bunge Alimentos
Editora Abril
Vale
adidas
Eletrobrás
Itaú Unibanco
Rank
2011
Percent
2011
Rank
2010
11
11
11
11
15
15
17
18
19
19
8,61%
8,61%
8,61%
8,61%
8,24%
8,24%
7,12%
6,74%
6,37%
6,37%
6
20
8
11
15
31
5
8
10
11
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
41
4
Potential applicants’ ranking - Universidade Federal de Santa Catarina
(UFSC) - Top 10
Employer
Petrobras
Google
Ambev
Banco do Brasil
Nestlé
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
5
6,72%
5,41%
3,93%
3,77%
3,44%
1
2
5
3
7
Employer
Apple
Unilever
Banco Bradesco
The Coca-Cola Company
Bunge Alimentos
Rank
2011
Percent
2011
Rank
2010
6
7
8
8
10
2,95%
2,79%
2,62%
2,62%
2,46%
8
4
17
11
SURVEY QUESTIONS:
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
THINK ABOUT:
Are there big differences in comparison to the Ideal Employer ranking?
42
4
Ideal employer ranking - Total - Top 20
Employer
Petrobras
Google
Apple
Vale
Ambev
The Coca-Cola Company
Nestlé
Banco do Brasil
Itaú Unibanco
Rede Globo
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
5
6
7
8
9
10
25,63%
24,58%
14,72%
14,54%
14,06%
13,72%
12,93%
12,80%
12,19%
11,03%
1
2
4
6
8
5
9
7
-
Employer
Unilever
Banco Bradesco
Gerdau
Grupo Santander
Microsoft
TAM Airlines
Editora Abril
Votorantim
Usiminas
HSBC
Rank
2011
Percent
2011
Rank
2010
11
12
13
14
15
16
17
18
19
20
10,76%
9,70%
8,00%
7,88%
7,84%
7,68%
6,77%
6,34%
5,44%
5,18%
3
10
12
11
17
27
13
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
43
4
Top findings - Employer rankings - Total
Ideal Employer ranking:
High Achievers’ ranking:
1. Petrobras
2. Google
3. Apple
4. Vale
5. Ambev
1. Petrobras
2. Google
3. Vale
4. Apple
5. Banco do Brasil
Considered Employer ranking:
Potential Applicants’ ranking:
1. Petrobras
2. Nestlé
3. Google
4. Vale
5. The Coca-Cola Company
1. Petrobras
2. Google
3. Vale
4. Ambev
5. Itaú Unibanco
44
5
University Report
Students’ employer preferences
45
Universidade Federal de Santa Catarina (UFSC)
Business
Copyright Universum 2010
45
Copyright
Universum
Copyright
Universum
2011 2010
5
The Drivers of Employer Attractiveness
Employer Reputation & Image
Job Characteristics
- The attributes of the employer as an organisation
- The contents and demands of the job, including the
learning opportunities provided by the job
• Attractive/exciting products and services
• Fast-growing or entrepreneurial
• Financial strength
• Good reputation
• High ethical standards
• High level of Corporate Social Responsibility
• Innovative products and services
• Inspiring top management
• Market success
• Prestige
• A variety of assignments
• An attractive geographic location
• Challenging work
• Control over my working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel
• Opportunities for relocation abroad
• Professional training and development
• Secure employment
People & Culture
Remuneration & Advancement Opportunities
- The social environment and attributes of the work place
- The monetary compensation and other benefits, now and
in the future
• Has a culture that is accepting towards minorities
• Has a culture that respects my individuality
• Has a culture that supports equality between the sexes
• Has leaders who will support my development
• Offers a comfortable physical work environment
• Offers a creative and dynamic work environment
• Offers a friendly work environment
• Offers interaction with international clients and
colleagues
• Recruits only the best talent
• Will enable me to have good work/life balance
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good possibilities for rapid promotion
• Good prospects for high future earnings
• Good reference for future career
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Sponsorship of future education
PLEASE NOTE:
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University.
Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
46
5
The Drivers of Employer attractiveness - Importance of each driver
21%
Employer Reputation & Image
Employer
Reputation &
Image
Job
Characteristics
People
& Culture
Remuneration &
Advancement
Opportunities
22%
26%
Job Characteristics
26%
25%
People & Culture
25%
Remuneration & Advancement
Opportunities
27%
27%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
47
The Drivers of Employer attractiveness - Employer Reputation & Image
37%
34%
High ethical standards
28%
34%
Innovative products and services
26%
29%
30%
Good reputation
25%
27%
Fast-growing or entrepreneurial
Prestige
Remuneration &
Advancement
Opportunities
34%
Attractive/exciting products and services
Inspiring top management
People
& Culture
Job
Characteristics
34%
34%
High level of Corporate Social
Responsibility
Financial strength
Employer
Reputation &
Image
42%
42%
Market success
5
22%
24%
20%
28%
15%
19%
SURVEY QUESTION:
Employer Reputation & Image refers to the attributes of the employer as an organisation.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Universidade Federal de Santa Catarina
(UFSC)
Total
48
The Drivers of Employer attractiveness - Employer Reputation & Image
(this year vs. last year)
42%
41%
Market success
37%
High ethical standards
34%
35%
Attractive/exciting products and services
34%
35%
Innovative products and services
34%
33%
Job
Characteristics
Remuneration &
Advancement
Opportunities
29%
26%
Good reputation
25%
21%
Fast-growing or entrepreneurial
22%
Financial strength
Prestige
People
& Culture
29%
High level of Corporate Social
Responsibility
Inspiring top management
Employer
Reputation &
Image
5
28%
20%
26%
15%
15%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEY QUESTION:
SURVEY Reputation
QUESTION:Employer
Reputation
& Image of
refers
to the attributes
of the employer as an organisation. My ideal
Employer
& Image refers
to the attributes
the employer
as an organisation.
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
49
5
The Drivers of Employer attractiveness - Job Characteristics
48%
48%
Challenging work
People
& Culture
Job
Characteristics
Remuneration &
Advancement
Opportunities
40%
Opportunities for international travel
31%
37%
36%
Secure employment
Flexible working conditions
28%
26%
Opportunities for relocation abroad
28%
23%
16%
High level of responsibility
28%
13%
16%
A variety of assignments
11%
13%
An attractive geographic location
Control over my working hours
Employer
Reputation &
Image
62%
64%
Professional training and development
4%
6%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
50
5
The Drivers of Employer attractiveness - Job Characteristics
(this year vs. last year)
Professional training and development
48%
Challenging work
Job
Characteristics
Remuneration &
Advancement
Opportunities
40%
44%
37%
Secure employment
27%
Flexible working conditions
28%
28%
Opportunities for relocation abroad
28%
26%
16%
High level of responsibility
26%
13%
12%
A variety of assignments
Control over my working hours
People
& Culture
38%
Opportunities for international travel
An attractive geographic location
Employer
Reputation &
Image
62%
68%
11%
9%
4%
5%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEYQUESTION:
QUESTION:
SURVEY
JobCharacteristics
Characteristicsrefers
refersto
tothe
thecontent
contentand
anddemands
demandsof
ofthe
thejob,
job,including
includingthe
thelearning
learningopportunities
opportunitiesprovided
providedby
bythe
thejob.
job.
Job
My ideal
employer
associated
Which
attributes
do is
you
perceive with:
as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
51
5
The Drivers of Employer attractiveness - People & Culture
63%
60%
Has leaders who will support my
development
Employer
Reputation &
Image
54%
58%
Offers a creative and dynamic work
environment
People
& Culture
35%
31%
Offers interaction with international clients
and colleagues
26%
26%
Offers a friendly work environment
25%
22%
Offers a comfortable physical work
environment
13%
9%
Has a culture that supports equality
between the sexes
13%
19%
Has a culture that respects my individuality
Has a culture that is accepting towards
[underrepresented] minorities
Remuneration &
Advancement
Opportunities
50%
50%
Will enable me to have good work/life
balance
Recruits only the best talent
Job
Characteristics
7%
9%
4%
3%
SURVEY QUESTION:
People & Culture refers to the social environment and attributes of the work place.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Universidade Federal de Santa Catarina
(UFSC)
Total
52
5
The Drivers of Employer attractiveness - People & Culture
(this year vs. last year)
53%
Offers a creative and dynamic work
environment
54%
50%
Remuneration &
Advancement
Opportunities
35%
35%
Offers interaction with international clients
and colleagues
26%
25%
Offers a friendly work environment
25%
23%
Offers a comfortable physical work
environment
13%
18%
Has a culture that supports equality
between the sexes
13%
16%
Has a culture that respects my
individuality
Has a culture that is accepting towards
[underrepresented] minorities
People
& Culture
Job
Characteristics
50%
47%
Will enable me to have good work/life
balance
Recruits only the best talent
Employer
Reputation &
Image
63%
Has leaders who will support my
development
7%
8%
4%
7%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEY QUESTION:
SURVEY
QUESTION:
People
& Culture
refers to the social environment and attributes of the work place.
Peopleattributes
& Culturedorefers
to the social
environment
and attributes of the work place. My ideal employer is associated with:
Which
you perceive
as the
most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
53
The Drivers of Employer attractiveness - Remuneration & Advancement
Opportunities
Good reference for future career
45%
43%
Leadership opportunities
Remuneration &
Advancement
Opportunities
32%
Competitive base salary
25%
31%
34%
Clear path for advancement
31%
32%
Sponsorship of future education
27%
24%
Performance-related bonus
18%
21%
Good possibilities for rapid promotion
Overtime pay/compensation
People
& Culture
Job
Characteristics
38%
42%
Good prospects for high future earnings
Competitive benefits
Employer
Reputation &
Image
46%
49%
5
11%
12%
6%
9%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
54
5
The Drivers of Employer attractiveness - Remuneration &
Advancement Opportunities (this year vs. last year)
Good reference for future career
45%
42%
Leadership opportunities
Remuneration &
Advancement
Opportunities
46%
32%
Competitive base salary
25%
31%
Clear path for advancement
39%
31%
34%
Sponsorship of future education
27%
22%
Performance-related bonus
18%
17%
Good possibilities for rapid promotion
Overtime pay/compensation
People
& Culture
Job
Characteristics
38%
Good prospects for high future earnings
Competitive benefits
Employer
Reputation &
Image
46%
42%
11%
13%
6%
8%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEYQUESTION:
QUESTION:
SURVEY
Remuneration&&Advancement
AdvancementOpportunities
Opportunitiesrefer
referto
tomonetary
monetarycompensation
compensationand
andother
otherbenefits,
benefits,now
nowand
andininthe
thefuture.
future. My ideal
Remuneration
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
55
5
Top findings - Students’ employer preferences
Students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in
accordance with how important they perceive them.
Universidade Federal de
Santa Catarina (UFSC)
Total
Top 5 - Overall most important
attributes:
Top 5 - Overall most important
attributes:
1.
Has leaders who will support my
development (People & Culture)
1.
Professional training and development
(Job Characteristics)
2.
Professional training and development
(Job Characteristics)
2.
Has leaders who will support my
development (People & Culture)
3.
Challenging work (Job Characteristics)
3.
Offers a creative and dynamic work
environment (People & Culture)
4.
Will enable me to have good work/life
balance (People & Culture)
4.
Good reference for future career
(Remuneration & Advancement
Opportunities)
Good reference for future career
(Remuneration & Advancement
Opportunities)
5.
Challenging work (Job Characteristics)
5.
This is the importance of all the 40 attributes in relationship to how important the students think its driver is. This
analysis gives a summarised 360 degree view of what influences employer attractiveness.
56
6
University Report
Global top findings
57
Universidade Federal de Santa Catarina (UFSC)
Business
Copyright Universum 2009
57
Copyright
Universum2011
2009
Copyright Universum
6
Importance of the drivers of employer attractiveness
by region – Business students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,8%
People
&
Culture
20,9%
27,4%
25,5%
24,3%
31,6%
27,6%
Job
Employer
Attractiveness Characteristics
23,3%
Nordic
Russia
Europe
America
Asia
20,4%
21,8%
27,8%
27,0%
22,6%
24,8%
25,0%
26,5%
24,9%
26,5%
26,8%
25,8%
South Africa
24,2%
23,5%
28,4%
23,9%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
58
6
Importance of the drivers of employer attractiveness
by region – Engineering students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,0%
People
&
Culture
20,8%
28,6%
24,3%
25,0%
32,4%
28,4%
Job
Employer
Attractiveness Characteristics
21,8%
Nordic
Russia
Europe
America
Asia
20,2%
22,1%
28,5%
26,6%
22,2%
24,7%
27,5%
26,1%
26,3%
26,1%
25,5%
24,2%
South Africa
24,6%
25,8%
26,8%
22,8%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
59
The most attractive industries by region – Business students
6
1. Marketing/ advertising
2. Management consulting
3. Entertainment/media/public relations
1. Marketing/ advertising
2. Management consulting
3. Investment banking
1. Marketing/ advertising
2. Commercial banking
3. Financial services
Nordic
Russia
Europe
Asia
America
1. Commercial banking
2. Management consulting
3. Auditing/ accounting/
taxation (corporate)
1. Accounting (public)
2. Financial services
3. Marketing/ advertising
South Africa
1. Accounting (public)
2. Auditing/ accounting/ taxation (corporate)
3. Financial services
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
60
The most attractive industries by region – Engineering students
6
1. Engineering consulting
2. Energy/power
3. Environmental/conservation
1. Energy/power
2. Engineering/manufacturing
3. Aerospace/defense
1. Engineering/manufacturing
2. Energy/power
3. Construction
Nordic
Russia
Europe
Asia
America
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Electronics
3. Automotive
South Africa
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
61
6
Top 3 career goals by region – Business students
1. To have work/life balance
2. To be competitively or intellectually challenged
3. To be secure or stable in my job
1. To have work/life balance
2. To be competitively or intellectually
challenged
3. To have an international career
America
Nordic
Russia
Europe
Asia
1. To have work/life balance
2. To be autonomous or
independent
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in
my job
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in my job
3. To be a leader or manager of
people
South Africa
1. To be a leader or manager of people
2. To be entrepreneurial or
creative/innovative
3. To be secure or stable in my job
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
62
6
Top 3 career goals by region – Engineering students
1. To have work/life balance
2. To be secure or stable in my job
3. To be competitively or
intellectually challenged
1. To have work/life balance
2. To be secure or stable in my
job
3. To be competitively or
intellectually challenged
Nordic
Russia
Europe
Asia
America
1. To have work/life
balance
2. To be secure or stable in
my job
3. To be competitively or
intellectually challenged
South Africa
1. To be a technical or
functional expert
2. To have work/life balance
3. To be secure or stable in
my job
1. To be a technical or
functional expert
2. To have work/life balance
3. To be a leader or manager
of people
1. To be a technical or functional expert
2. To be a leader or manager of people
3. To be competitively or intellectually
challenged
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
63
Top 3 preferred communication channels by region – Business students
6
1. Career fairs
2. Employer websites
3. Acquaintances employed by the
company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
Nordic
America
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op programs/work placement
3. Employer websites
South Africa
1. Employer presentations on
campus
2. Career websites/Internet job
boards
3. Internship/co-op programs/work
placement
1. Employer presentations on
campus
2. Career fairs
3. Acquaintances employed by
the company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Career websites/Internet job boards
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
64
6
Top 3 preferred communication channels by region –
Engineering students
1. Employer websites
2. Career fairs
3. Employer presentations on campus
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
America
Nordic
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op
programs/work placement
3. Employer presentations on
campus
South Africa
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Career websites/Internet job boards
2. Career fairs
3. Advertisements on the Internet
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
65
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